The document discusses several legal and ethical considerations for creating a promotional video for a college course. Legally, the creator must comply with copyright law by obtaining permission to use any copyrighted content and displaying their own copyright. Ethically, the video must avoid issues like libel, lack of decency, breaches of confidentiality, and discrimination based on race, gender, religion or sexuality. The creator expresses awareness of these legal and ethical guidelines and assurances they will comply with them in making an inclusive video that promotes the college course.

1. Legal and Ethical considerations
Legal
Copyright Law
I’m aware of the Copyright law and what is allowed and not allowed. Copyright
is the ownership of something they’ve done all by themselves and if anyone
else does copy exactly or even similar to your own work for example used your
work within their work they’ve done e.g. In a collage, That is still counted as
Copyright and for that is breaking the law so the person who has originally
done it can claim money from the person who has taken their work if they
didn’t ask permission or pay the person to use it in the first place. Copyright
laws are used for when personal things so it covers about copies,license
andliterary,musical,orartisticwork, printed,audio,video,etc. These are all things
that are subjected for the law of Copyright. Copyright is maintained with the
person constantly until it reaches the point where they die and still remains
after 70 years after they have died. Then after the 70 years people are officially
allowed to use their work with no permission. For example the story Romeo
and Juliet was written ages ago and is a story people can re-do and do
whatever with because it’s been more 70 years after the original owner has
died. So the Copy right law doesn’t remain for any longer.
I am aware of all the Copyright rules for the task. Our team and I are doing we
will have to consider the copyright laws for a series of things for example we
will have to make sure we won’t have any brand logos on show so if the client
was wearing a Nike tick on his shirt we would have the blur it out or change
the top otherwise we would have to include a sum of money to the brand. We
will have to consider ourselves putting copyright on the video when uploading
it to the college website and YouTube and social network, otherwise people
could take our video and claim it as their own as we have no mark onto the
creation of out video saying it’s out property. Not only does Copyright come
involved in the final creation, it also needs to be involved in the client brief and
the setting the scene. I would need permission of the college to allow me to
film on the site and have permission from the people I will be filming in the
video. If they weren’t happy with being in the video, we would have to take

2. action and blur them out or edit them out or not even broadcast it. But
Copyright comes in with our production too. If someone was to steal or use
our video without our permission I would have right to sue them.
There are various ways for Copyright Law can be infringed and warn people
against any legal proceedings in that event. This is done by displaying the
makers named either onto the actual picture or may even place your name
beside it. But the one main thing that is needed to protect our video is to have
to insert the Copyright symbol which looks like this… “©”. Then this way if this
symbol was displayed on our video then I had right to sue them and get money
from them for Copyrighting the video.
Intellectual property rights
Intellectual Property rights or in other words IP is when a person has
ownership of certain ideas that they originally invented. For example anything
to do with literary and artistic works etc. Therefore if you drew a picture, the
person would have automatic intellectual property rights as they are given to
the person who originally created it. This is because it stops other people
especially companies from taking the picture and intellectual property rights
allows you to protect your image and manage how you want your image to be
shown e.g. To the public or not.
I am aware of our product and that I have Intellectual property rights. I am
aware that the rights and regulations belong to me and nobody else. I can
manage how I want to create our video and if a company or another person
takes our video without our permission is a form of copy right and I can seek
money from them.
Libel
Libel is when statement is published and the statement is false. In addition it
can be damaging to a person's reputation. An example is the beer company
Carlsberg has a slogan which is “Probably the best beer in the world”. This is
following the laws but only because they have used the word “Probably”. If the
company decided to do a slogan which of said “It is the best beer in the world”
then that would be Libel. The risk of making a Libel statement can be taken to
the High Court because of any published statements which are alleged to

3. defame a named or a recognizable any individuals in a state which can lead to
them losing their trade or their loss in their profession.
If I decided to put on our video “The best course in the world, come do this
course” on our video then I will be using a libel statement because how do I
know that is true because it’s just an opinion and I had no right to right that on
our video/advertisement etc. I understand all the Libel terms and I can re
assure you that I won’t be including any libel statements anywhere in our
video.
Ethical
Decency
Decency is the quality or state of conforming to social or moral standards of
taste and propriety. So for the video I will be producing an advertisement for
our product in order for it to sell as well as a website. I am aware of the
Decency issues and I can ensure I will not include anything unnecessary in our
advertisement. For example I will including teachers in our advertisement but
won’t be breaking decency laws because I’m not going to include people naked
or half naked etc. I will not show any drugs or alcohol within our
advertisement. This is because our advertisement is going to include a
photography teacher and students who are fully clothed and suitable and will
be informing in our advertisement. I won’t be having any nudity because it’s
not suitable for students to watch nudity or to see drugs as our target audience
are going to be at students who are going into college as well as their parents.
They wouldn’t want to go to the college if it included content such as those.
Therefore I understand all the Decency rules and won’t be including anything
inappropriate what so ever.
Ethical issues e.g. confidentiality
Confidentiality agreements are when you sign an agreement saying that you
will not disclose information about the company. An example of a
confidentiality agreement is when a company makes a severance agreement
with you or allows you to make a claim that you brought against them they will
ask you to keep the terms confidential. When these agreements are broken
they will make you pay back the money if you violate the

4. confidentialityprovision. So for me the Confidentiality agreement that I will be
using would be an agreement from the teacher/ client to be informed that the
plan of our idea to make a video so they know we’ll be doing a test and be
working on it and for them to keep quiet and secret until the day until the
launch date. So the company decides to make an agreement which will be
signed from all the workers to keep the new project remain secret.I’m aware
of the confidentiality issues for our video and I am aware of the laws
maintained if I break those laws. For example our video I am creating which is
for the college. Therefore I will be kept confidential until the launch date. I
understand to keep personal information confidential at all times and only
discuss the changes which with the right people. If the confidentiality
agreements are broken and the information is revealed to another individual
or company, the company will be able to make a claim of a breach of contract
and can seek injunctive and monetary damages.
Representation
Race
Racism is when people believe in aborting the rights of others and getting
picked on their appearance just on the basis of their race or ethnic identity. I
understand the race representation and how it would be shown if I was
including race representation within college video I will be producing. An
example of race representation in our video would be if I said people of a
certain race cannot do the course or anything stopping them to go to the
college. That shows race representation and showing the viewers that the
video is race represented. People will be disrespected and will think of the
college as a disrespectful one and no one would want to go to the college. I will
not be derogatory to any other person or organisation through the video and I
am aware of all the race representation on our video and will make sure that it
is clearly shown that our video is acceptable for any race.
Gender
Sexism is actions or attitudes that discriminate against people based solely on
their gender. Therefore an example of gender representation for college
advertisement video is saying the course is only for girls not for males because
Photography is a girl subject or having it the colours Pink on the video for girls
and Blue for boys. That is discrimination on genders not allowing both genders

5. to do the course as well as assuming that pink is only for girls and pink isn’t
seen as a boy colour. So for our college advertisement video I understand the
gender representation and to stop it on our video. On our video I will be
including both girls and boys in our video so it shows that the course is both for
girls and boys and that it isn’t sexism. I will not be derogatory to any other
person or organisation through the creating for the video or the video itself
and I am aware of all the Gender representation on for our video and will make
sure that it is clearly shown that our video is acceptable for both genders.
Religion
Religion representation is when people who discriminate against people based
solely on their religion they are. Therefore an example of religion
representation for ourvideo to have a label or having it shown on the website
that it is not allowed for people who are Jewish or any of religion apart from
Christian are allowed this product. This shows discrimination on people who
are in different religions and is discrimination because they do have a right to
do the course and go to this college if they have a different religion to
someone else as it shouldn’t be a problem if they were a certain religion. I will
not be derogatory to any other person or organisation through the video I will
be creating for the college and I am aware of all the religion representation for
the video making and will make sure that it is clearly shown that our video
makes the college acceptable for every religion.
Sexuality
Sexualityrepresentation is when people who discriminate against people who
are attracted to the same sex or have a problem with someone’s sexuality.
Therefore an example of sexuality representation for ourvideo is saying you
cannot join the course if you are gay and bi and only people who are straight
are only allowed this product. This shows discrimination on people who are
gay/bi and is discrimination because they do have a right to do the course as it
has not effect or difference if a straight person was to do the course. I will not
be derogatory to any other person or organisation through the video and I am
aware of all the religion representation on our product and will make sure that
it is clearly shown that our video that it is allowed for any sexuality to do the
course at the college.