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The Evolving Influence Model Building Community in the Digital Age Thriving and Surviving in Uncertain Times: Practical Digital Marketing Techniques for Nonprofits   April 17, 2009
The United Nations Stands Up Against Poverty
United Nations: Stand Up, Speak Out  WE CASE STUDY: NEED The United Nations (UN) engaged Waggener Edstrom Worldwide (WE) to provide global digital strategy, social media counsel and public relations consultancy in support of the UN Millennium Campaign's "Stand Up and Speak Out" event on October 16-17, 2007. The UN needed to create awareness and generate interest  for an event designed to highlight and reinforce the pledge made by governments from 189 countries to the Millennium Development Goals, specifically to work toward the eradication of poverty worldwide by 2015. APPROACH Global scope demanded an innovative approach to unifying  audiences across the world via their individual Internet engagement points. Given the variety of mediums and 30-day timeline, WE drafted an integrated communications plan, vested in top social media opportunities, that was strategically and quickly executed.
Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO: Google Ads    Stand Up Against Poverty   Stand Up and end extreme poverty. www.StandAgainstPoverty.org
Blogger Engagement
Digital Press Releases
Online Video: YouTube
Online Video: Ustream.TV
Social Media: Twitter
Social Media: Twitter
Social Media: LinkedIn
WE Stood Up! San Francisco, CA Seattle, WA New York, NY Portland, OR Austin, TX
Video Case Study: UN Stand Up, Speak Out
The United Nations Stands Up Against Poverty  WE CASE STUDY: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do I Get Started? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sarah Russ Vice President and General Manager Austin Waggener Edstrom Worldwide 1 512 527 7019  [email_address]

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Cprf Michelle Metzger

  • 1. The Evolving Influence Model Building Community in the Digital Age Thriving and Surviving in Uncertain Times: Practical Digital Marketing Techniques for Nonprofits   April 17, 2009
  • 2. The United Nations Stands Up Against Poverty
  • 3. United Nations: Stand Up, Speak Out WE CASE STUDY: NEED The United Nations (UN) engaged Waggener Edstrom Worldwide (WE) to provide global digital strategy, social media counsel and public relations consultancy in support of the UN Millennium Campaign's "Stand Up and Speak Out" event on October 16-17, 2007. The UN needed to create awareness and generate interest for an event designed to highlight and reinforce the pledge made by governments from 189 countries to the Millennium Development Goals, specifically to work toward the eradication of poverty worldwide by 2015. APPROACH Global scope demanded an innovative approach to unifying audiences across the world via their individual Internet engagement points. Given the variety of mediums and 30-day timeline, WE drafted an integrated communications plan, vested in top social media opportunities, that was strategically and quickly executed.
  • 4.
  • 5.
  • 6. SEO: Google Ads   Stand Up Against Poverty Stand Up and end extreme poverty. www.StandAgainstPoverty.org
  • 14. WE Stood Up! San Francisco, CA Seattle, WA New York, NY Portland, OR Austin, TX
  • 15. Video Case Study: UN Stand Up, Speak Out
  • 16.
  • 17.
  • 18. Sarah Russ Vice President and General Manager Austin Waggener Edstrom Worldwide 1 512 527 7019 [email_address]