#FutureDecoded #DataCulture panel "Business Day" with KPMG, TfL, Tagetik and Berendsen. Panel: Gary Richardson, Head of Engineering, KPMG Duncan MacMillan, IT Director, Berendsen Andrew Brooks, Customer Experience Analytics, TfL Manuel Vellutini, Co-CEO, Tagetik

1. Data Culture Panel
Jon Woodward
Business Lead for Data Platform
Microsoft UK
@JLWoodward
#DataCulture

2. Industry transformation accelerating
75 Years to 100M users 2.4 years

3. New Data World Order
Gartner predicts that by 2017, 20%
of all market leaders will lose their
number one position to a company
founded after the year 2000
because of a lack of data business
advantage

4. The Opportunity

5. The Panel
Gary Richardson, Head of Engineering, KPMG
Duncan MacMillan, IT Director, Berendsen
Andrew Brooks, Customer Experience Analytics, TfL
Manuel Vellutini, Co-CEO, Tagetik

6. Raising Data Culture
Gary Richardson
UK Head of Data Engineering
KPMG in the UK
@garydata

7. The Challenge

8. The Opportunities

9. IoT, Big Data and the Cloud
Duncan MacMillan
IT Director, Berendsen

10. The Problem

11. The Solution

12. Why did it work

13. Growing a Data Culture
Andrew Brooks
Customer Experience Analytics
Transport for London

14. TFL is learning to meet rising expectations of customers and citizens though better exploitation of data
Our Raison D'être
“Keep London working and growing, and make life better for citizens”
How to:
Plan ahead to meet the challenges of a growing population
Unlock economic development and growth
Meet the rising expectations of our customers and users:
25 million London
Underground
journeys a week
8.6 million people
rising to 10 million
people by 2030
46 million bus
journeys a week
Andrew Brooks – Compliance Manager, Customer Experience Analytics, Transport for London

15. The “Act on Fact” Framework – Making it stick!
Growing a Data Culture (aka an Evidence Based Decision Making Culture)
Andrew Brooks – Compliance Manager, Customer Experience Analytics, Transport for London
That’s simple
enough even
for even me!

16. Andrew’s tips for driving cultural change – let’s discuss...
Understand the ‘Learning Journey’ Plot where you think every stakeholder is (and keep it
private!)
Seek out those that get it! Initially don’t waste time with those that don’t!
Create x-functional SME groups Break down the silos by building communities of interest (they
will ‘pull’)
Facilitate ‘show and tell’ Encourage X-functional learning/help/co-
operation/sharing/working, (a powerful tool)
Exploit internal collaboration/ social
platforms
A game changer if you are not too early – Career limiter if you
are (a minefield you must cross!)
Develop ‘top down’ PoV’s (and encourage
your SME’s to follow), AND deliver change
bottom-up
Being right, is not enough right now, but its good for people to
know where the ideas really came from .
Bank wins – communicate widely, (but note next bullet!)
Learn ‘Old world / New World’ rules* and
how to exploit
Basically, there is no ‘paint by numbers’ plan for Data Culture –
Every culture is at a different level of readiness to learn and
adapt..!
*See Dr Eddie Obeng for more
Andrew Brooks – Compliance Manager, Customer Experience Analytics, Transport for London

17. Data Culture Conundrum
Manuel Vellutini
Co-CEO
Tagetik

18. ACCOUNTING & FINANCIAL CLOSE
FINANCIAL AND OPERATIONAL
PLANNING
REGULATORY & DISCLOSURE
REPORTING
TREASURY
CFO

19. Big Data = Complexity
for CFOs

20. Volume & Sources
Converting Data to
Information
Governed
Decision-making

21. DATA CULTURE
CONUNDRUM
Control. Comply.
Collaborate.

22. Take control of
financial management
systems and processes
Establish a «single
source of the truth»
Empower collaborative
decisions with trusted
information

23. ADDRESSING THE
DATA CULTURE CONUNDRUM

24. Solving Data Culture
Conundrum for the CFO
Big Data = Complexity

25. Question
How do you start to drive a Data Culture in
your Organisation ?

26. Question
What has been the key aspect to get right,
when driving a Data Culture?

27. Question
What is next for your drive for a Data
Culture?

28. The Panel
Gary Richardson, Head of Engineering, KPMG
Duncan MacMillan, IT Director, Berendsen
Andrew Brooks, Customer Experience Analytics, TfL
Manuel Vellutini, Co-CEO, Tagetik