Maggie Malek discusses an integrated approach to search and social media marketing. She outlines four key steps: 1) start with data from search and social listening; 2) create a content strategy with goals, channels and hero/hub/hygiene content types; 3) ignite conversations by hiring brand ambassadors and assigning dedicated teams; and 4) experiment, measure results and repeat the process. The overall approach emphasizes using data to inform content that builds relationships and conversations on social media.
From the SMX West Conference in San Jose, California March 21-23, 2017. SESSION: Your Mobile PPC Sucks (But It Doesn't Have To!). PRESENTATION: Your Mobile PPC Sucks (But It Doesn't Have To!) - Given by Maddie Cary, @maddiemarketer - PointIt, Director of Paid Search. #SMX #22B1
We sent around a survey recently asking you what questions you have about SMS marketing so we could put together a webinar that would answer your questions.
Overwhelmingly you asked us for specific examples of how businesses and nonprofits are using text messaging. Many also asked what trends we’ve seen lately in SMS marketing.
This webinar covers the following:
1. 6 successful ways we see organizations using SMS marketing
2. What we’ve learned over the past few years about SMS
3. What trends we see growing over the next 6-12 months
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Advertising In Maps: Unparalleled Local Context. PRESENTATION: Advertising In Maps: Unparalleled Local Context - Given by Caleb Donegan, @calebdonegan - Balihoo, VP, Product & Digital Strategy. #SMX #11C2
From the SMX West Conference in San Jose, California March 21-23, 2017. SESSION: Your Mobile PPC Sucks (But It Doesn't Have To!). PRESENTATION: Your Mobile PPC Sucks (But It Doesn't Have To!) - Given by Maddie Cary, @maddiemarketer - PointIt, Director of Paid Search. #SMX #22B1
We sent around a survey recently asking you what questions you have about SMS marketing so we could put together a webinar that would answer your questions.
Overwhelmingly you asked us for specific examples of how businesses and nonprofits are using text messaging. Many also asked what trends we’ve seen lately in SMS marketing.
This webinar covers the following:
1. 6 successful ways we see organizations using SMS marketing
2. What we’ve learned over the past few years about SMS
3. What trends we see growing over the next 6-12 months
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Advertising In Maps: Unparalleled Local Context. PRESENTATION: Advertising In Maps: Unparalleled Local Context - Given by Caleb Donegan, @calebdonegan - Balihoo, VP, Product & Digital Strategy. #SMX #11C2
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch. PRESENTATION: Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch - Given by Maggie Malek, @magsmac - MMI Agency, Head of Social Media. #SMX #21B
Etix Blast: LoyaltyMatch Partner Presentation - Building Loyalty and Revenue,...Etix
David Howatson from LoyaltyMatch presents at the 2015 Etix Live. Accompanied by Etix Director of Product, Chris Battaglino, they discuss the importance of loyalty programs, customer rewards and the opportunity for venues to drive long-term ROI through innovative marketing strategies.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Taking The Brand/Agency Partnership To The Next Level. PRESENTATION: Dating Tips to Maximize the Brand / Agency Relationship - Given by Chad Gingrich, @chadgingrich - Seer Interactive, Senior SEO Manager and Sharon Conner, @anemptyroad, Search Marketing Strategist, Autodesk. #SMX #24A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Attribution Success In A Cross-Device World. PRESENTATION: The Journey To Cross-Device Nirvana - Given by Mike Henderson, @innuhendo - SuretyBonds.com, Digital Marketing Director. #SMX #23C
We’re without a doubt in the ‘Age of ABM.’ But what does it take to create a scalable, personalized ABM roadmap that generates results? And how do you move beyond the buzz and hype — iterating through ideas to build refined, collaborative campaigns? In this session, you’ll hear a first-hand account of what it takes to launch an ABM program that meets the sweet spot of precision, ROI and scale.
Join Radius’ senior ABM manager, Vignesh Subramanyan, as he highlights a successful campaign that has scaled into a multi-threaded ABM strategy.
Search Marketers are the new Data Driven StorytellersTim Mayer
Keynote presentation given at the SEMPDX Searchfest conference in Portland discussing topics such as data storytelling, ad storytelling, cross channel measurement, cross channel advertising and attribution.
Madmen vs the social network is the future of marketing in the past?John Jackson
As an industry, Digital Marketers are obsessed with what's coming next, but should we perhaps we should be looking to the lessons of the past. This deck looks into marketing days gone by and pulls out some key takeaways that we can apply to todays advertising.
From the SMX Advanced Conference in Seattle, Washington, June 2-3, 2015. SESSION: Beyond Forms: Advanced Strategies For Capturing Leads. PRESENTATION: Beyond Forms: Advanced Strategies For Capturing Leads - Given by Stacy Williams, @StacyWms - Big Drum, CEO. #SMX #21C2
Social Media Week 2014: Modern Market Research Mashwork
Rethink everything you know about the consumer decision journey. SMG and Mashwork have executed several consumer decision journey studies together across automotive, technology and b2b spaces and draw on insight gleamed during this research to form the basis of this presentation. These studies map social conversation data against traditional purchase funnels (awareness, consideration, purchase, advocacy). The results are compelling, adding depth to each stage of the purchase journey while simultaneously shedding light on new targeting opportunities.
PRESENTERS: Kate Sirkin, EVP Global Research at Starcom Mediavest Group Stuart Schwartzapfel, CSO at Mashwork
As technology influences the buying habits of future audiences, effective pricing for different patrons becomes critical for supporting existing patrons and growing your patron base. How can you cater to all audiences? How do you offer pricing that increases your revenue while still building your audience?
Topics we discussed were:
- Segmenting and pricing to different audiences
- Tips on making it easier for patrons to subscribe to your season
- Simplifying the purchasing process for patrons
- Growing your revenue through effective pricing
Marketers have seen their jobs transformed over the past ten years. The transformation is happening again — but faster this time. According to The Economist Intelligence Unit's survey of 478 high-level marketing executives worldwide, sponsored by Marketo, more than 80% say they need to restructure marketing to better support the business. And 29% believe the need for change is urgent.
Beyond the Meme: How to Reach Millennials - Shop.org Digital Summit 2016Hunter Thomas
The millennial generation commands the labor force, consumer spend and content creation across digital platforms. This generation’s rise has led to a wide range of theories and studies designed to help brands engage and court millennials -- often with mixed results. Retailers and marketers must go “beyond the meme” to understand the real behaviors and motivations of this key demographic, to create a relevant experience across each touchpoint in the customer's omnichannel journey.
21st Century Marketing: Human-Cyborg Relations Beyond the Droids and Jedi Mind Tricks
No matter how much technology and the access to marketing communication changes, one thing remains the same – we must still do business with fellow human beings. Search engines are morphing into smart, automated systems (algorithms, machine learning, emerging AI) with the means to present the best answer to a user’s question… sometimes before the user even realizes what they want to ask.
Social media seeks to provide connection and meaning to user experiences. In this Rocks Talk, we will explore how to adapt to this changing marketing environment and optimize our digital presence for both the bots and the users on the other end.
Together we will explore:
User behavior trends
Impact of voice devices like Alexa and Google Home
Continuing changes to how marketing information is served
Creativity: The New Marketing Imperative In The Age Of Artificial IntelligenceG3 Communications
Business is changing at the speed of light. Today exponential technologies such as artificial intelligence and machine learning are creating new disruptive B2B models almost overnight. In this new world, one where McKinsey & Co predict that 45 percent of jobs will be automated in the next 20 years, there is one distinctly human competitive advantage you must leverage – your creativity. In his keynote, James Taylor M.B.A. F.R.S.A., takes the audience on a journey to discover the backstage secrets of how the world’s most creative individuals and organizations are adapting to these changes.
GrowCommerce 2016 — Live Case Study Analysis: Getting the Most from Your Mark...Grow.co
GrowCommerce 2016
Panel — 11:35am - 12:05pm
Ever wonder if you’re marketing mix is optimal, whether your core metrics are in-line with industry standards or whether your message is attracting the right type of customer? Now is your chance to ask the experts! This panel will analyze audience-submitted marketing challenges and provide immediate and actionable insights that you can put to use. Our marketing experts are going to show you how it’s done -- see what happens live!
Emily Hickey, Co-Founder @ OnTapp Media
Matt Kritzer, Former Vice President of Ecommerce @ Tommy John
Brian Suh, AVP of Analytics & Solution Architecture @ Visual IQ
Moderated by:
Cassie Mecsery, Consultant
SMX East 2016 | Integrating Search and Social to Reach Your Consumer MMI Agency
Maggie Malek, MMI's Head of Public Relations and Social Media, spoke at SMX East on September 27 about integrating search and social media to reach your consumer.
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: SEO & Social: Let's Dance!. PRESENTATION: Head + Heart: Integrating Search and Social to Reach Your Consumer - Given by Maggie Malek, @magsmac - MMI Agency, Head of Social Media. #SMX #13A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch. PRESENTATION: Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch - Given by Maggie Malek, @magsmac - MMI Agency, Head of Social Media. #SMX #21B
Etix Blast: LoyaltyMatch Partner Presentation - Building Loyalty and Revenue,...Etix
David Howatson from LoyaltyMatch presents at the 2015 Etix Live. Accompanied by Etix Director of Product, Chris Battaglino, they discuss the importance of loyalty programs, customer rewards and the opportunity for venues to drive long-term ROI through innovative marketing strategies.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Taking The Brand/Agency Partnership To The Next Level. PRESENTATION: Dating Tips to Maximize the Brand / Agency Relationship - Given by Chad Gingrich, @chadgingrich - Seer Interactive, Senior SEO Manager and Sharon Conner, @anemptyroad, Search Marketing Strategist, Autodesk. #SMX #24A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Attribution Success In A Cross-Device World. PRESENTATION: The Journey To Cross-Device Nirvana - Given by Mike Henderson, @innuhendo - SuretyBonds.com, Digital Marketing Director. #SMX #23C
We’re without a doubt in the ‘Age of ABM.’ But what does it take to create a scalable, personalized ABM roadmap that generates results? And how do you move beyond the buzz and hype — iterating through ideas to build refined, collaborative campaigns? In this session, you’ll hear a first-hand account of what it takes to launch an ABM program that meets the sweet spot of precision, ROI and scale.
Join Radius’ senior ABM manager, Vignesh Subramanyan, as he highlights a successful campaign that has scaled into a multi-threaded ABM strategy.
Search Marketers are the new Data Driven StorytellersTim Mayer
Keynote presentation given at the SEMPDX Searchfest conference in Portland discussing topics such as data storytelling, ad storytelling, cross channel measurement, cross channel advertising and attribution.
Madmen vs the social network is the future of marketing in the past?John Jackson
As an industry, Digital Marketers are obsessed with what's coming next, but should we perhaps we should be looking to the lessons of the past. This deck looks into marketing days gone by and pulls out some key takeaways that we can apply to todays advertising.
From the SMX Advanced Conference in Seattle, Washington, June 2-3, 2015. SESSION: Beyond Forms: Advanced Strategies For Capturing Leads. PRESENTATION: Beyond Forms: Advanced Strategies For Capturing Leads - Given by Stacy Williams, @StacyWms - Big Drum, CEO. #SMX #21C2
Social Media Week 2014: Modern Market Research Mashwork
Rethink everything you know about the consumer decision journey. SMG and Mashwork have executed several consumer decision journey studies together across automotive, technology and b2b spaces and draw on insight gleamed during this research to form the basis of this presentation. These studies map social conversation data against traditional purchase funnels (awareness, consideration, purchase, advocacy). The results are compelling, adding depth to each stage of the purchase journey while simultaneously shedding light on new targeting opportunities.
PRESENTERS: Kate Sirkin, EVP Global Research at Starcom Mediavest Group Stuart Schwartzapfel, CSO at Mashwork
As technology influences the buying habits of future audiences, effective pricing for different patrons becomes critical for supporting existing patrons and growing your patron base. How can you cater to all audiences? How do you offer pricing that increases your revenue while still building your audience?
Topics we discussed were:
- Segmenting and pricing to different audiences
- Tips on making it easier for patrons to subscribe to your season
- Simplifying the purchasing process for patrons
- Growing your revenue through effective pricing
Marketers have seen their jobs transformed over the past ten years. The transformation is happening again — but faster this time. According to The Economist Intelligence Unit's survey of 478 high-level marketing executives worldwide, sponsored by Marketo, more than 80% say they need to restructure marketing to better support the business. And 29% believe the need for change is urgent.
Beyond the Meme: How to Reach Millennials - Shop.org Digital Summit 2016Hunter Thomas
The millennial generation commands the labor force, consumer spend and content creation across digital platforms. This generation’s rise has led to a wide range of theories and studies designed to help brands engage and court millennials -- often with mixed results. Retailers and marketers must go “beyond the meme” to understand the real behaviors and motivations of this key demographic, to create a relevant experience across each touchpoint in the customer's omnichannel journey.
21st Century Marketing: Human-Cyborg Relations Beyond the Droids and Jedi Mind Tricks
No matter how much technology and the access to marketing communication changes, one thing remains the same – we must still do business with fellow human beings. Search engines are morphing into smart, automated systems (algorithms, machine learning, emerging AI) with the means to present the best answer to a user’s question… sometimes before the user even realizes what they want to ask.
Social media seeks to provide connection and meaning to user experiences. In this Rocks Talk, we will explore how to adapt to this changing marketing environment and optimize our digital presence for both the bots and the users on the other end.
Together we will explore:
User behavior trends
Impact of voice devices like Alexa and Google Home
Continuing changes to how marketing information is served
Creativity: The New Marketing Imperative In The Age Of Artificial IntelligenceG3 Communications
Business is changing at the speed of light. Today exponential technologies such as artificial intelligence and machine learning are creating new disruptive B2B models almost overnight. In this new world, one where McKinsey & Co predict that 45 percent of jobs will be automated in the next 20 years, there is one distinctly human competitive advantage you must leverage – your creativity. In his keynote, James Taylor M.B.A. F.R.S.A., takes the audience on a journey to discover the backstage secrets of how the world’s most creative individuals and organizations are adapting to these changes.
GrowCommerce 2016 — Live Case Study Analysis: Getting the Most from Your Mark...Grow.co
GrowCommerce 2016
Panel — 11:35am - 12:05pm
Ever wonder if you’re marketing mix is optimal, whether your core metrics are in-line with industry standards or whether your message is attracting the right type of customer? Now is your chance to ask the experts! This panel will analyze audience-submitted marketing challenges and provide immediate and actionable insights that you can put to use. Our marketing experts are going to show you how it’s done -- see what happens live!
Emily Hickey, Co-Founder @ OnTapp Media
Matt Kritzer, Former Vice President of Ecommerce @ Tommy John
Brian Suh, AVP of Analytics & Solution Architecture @ Visual IQ
Moderated by:
Cassie Mecsery, Consultant
SMX East 2016 | Integrating Search and Social to Reach Your Consumer MMI Agency
Maggie Malek, MMI's Head of Public Relations and Social Media, spoke at SMX East on September 27 about integrating search and social media to reach your consumer.
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: SEO & Social: Let's Dance!. PRESENTATION: Head + Heart: Integrating Search and Social to Reach Your Consumer - Given by Maggie Malek, @magsmac - MMI Agency, Head of Social Media. #SMX #13A
SMX East 2016 | Paid Search & Social: The Ultimate Knock-Out PunchMMI Agency
MMI's Head of Public Relations and Social Media, Maggie Malek took the stage at SMX East on September 27th and shared how to merge search and social media advertising to deliver quality consumer experiences.
Using Paid Search & Social Together To Deliver The Ultimate Knock-Out PunchMaggie Malek
Multidisciplinary search marketers (yes, that means you!) are best prepared to handle the growing complexity of digital advertising and fulfill the omnichannel promise. If you've mastered scripts, bid modifications and elaborate combinations of extensions, using paid search and social media together could be your next big move.
In this session, you'll learn how to apply your hard-earned expertise to marrying search and social media advertising, creating the ultimate combination of push and pull.
Best Practices for Managing Multiple Social ChannelsMaggie Malek
Facebook… Twitter… Snapchat… Pinterest… Instagram…YouTube… LinkedIn. The exploding social media landscape has made managing channels the most urgent challenge facing social media marketers today. How do you execute a cohesive social content strategy? How do you ensure brand consistency across thousands of social pages and accounts? How do you effectively engage your growing social communities? And, most importantly, how do you analyze and measure results? These are just some of the questions that digital marketers are struggling to answer.
I had the opportunity to present on this topic with Dino Kuckovic, Team Lead, Customer Success at Falcon Social. We covered... the important steps to facilitate social media collaboration across teams, how to create more effective workflow and publishing processes, key performance metrics to understand what social media content is (or isn't) working and so much more!
Nobody likes feeling like they're being marketing to. That's why delivering relevant content to your audience is so essential. The best way to accomplish that is with targeting. We've teamed up with our friends at Insightpool to deliver a webinar focused on exactly that. It's called "Target Marketing: How To Hit Your Bullseye."
Insightpool CEO Devon Wijesinghe and Benchmark Email Director of Sales & Marketing Daniel Miller team up to present this very special webinar. Target Marketing in email and social media will be the focus, as Devon and Daniel demonstrate the best ways in which to deliver the most relevant content to your audience.
Mapping Content to the Entire Customer Journey (CMW 2016)Kevin Briody
Content Marketing World 2016 lunch & learn presentation outlining the Pace approach to developing content experiences that find opportunities for brand content to contribute across all stages of the customer journey.
SMX Advanced 2015 Presentation on Converting the Mobile Visitor Margot da Cunha
Seventy-four percent of mobile consumers use a search engine as part of their research process. Ninety-three percent of people who use their phone to search go on to make a purchase. You prospects likely check their phones upon waking up, waiting for the train, and while scarfing down a turkey sandwich during their lunch break. It’s OK to admit that we’re all addicted to our smartphones. In May of 2015 Google even announced that mobile searches have surpassed desktop! But yet marketers suck at converting the mobile visitor... Learn how to address the misconceptions about mobile PPC and convert more traffic with ahead-of-the-game tactics to give your mobile audience what they want.
Atlanta Ad Club - New Business in the Modern Age - May 2014Joe Koufman
During this Atlanta Ad Club event, Joe Koufman (CEO of AgencySparks) moderated. The panelists included Patricia Camden (VP, Client Engagement for Razorfish), Minsoo Pak (VP, Chief Creative Officer for Sparks Grove), Chris Breen (Creative Director for breensmith), and Scott Thomas (VP, Consumer Marketing for the Cartoon Network).
Remodista RetailSource Paper - A New Chapter in Customer EngagementRemodista
Imagine a brand as a story told through the many channels that we, as marketing leaders, weave together to make a marketing strategy. Just like a novel from a best-selling author, your story needs to be cohesive. The arc needs to span the chapters, and the characters need to be fully fleshed out. Many marketers attempt to be captivating, relatable storytellers, but it too often feels as if they skipped something important from print to screen, or from store to tablet.
Today’s consumers, no matter where, when, or how they connect with your product, expect stories to be personalized and consistent. Strategizing a marketing approach can be as simple as reconsidering the journey of your main character—the consumer.
Case Study: Moving From The 'Why?' To The 'How?' A look Inside SAP’s Strategy...G3 Communications
In this presentation, Michael Brenner offers an in-depth look at what it takes to create a successful content hub for your brand. Michael will also explain the relationship between getting found (SEO) getting shared (social) and getting leads (conversion), and show how effective content drives this relationship.
Building an Online Brand Through Customers | DMFB 2014Casie Gillette
This year at the Digital Marketing for Business conference, I cover how customers are changing the online landscape for brands and what companies can do to get them talking in a positive manner.
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Using Paid Search & Social Together To Deliver The Ultimate Knock Out Punch. PRESENTATION: Paid Search & Social: The Ultimate Knock-Out Punch - Given by Maggie Malek, @magsmac - MMI Agency, Head of Social Media. #SMX #14B
While it may not be possible to accurately predict the future, examining marketing’s past and present helps us shape and inspire what’s yet to come. That’s why Exacttarget collected the predictions of the industry’s top interactive marketing experts—bringing you exclusive insight into marketing trends that will be relevant to your brand in 2013.
In this year’s annual guide, Inspired Marketing Predictions for 2013, you’ll encounter predictions about the future of email, mobile, social media, marketing automation, and cross-channel marketing from industry thought leaders.
Tendências que irão transformar o marketing digital
Para 2013 os profissionais especializados apostam em big data, mobile e mídias sociais, revela relatório da ExactTarget
Similar to MMI at SMX Advanced: SEO & Social Let's Dance! (20)
Feature article from the August edition of Connect Magazine, on the growing importance of the conversation-based engagement that brands curate with their communities. MMI Agency Maggie Malek is featured as a subject matter expert.
MMI Agency brings you an overview of the new beauty-focused social platform Newness, including what brands should do now regarding their social media marketing and influencer marketing to take advantage of the new tool.
Advice from MMI Agency on where to focus your marketing efforts in the NEW "new normal" that is 2021. Check out our recommendations and predictions for 2021.
MMI Agency POV: The Upcoming iOS14 Update's Effect on Facebook AdvertisingMMI Agency
iOS14 will bring big changes for advertising across Facebook-owned channels (Facebook, Instagram, WhatsApp, Facebook Audience Network, etc.), particularly related to how the Facebook Pixel tracks media performance. What should brands be doing now to prepare?
Setting Up for Paid Social Success - Caitlin Jeansonne, SMX West 2017MMI Agency
MMI's Caitlin Jeansonne presented Setting Up for Paid Social Success: Tracking, Attribution and Reporting at SMX West 2017.
As more social networks develop increasingly sophisticated targeting, tracking and attribution capabilities, paid social strategy and management has become a key focus for digital marketing agencies and in-house marketing departments. Social has also been at the leading edge of the advertising shift to mobile, making paid social a must-have discipline for both B2B and B2C companies.
UHD AMA | Influencing Today's Consumers Through Social AdvertisingMMI Agency
MMI Agency's Social Media Director Caitlin Jeansonne presented to the University of Houston Downtown American Marketing Association about social media advertising and how to build effective strategies to win the new consumer landscape.
PubCon 2016 | Content, Search and Social InterplayMMI Agency
MMI's Head of Public Relations and Social Media Maggie Malek shares insight on the connection between search, social and content at PubCon 2016 in Las Vegas.
Extracting Truths From Social Media - KNIME Fall Summit 2016MMI Agency
MMI Agency's Benjamin Spiegel spoke at the KNIME 2016 Fall Summit in San Francisco on September 15 about extracting data from social media. Advertising loves social media. People share everything. How do we reach the right consumers at the right time with the right message in the right context?
As your social media campaigns scale, it's essential to equip yourself with the right tools to help manage, measure and automate social sharing. Fortunately, there are dozens of tools that can help you create, manage, promote and measure social efforts. MMI's CEO, Benjamin Spiegel discusses his favorite social tools and how he uses them to focus on the higher-value aspects of running social campaigns.
Facebook's News Feed is a black box. What makes up this mysterious algorithm? How is organic content ranked? What constitutes an optimized Facebook post? MMI's Head of Public Relations and Social Media, Maggie Malek decodes the Facebook news feed in her presentation at Marketing Land's Social Pro Conference in Seattle, June 20th.
Transforming KNIME Consumer Data into Actionable InsightsMMI Agency
Check out MMI Agency’s framework for properly transforming consumer data into actionable insights. Presented by Benjamin Spiegel at the KNIME Spring Summit 2016 in Berlin.
In today’s world, the social media landscape is constantly changing as new platforms, features and tools have become the daily challenge for seasoned marketers. To win the social leadership race, brands must use APIs to create unique differentiators that are customizable to their own needs. This unique tool removes the competition and creates real-time insights for the brand.
Social Media Branding for Student-AthletesMMI Agency
Social media branding for student-athletes. Presented by Guest Speaker Lindsay McClelland at the University of Houston.
Student-athletes have unique opportunities to use social media as a mechanism of personal and professional branding. This presentation drives home three main points:
1) Differentiate yourself as an athlete.
2) Clean up your digital dirt.
3) Use social media to establish your brand.
Reacting to Real-Time Events: Socially Engaging in the Moment | SocialPro 2015MMI Agency
From the SocialPro Conference in Las Vegas, Nov. 18-19, 2015. Presented by Benjamin Spiegel, CEO of MMI Agency.
Real time marketing is incredibly efficient… when used correctly. Millions of marketers attempt RTM everyday but only few are successful in accomplishing the task. Benjamin Spiegel discusses key factors to take into consideration when creating RTM’s for your brand that will ensure optimal efficiency and timing. This includes planning in advance, creating pre-approved content and assessing the effectiveness of your initiatives.
Guest lecture to Alternative Media and Public Relations class, Texas A&M University by Catherine Jones and Caitlin Jeansonne.
In this presentation to an Alternative Media and Public Relations class, the MMI agency guest speakers gave the students a look into the life of a PR/social professional. Catherine and Caitlin describe the individual responsibilities and skills of PR, social media, and experiential. The students are given advice and tips about honing their skills and how to get started after they graduate.
Social Tools Super Session | Social Pro 2015MMI Agency
The CEO of MMI Agency Benjamin Spiegel speaks about social tools in the marketing context. Presented at Social Pro Conference in Las Vegas.
The marketing field has become a crowded one. With such an immense amount of money being spent on social networking, social tools have become a prevalent engine to discover resources. Mr. Spiegel argues that all these tools are unnecessary and expensive, only a few are actually required. His presentation encompasses some tips and tricks to make your setup affordable and effective. His setup includes Knime, Spitfire, Amazon RDS, Amazon EC2, and API keys.
Social Media Marketing for Non-Profits | University of HoustonMMI Agency
Social media marketing for non-profit organizations. Presented by Guest Speaker Lindsay McClelland at the University of Houston.
Social media is a key factor in the marketing strategy of non-profit organizations. By building a community through social media, brands reach their intended audience and gather donations in a less expensive way than other forms of advertising. The marketer can organize this through knowing your organization, planning ahead, keeping budget in mind, and maintaining relevant partnerships.
Check out MMI Agency's framework for properly planning and executing live events to create conversation and moments that matter. Presented by Maggie Malek.
Today, current consumers have a natural adBlock because brands are not always relevant to consumer's lives. These brands have to become a part of their lives to break through their tendencies to block out ads. Our job as marketers is to identify moments that matter for the brands we represent and to create conversations around those moments. In our digital world, employing current events on social media in real-time can be a powerful platform to ignite these conversations.
Here at the MMI Agency, we focus on branding yourself and being connected and informed on all things social media. This presentation of creating MMI thought leaders using social media was presented by Caitlin Jeansonne and Maggie Malek.
We want to leverage content -- in combination with our employees expertise and MMI Agency's existing resources -- to brand MMIers as thought leaders. This includes being easily recognized and discovered as a business in all social networks, which can be achieved through publication, following and tagging MMI in social media, and staying up to date on industry news. It also requires capability in social media sites such as Twitter and LinkedIn.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
6. #SMX #13C @MagsMac
• Written content is now graphic content.
• Social traffic is not guaranteed.
• Social engagement is a different ball game.
• Brands have to pay to play.
four years of BIG change…
18. #SMX #13C @MagsMac
• What are people searching for in the privacy of their own
Google search box?
• What questions are they asking?
• What trends are you seeing?
lead with the head.
19. #SMX #13C @MagsMac
But Google isn’t the only
place people are searching.
• Facebook Open Graph
• YouTube organic search
• Amazon products and reviews
• Twitter search
• Instagram hashtags
• And the list goes on.
20. #SMX #13C @MagsMac
Use social listening tools to
identify key conversation topics.
Facebook
Account Connecter
Facebook
API Connecter
Facebook
Account List
Facebook
Insights Query
Facebook
Select Post
Facebook
List Comments
Facebook
List Posts
Connect to API
Connect to Account
List Accounts
Get Insights
Select a Post
List Accounts
Get Comments
21. #SMX #13C @MagsMac
• What are people saying about your product to their
friends?
• How are they interacting with your competitors?
• What customer service issues are they having?
• What type of content gets the most engagement?
let the heart provide context.
26. #SMX #13C @MagsMac
you need three types of content.
hero
Large-scale, tent-pole events or “go-big”
moments designed to raise broad awareness
hub
Regularly scheduled “push” content
designed for your prime prospect
hygiene
Always-on “pull” content designed for your
core target
We understand your consumer because we ARE your consumer
We are brand storytellers. We are digital natives.
We take detours based on what we learn from our performance. We move. And in doing so, we are extremely adept at inspiring consumers to move with us.
Whats the story. How to tell the story. Where do we tell the story.
Insights - MMI lives in the middle of it all
Search, Social, Paid Media
Add J&J into logo slide