CEO of Rand Marketing, Seth Rand discussed the latest trends in search engine marketing for WooCommerce stores at #WooConf on April 7, 2016 in Austin, TX.
2. www.company.com
Seth Rand
Seth Rand - Founder and CEO of Rand Internet Marketing
With over thirteen years of industry experience, Seth has optimized over 750 websites, achieving over 100,000 Top 10
organic search engine rankings between Google, Yahoo, and Bing. Seth has overseen more than $20 million in pay per
click advertising, and is a published author in our industry.
Seth is a Google Certified Partner and was named to the Google Partners AllStars in 2015. He serves on the Board of
Directors of the BBB is a member of SEMPO. Seth has repeatedly been recognized as an up and comer in our region
and the digital marketing industry. Under Seth’s direction, Rand Marketing was named as one Top 10 web design firms
and Top 25 fastest growing tech companies in South Florida by the South Florida Business Journal.
www.RandMarketing.com
4. www.company.com
Pay Per Click Marketing
• Google Shopping / Product Listing Ads
• Search Ads through Google AdWords or Bing Ads
• Display Ads – Banner / Image Ads or Contextual Ads
• Remarketing / Retargeting Ads – including search, display and shopping
• Google / YouTube Video Ads (pay per view)
www.RandMarketing.com
7. www.company.com
Tracking & Measuring PPC
• Google Webmaster Tools
• Google Analytics & Goal Tracking
• Google Tag Manager
• Google Conversion Tracking Codes
• Google Remarketing Codes
• Google Merchant Center (For Google Shopping)
9. www.company.com
On-site SEO
• Include keywords in:
• URLS
• Title Tags
• Meta Tags
• Heading Tags (H1, H2, etc.)
• Category Names
• Subcategory Names
• Product Names
• Internal Linking Anchor Text
• File Names of Images
• Alt Tags on Images
• Submit Dynamic Sitemaps through Google Webmaster Tools
www.RandMarketing.com
10. www.company.com
Offsite SEO
• SEO Optimized Content Writing
• Offsite blogs
• Press releases
• Articles
• Social Media
• Active Posting
• Social Engagement
• Industry Backlinks
• High Authority
• Moz Open Site Explorer
• Backlink Analysis
• Identify & Remove Spam / Risky Links
• Scholarship Opportunity
• Coupon Codes for Students, Faculty,
or Alumni
• For .edu Backlinks
• Press Opportunities
• Social Media Content
www.RandMarketing.com
12. www.company.com
Next Steps
I'm available anytime while attending the WooConf to answer any questions you may have.
Feel free to send me an email or Tweet me to schedule a meeting.
E-mail: seth@randmarketing.com
@SethRand
@RandSEO
www.RandMarketing.com