[PC-P] Transforming The Marketing Services Industry (2010).pdf
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The document discusses HubSpot's partner program for marketing agencies. It outlines how traditional marketing is changing and the challenges agencies face in keeping up. The HubSpot partner program provides tools, training and support to help agencies adopt inbound marketing methodology. Partners gain access to HubSpot's software and resources, can list their services on the HubSpot marketplace, and are eligible for referral revenue. The presentation encourages agencies to start a free trial, get certified in inbound marketing, develop service packages, and get listed as a way to transform their business model and grow sustainably through the partner program.
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[PC-P] Transforming The Marketing Services Industry (2010).pdf
- 1. Partner With Us Transforming Marketing Services Partner With Us Brian Halligan CEO @bhalligan Pete Caputa VAR Program Manager @pc4media
- 2. Your Participation, Feedback, Questions are Welcome • Ask questions on Gotomeeting. • Use @hubspot on Twitter
- 3. Agenda • Marketing Transformation • HubSpot • Marketing Agency Challenges • HubSpot Partner Program • HubSpot Partner Program • Existing Partner Successes • How to get started
- 5. Traditional Marketing Is Dead 800-555-1234 Annoying Salesperson 5
- 7. Marketing Has Changed 1950 - 2000 2000 - 2050 7
- 8. Not Your Father’s Marketing 8
- 9. Agenda • Marketing Transformation • HubSpot • Marketing Agency Challenges • HubSpot Partner Program • HubSpot Partner Program • Existing Partner Successes • How to get started
- 11. Not Competitive 94% Software 11 94% Software 6% Training
- 12. HubSpotSoftware Process Tools Get Found Get Found • Content Mgmt Convert Get Found • Publish • Promote • Optimize Convert •Test • Target •Nurture • Content Mgmt • Blogging • Social Media • SEO • Analytics Convert •Offers/CTAs •Landing Pages • Email • Lead Intelligence • Lead Mgmt • Analytics
- 13. Proven ROI Cilk Arts Increases Leads 500% Makana Solutions 3x Leads, 2x Conversions VocioPays for HubSpot 30x Over with New Leads Objective Management Group Grows Leads 360% Bridge Group Doubles Online Leads www.HubSpot.com/ROI
- 14. Awards
- 15. Agenda • Marketing Transformation • HubSpot • Marketing Agency Challenges • HubSpot Partner Program • HubSpot Partner Program • Existing Partner Successes • How to get started
- 17. Lumpy Revenue
- 18. Lumpy Headcount 4 5 6 7 8 9 10 150,000 200,000 250,000 300,000 350,000 Revenue Land Big Projects = Hire Staff Slow Sales Months = Layoffs 0 1 2 3 4 0 50,000 100,000 150,000 Revenue Payroll Head Count Non-Scalable Model
- 19. 1x Revenue
- 21. Shifting Marketing Sands • SEO – Real time Search In Google? • Social Media – Google Buzz? • Ad Agency – Shrinking CPM’s? • PR – Techcrunch Factor? • PR – Techcrunch Factor? • Web Designer – CMS? • Point – Integrated? 21
- 22. No Time To Hunt 22
- 23. Agenda • Marketing Transformation • HubSpot • Marketing Agency Challenges • HubSpot Partner Program • HubSpot Partner Program • Existing Partner Successes • How to get started
- 24. Skate to Where the Puck is Going
- 25. Increased & Recurring Revenue 20% Perpetual Margin 98% Renewal
- 26. Steady Headcount Growth 6 8 10 12 14 150,000 200,000 250,000 300,000 Revenue 0 2 4 6 0 50,000 100,000 Revenue Payroll Head Count Scalable Model
- 27. 4x Revenue Service Revenue = 1x Software Revenue = 4x Scale Both!! Scale Both!! 27
- 28. Prove Your Value
- 29. Stay On Top Of Shifts MIT 29 HubSpot You
- 30. Stop Hunting & Get Found 30
- 31. Stop Hunting & Get Found 13% 13% 31
- 32. Stop Hunting & Get Found SUPPLY You Get Listed OnMarketing Services Marketplace DEMAND software to measure inbound marketing 2,300 customers
- 33. Agenda • Marketing Transformation • HubSpot • Marketing Agency Challenges • HubSpot Partner Program • HubSpot Partner Program • Existing Partner Successes • How to get started
- 34. What Are Companies Investing in Inbound Marketing? 25,000 30,000 35,000 40,000 45,000 >25 employees Annual Investment in Inbound Marketing 0 5,000 10,000 15,000 20,000 HubSpot Subscription Fee Partner Services Fee >25 employees < 25 employees How can you start generating revenue from inbound marketing?
- 35. We’ve Helped Our Best Partners Grow "Our agency is on pace to grow 130 – 150% this year… Obviously there is demand in the market for these services that will likely increase as HubSpot's profile does. I don’t know if we could build a profitable model around Inbound Marketing services without HubSpot.” -Paul Roetzer | President, PR 20/20 -Paul Roetzer | President, PR 20/20 Watch the case study: http://bit.ly/ZjGs1
- 36. 6 hrs of Free Sales & Inbound Marketing Training 1. Sales qualification process. 2. Proposal development 3. New Service Offerings • Sales & marketing alignment service • Site design and CMS service • Site design and CMS service • Lead nurturing service http://www.hubspot.com/internet-marketing- company/partners/partner-program-resources/
- 37. 100s of Extended Free Trials of the Software http://www.hubspot.com/free-trial-30-day-partners-creating-trial-for- their-clients/
- 38. > $100K Of Business Referred http://www.hubspot.com/blog/bid/5618/Transforming-The-Marketing- Services-Industry
- 39. Yes, We’re Sharing Margin Too… 20% Margin Share Paid Quarterly
- 40. Agenda • Marketing Transformation • HubSpot • Marketing Agency Challenges • HubSpot Partner Program • HubSpot Partner Program • Existing Partner Successes • How to get started
- 41. How to Become a Successful HubSpot Partner http://www.hubspot.com/internet-marketing-company/partner-program-process/
- 42. Start A Trial The only way to truly learn the product & understand its value is to use it! http://www.hubspot.com/free-trial-30-day-partners-creating-trial-for-their-clients
- 43. Learn the Inbound Marketing Methodology With your trial you gain access to the HubSpot methodology: http://success.hubspot.com
- 44. Take and Pass the Certification Exam A comprehensive exam that tests knowledge of the product and inbound marketing best practices. Register at http://bit.ly/6XyWtd
- 45. Develop Inbound Marketing Services Packages < 25 employees = $1,000/mo < 25 employees = $1,000/mo > 25 employees = $4,000+/month http://services.hubspot.com/services/partner-resources/
- 46. Get Listed in the HubSpot Services Marketplace http://services.hubspot.com
- 47. Who Is A Good Fit • SEO Consultant • Social Media Guru • Website Designer • Ad Agency • Ad Agency • PR Firm • CRM Consultant 47
- 48. 1 + 1 = 3 Thank you! Thank you! 48