Email drip campaigns are a series of automated emails sent to subscribers over time to nurture leads into customers. The document discusses crafting short, relevant content; understanding triggers and goals for different campaigns; choosing the right email tool; and including a clear call-to-action in each email. Properly implemented drip campaigns can help convert more leads while avoiding spam filters.

1. Basics of
Email Drip
Campaigns

2. What are email
drip
campaigns?
Series of automated emails
sent to your subscribers
over a period of time to
nurture your leads and
convert them into
customers

3. Craft content that
is short and to the
point
Helps prevent
your emails
from landing
into spam
folders
Avoid jargon,
use language
your audience
likes
Keep your content sharp

4. Craft content that
is short and to the
point
Helps prevent
your emails
from landing
into spam
folders
Avoid jargon,
use language
your audience
likes
Keep your content sharp

5. Send follow-up
emails to prospects
who do not open
your emails
This helps in
avoiding spam
filters for your
email account
Remove leads
from your
email list if
they are
unresponsive
Trim your email list

6. Understand your target
audience and what
they’re looking for
Avoid sending
emails that may not
be relevant to your
audience
Know your target audience

7. Choose a user-friendly
tool that offers CRM
integration too
Look for customizable
email templates and
coding support
Select the right drip campaign
software

8. Use your email tool and
set triggers like new
signups, abandoned
cart, etc.
Design a different email
drip campaign for each
trigger and automate
them
Understand and set the right
triggers

9. Set goals like re-
engaging with inactive
users
Design a different drip
campaign for each goal
Identify your goals

10. Survey and find out
how often your
customers want to hear
from you
Don’t send more or less
drip emails than what
your customers prefer
Decide the count of your email
‘drips’

11. Always have a call-to-
action that is clear and
compelling
Make sure your email
CTA leads to an
attractive landing page
Include a CTA