Drip marketing is a strategy that uses ongoing, relevant communications over long periods of time to build brand awareness and preference. It works like irrigation, providing small amounts of information regularly to cultivate relationships. Drip marketing campaigns typically use a mix of postal mail and email communications sent on a scheduled basis. When done effectively with relevant content, drip marketing has been shown to increase customer loyalty and conversion rates for companies in various industries such as real estate and wine retailers.
If you’re looking to maximize exposure and profits while
consistently working towards acquiring new customers, there is
no better way than with referral marketing.
Referral marketing is all about encouraging people in your niche
to share your products and services. This can include customers,
influencers and thought leaders in your market.
13 June Free Email Marketing Event - Torfaen Business CentreDaytodayebay
This Email Marketing event will cover:
Does Email Marketing work?
How to Get Email Subscribers ?
Planning & Delivering Email Campaigns
The Science of Email Marketing
Integrating Email + Twitter + Facebook
How to Set Up Campaigns ?
Legal Considerations
2016 Lead Nurturing Report In Partnership With Salesforce PardotVeena Glover
Lead nurturing is a powerful marketing strategy and it is evident that marketers would like to continue reaping the rewards of their nurturing programs by setting a variety of objectives that revolve around this indispensable tool.
emedia and Pardot set out to discover the latest and greatest lead nurturing strategies currently deployed by the top tier marketers to drive their prospects through the buying cycle.
This report draws its conclusions from a 2016 survey that polled a large sample of B2B marketers based in EMEA and US/NA.
Insight into the mind of your peers: Discover the benefits that marketers have reaped, challenges they've faced and the future goals that they're now aspiring to.
You'll find top tips on numerous topics including segmenting data, personalising programs and marketing automation. This report will fuel your future plans and help you to design and implement successful lead nurturing campaigns.
By rolling out an effective, monitored and well-managed word of mouth marketing program, you can ensure maximum returns on your referral incentives and build a rabid brand ambassador base ready to mobilize on the streets for your business.
But what actually goes in to a successful referral marketing program? In this presentation, you’ll learn the techniques you need to get your program off the ground and start generating a wave of brand ambassadors to mobilize and promote your brand.
Back by popular demand, StrongMail hosted the Ultimate Email Marketing Championship at the DMA Annual 2010 in San Francisco. Watch email marketers from Travelocity, Shockwave Games, and Hautelook battle for the title of "Email Marketing Champion"
If you’re looking to maximize exposure and profits while
consistently working towards acquiring new customers, there is
no better way than with referral marketing.
Referral marketing is all about encouraging people in your niche
to share your products and services. This can include customers,
influencers and thought leaders in your market.
13 June Free Email Marketing Event - Torfaen Business CentreDaytodayebay
This Email Marketing event will cover:
Does Email Marketing work?
How to Get Email Subscribers ?
Planning & Delivering Email Campaigns
The Science of Email Marketing
Integrating Email + Twitter + Facebook
How to Set Up Campaigns ?
Legal Considerations
2016 Lead Nurturing Report In Partnership With Salesforce PardotVeena Glover
Lead nurturing is a powerful marketing strategy and it is evident that marketers would like to continue reaping the rewards of their nurturing programs by setting a variety of objectives that revolve around this indispensable tool.
emedia and Pardot set out to discover the latest and greatest lead nurturing strategies currently deployed by the top tier marketers to drive their prospects through the buying cycle.
This report draws its conclusions from a 2016 survey that polled a large sample of B2B marketers based in EMEA and US/NA.
Insight into the mind of your peers: Discover the benefits that marketers have reaped, challenges they've faced and the future goals that they're now aspiring to.
You'll find top tips on numerous topics including segmenting data, personalising programs and marketing automation. This report will fuel your future plans and help you to design and implement successful lead nurturing campaigns.
By rolling out an effective, monitored and well-managed word of mouth marketing program, you can ensure maximum returns on your referral incentives and build a rabid brand ambassador base ready to mobilize on the streets for your business.
But what actually goes in to a successful referral marketing program? In this presentation, you’ll learn the techniques you need to get your program off the ground and start generating a wave of brand ambassadors to mobilize and promote your brand.
Back by popular demand, StrongMail hosted the Ultimate Email Marketing Championship at the DMA Annual 2010 in San Francisco. Watch email marketers from Travelocity, Shockwave Games, and Hautelook battle for the title of "Email Marketing Champion"
4 success factors for pharma multichannel marketingCOUCH Health
While planning is important, it’s the implementation of your pharma multichannel marketing strategy that determines the success of your efforts. To get this right, you’ll need to apply marketing fundamentals and business best practices to the integrated-channel solutions at your disposal. The critical success factors for effective implementation are outlined in this presentation.
Email marketers from Mint.com, Turner Sports and The Motley Fool battle each other for the crown of Ultimate Email Champion in this entertaining presentation from StrongMail, presented at the DMA09 Tradeshow in San Diego on October 21, 2009. Learn the latest email marketing best practices and review actual case studies featuring integration of email marketing with social media and video.
Currently marketing is going through a revolution. We are seeing a fundamental shift from brands pushing marketing messages in one direction to organizations now getting involved in a two way engagement with their customers.
How Small Business Owners Can Nurture Their Warm Leads OutboundEngine
Here's a link to the webinar recording: http://outbnd.it/19x4scu
Small business owners have leads, whether they're past customers or new warm leads. Either way, there's a knowledge gap to be filled and we can help. We put together a webinar to help SMB owners out to figure out what to do with warm leads.
The slides will go over:
- Content Marketing & Lead Nurturing Overview
- Campaign Follow-up Tips & Tricks
- Campaign Performance Basics
- Leveraging Social Media
Customer service is more complicated than ever. Today’s consumers have more channels available to them, and as a result, more opportunity to go elsewhere for their products and services. To understand their high expectations, companies must know their customers better. Doing so requires a complete view of customers and their interactions with the company. This is challenging because customers interact through many channels, and information from each often is stored separately and hard to bring together. Thus companies need better tools than most have on hand. Using appropriate systems to integrate, analyze and manage customer information can make it possible to personalize the customer experience, engage with customers more fully, build loyalty and increase revenue.
Best in class email marketing with sap crmStrongView
View this presentation to learn how direct access to customer data stored in SAP CRM can transform the way email communications are created and dramatically increase open, click and conversion rates. StrongMail email experts walk through several “before and after” examples of how integrating CRM data into email communications can change the way email marketing is perceived by your customers and drive increased engagement and revenue.
Personalized Marketing – Reaching the right customers at the right time! Subhakar Rao Surapaneni
The presentation explains how personalization strategy has revolutionized brand relationships with customers. The rise in personalization strategies for services by brands and delivering personalized customer experiences is changing customer’s behaviour towards brands, making brands more personal. It is one of the most influential drivers for brands today to scale up customer buying journey and deliver a more secured and personal future experience by brands.
Chapter 10 Direct Marketing 10-1 1. Identify p.docxsleeperharwell
Chapter 10
Direct Marketing
10-1
1. Identify purposes served by direct
marketing.
2. Explain the popularity of direct
marketing.
3. Distinguish a mailing list from a
marketing database, and review the
applications of each.
4. Describe the media used by direct
marketers in delivering messages to
consumers.
10-2
Direct Marketing Today
• Direct marketing has its roots in catalog companies such as
L.L.Bean.
• Many types of organizations are increasing their expenditures
on direct marketing. These expenditures serve three primary
purposes:
• Closing sales with customers
• Identifying prospects for future contacts
• Offering information and incentives to foster brand loyalty
10-3
Direct Marketing Today, Continued
Exhibit 10.1 Some Direct Marketing Milestones
10-4
Growing Popularity
• The growing popularity of direct marketing can be attributed to
several factors.
• Convenience—credit cards, 800 numbers, and the Internet
• Computer power—building and mining large customer
information files
• Tracking—lends itself to current emphasis on measurable
outcomes
10-5
Growing Popularity, Continued
10-6
Finding that waterfall in Wyoming will
take some planning, and Wyoming’s
offices of Travel & Tourism is happy to
help. The adventure begins with a
request for a vacation packet. This ad
provides two options: calling a toll-
free number or visiting the tourism
office’s website.
Database Marketing
• A mailing list is a file of names and addresses of current or
potential customers, such as lists that might be generated by a
credit card company or a catalog retailer.
• Internal lists—valuable for creating relationships with
current customers
• External lists—useful in generating new customers
• List enhancement—adding demographic, geodemographic,
psychographic, or behavioral data
10-7
Database Marketing, Continued
• A marketing database is a natural extension of the internal list, but it also
includes information about individual customers and their specific preferences
and purchasing patterns.
• A marketing database allows organizations to identify and focus their efforts
on their best customers using a recency, frequency, and monetary (RFM)
analysis.
• Recognizing and reinforcing preferred customers helps build loyalty:
• Follow-up letters, discounts, coupons
• Frequency-marketing programs—database, benefit package,
communications strategy
• Cross-selling opportunities also emerge once a database is in place.
• One can gain keener information about the motivations of current best
customers, and insights usually emerge about how to attract new customers.
• However companies must be sensitive to consumer’s rights and wishes to
protect their privacy.
10-8
Database Marketing, Continued
Exhibit 10.2 What Makes a Marketing Database
10-9
Media Used in Direct Marketing
• Direct-marketing programs emanate from mailing lists and dat.
4 success factors for pharma multichannel marketingCOUCH Health
While planning is important, it’s the implementation of your pharma multichannel marketing strategy that determines the success of your efforts. To get this right, you’ll need to apply marketing fundamentals and business best practices to the integrated-channel solutions at your disposal. The critical success factors for effective implementation are outlined in this presentation.
Email marketers from Mint.com, Turner Sports and The Motley Fool battle each other for the crown of Ultimate Email Champion in this entertaining presentation from StrongMail, presented at the DMA09 Tradeshow in San Diego on October 21, 2009. Learn the latest email marketing best practices and review actual case studies featuring integration of email marketing with social media and video.
Currently marketing is going through a revolution. We are seeing a fundamental shift from brands pushing marketing messages in one direction to organizations now getting involved in a two way engagement with their customers.
How Small Business Owners Can Nurture Their Warm Leads OutboundEngine
Here's a link to the webinar recording: http://outbnd.it/19x4scu
Small business owners have leads, whether they're past customers or new warm leads. Either way, there's a knowledge gap to be filled and we can help. We put together a webinar to help SMB owners out to figure out what to do with warm leads.
The slides will go over:
- Content Marketing & Lead Nurturing Overview
- Campaign Follow-up Tips & Tricks
- Campaign Performance Basics
- Leveraging Social Media
Customer service is more complicated than ever. Today’s consumers have more channels available to them, and as a result, more opportunity to go elsewhere for their products and services. To understand their high expectations, companies must know their customers better. Doing so requires a complete view of customers and their interactions with the company. This is challenging because customers interact through many channels, and information from each often is stored separately and hard to bring together. Thus companies need better tools than most have on hand. Using appropriate systems to integrate, analyze and manage customer information can make it possible to personalize the customer experience, engage with customers more fully, build loyalty and increase revenue.
Best in class email marketing with sap crmStrongView
View this presentation to learn how direct access to customer data stored in SAP CRM can transform the way email communications are created and dramatically increase open, click and conversion rates. StrongMail email experts walk through several “before and after” examples of how integrating CRM data into email communications can change the way email marketing is perceived by your customers and drive increased engagement and revenue.
Personalized Marketing – Reaching the right customers at the right time! Subhakar Rao Surapaneni
The presentation explains how personalization strategy has revolutionized brand relationships with customers. The rise in personalization strategies for services by brands and delivering personalized customer experiences is changing customer’s behaviour towards brands, making brands more personal. It is one of the most influential drivers for brands today to scale up customer buying journey and deliver a more secured and personal future experience by brands.
Chapter 10 Direct Marketing 10-1 1. Identify p.docxsleeperharwell
Chapter 10
Direct Marketing
10-1
1. Identify purposes served by direct
marketing.
2. Explain the popularity of direct
marketing.
3. Distinguish a mailing list from a
marketing database, and review the
applications of each.
4. Describe the media used by direct
marketers in delivering messages to
consumers.
10-2
Direct Marketing Today
• Direct marketing has its roots in catalog companies such as
L.L.Bean.
• Many types of organizations are increasing their expenditures
on direct marketing. These expenditures serve three primary
purposes:
• Closing sales with customers
• Identifying prospects for future contacts
• Offering information and incentives to foster brand loyalty
10-3
Direct Marketing Today, Continued
Exhibit 10.1 Some Direct Marketing Milestones
10-4
Growing Popularity
• The growing popularity of direct marketing can be attributed to
several factors.
• Convenience—credit cards, 800 numbers, and the Internet
• Computer power—building and mining large customer
information files
• Tracking—lends itself to current emphasis on measurable
outcomes
10-5
Growing Popularity, Continued
10-6
Finding that waterfall in Wyoming will
take some planning, and Wyoming’s
offices of Travel & Tourism is happy to
help. The adventure begins with a
request for a vacation packet. This ad
provides two options: calling a toll-
free number or visiting the tourism
office’s website.
Database Marketing
• A mailing list is a file of names and addresses of current or
potential customers, such as lists that might be generated by a
credit card company or a catalog retailer.
• Internal lists—valuable for creating relationships with
current customers
• External lists—useful in generating new customers
• List enhancement—adding demographic, geodemographic,
psychographic, or behavioral data
10-7
Database Marketing, Continued
• A marketing database is a natural extension of the internal list, but it also
includes information about individual customers and their specific preferences
and purchasing patterns.
• A marketing database allows organizations to identify and focus their efforts
on their best customers using a recency, frequency, and monetary (RFM)
analysis.
• Recognizing and reinforcing preferred customers helps build loyalty:
• Follow-up letters, discounts, coupons
• Frequency-marketing programs—database, benefit package,
communications strategy
• Cross-selling opportunities also emerge once a database is in place.
• One can gain keener information about the motivations of current best
customers, and insights usually emerge about how to attract new customers.
• However companies must be sensitive to consumer’s rights and wishes to
protect their privacy.
10-8
Database Marketing, Continued
Exhibit 10.2 What Makes a Marketing Database
10-9
Media Used in Direct Marketing
• Direct-marketing programs emanate from mailing lists and dat.
PSE has over 25 years worth of experience within the offline marketing sector. As we are a marketing agency who specialise in offline marketing, we thought who better to write The Ultimate Guide to Offline Marketing than us?
STEP BY STEP GUIDE
In this step by step guide, we delve into every stage of the campaign from planning to reviewing and everything in between including categories like:
What is offline marketing
Planning your offline marketing campaign
Sourcing and cleansing data
Creating and Designing
Postage
Campaign circle of life
Tips from over 25 years of experience in offline marketing
And much much more………
This in-depth over 77-page guide will be your partner when running a Direct Mail, Door Drop, Partially Addressed Mail, Insert or Programmatic Mail campaign.
The Ultimate Guide To Pumping Up Your Direct Mail MarketingMaggie Young
Targeted and relevant direct mail is the key to seeing returns on your marketing investment. This presentation highlights the components and strategies of direct mail marketing campaigns, sure to get response and engagement with your audience
Find Build Grow Effective Marketing Strategies for Nonprofits.pdfTechSoup
In this webinar, Amy Dorsey, Partner Success Manager with Constant Contact share how to improve donor relationships and drive action with email marketing and social media tools.
Reaching Customers Through Social Media & Email Marketing - Mid Am January 2013Top Floor Technologies
Reaching Customers Through Social Media & Email Marketing presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
How to Deliver Exceptional Customer EngagementCognizant
By using customer engagement techniques such as human-centric design and technological advances like sentiment analysis, organizations can drive meaningful interactions that result in greater trust and business results.
How easy is it for you to communicate with your customers?
Want to cut through all the noise and get their full attention?
Customers now expect more from businesses and want to interact with them differently, thanks to the convenience of mobile.
Find out just how important text messaging has become for local businesses and how to use it effectively in this webinar with SMS marketing experts from Podium.
Podium interviewed more than 1,000 consumers to understand their attitudes toward texting local businesses and how local businesses can take advantage of it.
They’ll share the results of this research, with tips and advice to help you make the most of these insights.
You’ll also learn:
-How customer preferences impact local businesses.
-How to create an effective text message strategy (and what to avoid).
-How local businesses of all sizes can benefit from promotional text messaging.
Join Podium’s Matt Boyce, Marketing Director, and Austin Miller, Partner Marketing Manager, for this discussion on how to use text messages to market your business effectively.
Executive Summary
The proliferation of digital channels and options for customers heightens the importance of an undersung
variable: message timing.
Bain’s global survey of marketers finds that marketing leaders understand the value of making timely
connections with customers, and how technology can help.
Timing comes into play through signals, sequence and speed. And the technology now exists for marketers
to test each with high confidence.
Mastering timing raises the odds of seizing attention for the immediate purchase and building brand
equity in the longer run.
Customer intimacy as recession proof strategyRemco Kroes
Don’t let your business run aground in these challenging times.
Make sure that everyone in your organization is working together in a structured and customer centric way to gain and retain customers.
During this presentation it is argued that e-mail marketing is a powerful method to boost sales to new and existing customers.
There is however a big danger in e-mail marketing: do it right and you can convert more leads. Do it wrong and your customer walks away!
This presentation will provide views on how to get value from e-mail marketing initiatives.
Benefits of Email Marketing. Targeted email marketing. Cost comparison between an email campaign vs. direct mail. When you would use an email marketing campaign and best practices.
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
1. Drip Marketing: Consumer Dialog that Builds Preference
By Pamela Lockard
These days, consumers have an unprecedented number of choices in the marketplace and in the mailbox.
But there is a proven way to stand out from the crowd using relevant, sustained communications. It’s called
drip marketing. Drip marketing is a powerful strategy to help you build awareness and preference,
even in a crowded environment.
According to recent studies by the Direct Marketing Association and the U.S. Postal Service:
• The average consumer receives 25 pieces of domestic mail per week.1
• he number of companies sending 500,000+ marketing e-mails more than doubled in two years,
T
from 21% in 2002, to 51% in 2004.2
Even so, people often appreciate hearing from companies that interest them.
• 55% of postal mail recipients look forward to discovering the mail each day.3
• E-mail opt-in rates were 22% among people who researched the company Web site.4
A drip mailing gives you a moment in your target prospect’s day when you have their undivided
attention – a powerful, dynamic moment you can use to build awareness and preference.
What is Drip Marketing?
Drip marketing uses relevant ongoing communications to cultivate top-of-mind preference for your brand. As
the name implies, drip marketing works like irrigation, watering small amounts over long periods of time. Using
postal mail or e-mail, the goal is to keep the “drip” of messages from drying up.
Typical Drip Components
Depending on the target audience and the products/services being
offered, drip campaigns often utilize a range of components and
delivery channels.
Drip marketing targets consumers who have shown interest in your product or service and uses:
• A calendar plan of frequent, continuing communications
• Relevant dialog based on target audience needs
• Multiple channels (typically postal mail and e-mail)
2010 North Loop West, Suite 240 • Houston, Texas 77018 • 800-625-8320 • www.dmn3.com page 1
2. The Benefits of Drip Marketing
When done right, a drip campaign makes the target audience feel important, appreciated and informed.
If you aren’t staying in touch, chances are many of your prospects will simply ignore you and move on.
A steady “drip” of relevant communications:
• Builds top-of-mind awareness
• Cultivates relationships, good will and trust
• Creates preference for your brand
• Increases your rate of conversion over time
The Progressive Benefits of Drip Marketing
Ongoing Dialog – Make It Relevant
The way to ensure success is to develop an attitude of helpfulness and provide information your prospects
want and need. Juniper Research reports that relevancy improves e-mail campaign revenue by nine times
over untargeted “broadcast” mailings and improves net profits by an average of 18 times.5
A Calendar of Timed Touches
A drip calendar plan is your map for success. When you plot out what materials to use and when each will
launch, it is much easier to keep your drip campaign on time and on track. A calendar plan is especially
important if you plan to use e-mail messages or newsletters. Consumers who show interest by opting in should
be able to depend on receiving your communications at clock-work intervals.
Track and Learn
Response tracking can help you establish the best pace for your audience. As you monitor response over
time, segment your file and adjust subsequent mailings accordingly. Recent e-mail marketing research by
Shop.org & Forrester documented that on average, 40% of e-mail recipients who opted in preferred weekly
e-mails – compared to 28% bimonthly, 19% monthly and only 1% daily.6
Build Momentum
Advance your case with each communication without being redundant. The key is to provide small bits of
information about your service or product so that every mailing provides additional reasons to buy. Pre-
planning is an absolute must. It’s a big job on the front end, but once established, your drip marketing plan
can be replicated for new groups of prospects until updates are needed.
2010 North Loop West, Suite 240 • Houston, Texas 77018 • 800-625-8320 • www.dmn3.com page 2
3. Drip Marketing in Action
Drip marketing is a proven strategy used by companies of all shapes and sizes, both consumer services
and retail. The real estate industry has been using drip marketing successfully for years via postal mail, and
now, using automated e-mail. Realtors claim that drip marketing is their most dependable method of converting
run-of-the-mill online inquiries, especially when both postal mail and e-mail are used in tandem.
Paula, a Re/MAX agent in Oregon began using drip marketing in 1996 to build her business.
Now recognized as one of the top-producing brokers in the Portland area, she stresses the
importance of keeping drip mail content “all about the customer and their needs,” and avoiding
blatant self-promotional language.
Another success story is from Pearson’s Wine & Spirits, a gourmet wine retailer in
Washington D.C. who began collecting customer e-mail addresses in 1999. Two years later,
the company decided to test a newsletter campaign. The first edition sold 50 cases of wine.
The company now publishes the e-newsletter twice per week and has stopped buying print
advertising completely. Customers forward the newsletter at a rate of 23% and sales volume
has tripled in four years. The owner says, “We now have a higher profit margin and more
loyal customers.”
The Bottom Line
Good marketing always starts with a clear understanding of what concerns and motivates the target audience.
Drip marketing goes a step further by investing freely in the relationship – making a deposit in THEIR account.
Ultimately, the payoff is a higher level of consumer trust and loyalty across the board, and a brand that stands
head-and-shoulders above the competition.
Studies show that consistently staying in touch builds relationships and helps marketers convert more
prospects into loyal customers. Drip marketing may be the answer to increasing overall marketing ROI by
increasing your rate of conversion.
For help in creating relevant, effective drip marketing campaigns, think of DMN3. It’s what we do.
Pam Lockard, president of DMN3, has been a direct marketing leader for nearly two decades. DMN3 is
a full-service marketing agency based in Houston, TX. For more information, visit: www.dmn3.com.
Sources:
1 Household Diary Study, U.S. Postal Service, 2004.
2 The DMA Postal and E-Mail Marketing Report, Direct Marketing Association, 2005.
3 The Mail Moment, United States Postal Service, 2005.
4 Harte-Hanks Study, DMA Statistical Fact Book, 2005.
5 The ROI of E-mail Relevance: Improving Campaign Results Through Targeting, Juniper Research, 2005.
6 The State of Retailing Online 7.0, Shop.org & Forrester, 2004.
2010 North Loop West, Suite 240 • Houston, Texas 77018 • 800-625-8320 • www.dmn3.com page 3