This document provides a summary of the plot and characters of the movie "Corporate". The plot revolves around the cola war between two major soft drink companies in India and how they use corrupt practices like bribing politicians and officials to gain competitive advantages. The main characters include Vinay Sehgal, the ambitious but unethical leader of Sehgal Group, and Dharmesh Marwah, the superstitious but politically connected leader of rival Marwah Group. The movie exposes issues like companies launching unsafe products, bribery, and executives engaging in deception, manipulation, and even murder for business gains. It aims to show the dark side of corporate culture and lack of ethics that can arise from cut

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2. INTRODUCTION
• This movie exposes the facts and figures that
are generated in typically closed boardrooms
of corporate houses and their nexus with the
Government of India.
• It takes a dig at the corporate world and
exposes the corruption that has become an
intrinsic part of the business culture in the
times of cutthroat competition.

3. PLOT
Corporate is based on the cola war that raged
between two soft drink giants in the country
few years back. The plot revolves around the
way in which both soft drink companies use
NGOs, the media and politicians to their own
advantage. There are many scenes which bear
a striking resemblance to incidents that
actually happened at that time.

4. CHARACTERS
• Vinay Sehgal (MD of Sehgal Group of Industries)
• Naveen Shroff (CEO of Sehgal Group)
• Nishiganda Das Gupta (A Smart and Ambitious
Executive)
• Ritesh Sahani (Senior Vice President)
• Dharmesh Marwah (MD of Marwah International
Pvt Ltd.)
• Parvez Merchant( CEO Of Marwah Group)

5. Sehgal Group of Industries (SGI)
• Vinay Sehgal: Sehgal is a gym-going, stylish
guy with a soft spot for foreign businessmen
and secret meetings with tarts. He leads a team
of competent managers and
executives with his shrewd and
tricky businessman attitude.

6. • Nishigandha: She is a strong, independent
businesswoman and a top executive working
for Vinay Sehgal. She is very clever, sly and
often uses manipulation and deceit to get the
work done.
• Ritesh: Sehgal's brother-in-law,
joins the company.
Ritesh and Nishi are more than
colleagues. They share love
for each other.

7. • Naveen Shroff : Naveen, CEO of Sehgal
group. A true professional and ethical man.
Gets upset with the unethical practices
and later resigns from the Sehgal Group of
Industries.

8. Marwah Group of Industries (MGI)
• Dharmesh Marwah: Marwah is a fanatically
religious, superstitious, family guy who wears a
different gemstone every day going by the
daily forecasts of his spiritual guru.
He has good political connections
and holds major power.

9. • Parvez Merchat: Parvez, CEO of Marwah
group. A smart professional and a womanizer, he
gets seduced by Nishi’s charms. Nishi in turn
steals some critical business related information
(about the soft drink manufacturing) from under
his nose.

10. ETHICAL PRACTICES
• Resignation given by Naveen Shroff CEO of
Sehgal group on decision of launching soft
drink containing pesticides by Vinay Sehgal.
• Meeting of Marwah with Gulabrao and
suspending the three officials of FDA and raid
on just chill plant.
• Firing of Parvez Merchant from Marwah group
because of his negligence.

11. UNETHICAL PRACTICES
• An employee of Marwah group sharing the
confidential information of the company with
Nishigandha an employee of its rival.
• Marwah group gives bribe to Minister Gulabrao
to win the tender of embassy.
• Parvez Merchant sleeping with high class
hooker.
• Nishigandha an employee of Sehgal group
accessing the laptop of Parvez Merchant without
his knowledge.

12. • Launching of just chill (mint based soft drink)
containing pesticides by Sehgal group.
• Bribing the FDA authority by Sehgal group for
the license of manufacturing the drink.
• Using Devi Bapu for the deal of Friscon India
Ltd. (8% shares)
• Convincing Ritesh to talk to Nishi for taking
the blame of launching the drink with
pesticides.
• Meeting of Gulabrao, Ashwani, Marwah and
Sehgal for the deal(compromise).
• Murder of Ritesh giving it a shape of suicide.

13. PERSONAL MORAL VALUE
SYSTEMS
• The character of Nishigandha is the epitome of
the most of three values where she goes
through all the agony(of being behind bars) for
helping and covering others.
• The character of Ritesh depicts courage,
justice(for Nishi), respect faith, hope and
positivity.

14. • The movie resolves round the moral of what is
right and what is wrong? and should people
(like Marwah, Sehgal and greedy politicians)
fall to such level to taste success.
• The movie captures the darker side of corporate
culture which does exists in today’s cut throat
competition and does not pay attention to
personal moral system.
• There are many successful business entities
who have been guided to success by this system.

15. CONCLUSION
Movie has touched upon many issues like:
• The rigging of awards.
• Sexual exploitation and bollywood's nexus with
corporate houses.
• Infidelity among CEOs and highly placed
executives.
• Motives behind NGO funding.
• The role of media, the importance of astrology
and god men.

16. Thank You