Design handout
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The document discusses the 4 fundamentals of graphic design known as Design CRAP: Contrast uses strong differences to add visual interest; Repetition unifies a design by repeating aspects throughout; Alignment connects all items visually using grids or guides; Proximity groups related items closer together and separates unrelated items.
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Contrast
Contrast simply means difference. And for whatever reason—perhaps our brains think they are
still back in the savannah scanning for wild predators—we are all wired to notice differences.
We are not conscious of it, but we are scanning and looking for similarities and differences all
the time. Contrast is what we notice, and it’s what gives a design its energy. So you should make
elements that are not the same clearly different, not just slightly different.
Contrast is one of the most powerful design concepts of them all because really any design
element can be contrasted with another. You can achieve contrast in many ways—for example,
through the manipulation of space (near and far, empty and lled), through color choices (dark
and light, cool and warm), by text selection (serif and sans serif, bold and narrow), by
positioning of elements (top and bottom, isolated and grouped), and so on.
Making use of contrast can help you create a design in which one item is clearly dominant. This
helps the viewer “get” the point of your design quickly. Every good design has a strong and clear
focal point and having a clear contrast among elements (with one being clearly dominant) helps.
If all items in a design are of equal or similar weight with weak contrast and with nothing being
clearly dominant, it is dif cult for the viewer to know where to begin. Designs with strong
contrast attract interest, and help the viewer make sense of the visual. Weak contrast is not only
boring, but it can be confusing. Every single element of a design such as line, shape, color,
texture, size, space, type, and so on can be manipulated to create contrast. On the next page are
some slides that make good use of contrast compared with slides that have weaker contrast.
Repetition
The principle of repetition simply means the reusing of the same or similar elements throughout
your design. Repetition of certain design elements in a slide or among a deck of slides will bring
a clear sense of unity, consistency, and cohesiveness. Where contrast is about showing
differences, repetition is about subtly using elements to make sure the design is viewed as being
part of a larger whole. If you use a stock template from your software application, then repetition
is already built into your slides. For example, a consistent background and consistent use of type
adds unity across a deck of slides.
However, you must be careful not to have too much repetition among your slides. Most of the
built-in templates have been seen many times before and may not suit your unique situation.
Many of the standard templates also have background elements that will soon become tiring,
rather than generating interest the tenth time a different slide is shown but with the same
repetitive element. For example, a star sh in the lower right (not my favorite but perhaps
appropriate for a presentation on marine biology) is an element that would
be a stronger repetitive element if.
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Film involves recording a series of still photographs that when projected rapidly in succession, create the illusion of motion. The Lumiere brothers developed the motion picture in the late 1800s in France by adding perforations to film allowing it to move through a projector. Their first public film shown in 1895 was 50 seconds long showing workers leaving their photo factory. Film evolved into a multi-billion dollar industry and artistic medium that brings people together through shared viewing and discussion, while also providing escape from daily life by recreating the world. Stop motion animation similarly creates the illusion of motion by shooting individual frames of objects after slight movements.
Tgj20 finalprojectrubric
The document outlines the requirements for a final multimedia campaign project for a Communications Technology class. Students must create a campaign including a short film or poster, a blog post on Blogger with one image and paragraph, and a completed Facebook page form about a product, company or event of their choosing. They will present their project to the class and participate in a group critique. The project will be evaluated based on knowledge of project management techniques, application of the creative process, communication and presentation skills, and the demonstration of creative and technical skills through the multi-media campaign.
Tgj3m finalprojectrubric
The document outlines the requirements for a final multimedia campaign project for a Communications Technology class. Students must create a campaign including a short film or poster, a website homepage design applying four design principles, a blog post with two photos and two paragraphs, and present their project to the class for critique. The project will be evaluated on knowledge of project management, application of the creative process, communication and presentation skills, and application of creative and technical skills.
Tgj4m finalprojectrubric
This document outlines the requirements for a final multimedia campaign project for a Communications Technology class. Students must create a multimedia campaign including a short film or poster, a website homepage design, a blog post, and present their project to the class. They will be evaluated on their knowledge of project management techniques, application of the creative process, communication and interpersonal skills working in a team, and application of creative and technical skills incorporating current standards and technologies.
Tgj20 self portrait-rubric
The document provides instructions for an assignment in a Communications Technology class to create an impossible self-portrait using Photoshop. Students must use Photoshop's selection tools and layers to alter and combine a self-portrait in a way that makes it impossible. The self-portrait must be 8.5x11 inches at 300 pixels per inch in RGB color mode with a minimum of 3 layers. Students must apply all steps of the creative process and submit a half page write up. The assignment will be evaluated based on technical skills in Photoshop, use of the creative process, understanding of selection tools and layers, and contribution to a group critique.
Tgj self portarit-rubric
The document provides instructions for an assignment in a communications technology course to create an impossible self-portrait using Photoshop. Students must use Photoshop's selection tools and layers to alter and combine a self-portrait in a way that makes it impossible. The image must be 8.5x11 inches at 300 pixels per inch in RGB color mode with a minimum of 3 layers. Students must apply all steps of the creative process and submit a one page write up. The assignment will be evaluated based on knowledge of Photoshop and photography skills, use of the creative process, demonstration of Photoshop tools and layers, and contribution to a group critique.
Composition:photography
The document discusses several photographic composition techniques including the focal point, rule of thirds, and triangular compositions which can be used to create more visually appealing and interesting photos. The rule of thirds suggests placing subjects near the intersection points of an imaginary three-by-three grid overlaying the frame while triangular compositions involve arranging elements in a triangular pattern to lead the viewer's eye through the image.
Tgj20 photoessayrubric
The document provides instructions for a group photo essay assignment in a communications technology class. Students must contribute 4 photos that demonstrate the focal point, rule of thirds, and rule of odds principles of photography. All photos must use the creative process and be the same size, resolution, and color format. The assignment will be evaluated based on knowledge of creative and technical skills, use of the creative process, understanding of photographic composition principles, and ability to work effectively in a team.
Tgj20 photoessayrubric
The document provides instructions for a group photo essay assignment in a communications technology class. Students must contribute 4 photos that demonstrate the focal point, rule of thirds, and rule of odds principles of photography. All photos must use the creative process and be the same size, resolution, and color format. The assignment will be evaluated based on knowledge of creative and technical skills, use of the creative process, understanding of photographic composition principles, and ability to work effectively in a team.
Tgj photo essayrubric
1. Students must contribute 4 photos that follow the principles of photography to a group photo essay on a self-selected topic.
2. The photos must demonstrate proper use of focal point, rule of thirds, and rule of odds.
3. All photos from each group must be the same size, resolution, and either black and white or color.
TGJ photo essay rubric
The document outlines a rubric for evaluating a group photo essay assignment in a communications technology class. Students will work in groups to produce a photo essay using 4 photos from each member that demonstrate the principles of focal point, rule of thirds, and rule of odds. They must also use the full creative process and ensure all photos are the same format. Their work will be assessed on knowledge of photography skills, use of the creative process, demonstrating photographic principles, and contribution to the group project.
TGJ20 photo essay rubric
The document outlines the rubric for a communications technology photo essay assignment. Students are expected to:
1) Apply creative and technical skills to produce 4 photos on a group-chosen subject.
2) Use all steps of the creative process.
3) Demonstrate understanding of the 3 principles of photographic composition - focal point, rule of thirds, and rule of odds - in their photos.
4) Contribute their photos to the overall group photo essay project and work effectively as part of a team.
the creative process
The document outlines the key steps of the creative process: 1) Brainstorming to generate ideas through various techniques, 2) Researching by collecting images and information from various sources, 3) Experimenting by trying different materials, designs, and techniques to determine what best communicates the ideas, 4) Creating rough work to develop the ideas, 5) Finalizing the work after refining the rough draft, and 6) Reflecting on what went well and what could be improved for future projects.
Tgj poster rubric
This document outlines a Photoshop poster task that is due on December 12th. Students must use Photoshop to create an 8.5x11 color poster on a subject of their choice and complete a Creative Process Booklet. The poster must demonstrate the 4 principles of design: contrast, repetition, alignment, and proximity. It will be evaluated based on knowledge, thinking, communication, and application expectations using a rubric ranging from level 1 to level 4.
Communication technology test notes
The document provides definitions of communication, technology, and writing. It then summarizes several important communication inventions including writing, the printing press, the telegraph, telephone, phonograph, and radio. Each invention summary describes how the invention works and how it changed society by increasing access to information and connecting people across distances faster than ever before. The inventions paved the way for mass communication and helped drive societal changes like the Renaissance and Scientific Revolution.
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9
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