Misty is a marketing coach who helps small business owners grow their business through inexpensive and effective marketing strategies. She teaches drip marketing, which involves sending a series of pre-written messages to customers and prospects over time. The messages are designed to generate leads, nurture sales, and build relationships through tools like websites, blogs, newsletters, and social media. Drip marketing requires organizing leads in a CRM and sending tailored email communications to move contacts along the sales funnel.

1. KICK BUTT
DRIP MARKETING
CREATING A
SYSTEM

4. Hi, my name is Misty.
I am a marketing coach.
My formal education is in Marketing and
Graphic Communications and over 16 years
of sales experience.
I empower small business owners to take
control of their business growth by showing
them how to inexpensively - yet effectively -
market their business.
DRIP MARKETING

5. What is Drip Marketing?
Drip Marketing is a communication strategy that sends,
or "drips," a pre-written set of messages to customers or prospects.
DRIP MARKETING

6. DRIP MARKETING
NETWORKING
CONTACTS
PROSPECTS / LIST CREATION
NURTURING SALES
LEAD GENERATION

7. Lead Generation
OFFLINE
• Prospecting
• Business Cards
• Speaking Engagements
• Incoming Phone Calls
DRIP MARKETING
ONLINE
• Website
• Landing Pages (Offers)
• Blog (Opt-in)
• Newsletter (Opt-in)
• Social Media (Opt-in)

8. DRIP MARKETING
List Creation
Organize your leads in a CRM (customer relationship management).
Zoho (FREE!)
Salesforce ($5 a month minimum)
ACT (roughly $99)

9. DRIP MARKETING

10. Lead Nurturing
MailChimp
Components of an effective email
DRIP MARKETING

11. DRIP MARKETING

12. KICK BUTT
DRIP MARKETING
CREATING A
SYSTEM