This document outlines different types of market follower strategies - adapter, imitator, cloner, and counterfeiter. Adapters make similar products but try to adapt and improve on the leader's design. Imitators make lower-cost versions of the leader's successful products. Cloners make near-identical copies of the leader's products with subtle differences. Counterfeiters steal designs and brands through piracy. The document concludes that while adapters and imitators have the potential to eventually lead the market, cloners and counterfeiters can never overtake the leader due to lack of brand equity and manufacturing.