How i Use MailChimp for Email Drip Marketing
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The document discusses using MailChimp for email drip marketing. It recommends segmenting contacts into different groups like cold prospects, warm prospects, current customers, etc. It also recommends creating content on topics like product information, company information, and consultative selling. The document provides templates for different types of email formats, content types, and timing between emails. It emphasizes building an opt-in email list and creating email campaigns to follow up with contacts.
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How i Use MailChimp for Email Drip Marketing
- 1. How I Use MailChimp for Email Drip Marketing
- 2. Segmenting Contacts Creating Content Building Opt-In List Creating Email Campaigns Following Up
- 3. COLD PROSPECTS WARM PROSPECTS CURRENT CUSTOMERS PAST CUSTOMERS REFERRAL PARTNERS Segment Contacts Into Different Groups
- 5. Segmenting Contacts Creating Content Building Opt-In List Creating Email Campaigns Following Up
- 6. PRODUCT INFORMATIVE โข Product features โข Product updates โข Company information โข Press releases โข Case studies โข Tips and best practices โข Industry updates โข Trends and statistics ABOUT YOU ABOUT THEM
- 10. Product Selling Consultative Selling Company Product Features Benefits Goal: Get Customers Value Pain Points Questions Product Company Name Drop Goal: Starting Conversations
- 11. VALUE POINTS โข Increase the revenue generated through their website โข improve website conversion rates โข Increase website traffic TARGET BUYER Small businesses PAIN POINTS โข Need to generate more revenue through the website โข Website visitors are not converting to customers โข There is a need to increase website traffic PAIN QUESTIONS โข How important is it to get more revenue out of your website traffic? โข How important is it for you to improve your website conversion rates? โข Do you need to increase website traffic and visitors? CURRENT STATE โข Do you currently have someone that can make changes to your website? โข Are you currently working with a web design agency? โข How happy are you with person working on your website? โข When was the last time you refreshed your website? โข How much traffic are you currently getting to your website? โข What CMS platform is your website built on? โข When was the last time you considered redoing your website? โข How many different websites do you currently have? โข Are you the person to that makes decisions regarding your website? NAME DROP โข We worked with an accounting firm and helped them to do a complete refresh of their corporate website. โข This helped to improve how they told the story of what they do and the services they provide to website visitors. โข After only 6 months, they increased the number of leads that they were generating through their website by over 500% and increase their overall revenue by 20%. OBJECTIONS / FAQs โข It is too difficult to change the because of the platform we use โข We donโt have time to work on this โข It is not a priority, it is good enough PRODUCT Web design services FEATURES โข Design and build websites โข Graphic design โข Copywriting DIFFERENTIATION โข We only work with accountants โข We use AI to develop the optimum website layout โข We guarantee results COMPANY FACTS โข Won design awards 5 years โข In business for 30 years โข Woman owned business
- 12. Segmenting Contacts Creating Content Building an Opt-In List Creating Email Campaigns Following Up
- 14. Segmenting Contacts Creating Content Building an Opt-In List Creating Email Campaigns Following Up
- 15. 2 Types of Email Formats PLAIN TEXT HTML โข One-to-one appearance โข From email real person โข One-to-many appearance โข From email company name
- 16. COLD PROSPECTS WARM PROSPECTS CURRENT CUSTOMERS PAST CUSTOMERS REFERRAL PARTNERS PRIMARY CONTENT SECONDARY CONTENT PRODUCT INFORMATIVE PRODUCT INFORMATIVE INFORMATIVE PRODUCT PRODUCT INFORMATIVE INFORMATIVE PRODUCT FORMAT TIMING 1 to 2 weeks between emails 2 to 3 days between emails 2 to 3 days between emails Monthly Monthly
- 18. Segmenting Contacts Creating Content Building an Opt-In List Creating Email Campaigns Following Up
- 21. Follow Us @salesscripter / @sales_halper @salesscripter / @michael_halper @salesscripter www.linkedin.com/in/mhalper/ @sales_halper
- 23. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Pain Questions Name Drop Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
- 24. Get your copy here https://www.amazon.com/dp/0578615762