Montfort run Digital Marketing, Communications and Social Media campaigns for some of the biggest and best technology, consumer, media, mobile, government, charity and global development brands around the world. As independent consultants, we can offer your impartial advice at reasonable rates, with the flexibility to work to your campaign schedules. We pride ourselves in offering: senior strategic counsel on all aspects of digital communications and social media; honest independent advice on your digital communications and social media activity; end-to-end campaigns from strategy to implementation to reporting. To find out more about what our team can do for your organisation, get in touch with Ben Matthews at ben@montfort.io.

1. 2015 Credentials

2. We advise and offer strategic counsel for some of the biggest and best
technology, media, mobile, government, charity and global development
brands around the world.
We pride ourselves in offering:
● Senior strategic counsel on all aspects of digital communications
and social media
● Honest independent advice on your digital communications and
social media activity
● End-to-end campaigns from strategy to implementation to reporting

3. The world of Digital Communications and Social Media moves ever quicker, with new tools and ideas launched
daily. Montfort keeps up to speed with these developments to ensure that our social media consultancy and other
services offered are at the cutting edge of modern online life.
Services
Digital
Strategy
Social
Advertising
Video
Content
Content
Marketing
Influencer
Relations
Community
Management
Reporting &
Analysis
Training

4. Client Experience
We have worked for some of the biggest and best technology, media, mobile,
government, charity and global development organisations around the world.
American Express The Guardian Financial Times O2
Shortlist Media Group Microsoft London 2012 UNHCR
HarperCollins Jaguar Nestle Unilever
World Wildlife Foundation Evernote FIA Foundation Give as you Live
Amnesty International
Panasonic
Join In
Phillips
Talk Talk
Open University
TK Maxx
Sky

5. THE CHALLENGE
Montfort completed a 6-month social and content campaign for Harper
Collins’ dictionary site, looking to analyse, benchmark, test and evaluate
a series of social media, content marketing and user journey questions.
THE APPROACH
We implemented a social media and content marketing process,
including detailed analytics work, with the resulting insights to be used
inform the team’s planning around the next stage of the sites’
redevelopment, as well as future social and content planning.
THE RESULTS
● Blog traffic increased over 700% since the start of the project
● Site traffic via social media referrals increased by 27%
● Facebook referral traffic increased by 45%
● Twitter community grew by over 33%
HarperCollins
Social Media and Content Marketing

6. THE CHALLENGE
#WalkTogether was an initiative that came from a wide group of
organisations, Muslim and non-Muslim, that was coordinated by British
Future. Its key measurement of success was social media engagement,
an area in which they have less experience, and so they called on
Montfort to provide support.
THE APPROACH
Montfort developed a strategy for the key social media channels,
engaging with supporters of the #WalkTogether campaign, Montfort
setup of social media measurement tools to make sure that the
#WalkTogether hashtag is being tracked and monitored, as this was the
key measure for the success of the campaign on social media
THE RESULTS
● Trended at #1 in London, #1 in UK and #2 Worldwide
● 15,193 tweets using #WalkTogether in 24 hours
● 8,542 Instagram posts using #WalkTogether
● 1.43 million potential views per hour
● 521 retweets per hour
#WalkTogether
Digital Strategy and Social Media Marketing

7. THE CHALLENGE
A social advertising campaign to:
● Acquire 2,000 callable leads
● CPC of £7.50 per lead
● Raise £3,000 in voluntary donations
THE APPROACH
We carried out a social advertising analysis to assess the best
channel to use, which led to a Facebook advertising campaign
targeted ABC1 parents across the UK with university-aged children.
THE RESULTS
● 11,377 callable leads at over 50% below target lead cost
● 45X more effective than outdoor advertising
● Generated over 6 million impressions
● Created almost 50,000 click-throughs
vInspired
Social Media Advertising

8. THE CHALLENGE
Manage and grow the Foundation’s social media presence and
voice, advocating on transport issues, around the Sustainable
Development Goals, through a growing number of profiles.
THE APPROACH
For each account an audit and strategy was completed, and then
regular posting began, focusing on a combination of the following
across all accounts: educating people about the Foundation,
campaign strands, the issues, key partners, projects, news and views
from the Foundation.
THE RESULTS
The focused daily social activity on these campaigns has generated
large growth, in areas where the community is relatively small:
● @Make_Roads_Safe - 155% increase on Twitter
● FIA on Facebook - 4429% increase
● @GlobalFuelEcon 509% increase in 12 months
FIA Foundation
Social Media Management

9. THE CHALLENGE
Montfort completed a 6-month social media
management campaign for American Express, with
the objective of growing their UK Facebook and
Twitter communities.
THE APPROACH
We implemented a comprehensive social media
management process across Facebook and Twitter,
which worked across a wide range of marketing
campaigns and internal objectives to build a culture
of social media success
THE RESULTS
● Grew Facebook community from 18,000 to
over 200,000 (2012)
● Grew Twitter community from 3,500 to over
15,000 (2012)
American Express
Social Media Management

10. Testimonials
“Montfort knew exactly what they were doing and grasped the brief immediately. We had a very
tight turnaround and a few unexpected twists and turns, which they handled calmly and
professionally. The content they produced was top-notch and they definitely played a big part in
the success of #WalkTogether.”
Steve Ballinger, Director of Communications, British Future
“Montfort were a great asset to Parliament Week, quickly becoming integrated members of our
team and ensuring very high social media engagement amongst our key 16-24 year old target
audience. Their focus on measurement and evaluation has also been invaluable in assessing
successes and taking lessons forward for future campaigns.”
Grace Rowley, Public Engagement Manager, UK Parliament

11. Testimonials
“Montfort were a great team to work with on a recent PPC and social media ad campaign. They
responded to our initial brief quickly and outlined a targeted approach, with their consultancy
helping the campaign achieve over 5 times its target. We’re looking forward to working with them
again.”
Nicola Lapsley, Director, The Good Agency
“The team at Montfort have been a pleasure to work with and have offered honest advice
throughout our time working with them. What started as a small client brief eventually turned into
a larger partnership, with our consultancy now benefitting from a renewed confidence in digital
marketing and social media.”
Robert Elliott, Director, Breakthrough Media

12. Testimonials
“This is the second project that we have worked with the Montfort team to garner an online
outreach campaign. We were delighted with the results, with coverage in top art titles and it was
clear that the writers had been to the exhibition.”
Laura Culpan, Director, Artwise
“We loved working with Montfort. They got up and running quickly, felt like a part of the team and
gave solid, consistent consultancy throughout our time working with them.”
Jack Sheldon, Team Lead, Just Giving

13. Senior Leadership Team
Ben Matthews Jaz Cummins
Digital PR and social media consultant specialising in
financial, technology, media, government and charity
sectors. Offers senior client consultancy and trusted
counsel, sets strategic direction, ensures
implementation is well executed for campaigns at all
levels.
Awarded Young PR Professional of the Year in 2010 and
is PR Week’s youngest ever flagship interviewee.
Key roles: Financial Times, Microsoft, American Express,
London 2012, Evernote, World Wildlife Foundation, O2,
Duracell, Open University, HarperCollins
Senior communications practitioner with wide in house and
agency experience in strategic consultancy and hands­ on
management and execution of communications and social
media projects.
Specialist in editorially minded content creation, and
strategically growing and managing communities.
Key roles: The Guardian, Amnesty International, Jaguar,
Nestle, UN High Commission for Refugees, Dove,
Panasonic, Shortlist Media Group, HarperCollins

14. Contact
Ben Matthews ben@montfort.io
@benrmatthews
+44 (0)7842 764 205
Web montfort.io
Twitter @montfortio