The chapter discusses the process and factors involved in selecting international markets. The market selection process involves determining objectives, parameters, preliminary screening of markets, shortlisting markets, and evaluating and selecting markets. Market selection is based on evaluating both firm-related factors like business strategy and market-related factors like economic, political, cultural, and industry characteristics. An evaluation matrix is used to rank markets based on weighted scores. Selected markets then require an in-depth market profile outlining trends, competition, customer segments, distribution channels, and regulatory environment.