1. Legal Issues What are they and what is needed to obey them?
Copyright/Copyrighted materials Copyright is a protective licence that gives the owner and creator of a material, this could be anything from an actual art
piece to a song, all rights to do as they please with that piece. It also means that no one else other than the owner can use
this piece without permission, for example if a song Is under a copyright to someone and a film company wanted to use said
song for their film, permission would have to be granted to the film company by the owner of the song, copyright is a limited
licence meaning when it runs out anyone can use the material, until then permission is required. If used without permission
the owner can stop the use of it completely or ask for something in return like royalties.
I will be using fonts and other graphics within my posters that are of other people's work. I will avoid copyright issues by
mentioning them explicitly showing that they are made by the person and a link as to where the material can be found.
Content clearances Content Clearances is the permission you have been granted by a copyright owner to use their material. For example, if a film
company asks you to make a film for them, they will give you the clearance to use their logos etc.
I have already been granted permission to use Netflix's logos as they have approached me to create something for them
under their image.
Location agreements Location agreements are a type of permission that allows people to shoot or film somewhere, for example if someone
wanted to use a photography studio for some work, they would have to ask permission from the owner of the studio to do
what they want to do there. Very similar to copyright the owner can ask for things in return or very simply decline.
I have asked for permission for the photography studio and have been granted time in the location. I haven’t had to ask for
permission for my setting location as it is a public space.
Discrimination Discrimination is the unfair and negative showing and portraying of a type of people. For example, in a film, if there is a
disabled character and there are other characters that clearly treat this character negatively because of this disability this is
discrimination.
I have represented all social groups equally and have not made or displayed any stereotypes.
2. Ethical Issues What are they and what is needed to obey them?
Informed consent Informed consent is a principle that all participants are required to clearly know and understand what they are being asked to
do and what that could in tale before agreeing to anything.
I have been given permission to use the models I have chosen via a model release form on which clearly discloses my
intentions and what they are needed for.
Child consent Child consent is something given out by a parent or guardian of any participants under 18, this ensures that both the
participant and their carer knows what they are getting into and understand clearly what is being asked of them. Also ensures
that no one under 18 agrees to something that they won't want to do when the time comes.
Once again, I have used a model release form which states everything clearly and has a parent and guardian signature to
show further permission of anyone under 18.
Sex, Violence and Language Sex, Violence and Language is a set of safety rules that ensure that a product is safe for all audiences even those that are not
the intended. It ensures that there is nothing explicitly showings or linking to sex, violence and no foul or ill intended
language. This ensures that for a film poster for example if it is hung up on a bus stop and the poster is safe in these regards,
it stops unintended audiences like children asking questions or getting scared about what they see or read.
I will not be using any inappropriate and explicitly ill intended language and will have no showing or linking to that of sex.
There will be nothing shown in a violent or disturbing manner allowing for a comfortable viewing environment.
Overt stereotyping Overt Stereotyping is when a product shows common stereotypes of a group or groups of people. These could be anything
from a female character showing links to housework, motherhood or appearing as lesser to their male counterparts, for
example. Overt Stereotyping is widely seen as a negative way of showing a group of people because of how it undermines
them and limits their role.
I have avoided any displaying of stereotypes within my work to ensure that everyone can be displayed and viewed equally
and will not have a negative view on my products.
3. Regulatory Bodies How do they enforce their guidelines? How will I meet these guidelines?
ASA The ASA regulate advertisement by putting it
through a 'self-regulation' and 'co-regulation'
system. 'Self-regulation' is the system that all
non-broadcasted advertisement methods go
through, including posters, social media and
websites, this system follows a pre-set made
of rules under CAP which all advertisement
must stick to. If a piece of advertisement does
not fit to these rules and codes, then it was
be withdrawn or altered immediately
otherwise it will not be advertised. These
rules include the lack of negative showings of
things, for example
discrimination, stereotyping or dishonesty,
and any unsafe things for the audience to see
like weapons clearly in use or have been used
or explicitly showing unsafe and horrible
things like murder or rape.
I will meet these guidelines by ensuring that my posters
will have no use of things like discrimination or
stereotyping, and ensure that there is no unsafe and/or
dangerous imagery or language used.
