Drip marketing is an automated email campaign that sends scheduled, personalized emails over time. It originated from drip irrigation and allows targeting contacts with 80% higher open rates and 3x higher click-throughs than single emails. Drip campaigns include welcome emails for new prospects, re-engagement emails for inactive leads, and onboarding emails with resources for new clients. Drip emails are important because they can increase revenue 10x more than mass emails, improve click-through rates, help nurture leads by building trust, inform contacts conveniently, and save time with their automated process.

1. Drip Marketing
Presented by - Abhishek Kumar
Sr. SEO Analyst

2. What is Drip Marketing?
 Drip marketing is a type of automated campaign
focused on email.
 Originated from drip irrigation process
 It allows you to send out a series of scheduled and
personalized emails to your contact database over an
extended period of time.
 Generating around 80% higher open rates and 3x higher
click-through rates than single send emails, drip emails
are a worthy investment over blast emails.

3. A Drip Campaign

4. Drip Campaign Examples
• Welcome Drips: Introduce new prospects to your
business at a comfortable pace
• Re-Engagement Drips: Targeted toward inactive leads
to encourage them to re-enter the sales process
• On-boarding Drips: Provide resources for a client to get
started with your business after a close
• Competitive Drips: Focus on differentiating your
product/service from that of your competitors

5. Drip Campaign Examples
Welcome Mail

6. Drip Campaign Examples
Re-engagement Mail

7. Why Are Drip Email Campaigns
Important?
 Increases revenue – 10x more than mass email
 Improves click-through rate
 It helps with lead nurturing – building trust
 Informs well – useful for giving necessary info
 Saves time – automated process
 Convenient to create – scratch and pre-designed

8. Thank You!