Our media product develops and challenges conventions of real music videos in several ways: It follows conventions of mainstream music videos by using a popular song but challenges forms through a framed and delusional narrative not typically seen. While fitting the beat of the song, the narrative focuses on the serious social issue of domestic violence, eliciting emotion from audiences in a way not usual for mainstream music videos. By portraying an upbeat dance song through a country-themed lens of domestic violence, it challenges typical forms and conventions of other media products aimed at mainstream audiences.

1. Q1 - In what ways does your media product use,
develop or challenge forms and conventions of
real media products?
COURSEWORK EVALUATION

2. My media product is very strong in way it develops and forms conventions of
real media products. The music video is on the song Avicii „Hey Brother‟ a
song that is actually classed as a very mainstream song so therefore the video
has to follow the conventions of a mainstream music video which ours
significantly does to an extent.

3. The narrative is very much aligned to Todorovs 5 part structure of
equilibrium which is a conventional narrative set out of real media products
but it does change the convention and develop its own through the use of a
framed and delusional narrative which is significant to the development of my
music video.

4. The way it does this challenges the forms and conventions of real media
products that are created, it is a technique you would expect in a thriller film
such as “Trance” not a music video that is shown on TV to mainstream
audiences.

5. The way that the music video works well to Nick Lacey‟s repertoire of
elements is a way that my media product uses the forms and conventions of
other media products, it is a song that features in the UK Top 40, something
that makes the video fit into a very pop/dance culture that is going on at the
moment, so the video we made actually shows a narrative that gets the
audience gripped to it and that fits well to the beat of the song which is very
conventional of media products, but the actual narrative of the music video
challenges the conventions of real media products by the fact that it focuses
on a very big social issue and to an extent allows the audience to feel
emotionally effected by the video, the uses and gratifications of it can allow
the spectator to relate to their own experiences or ones they have seen as the
story is set around domestic violence so therefore although it is an upbeat
dance style song.

6. The country theme it has is portrayed through the social problem of domestic
violence which with a mainstream music video is very unusual and different so
it therefore challenges the forms and conventions of other media products.

7. Ways that it conforms to other media products is through the fact it uses a
conventional character role and creates binary opposites throughout it, despite
it being a music video doing this it works effectively and the character roles
and use of a narrative has become a very conventional part of real media
products that are created.