Misty is a marketing coach who helps small business owners grow their business through inexpensive and effective marketing strategies. She teaches drip marketing, which involves sending a series of pre-written messages to customers and prospects over time. The messages are designed to generate leads, nurture sales, and build relationships through tools like websites, blogs, newsletters, and social media. Drip marketing requires organizing leads in a CRM and sending tailored email communications to move contacts along the sales funnel.