This document discusses the principles of contrast, repetition, alignment, and proximity (CRAP), which are foundational concepts in design. It provides definitions and examples for each principle: Contrast means making things that are different appear distinct to avoid confusion. Repetition unifies elements by repeating colors, logos, fonts. Alignment positions elements on a page according to measurable guidelines rather than haphazardly. Proximity groups similar things together and separates different things with white space. The document then provides examples of a logo and uniform redesign project for the Cleveland Browns, instructing the recipient to provide deliverables including logo designs, uniform sheets, and writing samples to explain the new branding concepts. Finally, it lists required readings