This document provides information about Facebook products and services as well as search engine optimization (SEO). It discusses Facebook features like profiles, photos, messaging and keeping in touch with people. It outlines the benefits of Facebook for businesses such as generating leads, branding, customer engagement, and driving traffic. It also discusses creating Facebook pages, connecting with people, engaging audiences, and influencing others. For SEO, it covers meta tags, Google webmaster and analytics tools, image optimization, and white hat techniques. Target timelines for SEO results are also provided.

1. December 2013 Version 2.0
Facebook & SEO

2. Training Objective
By the end of the session you will understand
• About Facebook
• Our Facebook Products
• Features of Facebook product
• Benefits of Facebook product
• Common Objections while selling
• Search Engine Optimization

3. Facebook is a popular free social networking website that allows
registered users to create profiles, upload photos and video,
send messages and keep in touch with people
1.11 Billion Facebook Users across the world and out of that
78 Million Monthly Active Users are in India
What is Facebook

4. How Facebook Helps
Facebook
Review
Profiles to
Generate
new Leads
Branding
and the
“Viral
Effect” of
Facebook
Customer
Engagement
and product
and service
promotion
Drive Traffic
to your
WebsiteYour brand
shares the
Goodwill of
Facebook
Client
Retention
by building
relationship
Find new
audience
you may not
have
otherwise
discovered
Reputation
Management
and feedback
tool

5. Why you need a Facebook Page
Build
•Your Page
•Everything starts
with your page
Connect
• With People
• Adds help you reach
the right people
Engage
• Your Audience
• Quality post help
people interested
Influence
• Friends of Fans
• Expand your reach
through friends
Your business is for your customers. Every business wants to
generate more business to thrive and flourish.
Build relationships, Reach new people and
drive Sales using Facebook.

6. How can business be Advertised
Increase the number of Fans and
write daily POST (advertisement)
related to your new schemes,
activates, products, services,
client reviews, announcements,
employee or client appreciations.
Increase branding of product or
service through Stamp Ads and
attract people to your page or
website.

7. Facebook Products
 Business Page Management
- Single Page
- Post
- Likes
 Facebook Ads
- Stamp Ads
- Sponsored Ads
 F - Commerce

8. Business Page Management – Requirement
We create Facebook page from Customer’s Official Website.
All relevant information are taken from the website.
OR
We Require the following
Description of Customer’s Business Life Cycle
Customer’s Contact Details
Logo Image
Additional image – to be used as Facebook cover image
Description & images of Products/Services which would be promoted on page in Daily Post.
Target Location from where customer wants fans, target location can be only City or Country.

9. Business Page Management – Single Page
We Create Single Page according to requirement by
• Creating images and run it on Facebook
• Writing Content and run it on Facebook

10. Business Page Management – Post
We write posts on clients business Facebook page by
• Creating images along with content and regularly
posting it on clients Facebook page.
• Prior Approval is taken from the client before
publishing it on the clients Facebook page.

11. Business Page Management – Likes
We Generate Likes on Clients Business Page by
• Running campaigns on Facebook to attract
audiences
• Drives are run for targeted audiences to generate
Likes from them

12. Facebook Ads – Stamp Ads
Ads will be shown to people most interested in the services
Narrow advertisers search to choose the location, gender, age, likes
and interests, relationship status, workplace and education of your
audience
Facebook Ads can appear in News Feed or in the right column of any
Facebook account
We create ads to increase the reach of
clients Brand, Offers and other Promotions

13. Facebook Ads – Sponsored Ads
Ads get more space and visibility. Video Promotions can
also be held here
Contest Promotion on Post can be conducted by manually
commenting on the post
Customers website and Facebook page can be promoted
simultaniously
We create ads in the main frame of
Facebook to increase the reach of clients
Brand, Offers and other Promotions

14. F-Commerce
Facebook is used as a platform for facilitating and executing sales
transaction.
Facebook Commerce is selling on Facebook.
•PAYU
•EBS
Payment
Gateway
•3.5% on
Successful
transaction
•Charge is
levied by
Payment
Gateway
Charges
• Within
48Hours
•Online
Transfer
Payment
Receiving
* Customer can get there own Payment Gateway integrated

15. F-Commerce

16. Facebook Ads – Success Story

17. • Presence in Social Media
• Targeted Audience basis of
Gender, Age, Location,
Interests and Workplace.
• Attract audience by initiating
content images and offers.
• Promote your business – By
Friends of Friends rule
• Payment of the selected
product on Facebook
• Traffic on Website from
Facebook
• Business visible to new
audience for acquisition.
• Team to manage the working
of the page
FACEBOOK
FEATURES

18. FACEBOOK
BENEFITS
Inexpensive
Marketing
Brand Search
Visibility
Increased
Accessibility
Targeted
Audience
On the spot
Payment
Seek
Feedback

19. Facebook – Page Management Price
Fusion Pack
Bronze Pack – FB+Google Silver Pack – FB +Google Gold Pack – FB +Google
ERP CODE FB+Google Bronze FB+Google Silver FB+Google Gold
Fitst Month 6,000 9,000 12,000
2nd Month onwards 4,500 6,000 9,000
Deliverables
FB Page Yes Yes Yes
Ad words Worth (per month) 2000 3000 4000
FB Likes (per month) 100 175 250
Daily Post Yes Yes Yes
Contract Period 12 Months 12 Months 12 Months
Can be terminated With One Month’s Notice With One Month’s Notice With One Month’s Notice

20. Facebook – Page Management Price
Facebook PAGE MANAGEMENT
Bronze Plan
Cost: Rs 18,000 Min: 3 months package
Deliverables
Design of Facebook
page
Daily
Updates(weekdays)
Likes
Special
Contest/Promotion/month
Additonal
Fans
Customer
Support
Quantity 1 1 250 0 Rs25/fan email
Silver Plan
Cost: Rs 33,000 Min: 6 months package
Deliverables
Design of Facebook
page
Daily
Updates(weekdays)
Likes
Special
Contest/Promotion/month
Additonal
Fans
Customer
Support
Quantity 1 1 600 1 Rs22/fan email
Diamond Plan
Cost: Rs 63,000 Min: 12 months package
Deliverables
Design of Facebook
page
Daily
Updates(weekdays)
Likes
Special
Contest/Promotion/month
Additional
Fans
customer
Support
Quantity 1 1 1500 1 Rs18/fan email
FACEBOOK CLICK COST
INR 12/CLICK
Min budget needed is Rs 2500/week

21. Facebook – Price Likes and F-Commerce
Bulk Likes
Likes Price (Per Like Per Month)
0-250 25
251-1000 20
1001-5000 16
5001-10000 12
F- Commerce
One time set-up fee of INR 35000 + taxes
Monthly maintenance charges of 5000 per month for up to 100 products
Minimum maintenance period - 3 months after setup

22. SEO

23. SEO - Introduction
Search Engine Optimization is Process to optimize web pages
of a site on various search terms to get it on Top Position in
search engines (Google, Yahoo, Bing etc..)
Why do
SMEs
need it
Increased
Accessibility &
Audience
Marketing is on
24x7x365 Basis
Inexpensive
Mode of
Marketing
Brand Search
Visibility

24. SEO - Process
R CRM updates Contract
in ERP
SEO Team Research on
Keyword (TAT 1 Day)
Welcome call to customer
by Customer Service Team
Web page designing by CS
Team (TAT – 7 Days)
Approval is received from
the client
Site Hosting – By uploading pages on
Domain
Welcome Call done by SEO Team
If Client agrees on Keywords, the
following is done
> SEO Activity starts on website
> Site listing to appear on Search Engines within 45 days
> Reports are shared with the client on regular intervals

25. Meta
Tag
Gives
information
to Search
Engine
It has
information
related to
the web
page
Useful to get
the result on
search
engine web
page
Words that
match the
search query
are
highlighted in
bold
SEO – Meta Tag

26. SEO – Google Webmaster Account
Google Webmaster
www.google.co.in/web
masters
It will help the user
understand how Google
sees the website.

27. SEO – Google Analytics
Google Analytics
www.google.co.in/a
nalytics/
It is a tool to measure traffic,
Audience behavior and Audience
Characteristics on the website.

28. SEO – Image Tag
The text or caption that
the search engine uses
to understand images.
Images alt Tag increases
keyword density.
Keyword Density is No.
of times Keyword
appears upon total count
of words in website.
We optimize the images
by making the image file
size as small as possible,
so that they load faster.
We upload the image
with a descriptive
filename as it will help to
improve the search
engine rankings.
Image caption are one of
the most well-read
pieces of content on the
website
Image Tag

29. Advanced Search Engine Optimization
We use White Hat Techniques of SEO which is
quality Compliant.
White Hat Technique ensures to produce results
that last for longer time.
We ensure that Social Media Presence is created
and endorsed for the content and Website.
We use Latest Technique of Search Engine
Optimization
Preventing irrelevant searching (Crawling) for
the Website content to ensure desired results.

30. Advanced Social Media Optimisation
We Create Profile and Manage First 5 Post in
Social Sites.
• Google Places/Maps
• Google+ Page
• Slide Share Account Creation
• Twitter Page
• Picasa
• Flickr
• Pinterest Profile
• LinkedIn Profile Page
• YouTube (Include video in movie maker)

31. Keyword Planner

32. Generally it Takes up to 45
Days to List on Search Engines
and can be searched by
company names
When will I See the
Result
Listing of the Keywords in First
Page will takes 3-4 Months
depending upon number
searches / competitions of
keywords. Time frame will
increase according to them.
SEO - Result

33. SEO – Success Stories
• Client Name – Sharma Billiard Accessories
• Category: Sports Equipment
• Region – Delhi
• Cost to Client – INR 30,000 p.a
• Total Leads generated in 2012 – 787
• Cost per Lead – INR 38.11
• Cost Includes
– Site Design & Maintenance
– Site Hosting
– SEO Promotion & Lead Generation

34. • Top Keywords for Sharmabilliards.com
– Billiard table manufacturer
– Billiard Table Accessories
– Imported American Pool Table
– Billiard Snooker Table Supplier
– Pool table cloth exporter
SEO – Success Stories

35. SEO – Success Stories
• Client Name – RK Photoguide
• Category: Photographic Equipment
• Region – Bangalore
• Cost to Client – INR 17,000 p.a
• Total Leads generated in 2012 – 237
• Cost per Lead – INR 71.72
• Cost Includes
– Site Design & Maintenance
– Site Hosting
– SEO Promotion & Lead Generation

36. SEO – Success Stories
Keywords in Rank – Rkphotoguide.com
 Photographic Equipment
 Photographic Equipment Distributors
 Professional Photographic Equipment Dealer
 Conventional Cameras Distributors

37. Check Your Understanding
• What is Page Like?
• Do we have to get FB page renewed by Facebook every year?
• What are the benefits of Facebook?
• What do we offer in Facebook?
• When is a website gets listed after SEO?

38. Summary
Today you have learned about
• About Facebook
• Our Facebook Products
• Features of Facebook product
• Benefits of Facebook product
• Common Objections while selling
• Search Engine Optimization

39. December 2013 Version 2.0