Counseling involves helping clients understand themselves better and make positive changes in their lives. It is both an art and a science - counselors are creative in how they relate to clients, but also follow an objective, evidence-based process. The goals of counseling include empowering clients' self-management, presenting options to solve problems, and teaching life skills. Counseling addresses a wide range of personal, social, emotional, psychological, and family concerns through facilitating growth and preventing issues. Effective counseling is non-judgmental and helps clients realize their potential through responsibility and decision-making.