Basic principles of graphic design include proximity, alignment, repetition, and contrast (CRAP). Proximity organizes elements that are placed near each other into visual units. Alignment ties elements together by aligning them to other elements on the page. Repetition unifies a piece by keeping elements consistent. Contrast creates interest on a page but must be used strongly so as not to introduce new focal points. These principles help guide effective graphic design through organization and emphasis.
Browser’s Castle: Defend Your Code Like a DesignerFITC
Presented at Web Unleashed 2017
More info at www.fitc.ca/webu
presented by Liam Oscar Thurston, TWG
and Ksenija Gogic, TWG
Overview
When your designer’s not available, or – better yet – you’re the designer, you need to defend your code… and your designs. In this talk, Liam will cover Design Principles 101, Sketch 101 for Front-End, How to Defend Your Work, and lots more. Over a decade of leading design and engineering teams to achieve collaborative glory, Liam has learned how to help both succeed. Ksenija Gogic, front-end superhero of TWG fame will join Liam to regale you with tips from both sides of the struggle.
Objective
To empower all front-end developers to succeed as designers and defenders while creating pure beauty in the browser.
Target Audience
Front-end developers, designers, product managers
Assumed Audience Knowledge
Junior understanding of design tools, intermediate + understanding of front-end frameworks.
Five Things Audience Members Will Learn
Design Principles 101
Sketch 101 for Front-end
How to Defend Your Work
Lessons From the Front-End
How to Get Along With Your Team
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
For more resources, visit DigitalArtTeacher.com.
There are four techniques that can be used to create an effective layout for any number of publications; posters, flyers, business cards, even websites!
They may be called by the acronym: CRAP.
Contrast, Repetition, Alignment, Proximity.
Alignment is the idea that everything on the page should be aligned to something else.
Browser’s Castle: Defend Your Code Like a DesignerFITC
Presented at Web Unleashed 2017
More info at www.fitc.ca/webu
presented by Liam Oscar Thurston, TWG
and Ksenija Gogic, TWG
Overview
When your designer’s not available, or – better yet – you’re the designer, you need to defend your code… and your designs. In this talk, Liam will cover Design Principles 101, Sketch 101 for Front-End, How to Defend Your Work, and lots more. Over a decade of leading design and engineering teams to achieve collaborative glory, Liam has learned how to help both succeed. Ksenija Gogic, front-end superhero of TWG fame will join Liam to regale you with tips from both sides of the struggle.
Objective
To empower all front-end developers to succeed as designers and defenders while creating pure beauty in the browser.
Target Audience
Front-end developers, designers, product managers
Assumed Audience Knowledge
Junior understanding of design tools, intermediate + understanding of front-end frameworks.
Five Things Audience Members Will Learn
Design Principles 101
Sketch 101 for Front-end
How to Defend Your Work
Lessons From the Front-End
How to Get Along With Your Team
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
For more resources, visit DigitalArtTeacher.com.
There are four techniques that can be used to create an effective layout for any number of publications; posters, flyers, business cards, even websites!
They may be called by the acronym: CRAP.
Contrast, Repetition, Alignment, Proximity.
Alignment is the idea that everything on the page should be aligned to something else.
In this presentation we examine the use of Contrast, Repetition, Alignment and Proximity as elements of good design, found in the Joshua Tree Epiphany.
www.amazon.com and www.bn.comContrastContrast simply means diffe.pdfapexsports101
www.amazon.com and www.bn.com
Contrast
Contrast simply means difference. And for whatever reason—perhaps our brains think they are
still back in the savannah scanning for wild predators—we are all wired to notice differences.
We are not conscious of it, but we are scanning and looking for similarities and differences all
the time. Contrast is what we notice, and it’s what gives a design its energy. So you should make
elements that are not the same clearly different, not just slightly different.
Contrast is one of the most powerful design concepts of them all because really any design
element can be contrasted with another. You can achieve contrast in many ways—for example,
through the manipulation of space (near and far, empty and lled), through color choices (dark
and light, cool and warm), by text selection (serif and sans serif, bold and narrow), by
positioning of elements (top and bottom, isolated and grouped), and so on.
Making use of contrast can help you create a design in which one item is clearly dominant. This
helps the viewer “get” the point of your design quickly. Every good design has a strong and clear
focal point and having a clear contrast among elements (with one being clearly dominant) helps.
If all items in a design are of equal or similar weight with weak contrast and with nothing being
clearly dominant, it is dif cult for the viewer to know where to begin. Designs with strong
contrast attract interest, and help the viewer make sense of the visual. Weak contrast is not only
boring, but it can be confusing. Every single element of a design such as line, shape, color,
texture, size, space, type, and so on can be manipulated to create contrast. On the next page are
some slides that make good use of contrast compared with slides that have weaker contrast.
Repetition
The principle of repetition simply means the reusing of the same or similar elements throughout
your design. Repetition of certain design elements in a slide or among a deck of slides will bring
a clear sense of unity, consistency, and cohesiveness. Where contrast is about showing
differences, repetition is about subtly using elements to make sure the design is viewed as being
part of a larger whole. If you use a stock template from your software application, then repetition
is already built into your slides. For example, a consistent background and consistent use of type
adds unity across a deck of slides.
However, you must be careful not to have too much repetition among your slides. Most of the
built-in templates have been seen many times before and may not suit your unique situation.
Many of the standard templates also have background elements that will soon become tiring,
rather than generating interest the tenth time a different slide is shown but with the same
repetitive element. For example, a star sh in the lower right (not my favorite but perhaps
appropriate for a presentation on marine biology) is an element that would
be a stronger repetitive element if.
design is about progress. It is the conceptualization and creation of new things.
new ideas, interactions, information, objects, typefaces, books, posters, products, places, signs, systems, services, furniture, websites, and more.
what a designer will do??
designers imagine and make.they also research and think.
skilled in one or more specialties of the discipline.
what is aesthetics in design?
Aesthetics is a study of the mind and how our brains interpret something as being beautiful or ugly. It is crucial for design because our first interaction with almost anything is based on how it looks
the principles of design are what we do to and how we use design elements
how we apply the principles of determines how successful the design is.
balance
proximity
alignment
repetition
contrast
space
design elements
elements of design described here are point, line, shape,form, space, color, and texture
balance in design is similar to balance in physics. A large shape close to the center can be balanced by a small shape closed to edge.
balance provides stability and structure to a design
balance refers to the appropriate arrangements of objects in a design to create the impression of the quality in weight or importance
balance may be symmetrical and asymmetrical, but the goal should be achieve equilibrium.
proximity
proximity creates relationship between elements.
it provides a focal point.
proximity doesn’t mean that elements have to be placed together, it means they should be visually connected in someway.
It is simply the process of ensuring related design elements are placed together. Any unrelated items, should be spaced apart. Close proximity indicates that items are connected or have a relationship to each other and become one visual unit which helps to organise or give structure to a layout.
In this presentation we examine the use of Contrast, Repetition, Alignment and Proximity as elements of good design, found in the Joshua Tree Epiphany.
www.amazon.com and www.bn.comContrastContrast simply means diffe.pdfapexsports101
www.amazon.com and www.bn.com
Contrast
Contrast simply means difference. And for whatever reason—perhaps our brains think they are
still back in the savannah scanning for wild predators—we are all wired to notice differences.
We are not conscious of it, but we are scanning and looking for similarities and differences all
the time. Contrast is what we notice, and it’s what gives a design its energy. So you should make
elements that are not the same clearly different, not just slightly different.
Contrast is one of the most powerful design concepts of them all because really any design
element can be contrasted with another. You can achieve contrast in many ways—for example,
through the manipulation of space (near and far, empty and lled), through color choices (dark
and light, cool and warm), by text selection (serif and sans serif, bold and narrow), by
positioning of elements (top and bottom, isolated and grouped), and so on.
Making use of contrast can help you create a design in which one item is clearly dominant. This
helps the viewer “get” the point of your design quickly. Every good design has a strong and clear
focal point and having a clear contrast among elements (with one being clearly dominant) helps.
If all items in a design are of equal or similar weight with weak contrast and with nothing being
clearly dominant, it is dif cult for the viewer to know where to begin. Designs with strong
contrast attract interest, and help the viewer make sense of the visual. Weak contrast is not only
boring, but it can be confusing. Every single element of a design such as line, shape, color,
texture, size, space, type, and so on can be manipulated to create contrast. On the next page are
some slides that make good use of contrast compared with slides that have weaker contrast.
Repetition
The principle of repetition simply means the reusing of the same or similar elements throughout
your design. Repetition of certain design elements in a slide or among a deck of slides will bring
a clear sense of unity, consistency, and cohesiveness. Where contrast is about showing
differences, repetition is about subtly using elements to make sure the design is viewed as being
part of a larger whole. If you use a stock template from your software application, then repetition
is already built into your slides. For example, a consistent background and consistent use of type
adds unity across a deck of slides.
However, you must be careful not to have too much repetition among your slides. Most of the
built-in templates have been seen many times before and may not suit your unique situation.
Many of the standard templates also have background elements that will soon become tiring,
rather than generating interest the tenth time a different slide is shown but with the same
repetitive element. For example, a star sh in the lower right (not my favorite but perhaps
appropriate for a presentation on marine biology) is an element that would
be a stronger repetitive element if.
design is about progress. It is the conceptualization and creation of new things.
new ideas, interactions, information, objects, typefaces, books, posters, products, places, signs, systems, services, furniture, websites, and more.
what a designer will do??
designers imagine and make.they also research and think.
skilled in one or more specialties of the discipline.
what is aesthetics in design?
Aesthetics is a study of the mind and how our brains interpret something as being beautiful or ugly. It is crucial for design because our first interaction with almost anything is based on how it looks
the principles of design are what we do to and how we use design elements
how we apply the principles of determines how successful the design is.
balance
proximity
alignment
repetition
contrast
space
design elements
elements of design described here are point, line, shape,form, space, color, and texture
balance in design is similar to balance in physics. A large shape close to the center can be balanced by a small shape closed to edge.
balance provides stability and structure to a design
balance refers to the appropriate arrangements of objects in a design to create the impression of the quality in weight or importance
balance may be symmetrical and asymmetrical, but the goal should be achieve equilibrium.
proximity
proximity creates relationship between elements.
it provides a focal point.
proximity doesn’t mean that elements have to be placed together, it means they should be visually connected in someway.
It is simply the process of ensuring related design elements are placed together. Any unrelated items, should be spaced apart. Close proximity indicates that items are connected or have a relationship to each other and become one visual unit which helps to organise or give structure to a layout.
Similar to Basic Principles of Graphic Design (20)
1. Basic Principles of Graphic Design1
CRAP : Proximity, Alignment, Repetition, Contrast
Proximity
When objects are near one another they become a visual unit. Proximity’s basic purpose is
organization. Good use of proximity also produces good white space.
Rules
° Limit the number of visual units on the page.
° Don’t stick things in corners and middle.
° Avoid leaving exactly equal amounts of white space between objects unless groups are part of a
subset.
° Allow no confusion about what goes with what.
° Don’t create relationships between things that are not related.
Alignment
Alignment helps tie together the elements that make up a page. Always find something else on the
page to align each new element with.
Rules
° Avoid mixing text alignments on same page.
° Always choose centered alignments consciously, never by default.
Repetition
AKA “being consistent.” Unifies piece. Keeps reader’s eye on the page.
Rules
° Find existing repetitions and strengthen them.
° But avoid overdoing it. Keep contrast in mind.
Contrast
For contrast to be effective, it must be strong. If things are different, do not let them be similar.
Creates interesting page. Adds to organization. Must support intended focus, not create new ones.
Rules
° Avoid using two typefaces that are similar. If they are not exactly the same, they should be
different. Don’t mix brown text with black titles.
1 Williams, Robin. 1994. The Nondesigners Design Book: Design and Typographic Principles for the Visual Novice. Peachpit
Press: Berkeley, California.
Tufte, Edward. 1990. Envisioning Information. Graphics Press: Cheshire, Connecticut