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KICK BUTT
DRIP MARKETING
CREATING A
SYSTEM
Hi, my name is Misty.
I am a marketing coach.
My formal education is in Marketing and
Graphic Communications and over 16 years
of sales experience.
I empower small business owners to take
control of their business growth by showing
them how to inexpensively - yet effectively -
market their business.
DRIP MARKETING
What is Drip Marketing?
Drip Marketing is a communication strategy that sends,
or "drips," a pre-written set of messages to customers or prospects.
DRIP MARKETING
DRIP MARKETING
NETWORKING
CONTACTS
PROSPECTS / LIST CREATION
NURTURING SALES
LEAD GENERATION
Lead Generation
OFFLINE
• Prospecting
• Business Cards
• Speaking Engagements
• Incoming Phone Calls
DRIP MARKETING
ONLINE
• Website
• Landing Pages (Offers)
• Blog (Opt-in)
• Newsletter (Opt-in)
• Social Media (Opt-in)
DRIP MARKETING
List Creation
Organize your leads in a CRM (customer relationship management).
Zoho (FREE!)
Salesforce ($5 a month minimum)
ACT (roughly $99)
DRIP MARKETING
Lead Nurturing
MailChimp
Components of an effective email
DRIP MARKETING
DRIP MARKETING
KICK BUTT
DRIP MARKETING
CREATING A
SYSTEM

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Creating a Kick Butt Drip Marketing System!

Editor's Notes

  1. Power of Free (Online Lead Generation): Video, eBook, Seminar Ticket (also used offline), Webinar, Free ConsultationLead capture form (Online): Adobe Form Central or Mail Chimp
  2. Now you have your list how many “touches” must you make?.........at least 5
  3. Because it takes 5 “touches” to close the “deal” you must have a SYSTEM to “touch”…….that’s where lead nurturing comes in….
  4. Components of an effective email:Subject line (CRITICAL!!!) – PreheaderHeader (image and text)……..add text for images (because they get blocked)ContentCTA (secondary CTA’s filtered throughout)Social ShareSocial ConnectFooter (adds professionalism)
  5. Components of an effective email:Subject line (CRITICAL!!!) – PreheaderHeader (image and text)……..add text for images (because they get blocked)ContentCTA (secondary CTA’s filtered throughout)Social ShareSocial ConnectFooter (adds professionalism)