Presentation held by Ms. Melissa Pailthorp- Senior Manager, Community Affairs for Central and Eastern Europe-Microsoft as a part of the Corporate Social Responsibility Session at the 8th SEEITA and 7th MASIT Open Days Conference, 14th-15th October, 2010

1. Microsoft Corporate Citizenship
“A Locally Global Approach”
Melissa Pailthorp
14th October
SEEIT MASIT Open Days 2010

2. Today's Discussion
A Bit of Context
Today’s Challenges – Tomorrow’s Opportunities
What Is Corporate Citizenship?
The Microsoft Journey
Citizenship @ Microsoft Today
Local and regional examples

3. Today’s Challenges

5. UNEDUCATED
6.3-magnitude quake in Italy kills as many Globally, there are some 75 million
as 150 people. primary-aged children not enrolled in
DISEASE school - 55% of whom are girls
NATURAL
DISASTERS CIVIL WAR
Each year, 3 million under-five children
die because they are undernourished FREEDOM OF SPEECH
HUNGER CORRUPTION
The world is facing HUGE
issues.
HUMAN
The per capita carbon footprint of the United States is five
times that of China and over fifteen times that of India.
TRAFFICKING
GLOBAL WARMING UNEMPLOYMENT
Each year, an estimated 600,000 to 800,000 men,
POVERTY women, and children are trafficked across
international borders
BUDGET DEFICIT

6. Trust can be precarious…

7. Trust in Corporations
In U.S., trust in business at lowest level in history 20
point
drop
Enron, the dot-com bust
and September 11
U.S. is the new Europe
A10. [Business in general TRACKING] I am going to read you a list of institutions. For each one, please tell me how much you TRUST that institution to
do what is right. Please use a nine-point scale where one means that you "DO NOT TRUST THEM AT ALL" and nine means that you "TRUST
THEM A GREAT DEAL". (Top 4 Box) Informed publics 35-64 in the United States and UK/France/Germany

8. Tomorrow’s Opportunities

9. Microsoft’s Role
“Microsoft has an “It takes more than
important role to play great products to
in helping to advance make a great company”
social and economic Bill Gates
opportunities” Microsoft Annual Citizenship Report, 2003
Creative Capitalism
Steve Ballmer World Economic Forum 2008 Annual
Microsoft Annual Citizenship Report, Meeting
2009

10. A New Era!
“…it's the interaction between a company's
principles and its commercial competence
that shape the kind of business it will be.”
Just Good Business
January 19, 2008
“There's growing evidence that companies
are embracing CSR practices… because
they believe such strategies can be
profitable and socially responsible.”
USA Today
February 14, 2007

11. Business in Society
Community
(Addressing Social Challenges)
Values
&
Mission
Operations Products & Services
(Business Practices) (Doing Well by Doing Good)

12. What is Corporate Citizenship?
(aka Corporate Social Responsibility; Corporate Responsibility; Responsible Leadership; etc. etc. )
“Corporate activities that increase business
value and benefit society”

13. Why How Corporations Do Business Matters
Reputation
Brand Value
Business Results
Building High Performing Organizations
Stakeholders
Employees
Customers
Shareholders
Civil Society
Government
Reputation Institute 2008

14. The Microsoft Journey

15. 1978 2008

16. Microsoft’s Citizenship Journey
Naively Globally Boiling Strategically
Local Reactive the Ocean Focused
Philanthropy Citizenship v1 Citizenship v3
1978 - 2000 2000 - 2004 2004 - 2006 Today

17. Citizenship @ Microsoft

18. Citizenship @ MS Macedonia
Partners in Learning
Program MS Macedonia First
Innovation Forums Innovative Teachers Child Online Safety
BizSpark & IT Academies Network & Forum Forum 2009
MS Robotics Studio at Electro Contributions to local NGOs
Technical Univ – accessibility, transparency
“Better Schools Better Future”

19. Drill Down: Societal Challenges

20. Challenges…
“Within 5 years 90 per cent of jobs
“Over half of Europeans (250 million) will require ICT skills, across all
go online every day but 150 million sectors, making skills, training and
Europeans – some 30% - have never education in ICT a critical priority
used the internet.” for employment and job prospects”
EU Digital Agenda, May 2010
IDC Report - Post Crisis: e-Skills are
Needed to Drive Europe's Innovation
“Europe is suffering from a growing Society. Dec 2009
professional ICT skills shortage
and could lack the competent
practitioners to fill as many as “Immigrant women clearly
700,000 IT jobs by 2015” identify access to IT as critical to
Commissioner Neelie Kroes, May 2010 improve their social & economic
status in the EU…Immigrant
women with no or basic e-skills
“Training of people in the workforce show higher level of
must be undertaken….Certification is unemployment
crucial for ICT professionals” Immigrant Women, e-Skills &
IDC Employability in Europe study. Mar
2010

21. European Digital Agenda
(May 2010)
Enhancing digital literacy, skills & e-inclusion
The digital era should be about empowerment and
emancipation; background or skills should not be a
barrier to accessing this potential...
Commissioner Neelie Kroes

22. EU Digital Agenda aims to…
 Bridge the digital skills gap by promoting greater coordination of ICT skills
initiatives at Member State level, especially by proposing digital literacy
& competences as a priority of the European Social Fund.
 Promote the supply & demand of ICT skills in the labour market by
developing tools by 2012 to identify the competences of ICT practitioners &
users, so that companies seeking employees with particular ICT skills can
easily compare their skills
Targets for 5 year plan:
 2013 - 50% of citizens should use online services
 2015 - At least 50% of EU households to shop online
 2015 - Increase in overall internet usage from 60 to 75%
 2015 - Half the proportion of people who have never used the internet
reduced from 30 to 15%
 2020 - Fast broadband connections at 30Mb per second for all EU citizens
with at least 50% of households at 100Mb

23. Microsoft’s Commitment
Our Citizenship commitment is based on our Corporate mission:
Enable people and businesses throughout
the world to realize their full potential

24. Microsoft’s Societal Impact
Partners in Learning Reaches
107 Million Students in 101 Countries
I00 Innovation Centers Worldwide
Supporting Over 120 Million People Globally
Through Workforce Development Programs
Microsoft and Employees Have
Donated Over $3.4 Billion Worldwide
Contributed Over $42 Million to NetHope
for Disaster and Humanitarian Response
Microsoft’s Child Exploitation Tracking System
spans 24 countries, 54 law enforcement agencies
and over 1,000 investigators

25. Community Technology Skills Program
Empowering People Through Technology
Global IT skills training program
Focus on employability and workforce development
Promotes jobs and economic opportunity
Works with local partner organizations
Total investments across Europe in FY10 exceeded €25m
in cash and in kind in 32 countries supporting skills
projects to reach approximately 5.4 million people over
next three years.
Skills to Skills to advance Skills required to start
enter the workforce in current occupation or operate a business

26. EU eSkills Week 2010
ROMANIA: Launching ICT
skills portal
e-aptitudini.ro
BULGARIA: MS,
Workshop for Civic
Initiatives Foundation
& 2 Ministries co-
present on eSkills

27. Additional Resources
www.microsoft.com/citizenship
www.microsoft.com/eu
www.microsoft.com/ngo
www.twitter.com/msftcitizenship
www.facebook.com/microsoftcitizenship

28. What about Here & Now?
Small IT Company
Stressed Economy
Thin resources & assets
But…
 Where are there visible needs?
 What are the manageable opportunities?
 What are your core assets? Who are you
partners?
 What will make you and your employees
proud?

29. Discussion?