Keynote given at the 2010 USBLN conference sharing the Think Beyond The Label advertising and marketing campaign. Focus is on helping businesses understand the value of hiring workers with disabilities.
Lessons From A National Industry Awareness CampaignPCI
Crafting an effective industry awareness campaign takes powerful strategy, careful execution and patience. Here is a look at what other industries may take away from the National Biodiesel Board's (NBB) very successful nationwide Advanced Biofuel Initiative.
Lessons From A National Industry Awareness CampaignPCI
Crafting an effective industry awareness campaign takes powerful strategy, careful execution and patience. Here is a look at what other industries may take away from the National Biodiesel Board's (NBB) very successful nationwide Advanced Biofuel Initiative.
Is native advertising something new, or just a new name? Is it the same as content marketing? How does it relate to social media marketing? Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?
Ouishare’s 100 top articles on the collaborative economy in 2014OuiShare
This presentation features the most popular articles and news items that that were discussed and shared in the OuiShare community in 2014. They have been selected from our Facebook groups OuiShare Global and “en Français”, to highlight the most relevant conversations.
World Economic Forum Young Global Leaders Sharing Economy Position Paper June...Collaborative Lab
This paper seeks to place the sharing economy on the global agenda for companies, governments, communities and entrepreneurs alike. It is presented by the WEF YGL Sharing Economy Working Group which is part of the Circular Economy Innovation and New Business Models Initiative.
The goal of this paper is to explain what the sharing economy is and why it holds potential, focusing on key principles, drivers, trends and models. It maps out critical factors and conditions required for access-based business models to scale up, and identifies both opportunities and possible challenges to their success. It also embeds the sharing economy within a larger context and movement focused on resource efficiency, sustainability, changing demographics and user behaviors.
The sharing economy represents one of several substantive investigations by the WEF community into new disruptive business models that are impacting industries, value chains and systems around the world. It is intended to serve as an input to future WEF summits, sessions and engagements focused on the future of business, cities, technology, demographic shifts and a variety of sector-specific verticals.
HOW FORD MOTOR COMPANY MOVED FROM CONTENT PROVIDER TO CONTENT CR.docxwellesleyterresa
HOW FORD MOTOR COMPANY MOVED FROM CONTENT PROVIDER TO CONTENT CREATOR.docxHOW FORD MOTOR COMPANY MOVED FROM CONTENT PROVIDER TO CONTENT CREATOR
Source: http://www.socialmedia-forum.com/smwf-2015-in-pictures/
Why Ford of Europe’s Vice President of Communications and Public Affairs Mark Truby, a former newspaper business editor, worries about whether his company’s content is worthy of reading aloud over the breakfast table and how the launch of a new car in Germany with just 300 media present became the number one trending subject on Twitter and was watched in full by more than 360,000 people around the world. Ahead of #SMWF this June we wanted to find out more from the man himself:
1)Mark your focus is very much about creating content and storytelling but how do you manage that? What do you need to consider?
“Over the past four years we have moved from a Ford of Europe communications team focused primarily on media relations and servicing the automotive press to a team focused first and foremost on constant storytelling to a broad spectrum of media and audiences. This was a major strategic shift and required new skills and resources.
We created a content team with writers, photographers, videographers, graphic artists – people with strong backgrounds in print, broadcast and digital journalism. We augmented our Ford team with new talent on the agency side to help us tell more compelling stories and reach new audiences – such as tech, design and lifestyle press, as well as bloggers and digital influencers.”
2)What are the key elements to consider when creating any content or story for Ford and what can other businesses learn from your approach?
“We try to keep it simple and ask ourselves a few questions. Is the story interesting enough that a news editor would just have to have it for their newspaper, TV broadcast or website? Would the average person find it interesting enough to read or view, and share online? Would a husband read it aloud across the breakfast table to his wife, for example?
You have to be really honest with yourself on these questions or you will waste time and effort on the low-value stories. If a story passes those first hurdles, then we ask whether the story – once read or watched – could truly improve our corporate reputation or raise someone’s opinion of our vehicles and technologies. We have all read a story or seen a feature on TV that forever changed our perception of a person, company or organization. We quote it to friends or share it on Twitter.
This is the power of great storytelling whether you are creating it yourself or working with journalists. So, simple rules but a difficult task. It takes a lot of creativity and hard work to create content that is entertaining, interesting and meaningful.”
3)How can you reach new audiences most effectively through social media and how is this different to the traditional days of PR?
“Certainly online video, infographics and other forms of digital storytelling are amaz ...
Business social media details the evolution and impact of communication, educating readers on initial changes in Twitter, Facebook, and Youtube, while addressing the real business need of communicating with a target audience.
Social Media Sales
Legal
Marketing
Recruiting
Public Relations
Investor Confidence
Internal Project Teams
Executive Communication
Stock, Reputation, Brand Value
From Diversity to Inclusion is a qualitative exploration of attitudes and experiences towards diversity issues impacting public relations.
Conducted by the CIPR's Diversity Working Group, the report delves deep into views of over 30 PR professionals who shared their views in an innovative digital research project and took part in roundtable discussions held in London and Leeds.
The findings point towards the need for Public Relations to adopt a mature approach to diversity and inclusion. The report reveals that PR must take ownership of the diversity agenda by delivering inclusive leadership and ensuring inclusive communications are factored into campaign planning.
Is native advertising something new, or just a new name? Is it the same as content marketing? How does it relate to social media marketing? Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?
Ouishare’s 100 top articles on the collaborative economy in 2014OuiShare
This presentation features the most popular articles and news items that that were discussed and shared in the OuiShare community in 2014. They have been selected from our Facebook groups OuiShare Global and “en Français”, to highlight the most relevant conversations.
World Economic Forum Young Global Leaders Sharing Economy Position Paper June...Collaborative Lab
This paper seeks to place the sharing economy on the global agenda for companies, governments, communities and entrepreneurs alike. It is presented by the WEF YGL Sharing Economy Working Group which is part of the Circular Economy Innovation and New Business Models Initiative.
The goal of this paper is to explain what the sharing economy is and why it holds potential, focusing on key principles, drivers, trends and models. It maps out critical factors and conditions required for access-based business models to scale up, and identifies both opportunities and possible challenges to their success. It also embeds the sharing economy within a larger context and movement focused on resource efficiency, sustainability, changing demographics and user behaviors.
The sharing economy represents one of several substantive investigations by the WEF community into new disruptive business models that are impacting industries, value chains and systems around the world. It is intended to serve as an input to future WEF summits, sessions and engagements focused on the future of business, cities, technology, demographic shifts and a variety of sector-specific verticals.
HOW FORD MOTOR COMPANY MOVED FROM CONTENT PROVIDER TO CONTENT CR.docxwellesleyterresa
HOW FORD MOTOR COMPANY MOVED FROM CONTENT PROVIDER TO CONTENT CREATOR.docxHOW FORD MOTOR COMPANY MOVED FROM CONTENT PROVIDER TO CONTENT CREATOR
Source: http://www.socialmedia-forum.com/smwf-2015-in-pictures/
Why Ford of Europe’s Vice President of Communications and Public Affairs Mark Truby, a former newspaper business editor, worries about whether his company’s content is worthy of reading aloud over the breakfast table and how the launch of a new car in Germany with just 300 media present became the number one trending subject on Twitter and was watched in full by more than 360,000 people around the world. Ahead of #SMWF this June we wanted to find out more from the man himself:
1)Mark your focus is very much about creating content and storytelling but how do you manage that? What do you need to consider?
“Over the past four years we have moved from a Ford of Europe communications team focused primarily on media relations and servicing the automotive press to a team focused first and foremost on constant storytelling to a broad spectrum of media and audiences. This was a major strategic shift and required new skills and resources.
We created a content team with writers, photographers, videographers, graphic artists – people with strong backgrounds in print, broadcast and digital journalism. We augmented our Ford team with new talent on the agency side to help us tell more compelling stories and reach new audiences – such as tech, design and lifestyle press, as well as bloggers and digital influencers.”
2)What are the key elements to consider when creating any content or story for Ford and what can other businesses learn from your approach?
“We try to keep it simple and ask ourselves a few questions. Is the story interesting enough that a news editor would just have to have it for their newspaper, TV broadcast or website? Would the average person find it interesting enough to read or view, and share online? Would a husband read it aloud across the breakfast table to his wife, for example?
You have to be really honest with yourself on these questions or you will waste time and effort on the low-value stories. If a story passes those first hurdles, then we ask whether the story – once read or watched – could truly improve our corporate reputation or raise someone’s opinion of our vehicles and technologies. We have all read a story or seen a feature on TV that forever changed our perception of a person, company or organization. We quote it to friends or share it on Twitter.
This is the power of great storytelling whether you are creating it yourself or working with journalists. So, simple rules but a difficult task. It takes a lot of creativity and hard work to create content that is entertaining, interesting and meaningful.”
3)How can you reach new audiences most effectively through social media and how is this different to the traditional days of PR?
“Certainly online video, infographics and other forms of digital storytelling are amaz ...
Business social media details the evolution and impact of communication, educating readers on initial changes in Twitter, Facebook, and Youtube, while addressing the real business need of communicating with a target audience.
Social Media Sales
Legal
Marketing
Recruiting
Public Relations
Investor Confidence
Internal Project Teams
Executive Communication
Stock, Reputation, Brand Value
From Diversity to Inclusion is a qualitative exploration of attitudes and experiences towards diversity issues impacting public relations.
Conducted by the CIPR's Diversity Working Group, the report delves deep into views of over 30 PR professionals who shared their views in an innovative digital research project and took part in roundtable discussions held in London and Leeds.
The findings point towards the need for Public Relations to adopt a mature approach to diversity and inclusion. The report reveals that PR must take ownership of the diversity agenda by delivering inclusive leadership and ensuring inclusive communications are factored into campaign planning.
As more Filipinos go online and as more minds become open to the possibilities of the internet, the implication of Co-Creation in Philippine public life will be revolutionary.
This is part of my work under the Bates 141 Young Change Agents Program and is a continuing personal advocacy.
- Ian Francis Velasco
"Transparency, Purpose, and the Empowered Consumer: A New Paradigm for Advert...yann le gigan
Transparency, Purpose, and the Empowered Consumer: A New Paradigm for Advertising
[bsr.org 23.03.15]
In the past several years, the advertising industry has undergone dramatic changes that have created an array of challenges and opportunities:
-The use of “big data” to target consumers has raised government and consumer concerns about the collection and use of personal information.
-The rise of “native advertising,” in which ads appear as content, has triggered questions about whether consumers are being misled.
-Digital advances have given brands direct connections to their consumers, with the power to gain insights and build loyalty.
-New advertising approaches appealing to consumers’ core values have given brands an opportunity to engage consumers on a deeper level.
-Advertisers using their creative power to share messages related to social, environmental, and cultural issues have built strong brands and are having a positive influence on the world around us.
In context of these developments BSR and Participant Media embarked on research to explore how the major trends in advertising intersect with ideas related to corporate social responsibility.
http://www.bsr.org/reports/BSR_Participant_Responsibility_Transparency_in_Advertising_March_2015.pdf
Socialab is a digital-first advertising agency that delivers results, offering high quality advertising solutions, based on 360° communication.
Our mission is to lead the brands to success, with the right strategy and creative ideas.
Our 40 member team is a blend of motivated, inspirational young brains and we have already built an impressive portfolio of Greek and foreign brands.
Transcript of Escaping the Matrix presentation - Justin Basini Battle of the ...Justin Basini
Transcript of the presentation given by Justin Basini at the Battle of the Big Thinking, 26th November 2009. The presentation poses some questions about the role of marketing today and its impact on society and proposes some changes to leverage marketing and business for the common good.
Introduction: What is Social Selling?
There has been a paradigm shift in the way selling is done today compared to just a few short years ago. Some of us might remember back in 1993 when America Online (AOL) sent discs in the mail to get people on the internet. They ended up sending 660 million discs and spending over $300 million to get to a peak of about 30 million users in 2002. In 2005, the nation’s newspapers had peak ad revenues of $49.435 billion. By 2012, total newspaper ad revenues plummeted to $22.314, a drop of 55%. In July of 2013, the New York Times announced it was selling the Boston Globe for $70 million, after buying it in 1993 for $1.1 billion. Direct mail and print advertising used to be the most effective way to reach potential customers. Today, these businesses are on life support.
Two small companies were founded between the peak of AOL in 2002 and the peak of newspaper ad revenue in 2005. Those companies, LinkedIn and Facebook, spawned a new way of networking and selling. The former was founded in May 2003 and is the king of business social networking, with 332 million members. The latter was founded in February 2004 and is the de facto standard in social networking, with 1.35 billion members today. A third game-changing company was founded in March 2006 and currently gives over 284 million users the ability to send out 140 characters. The Big 3 in social networking and selling are LinkedIn (May 2003), Facebook (February 2004) and Twitter (March 2006).
These social networking and selling mediums are not going anywhere and new sites pop up all the time. 15 of the top social networking sites are Facebook, Twitter, LinkedIn, YouTube, WordPress, Pinterest, Google+, Tumblr., Instagram, Flickr, MySpace, Tagged, Meetup, Ask.fm and MeetMe.
Social Selling Overview
Social selling is a technique whereby products and services are sold via social networks. Social selling is more than just using tools like LinkedIn, Facebook and Twitter. Social selling is about salespeople, marketers, business owners and entrepreneurs using written and visual content to build a strong, personal brand and business community. These sites give you the potential to find business advocates that can spread the message of your content, products and services to others across the social web.
What the Analysts Are Saying about Social Selling
The use of social media for sales is finally making a dent on the internet, according to Gartner Analyst Patrick Stackenas. He mentioned that some vendors use Big Data to rapidly sort through large quantities of social data internally, and externally, to help you find optimal buyers. B2B tech buyers “find nearly 70% of the content they need on their own, with only 15% sent by marketing and only 15% sent by sales,” according to Forrester Research. These prospects go to search engines and social networks first.
Choose your tools - pick the right platforms to make the most of your time on...CharityComms
Martin Carter, social media manager, Charities Aid Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Think Beyond The Label & Wirestone Keynote at USBLN
1. USBLN Keynote Presented by: Barbara Otto, Health & Disability Advocates Paul Marobella, Wirestone September 22, 2010
2.
3. The collaboration is a partnership of state health and human service agencies with MIG grants that have undertaken state and federally funded projects designed to enhance the systems that provide opportunities for people with disabilities to enter the workforce.
4. It also includes corporations committed to raising awareness that hiring people with disabilities makes good business sense.
5. Health and Disability Advocates (HDA), a national non-profit organization and technical assistance center promoting income security and improved access to health care, coordinates the campaign as its fiscal agent.
6.
7. Alana Wallace, our actor in the “Marie” television spot, appeared on the Today Show to commemorate the 20th anniversary of the ADA and to speak about Think Beyond the Label.“…not your father’s ‘hire the handicapped’ campaign…the campaign takes a light-hearted tack rather than a sober or earnest tone.” – Stuart Elliott, The New York Times “This commercial is awesome…ThinkBeyondtheLabel.com addresses stigma around hiring disabled employees” – Livestrong Lance Armstrong Foundation, via Twitter [@LIVESTRONG] “Here’s something to RT www.thinkbeyondthelabel.com. Think Beyond the Label” OSCAR-winning actress MarleeMatlin, via Twitter [@MarleeMatlin] “Seriously consider your Diversity Branding strategy in 2010 and getting your company affiliated with a campaign like ThinkBeyondtheLabel.com. Be the company that attracts a diverse pool of talent.” – Kelly Dingee, Fistful of Talent
25. From awareness to activation: rich media 20 Memorable overlay rich media incorporates video, downloads and social media sharing Rich Media Preview
26.
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29. Our mission for partnerships 26 Thinking beyond the label can move us forward.When we work together to make businesses see that people with disabilities are proven to innovate and increase productivity, we have the power to drive our nation's economic future.
32. You’ll gain another platform to spread your brand’s mission—while getting free marketing, free publicity and the ability to write off contributions on your taxes.
33. You’ll expose your brand to and gain the goodwill of the disability and advocate community, who make up the third largest market segment in the U.S.
34.
35. Use our “I Think Beyond the Label” badge on your website to show your support.