breatheHR - HR advisor marketing masterclass - mar 2013
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The document provides an overview of modern marketing strategies and tactics. It discusses traditional versus modern marketing approaches and the importance of understanding customer psychology and buying cycles. It then outlines a marketing roadmap that involves building an engaged audience through social media, content strategy, and email marketing. The roadmap emphasizes thinking like a publisher to add value for customers rather than just shouting at them. Finally, it stresses that the goal of marketing is to build trust and produce results that impact business outcomes.
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