SlideShare a Scribd company logo
1 of 12
Download to read offline
www.company.com
Latest Trends in
Search Engine Marketing
for your
WooCommerce Store
@SethRand
@RandSEO
www.RandMarketing.com
www.company.com
Seth Rand
Seth Rand - Founder and CEO of Rand Internet Marketing
With over thirteen years of industry experience, Seth has optimized over 750 websites, achieving over 100,000 Top 10
organic search engine rankings between Google, Yahoo, and Bing. Seth has overseen more than $20 million in pay per
click advertising, and is a published author in our industry.
Seth is a Google Certified Partner and was named to the Google Partners AllStars in 2015. He serves on the Board of
Directors of the BBB is a member of SEMPO. Seth has repeatedly been recognized as an up and comer in our region
and the digital marketing industry. Under Seth’s direction, Rand Marketing was named as one Top 10 web design firms
and Top 25 fastest growing tech companies in South Florida by the South Florida Business Journal.
www.RandMarketing.com
www.company.com
Search Engine Marketing
www.RandMarketing.com
www.company.com
Pay Per Click Marketing
• Google Shopping / Product Listing Ads
• Search Ads through Google AdWords or Bing Ads
• Display Ads – Banner / Image Ads or Contextual Ads
• Remarketing / Retargeting Ads – including search, display and shopping
• Google / YouTube Video Ads (pay per view)
www.RandMarketing.com
www.company.com
PPC Bid Adjustments
www.RandMarketing.com
www.company.com
PPC Bid Adjustments
www.RandMarketing.com
www.company.com
Tracking & Measuring PPC
• Google Webmaster Tools
• Google Analytics & Goal Tracking
• Google Tag Manager
• Google Conversion Tracking Codes
• Google Remarketing Codes
• Google Merchant Center (For Google Shopping)
www.company.com
Google AdWords Extensions
www.RandMarketing.com
• Sitelinks Extension
• Increase your CTR
• Call Extension
• Increase inbound calls for phone sales
• Location Extension
• Push local shoppers into your store
• Callout Extension
www.company.com
On-site SEO
• Include keywords in:
• URLS
• Title Tags
• Meta Tags
• Heading Tags (H1, H2, etc.)
• Category Names
• Subcategory Names
• Product Names
• Internal Linking Anchor Text
• File Names of Images
• Alt Tags on Images
• Submit Dynamic Sitemaps through Google Webmaster Tools
www.RandMarketing.com
www.company.com
Offsite SEO
• SEO Optimized Content Writing
• Offsite blogs
• Press releases
• Articles
• Social Media
• Active Posting
• Social Engagement
• Industry Backlinks
• High Authority
• Moz Open Site Explorer
• Backlink Analysis
• Identify & Remove Spam / Risky Links
• Scholarship Opportunity
• Coupon Codes for Students, Faculty,
or Alumni
• For .edu Backlinks
• Press Opportunities
• Social Media Content
www.RandMarketing.com
www.company.com
Increased Conversion Rates
• Mobile Friendly
• Calls To Action
• Online Reviews
• Website Loading Time
• Trust Factors Symbols
www.RandMarketing.com
www.company.com
Next Steps
I'm available anytime while attending the WooConf to answer any questions you may have.
Feel free to send me an email or Tweet me to schedule a meeting.
E-mail: seth@randmarketing.com
@SethRand
@RandSEO
www.RandMarketing.com

More Related Content

What's hot

Web Governance in Multi-nationals by Little Forest
Web Governance in Multi-nationals by Little ForestWeb Governance in Multi-nationals by Little Forest
Web Governance in Multi-nationals by Little ForestGavin Colborne
 
Search analytics and traffic analysis - Pubcon 2011
Search analytics and traffic analysis - Pubcon 2011Search analytics and traffic analysis - Pubcon 2011
Search analytics and traffic analysis - Pubcon 2011adlift
 
Digalign digital-marketing-assessment-presentation
Digalign digital-marketing-assessment-presentationDigalign digital-marketing-assessment-presentation
Digalign digital-marketing-assessment-presentationJayven Rappa
 
3 easy ways to get more mileage out of your content
3 easy ways to get more mileage out of your content3 easy ways to get more mileage out of your content
3 easy ways to get more mileage out of your contentSelesti
 
Backlinks, algorithms, and bad habits
Backlinks, algorithms, and bad habitsBacklinks, algorithms, and bad habits
Backlinks, algorithms, and bad habitsSelesti
 
How to spot important seo industry trends
How to spot important seo industry trendsHow to spot important seo industry trends
How to spot important seo industry trendsSelesti
 
Everything you need to know about pay per click advertising but were afraid t...
Everything you need to know about pay per click advertising but were afraid t...Everything you need to know about pay per click advertising but were afraid t...
Everything you need to know about pay per click advertising but were afraid t...e-CBD
 
Search Engine Marketing Campaign sample for California Fitness
Search Engine Marketing Campaign sample for California FitnessSearch Engine Marketing Campaign sample for California Fitness
Search Engine Marketing Campaign sample for California FitnessLeo Concepcion
 
Optimize Your Window Treatment & Awning Website for SEO
Optimize Your Window Treatment & Awning Website for SEOOptimize Your Window Treatment & Awning Website for SEO
Optimize Your Window Treatment & Awning Website for SEOWill Hanke
 
Search Engine Marketing - Boost your presence. Build your brand.
Search Engine Marketing - Boost your presence.  Build your brand.Search Engine Marketing - Boost your presence.  Build your brand.
Search Engine Marketing - Boost your presence. Build your brand.Katie Laird
 
SEO Proposal Sample
SEO Proposal SampleSEO Proposal Sample
SEO Proposal SampleIan Lurie
 
Seo Essentials.3.10.10
Seo Essentials.3.10.10Seo Essentials.3.10.10
Seo Essentials.3.10.10hjmorris
 
SXSW: How New gTLDs Will Change the Web - Rob Garner - iCrossing
SXSW: How New gTLDs Will Change the Web - Rob Garner - iCrossingSXSW: How New gTLDs Will Change the Web - Rob Garner - iCrossing
SXSW: How New gTLDs Will Change the Web - Rob Garner - iCrossingiCrossing
 
Search Engine Optimization - Search marketing services for agencies
Search Engine Optimization - Search marketing services for agenciesSearch Engine Optimization - Search marketing services for agencies
Search Engine Optimization - Search marketing services for agenciesEcordia
 
BrightEdge Share15 - S302: Beyond the Algorithm – Advanced SEO & Technical Tr...
BrightEdge Share15 - S302: Beyond the Algorithm – Advanced SEO & Technical Tr...BrightEdge Share15 - S302: Beyond the Algorithm – Advanced SEO & Technical Tr...
BrightEdge Share15 - S302: Beyond the Algorithm – Advanced SEO & Technical Tr...BrightEdge Technologies
 

What's hot (20)

Web Governance in Multi-nationals by Little Forest
Web Governance in Multi-nationals by Little ForestWeb Governance in Multi-nationals by Little Forest
Web Governance in Multi-nationals by Little Forest
 
Search analytics and traffic analysis - Pubcon 2011
Search analytics and traffic analysis - Pubcon 2011Search analytics and traffic analysis - Pubcon 2011
Search analytics and traffic analysis - Pubcon 2011
 
Seo Presentation
Seo PresentationSeo Presentation
Seo Presentation
 
Digalign digital-marketing-assessment-presentation
Digalign digital-marketing-assessment-presentationDigalign digital-marketing-assessment-presentation
Digalign digital-marketing-assessment-presentation
 
3 easy ways to get more mileage out of your content
3 easy ways to get more mileage out of your content3 easy ways to get more mileage out of your content
3 easy ways to get more mileage out of your content
 
Backlinks, algorithms, and bad habits
Backlinks, algorithms, and bad habitsBacklinks, algorithms, and bad habits
Backlinks, algorithms, and bad habits
 
How to spot important seo industry trends
How to spot important seo industry trendsHow to spot important seo industry trends
How to spot important seo industry trends
 
Everything you need to know about pay per click advertising but were afraid t...
Everything you need to know about pay per click advertising but were afraid t...Everything you need to know about pay per click advertising but were afraid t...
Everything you need to know about pay per click advertising but were afraid t...
 
Search Engine Marketing Campaign sample for California Fitness
Search Engine Marketing Campaign sample for California FitnessSearch Engine Marketing Campaign sample for California Fitness
Search Engine Marketing Campaign sample for California Fitness
 
B2B SEO in 2018
B2B SEO in 2018B2B SEO in 2018
B2B SEO in 2018
 
Optimize your Website
Optimize your WebsiteOptimize your Website
Optimize your Website
 
Optimize Your Window Treatment & Awning Website for SEO
Optimize Your Window Treatment & Awning Website for SEOOptimize Your Window Treatment & Awning Website for SEO
Optimize Your Window Treatment & Awning Website for SEO
 
Search Engine Marketing - Boost your presence. Build your brand.
Search Engine Marketing - Boost your presence.  Build your brand.Search Engine Marketing - Boost your presence.  Build your brand.
Search Engine Marketing - Boost your presence. Build your brand.
 
A4B.digital offer
A4B.digital offerA4B.digital offer
A4B.digital offer
 
SEO Proposal Sample
SEO Proposal SampleSEO Proposal Sample
SEO Proposal Sample
 
About Hir infotech
About Hir infotechAbout Hir infotech
About Hir infotech
 
Seo Essentials.3.10.10
Seo Essentials.3.10.10Seo Essentials.3.10.10
Seo Essentials.3.10.10
 
SXSW: How New gTLDs Will Change the Web - Rob Garner - iCrossing
SXSW: How New gTLDs Will Change the Web - Rob Garner - iCrossingSXSW: How New gTLDs Will Change the Web - Rob Garner - iCrossing
SXSW: How New gTLDs Will Change the Web - Rob Garner - iCrossing
 
Search Engine Optimization - Search marketing services for agencies
Search Engine Optimization - Search marketing services for agenciesSearch Engine Optimization - Search marketing services for agencies
Search Engine Optimization - Search marketing services for agencies
 
BrightEdge Share15 - S302: Beyond the Algorithm – Advanced SEO & Technical Tr...
BrightEdge Share15 - S302: Beyond the Algorithm – Advanced SEO & Technical Tr...BrightEdge Share15 - S302: Beyond the Algorithm – Advanced SEO & Technical Tr...
BrightEdge Share15 - S302: Beyond the Algorithm – Advanced SEO & Technical Tr...
 

Similar to Seth Rand's WooConf Presentation

Rand Internet Marketing ecommerce Expo South Florida Seo
Rand Internet Marketing ecommerce Expo South Florida SeoRand Internet Marketing ecommerce Expo South Florida Seo
Rand Internet Marketing ecommerce Expo South Florida SeoRand Internet Marketing
 
SEO Training Courses Presentation
SEO Training Courses PresentationSEO Training Courses Presentation
SEO Training Courses Presentationandy1005
 
100 Ways to Transform Your Business Online
100 Ways to Transform Your Business Online100 Ways to Transform Your Business Online
100 Ways to Transform Your Business OnlineBabich Media
 
SEO For Business Workshop
SEO For Business WorkshopSEO For Business Workshop
SEO For Business WorkshopJoseph Skibbie
 
How to Effectively Manage Your Business's Online Reputation
How to Effectively Manage Your Business's Online ReputationHow to Effectively Manage Your Business's Online Reputation
How to Effectively Manage Your Business's Online ReputationDoug Hay & Associates
 
Geeking out on AdWords paid search tactics - Internet Summit 2013
Geeking out on AdWords paid search tactics - Internet Summit 2013Geeking out on AdWords paid search tactics - Internet Summit 2013
Geeking out on AdWords paid search tactics - Internet Summit 2013Andrew Delamarter
 
Zaptas | Digital marketing and branding in ncr
Zaptas | Digital marketing and branding in ncrZaptas | Digital marketing and branding in ncr
Zaptas | Digital marketing and branding in ncrZaptas Technologies
 
#FIRMday Manchester 4th March 2020 - Recruitive: Is Your Careers Website Fit ...
#FIRMday Manchester 4th March 2020 - Recruitive: Is Your Careers Website Fit ...#FIRMday Manchester 4th March 2020 - Recruitive: Is Your Careers Website Fit ...
#FIRMday Manchester 4th March 2020 - Recruitive: Is Your Careers Website Fit ...Emma Mirrington
 
Infognana slideshare
Infognana slideshareInfognana slideshare
Infognana slideshareinfognana
 
iBraine Digital LLP - Digital Marketing Agency in Mumbai
iBraine Digital LLP - Digital Marketing Agency in MumbaiiBraine Digital LLP - Digital Marketing Agency in Mumbai
iBraine Digital LLP - Digital Marketing Agency in MumbaiiBraine Digital LLP
 
iBraine Digital LLP - Digital Marketing Agency in Mumbai
iBraine Digital LLP - Digital Marketing Agency in MumbaiiBraine Digital LLP - Digital Marketing Agency in Mumbai
iBraine Digital LLP - Digital Marketing Agency in MumbaiiBraine Digital LLP
 
Infognana proposal
Infognana proposalInfognana proposal
Infognana proposalinfognana
 
SEO course & services in Ghaziabad | Advanced seo Course in Ghaizabad |Search...
SEO course & services in Ghaziabad | Advanced seo Course in Ghaizabad |Search...SEO course & services in Ghaziabad | Advanced seo Course in Ghaizabad |Search...
SEO course & services in Ghaziabad | Advanced seo Course in Ghaizabad |Search...SEO Master LLC
 
Internet Marketing, EO Accelerator Presentation
Internet Marketing, EO Accelerator PresentationInternet Marketing, EO Accelerator Presentation
Internet Marketing, EO Accelerator PresentationTop Draw Inc.
 
Search Engine Marketing Services: What You Need to Know Now
Search Engine Marketing Services: What You Need to Know NowSearch Engine Marketing Services: What You Need to Know Now
Search Engine Marketing Services: What You Need to Know NowLeslie Carruthers
 
Digital Marketing Agency- Pegalogics Business Plan and Proposal
Digital Marketing Agency- Pegalogics Business Plan and ProposalDigital Marketing Agency- Pegalogics Business Plan and Proposal
Digital Marketing Agency- Pegalogics Business Plan and ProposalPegaLogic Solutions Pvt. Ltd.
 

Similar to Seth Rand's WooConf Presentation (20)

Rand Internet Marketing ecommerce Expo South Florida Seo
Rand Internet Marketing ecommerce Expo South Florida SeoRand Internet Marketing ecommerce Expo South Florida Seo
Rand Internet Marketing ecommerce Expo South Florida Seo
 
Best Practices for SEO
Best Practices for SEOBest Practices for SEO
Best Practices for SEO
 
SEO Training Courses Presentation
SEO Training Courses PresentationSEO Training Courses Presentation
SEO Training Courses Presentation
 
Intro to SEO
Intro to SEOIntro to SEO
Intro to SEO
 
100 Ways to Transform Your Business Online
100 Ways to Transform Your Business Online100 Ways to Transform Your Business Online
100 Ways to Transform Your Business Online
 
SEO For Business Workshop
SEO For Business WorkshopSEO For Business Workshop
SEO For Business Workshop
 
How to Effectively Manage Your Business's Online Reputation
How to Effectively Manage Your Business's Online ReputationHow to Effectively Manage Your Business's Online Reputation
How to Effectively Manage Your Business's Online Reputation
 
Geeking out on AdWords paid search tactics - Internet Summit 2013
Geeking out on AdWords paid search tactics - Internet Summit 2013Geeking out on AdWords paid search tactics - Internet Summit 2013
Geeking out on AdWords paid search tactics - Internet Summit 2013
 
seo
seo seo
seo
 
Zaptas | Digital marketing and branding in ncr
Zaptas | Digital marketing and branding in ncrZaptas | Digital marketing and branding in ncr
Zaptas | Digital marketing and branding in ncr
 
#FIRMday Manchester 4th March 2020 - Recruitive: Is Your Careers Website Fit ...
#FIRMday Manchester 4th March 2020 - Recruitive: Is Your Careers Website Fit ...#FIRMday Manchester 4th March 2020 - Recruitive: Is Your Careers Website Fit ...
#FIRMday Manchester 4th March 2020 - Recruitive: Is Your Careers Website Fit ...
 
What's most important?
What's most important?What's most important?
What's most important?
 
Infognana slideshare
Infognana slideshareInfognana slideshare
Infognana slideshare
 
iBraine Digital LLP - Digital Marketing Agency in Mumbai
iBraine Digital LLP - Digital Marketing Agency in MumbaiiBraine Digital LLP - Digital Marketing Agency in Mumbai
iBraine Digital LLP - Digital Marketing Agency in Mumbai
 
iBraine Digital LLP - Digital Marketing Agency in Mumbai
iBraine Digital LLP - Digital Marketing Agency in MumbaiiBraine Digital LLP - Digital Marketing Agency in Mumbai
iBraine Digital LLP - Digital Marketing Agency in Mumbai
 
Infognana proposal
Infognana proposalInfognana proposal
Infognana proposal
 
SEO course & services in Ghaziabad | Advanced seo Course in Ghaizabad |Search...
SEO course & services in Ghaziabad | Advanced seo Course in Ghaizabad |Search...SEO course & services in Ghaziabad | Advanced seo Course in Ghaizabad |Search...
SEO course & services in Ghaziabad | Advanced seo Course in Ghaizabad |Search...
 
Internet Marketing, EO Accelerator Presentation
Internet Marketing, EO Accelerator PresentationInternet Marketing, EO Accelerator Presentation
Internet Marketing, EO Accelerator Presentation
 
Search Engine Marketing Services: What You Need to Know Now
Search Engine Marketing Services: What You Need to Know NowSearch Engine Marketing Services: What You Need to Know Now
Search Engine Marketing Services: What You Need to Know Now
 
Digital Marketing Agency- Pegalogics Business Plan and Proposal
Digital Marketing Agency- Pegalogics Business Plan and ProposalDigital Marketing Agency- Pegalogics Business Plan and Proposal
Digital Marketing Agency- Pegalogics Business Plan and Proposal
 

More from Rand Internet Marketing

Avalara | The 2nd Annual eCommerce Expo South Florida
Avalara | The 2nd Annual eCommerce Expo South Florida   Avalara | The 2nd Annual eCommerce Expo South Florida
Avalara | The 2nd Annual eCommerce Expo South Florida Rand Internet Marketing
 
Miva Presentation | The 2nd Annual eCommerce Expo South Florida
Miva Presentation | The 2nd Annual eCommerce Expo South FloridaMiva Presentation | The 2nd Annual eCommerce Expo South Florida
Miva Presentation | The 2nd Annual eCommerce Expo South FloridaRand Internet Marketing
 
nChannel Presentation | 2nd Annual eCommerce Expo South Florida
nChannel Presentation | 2nd Annual eCommerce Expo South FloridanChannel Presentation | 2nd Annual eCommerce Expo South Florida
nChannel Presentation | 2nd Annual eCommerce Expo South FloridaRand Internet Marketing
 
OroCRM Presentation | The 2nd Annual eCommerce Expo South Florida
OroCRM Presentation | The 2nd Annual eCommerce Expo South FloridaOroCRM Presentation | The 2nd Annual eCommerce Expo South Florida
OroCRM Presentation | The 2nd Annual eCommerce Expo South FloridaRand Internet Marketing
 
Simple Helix Presentation | The 2nd Annual eCommerce Expo South Florida
Simple Helix Presentation | The 2nd Annual eCommerce Expo South FloridaSimple Helix Presentation | The 2nd Annual eCommerce Expo South Florida
Simple Helix Presentation | The 2nd Annual eCommerce Expo South FloridaRand Internet Marketing
 
Springbot | 2nd Annual eCommerce Expo South Florida
Springbot |  2nd Annual eCommerce Expo South Florida Springbot |  2nd Annual eCommerce Expo South Florida
Springbot | 2nd Annual eCommerce Expo South Florida Rand Internet Marketing
 
UPS Presentation | 2nd Annual eCommerce Expo South Florida
UPS Presentation | 2nd Annual eCommerce Expo South FloridaUPS Presentation | 2nd Annual eCommerce Expo South Florida
UPS Presentation | 2nd Annual eCommerce Expo South FloridaRand Internet Marketing
 
Rand Marketing- ecommerce Expo South Florida Magento Websites
Rand Marketing- ecommerce Expo South Florida Magento WebsitesRand Marketing- ecommerce Expo South Florida Magento Websites
Rand Marketing- ecommerce Expo South Florida Magento WebsitesRand Internet Marketing
 
Avalara ecommerce Expo South Florida Sales Tax
Avalara ecommerce Expo South Florida Sales TaxAvalara ecommerce Expo South Florida Sales Tax
Avalara ecommerce Expo South Florida Sales TaxRand Internet Marketing
 

More from Rand Internet Marketing (9)

Avalara | The 2nd Annual eCommerce Expo South Florida
Avalara | The 2nd Annual eCommerce Expo South Florida   Avalara | The 2nd Annual eCommerce Expo South Florida
Avalara | The 2nd Annual eCommerce Expo South Florida
 
Miva Presentation | The 2nd Annual eCommerce Expo South Florida
Miva Presentation | The 2nd Annual eCommerce Expo South FloridaMiva Presentation | The 2nd Annual eCommerce Expo South Florida
Miva Presentation | The 2nd Annual eCommerce Expo South Florida
 
nChannel Presentation | 2nd Annual eCommerce Expo South Florida
nChannel Presentation | 2nd Annual eCommerce Expo South FloridanChannel Presentation | 2nd Annual eCommerce Expo South Florida
nChannel Presentation | 2nd Annual eCommerce Expo South Florida
 
OroCRM Presentation | The 2nd Annual eCommerce Expo South Florida
OroCRM Presentation | The 2nd Annual eCommerce Expo South FloridaOroCRM Presentation | The 2nd Annual eCommerce Expo South Florida
OroCRM Presentation | The 2nd Annual eCommerce Expo South Florida
 
Simple Helix Presentation | The 2nd Annual eCommerce Expo South Florida
Simple Helix Presentation | The 2nd Annual eCommerce Expo South FloridaSimple Helix Presentation | The 2nd Annual eCommerce Expo South Florida
Simple Helix Presentation | The 2nd Annual eCommerce Expo South Florida
 
Springbot | 2nd Annual eCommerce Expo South Florida
Springbot |  2nd Annual eCommerce Expo South Florida Springbot |  2nd Annual eCommerce Expo South Florida
Springbot | 2nd Annual eCommerce Expo South Florida
 
UPS Presentation | 2nd Annual eCommerce Expo South Florida
UPS Presentation | 2nd Annual eCommerce Expo South FloridaUPS Presentation | 2nd Annual eCommerce Expo South Florida
UPS Presentation | 2nd Annual eCommerce Expo South Florida
 
Rand Marketing- ecommerce Expo South Florida Magento Websites
Rand Marketing- ecommerce Expo South Florida Magento WebsitesRand Marketing- ecommerce Expo South Florida Magento Websites
Rand Marketing- ecommerce Expo South Florida Magento Websites
 
Avalara ecommerce Expo South Florida Sales Tax
Avalara ecommerce Expo South Florida Sales TaxAvalara ecommerce Expo South Florida Sales Tax
Avalara ecommerce Expo South Florida Sales Tax
 

Recently uploaded

TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technologyehimaibooks
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 

Recently uploaded (20)

TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technology
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 

Seth Rand's WooConf Presentation

  • 1. www.company.com Latest Trends in Search Engine Marketing for your WooCommerce Store @SethRand @RandSEO www.RandMarketing.com
  • 2. www.company.com Seth Rand Seth Rand - Founder and CEO of Rand Internet Marketing With over thirteen years of industry experience, Seth has optimized over 750 websites, achieving over 100,000 Top 10 organic search engine rankings between Google, Yahoo, and Bing. Seth has overseen more than $20 million in pay per click advertising, and is a published author in our industry. Seth is a Google Certified Partner and was named to the Google Partners AllStars in 2015. He serves on the Board of Directors of the BBB is a member of SEMPO. Seth has repeatedly been recognized as an up and comer in our region and the digital marketing industry. Under Seth’s direction, Rand Marketing was named as one Top 10 web design firms and Top 25 fastest growing tech companies in South Florida by the South Florida Business Journal. www.RandMarketing.com
  • 4. www.company.com Pay Per Click Marketing • Google Shopping / Product Listing Ads • Search Ads through Google AdWords or Bing Ads • Display Ads – Banner / Image Ads or Contextual Ads • Remarketing / Retargeting Ads – including search, display and shopping • Google / YouTube Video Ads (pay per view) www.RandMarketing.com
  • 7. www.company.com Tracking & Measuring PPC • Google Webmaster Tools • Google Analytics & Goal Tracking • Google Tag Manager • Google Conversion Tracking Codes • Google Remarketing Codes • Google Merchant Center (For Google Shopping)
  • 8. www.company.com Google AdWords Extensions www.RandMarketing.com • Sitelinks Extension • Increase your CTR • Call Extension • Increase inbound calls for phone sales • Location Extension • Push local shoppers into your store • Callout Extension
  • 9. www.company.com On-site SEO • Include keywords in: • URLS • Title Tags • Meta Tags • Heading Tags (H1, H2, etc.) • Category Names • Subcategory Names • Product Names • Internal Linking Anchor Text • File Names of Images • Alt Tags on Images • Submit Dynamic Sitemaps through Google Webmaster Tools www.RandMarketing.com
  • 10. www.company.com Offsite SEO • SEO Optimized Content Writing • Offsite blogs • Press releases • Articles • Social Media • Active Posting • Social Engagement • Industry Backlinks • High Authority • Moz Open Site Explorer • Backlink Analysis • Identify & Remove Spam / Risky Links • Scholarship Opportunity • Coupon Codes for Students, Faculty, or Alumni • For .edu Backlinks • Press Opportunities • Social Media Content www.RandMarketing.com
  • 11. www.company.com Increased Conversion Rates • Mobile Friendly • Calls To Action • Online Reviews • Website Loading Time • Trust Factors Symbols www.RandMarketing.com
  • 12. www.company.com Next Steps I'm available anytime while attending the WooConf to answer any questions you may have. Feel free to send me an email or Tweet me to schedule a meeting. E-mail: seth@randmarketing.com @SethRand @RandSEO www.RandMarketing.com