The document summarizes market research conducted to help determine the target audience and genre focus for a new music magazine. A questionnaire was used to collect quantitative data on respondents' music preferences, spending habits, and demographics. The results showed that the majority of interested readers are males aged 16-25 who listen to pop and rock music and are willing to spend under £4 on a magazine. This information will influence the creator to aim their magazine at younger music fans and focus on popular genres like pop and rock.

1. Music Magazine Market Research
In my research I have carried it out to find out what genres of music magazines people tend to look
at and purchase, so I could find out the genre of music that they listen to, this will help me as it will
allow me to base my own music magazine on these genres of music that people listen to it allows me
to establish who my target audience will be. This will also help me to find out how popular my music
choice is that the magazine will actually be based on. The Purpose of the research was to see what
people are interested in and to establish the target audience of my music magazine. The method of
research that I have used is through collecting quantitative data through using my own research
through a questionnaire and through doing this I have carried out my research through a primary
research technique.
35+
Age
10%
16-25
90%
This graph shows that the majority of the people that I asked were of the age 16-25 this is useful as
it shows that aiming at this age group would be a successful way of marketing and advertising my
music magazine product as they are the ones that will be able to have the time to spend more
money and more time listening to music and going to gigs and finding out about new artists.
Gender
Female
27%
Male
73%
This graph shows that the majority of the people that I gave questionnaires were males and that the
majority of the audience for music magazines are males, although this may not affect how I aim to
present my final product it can help me to make a more male approach to the music magazine.

2. Music Magazine Market Research
Occupation
Education
22%
Unemployed Employed
16% 62%
This graph shows that the majority of the people I researched actually are employed, this is useful as
it can show that my magazine will sell as there are people with money and as linked to the first
question response the majority are young so they will be more willing to spend their money on
things like music magazines. Also my magazine will advertise to people in education as 22% of the
questions are in education so this is therefore another target audience.
What is your preferred
music genre?
Pop
Rock
Dubstep
Indie
Other
The information and feedback I have received her is very useful as it is able to specify to me what
genres of music are more popular than others and from the feedback I have received it is shown that
more mainstream pop and rock is the most popular genre of music to be listened to. I am able to use
this for creating my own product as it helps to tell me what type of music people are listening to at
the moment so I can base my product on this as it will gain a wider target audience and have more
people purchase it.

3. Music Magazine Market Research
Income
£0-£49
£200-£499
£500+
This graph is useful as it tells me what income the people are on that my magazine will be aimed at
so it therefore gives me an idea that they will have money to spend on music magazines saying the
majority of the people who answered my questionnaire were young so they would be much more
willing to spend their money on my product.
Which music magazines
do you purchase?
4
2
Which music
0 magazines do
you purchase?
This is useful and can help me produce my own product as it helps to show me what the most
popular music magazines are so I would be able to do more research on these magazines and see
the genre of music that is in these and be able to find out why they are so popular, this is therefore
extremely useful in how I am able to market my own design and for the information, genre of music I
involve in the music magazine.
How would you get
your music?
Download
Music Stores
This is useful as it helps me to know where actually advertise and market my product, how will it be
successful, for example more people use downloads so that might mean putting out a magazine that
advertises artists that put their music on iTunes etc. therefore using this can be very useful.

4. Music Magazine Market Research
How much would you pay for a
music magazine?
6
4
How much would you
2 pay for a music
magazine?
0
<£2 £2-£3.99 £4+
This is very useful for how I market and sell my actual product and get an idea of how much I will sell
it for, as most people who answered would pay less than £2 but then there’s also a majority that
would pay up to £3.99 so there is a choice of price as there will more than likely still be an audience
that buys your magazine.
Do you illegally download
music?
10
8
6
4 Do you illegally
download music?
2
0
Yes No
This can help for designing the music magazine as it allows me to see how many people actually
download music illegally as if they see or hear about a certain artist in the magazine they may go on
the internet and just download the music straight away so that they are looking into the artist and
ultimately advertising them through doing this.

5. Music Magazine Market Research
Which is your favourite masthead
6
5
4
3 Which is your favourite
2 masthead
1
0
NME Kerrang VIBE
This can be extremely useful for me whilst designing my music magazine as it gives me an idea of
what mastheads are preferred and how to set mine out whilst designing one, this can therefore be
very useful for me whilst I am designing it as it gives me the idea of what to do with it.
To conclude, through doing this questionnaire it has helped me to make some decisions on how I will
do my final product. It has influenced me to aim at a younger audience as my research has found
that youth are the ones who would be more willing to spend money on magazines and finding out
about music, and concerts etc. carrying out this research will enable me to create a better final
product as the results have proved important to influencing me on how I will base my final design.
Through the question results of favourite genre I have been able to see what is popular at the
moment which was pop then the second most popular answer was rock, this means I can base my
magazine on these two popular genres of music and it will generate an audience to make money
when the magazine is produced.