Review of the state of mobile marketing today, including legal and technical challenges. Detailes examples of mobile for lead generation from Kettering University and texting for enrollment conversion from St. Mary's University. Sources to stay up-to-date.
Social Media & Mobile Marketing: Recruitment Strategy OpportunitiesBob Johnson, Ph.D.
Mobile marketing and social media opportunities for graduate and professional school student recruiting. Case study examples from University of Phoenix and University of Tulsa
This is a reprint of a chapter I wrote for Public Relations and the Presidency: Strategies and Tactics for Effective Communications, ed. by John Ross & Carol Halstead (CASE, 2001). I wrote this in late 2000; interesting to read the conclusions and recommendations a decade later.
Social Media & Mobile Marketing: Recruitment Strategy OpportunitiesBob Johnson, Ph.D.
Mobile marketing and social media opportunities for graduate and professional school student recruiting. Case study examples from University of Phoenix and University of Tulsa
This is a reprint of a chapter I wrote for Public Relations and the Presidency: Strategies and Tactics for Effective Communications, ed. by John Ross & Carol Halstead (CASE, 2001). I wrote this in late 2000; interesting to read the conclusions and recommendations a decade later.
Ruth Hammond - Saftguarding Children in a Digital WorldNaace Naace
ICT has opened up a world of opportunity; however we must all ensure that whilst the children and young people in our care enjoy the benefits they are also prepared for the risks. This session will aim to highlight the key policy messages and resources which are available to help safeguard our digital natives!
Digital Social Networking & Health Care EducationDominick Maino
Will learning in a socially interconnected, digital environment lead to a more personal approach toward acquiring knowledge? Will this allow our students to learn professionalism and ethics appropriately? Or will it all become a collection of online connected “National Enquirers” of sensationalism with a total lack of regard for personal privacy and standards expected from a more genteel and civilized society? Will the schools and colleges of optometry use cyber-socializing for research, student recruitment, and fund raising? It is obvious there are numerous questions. Who will do the research?
SWGfL ICT Conference 7th July 2011. Session 3h 'Engaging parents in learning through ICT: the good, the bad and the ugly.' Hosted by Iain Williams, Deputy Headteacher, Bradley Stoke Community School
A look at millenials, who they are, the emerging technologies they're using, how social media is being used in the workplace and some guesses at the future of technology.
More presentations from the NCVO Annual conference: http://www.ncvo-vol.org.uk/networking-discussions/blogs/20591
Social media is much more than an opportunity for you to share your messages and reach new audiences. It is a gold mine of experts and peers you can learn from in real time. This session will explore how social media channels bring new opportunities for learning and collaboration to your desktop or smart phone. You will hear how to use social media for your own professional development as well as find new ways to work together and share information more effectively.
Whether you are an industry professional, manufacturer, retailer, press or service provider – you need to know the latest tools, tricks and trends for navigating social media, public relations and content marketing. This seminar will cover how we tell our story in today’s content rich and ever-changing environment.
Early Stage Edtech Investment Thesis (Sept 2016)Earnest Sweat
Here is an example of a personal investment thesis that I created to share with venture capital firms. In this example, I provide my personal perspective on the edtech sector. For details on how I build this thesis check out my blog (https://goo.gl/CU4Qid).
Note: Some of the confidential information has been redacted for privacy.
Ruth Hammond - Saftguarding Children in a Digital WorldNaace Naace
ICT has opened up a world of opportunity; however we must all ensure that whilst the children and young people in our care enjoy the benefits they are also prepared for the risks. This session will aim to highlight the key policy messages and resources which are available to help safeguard our digital natives!
Digital Social Networking & Health Care EducationDominick Maino
Will learning in a socially interconnected, digital environment lead to a more personal approach toward acquiring knowledge? Will this allow our students to learn professionalism and ethics appropriately? Or will it all become a collection of online connected “National Enquirers” of sensationalism with a total lack of regard for personal privacy and standards expected from a more genteel and civilized society? Will the schools and colleges of optometry use cyber-socializing for research, student recruitment, and fund raising? It is obvious there are numerous questions. Who will do the research?
SWGfL ICT Conference 7th July 2011. Session 3h 'Engaging parents in learning through ICT: the good, the bad and the ugly.' Hosted by Iain Williams, Deputy Headteacher, Bradley Stoke Community School
A look at millenials, who they are, the emerging technologies they're using, how social media is being used in the workplace and some guesses at the future of technology.
More presentations from the NCVO Annual conference: http://www.ncvo-vol.org.uk/networking-discussions/blogs/20591
Social media is much more than an opportunity for you to share your messages and reach new audiences. It is a gold mine of experts and peers you can learn from in real time. This session will explore how social media channels bring new opportunities for learning and collaboration to your desktop or smart phone. You will hear how to use social media for your own professional development as well as find new ways to work together and share information more effectively.
Whether you are an industry professional, manufacturer, retailer, press or service provider – you need to know the latest tools, tricks and trends for navigating social media, public relations and content marketing. This seminar will cover how we tell our story in today’s content rich and ever-changing environment.
Early Stage Edtech Investment Thesis (Sept 2016)Earnest Sweat
Here is an example of a personal investment thesis that I created to share with venture capital firms. In this example, I provide my personal perspective on the edtech sector. For details on how I build this thesis check out my blog (https://goo.gl/CU4Qid).
Note: Some of the confidential information has been redacted for privacy.
Communicating in Today's World: The Impact of the Electronic EraBob Johnson, Ph.D.
First of two presentations for Xavier University to explore evolving challenges marketing communications. Reviews role of "traditional" websites, social media, mobile technology and more, with an emphasis on student recruitment contacts.
Mobile Marketing & Student Recruitment: What's Hot & What's Not in 2011Bob Johnson, Ph.D.
Higher education marketing for student recruitment continues to face new challenges and opportunities in 2011, from a need for simpler web design to QR codes to text messaging. Review includes examples from colleges and universities.
Mobile Communication Challenges in Higher Education: Issues, Peril, PotentialBob Johnson, Ph.D.
Why should marketing resources in higher education be invested in mobile communications? This pre-conference tutorial explores the major issues from mobile apps vs. mobile websites to the simplicity of web design to top tasks for mobile and more. Research findings and examples from higher education websites are used throughout.
Going Mobile an Opportunity and Challenge for Higher EducationLori Nidoh
Faced with the exponential growth of traffic from mobile browsers to the University’s website, the increasing market dominance of smart phones and the growing percent of high school and college students that access the internet via mobile devices, The University undertook dual projects of developing a mobile app and a mobile website in late 2010. We will walk through the analysis of vendors, platforms, content, etc we went through in the planning stage as well as the implementation, launch and early results. We will share lessons we learned as well as offer some suggestions for schools considering mobile development at their institution.
What will you do if you can no longer use print communications in student recruitment?
This presentation uses illustrations from 23 colleges & universities to build a comprehensive online communication plan, for the time of a first website visit to orientation and selecting a roommate.
Imagining the Impossible: Recruitment Communications in a World Without PaperBob Johnson, Ph.D.
In this time of tight finances, large admissions print budgets are logical areas for cost-cutting reviews. What would you do if you had no money for print materials to recruit students?
Review these pages and imagine a new recruitment communications plan using current and emerging technology and based on a strong recruitment-oriented website.
Imagine the impossible. In 5 to 10 years this future might be real.
Mobile Commons Webinar | The Texting Lane: How to Reach Students Where They'r...mobilecommons
Are students paying attention to their phones instead of your important emails? Watch our on-demand webinar to learn why text messaging is the best way to reach and communicate with current and prospective students.
In this webinar, you will learn how to use text messaging to:
-Improve admission yield and drive student enrollment
-Offer tools and resources to prospective students and parents
-Send reminders about important dates and deadlines
-Engage students in live chats and Q&A with advisors
Learn how your higher education institution can use text messaging campaigns to start communicating more effectively with students today!
If you would like to schedule a customized demo, please contact us at michael@mobilecommons.com.
Similar to Mobile in the Marketing Mix: Crafting a New Communication Strategy (20)
GDPR: New Privacy Rules, Digital Communications, Marketing OpportunitiesBob Johnson, Ph.D.
GDPR privacy regulations from the European Union bring new marketing challenges and new marketing opportunities that we review in this 90 minute workshop for the eduWeb Digital Summit conference. Topics include (1) Advertising, (2) Inquiry forms, (3) Email and text marketing, (4) College Board "Student Search" data, and (5) the new California Consumer Privacy Act.
Digital Marketing Strategy: Creating Conversion Experiences to Gain Competiti...Bob Johnson, Ph.D.
A digital marketing strategy tutorial that stresses the need for more "tactical marketing experts" as well as "brand strategists" to win in the intense competition for new students at every level in higher education. Special attention to (1) website design built around the top tasks that potential students want to complete on a website, (2) custom and lookalike advertising for converting existing leads and creating new ones, (3) landing pages, inquiry forms, and email response.
Top Task Content & Design: Strategy & Tactics for Website Marketing SuccessBob Johnson, Ph.D.
Marketing success depends in great part on the experience potential students have on their first visit to a college or university website. A poor experience leads to lower brand reputation and respect.
A "top tasks" focus for content and design will help ensure a successful experience by making it easier for visitors to find and complete the tasks that are most important to them. For almost all visitors, 3 to 5 tasks will stand out as most important. Smart marketers will make sure that these tasks have content and design priority.
Our 2017 workshop includes 22 examples in four areas: home pages, student recruitment, alumni & advancement, and academic services.
Top Task Content & Design: A Strategy for Website Marketing SuccessBob Johnson, Ph.D.
Marketing priorities at most colleges and universities are driven by the need to maintain or increase enrollment in a challenging competitive environment. Success depends greatly on the experience potential students have on college and university websites, especially on their first visit. More than 20 percent of potential students who have a bad first experience will leave and never return.
Anyone who works on website content and design is an important part of the marketing team.
This 3 hour workshop is designed to boost the marketing strength of higher education websites by increasing the satisfaction of potential students when they visit your website in search of content important to them, often staying in the now proverbial “stealth” mode. Use of a “top tasks” approach is key to creating content and navigation that is easy to find, easy to review, and easy to understand. Before we can implement a “user first” approach to web design and content creation we have to know what tasks our visitors want to complete on our websites.
Best Website Elements for Recruiting Online Students: Top Tasks & Conversion ...Bob Johnson, Ph.D.
The first experience a potential student has on your website is critical: If the first experience is not a good one, people will leave and not return. Your key to increased conversion is a focus on (1) fast finding and completion of top tasks and (2) clear content presentation. In this session, we present and discuss strong examples of home pages, academics, affordability, outcomes, and inquiry forms and landing pages that can boost your recruitment results.
You cannot run and hide from today's interest in college cost and affordability. Making sure your that both your affordability message and your financial aid communication are strong and clear in the eyes of two key audiences—potential students and parents— is key to moving admitted students through the final stage of the recruitment cycle, and getting them to deposit and enroll. Emphasizing timing, frequency, and channel, this presentation offers insights into successful affordability and financial aid communication strategies.
The impression that potential students get from your website is very often the deciding factor as to whether or not they will keep you on their list of potential colleges and continue to engage with you. Through examples of strong websites, with an emphasis on giving priority to the top tasks of potential students rather than "marketing speak" content, you will see new ideas to increase the marketing strength of our website. to help build your inquiry pool and increase conversions throughout each stage of the recruitment process.
The premise here is simple: no matter how easy you make it for people to find important content on your website, if the content presentation style does not make it easy for people to scan a page in 5 seconds or less when the page opens, too many will leave the page. Scannability is critical.
Key points covered here include the use of sub-heads and bullet points, sentence and paragraph length, font size, and language. Examples for higher education websites illustrate best and the not-so-best practices.
Best Practices for Top Task Website Design: 22 Higher Education ExamplesBob Johnson, Ph.D.
You make people happy with your website and gain marketing strength when your website lets visitors quickly find and complete the top tasks that brought them to the site.
This presentation reviews the basics of top task research and shows examples of college and university websites in 4 key areas: home pages, student recruitment, advancement & alumni, and academic programs and services.
The 2015 AMA digital marketing strategy tutorial puts emphasis on converting inquiries already in hand from potential students rather than creating new inquiries. The strategy: don't go looking for new sources of gold to mine until you have extracted as much as possible from the gold mine you already own.
Website design for top task completion has center-stage as the first experience most people will have with a school where they might enroll. An advertising section focuses on custom and "look alike" options and retargeting, with a review of the growing dangers of ad blocking on mobile. Landing pages and email marketing are also included.
Old-style financial aid web content fails to meet the expectation of potential students in today's climate of increased concern over college costs. Review here how a selection of private and public sector universities are presenting "affordability" information on their websites.
How can colleges and universities effectively create "value messaging"? With a special focus on a "Tale of Two Augustanas" this conference presentation reviews from a marketing perspective how the value message might best be delivered on websites, social media, and email communications.
Detailed review of best practices in higher education websites from a marketing perspective. Overall focus is on starting with the top tasks that potential students want to complete on college and university websites. The first experience people have on a website makes the recruitment process much easier... or much more difficult.
Digital Marketing Strategy: Skills for Thriving as the New World Continued to...Bob Johnson, Ph.D.
Explore a range of expert opinions about the most likely changes in marketing communications in the near term (the next year or two), take an in-depth look at online advertising for brand strength and lead generation and conversion, and speculate about what’s likely to happen in the next five years. Our goal: Understand how the major issues at play will continue to unfold, the best resources to use to stay ahead (or at least abreast) of the digital revolution, and the most important steps to take now to craft an effective marketing strategy for the future.
Advertising Online: Strategy and Tactics for Enrollment SuccessBob Johnson, Ph.D.
Updated for 2014, this eduWEB workshop presentation reviews the potential and techniques for advertising on Facebook, YouTube+Google AdWords, LinkedIn, retargeting, display ads, group advertising and more. You'll find lots of screen shots from effective campi
Affordability vs. Financial Aid: Crafting a New Student Recruitment MessageBob Johnson, Ph.D.
Increased concern over the cost of earning a college degree means increased interest in the "affordability" of one institution compared to another. Over the past year some schools have introduced "affordability" pages on their websites to replace or augment traditional "financial aid and scholarship" pages.
Review examples here from 5 diverse schools: American University, Strayer University, Wellesley College, University of Findlay, and Southern New Hampshire University.
Don't miss the appendices with examples of "affordability" for lead generation, universities that compare their tuition directly with competitors, and use of the "affordability" word without a great deal of substance.
What can we expect in higher education marketing in 2014 and a bit beyond? These ideas were presented and discussed at an Academic Impressions conference on strategic student recruitment communications in June. Take a look and share your thoughts.
Speed, Simplicity, and Top Task Completion: 3 Critical Steps to Boost Online ...Bob Johnson, Ph.D.
If your website pages don't download in less than 5 seconds you risk losing at least 20% of potential students visiting your site for the first time. But overall, website pages are taking longer to download then ever before.
This presentation reviews key steps to take to make your site operate more quickly from the time of first visit to key elements of presenting content for rapid viewing after a page opens.
Among the people attending at this conference who tested their sites on Mobitest,results ranged from 4 sends to 10 seconds. Test your site, compare with your competitors, and take steps to gain marketing advantage.
Digital Marketing Strategy here is an update version of last year's tutorial at the AMA marketing symposium for higher education. More emphasis this year on "Big Data" but still a major concentration on various forms of online advertising, from display ads to retargeting... and special notes on the value of landing pages
Advertising Online: Strategy & Tactics for Enrollment SuccessBob Johnson, Ph.D.
Online advertising opportunity review from my eduWeb2013 workshop, with emphasis on using direct marketing techniques recruiting for individual academic programs. Case study for Facebook & Youtube and review of retargeting, display ads, co-op ads and more.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
12. “ Print to Pixel”… reading in 2050 http://bit.ly/d9ihtP
13. Part II: Tales from the Research Pew Internet & American Life Project E-Expectations Jakob Nielsen
14. “ Mobil Access 2010” Pew Internet and American Life Project May 2010 Research Report http://bit.ly/cqxi6D
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18. E-Expectations Survey 2010 College bound high school seniors Noel-Levitz & friends http:// bit.ly/dvQldm
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22. But… conversion of the few who say “yes” to text contacts is high… St. Mary’s University, TX 2010 Recruitment Cycle Text contact option since November 2009
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24. Bob Johnson Consulting, LLC Percent who applied Yield: Inquiry to Applicant Overall inquiries Inquiries who opted-in for text updates
25. Bob Johnson Consulting, LLC Percent who deposited Overall inquiries Inquiries who opted-in for text updates Yield: Inquiry to Deposit
26. “ The Mobile User Experience Is Miserable” Jakob Nielsen July 2009 Alertbox http://www.useit.com/alertbox/mobile-usability.html
76. Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Website Research www.bobjohnsonconsulting.com