What is the difference between standard marketing strategies and those of drip marketing? How to increase your conversion rate with drip marketing.

1. Drip Marketing

2. Whatis Drip Marketing?
Drip marketing is about saving your time, it’s
effective if you know what your customers are
interested in. Hence, the main aim is to recall an
existing or potential client about your business or
product.
Gray, unremarkable email with boring text “We
have something what you want to buy" will be
instantly marked as a "spam" by most of your
users.

3. • Working with a drip marketing strategy you
mainly base it on the users response. So the
main target is to maintain users interest in the
product by prevention of “drying” which is
exactly how Drip Marketing is work.

4. Drip Marketing
VS
Standard Marketing Strategies

5. 1. The manner of
interaction
Typically, it’s a newsletter-e-mail. Customer’s
subscription has to be voluntary only through
the appropriate form on your website.
Under no circumstances do not send spams
to the addresses from the electronic purchase-
handbooks. Your reputation is something you
really need to care about.

6. 2. The provision of
relevant content
The right information
at the right time.
For example, if somebody visits
a website from
the US before
Christmas, let’s show
a personalized offer with
free shipment on
Christmas decoration ETC.

7. The content
At the core, it has to be educational,
not commercial one. So you will not be
"bombing" your customers with
advertisement, but gently involve them
into all details and benefits of the
product. There is a huge amount of
ideas for the content.

8. Three main steps for the very
best drip marketing practises:
1. Lead grading - marketing funnel is connected
with the traffic of the customer on your site.
2. Before giving the start for automatic sending of
e-mails, you need to set a time frame for this
process. You also need to define how often they
will receive your posts.
3. Examine all your existing content and see if it is
enough for dropping campaign.

9. Make love, not spam!

10. Do not forget to show the "human face" of your company:
Talk about the staff, interesting events, business.
You have to show to your subscribers what they will expect from
sign- up to your letters.
A great example for it could be
the Banana republic’s email:

11. This email from
Banana republic aims to
demonstrate their
understanding of mixed-
value inbox with sales. They
are providing you with
emails that you actually
want to open.
Banana Republic makes
their customers choice
much more easier –
the selection by the option
is a best alternative for
each online-shop.

12. Strategies
of Drip
Marketing

13. Assocciation
•A good example for
implementing this strategy
is“Starbucks”
If we consider their latest
web design and design of
cups, whether we like it or
not, a "simple" website
design, print advertising,
photos of popular cups
and Starbuck’s logo give a
confidence to the customer
in the product.

14. Promotion!
Promotion!
Working on this strategy, marketers are
constantly developing actions with a
limited duration and unique offers.

15. Be Creative!
All of these articles are based on email and may be
combined in any form. It all depends on the marketer,
the right implementation of basic strategy will bring
significant profit business.