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Getting Social: How Social Media
is Changing the Business of
Conflict Resolution




CORE
May 11, 2011

Ben Ziegler (Collaborative Journeys Mediation Services)
Agenda
1.   Intro to social media
2.   Why it matters
3.   New expectations
4.   Building “social capital”
5.   Products and services
6.   Strategies
7.   Getting started
About me
•   Freelance mediator & business consultant since 2001
•   Mediator & mentor in BC Court Mediation Program
•   Online Dispute Resolution (eBay, BC government)
•   Volunteer Advisor on Canadian Executive Service
    Organization (NGO) projects
•   Past employee Accenture, Sierra Systems
About you?
CORE presentation - May 11 2011
Media (R)Evolution
What is social media?

Internet & mobile tools for sharing &
      discussing information *


                          (* bwest.ca)
CORE presentation - May 11 2011
Why should you care about
      social media?
Change happens through conversations
Be there
New Town Squares
 Facebook: “the mall” – 600 million users
 (18 million in Canada)

 Twitter: “the street” – 125 million (half in
 U.S.)

 LinkedIn: site for professionals – 100+
 million users

 YouTube: 500 million people visit the site
 every month
Social media
= new expectations
Photo: chimothy27 on flickr
Seniors are fasting growing segment
    of internet users in Canada
                         Photo credit: Mhofstrand on Flickr
CORE presentation - May 11 2011
Broadcast  Conversation
Consumer  Prosumer
                Photo : Showbizsuperstar on Flickr
Scarcity  abundance
Where shall we meet?




Photo: kessblog on Flickr
Law of accelerating returns
technology in mass use


                         1


                         10
years before new




                         12

                         24


                         60
                          1850        1900        1950       2000       2050

                              New technologies erupt at increasingly rapid pace
Power Law (aka Long Tail)

             Head
Popularity




                               Long Tail


                    Products
Source: Business Insider March 31, 2011
CORE presentation - May 11 2011
Building “Social Capital”

    The Trust Factor
The magic relationship ratio
Twitter rule




10    :   1
Good things to do
Pay it forward (Golden Rule)

Add value

Participate in conversations

Build community

Be yourself
CORE presentation - May 11 2011
@TammyLenski
@CINERGYCoaching
@jasondyk
@txconflictcoach
@CatherineMorris
@mediatorJeff
CORE presentation - May 11 2011
“We are entering a new world. Digital
technology and social media are changing
how we view privacy, public records, and
the permanence of what used to be
ephemeral. We believe this is the future
and that news media and the court system
need to work together to find a way to
ensure the public has access to public
proceedings.”

           opencourt.us blog, May 6, 2011
CORE presentation - May 11 2011
Social media +
conflict resolution expertise
       = new services
Mobile Power
$4.99
$4.99
CORE presentation - May 11 2011
CORE presentation - May 11 2011
Education
and
Training
CORE presentation - May 11 2011
CORE presentation - May 11 2011
CORE presentation - May 11 2011
CORE presentation - May 11 2011
CORE presentation - May 11 2011
Online Dispute Resolution




3rd Party
neutral             4th Party (tools)
CORE presentation - May 11 2011
CORE presentation - May 11 2011
CORE presentation - May 11 2011
CORE presentation - May 11 2011
CORE presentation - May 11 2011
Going to the
  people
               Photo : andrewcparnell on Flickr
CORE presentation - May 11 2011
CORE presentation - May 11 2011
Social Media Strategies
Outposts
1.Listen/monitor

   2.Engage

   3.Publish
CORE presentation - May 11 2011
Measure/Tweak
Learn as you go
              Sunlight of
               thought




             Sea of activity
CORE presentation - May 11 2011
Getting started
5 things you can do

Sign up on Twitter
Join LinkedIn
Subscribe to interesting people/content
Share/learn with others; online & in-person
Start a blog
Have fun, too!
Photo : nattu on Flickr
Thank You
Ben Ziegler
250.516.3936
twitter: @benziegler
email: ben@collaborativejourneys.com

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CORE presentation - May 11 2011