This document discusses the role of cooperatives in tourism development. It outlines that physical, policy, and community preparation are needed before extensive marketing. Cooperatives have partnered with local governments and communities to build tourism infrastructure like hotels, convention centers, and industrial zones. Cooperatives are described as "tourism multipliers" and the "backbone of the local economy" since they allow for shared ownership and benefits across communities. The document advocates for cooperatives to invest in tourism-related businesses, citing benefits like linkages within communities, exemptions from some taxes, and supporting public service. It concludes that successful, sustainable tourism requires leadership, an open business environment, vision, and empowering local people - the "formula" or love.

1. COOPERATIVES:
Partners in Tourism
Development

5. Learning from Tourism Oriented
Towns:
Paving the ground, investing on tourism development:
“ Prepare the town before extensive marketing”
 1. Physical Preparation:( Access Infrastructures, Clean Comfort
Rooms, Tourist Assistance and Information Center, Signage,
Road maps, Improving Site Aesthetics, Adequate Personnel)
 2. Policy Preparation: (Tourism code/ordinances, information
mechanisms etc.)
 3. Community Preparation: (Organization of
community/tour guides, tourism orientation on
communities, local businesses and COOPERATIVES
investing/being involved in tourism related
businesses.)

6. Common Innovative Tourism
Strategies:
1. Land Banking/ Real property investment
for Tourism (e.g. Convention Centers,
Hotels/Properties at Calle Crisologo and
other tourism sites @ Vigan) – LGU control
2. Subsidized Artists and Cultural
Performers (Pampanga/Davao,
Bacolod/Vigan) -
3. “Added Value” Tourism Strategy

7. “Know your center (core site)
and expand from there…”
Vigan’s Calle Crisologo is the “heart” of their tourism.

8. When core tourism product/site is strong,
“added tourism value” will succeed.

9. Comparative Statistics on Arrivals for
2014 & 2015 (1st Quarter)
2014 =54,213
2015 = 65,794
(22% increase)
*2016==over 100,000
* Strawberry Farms:
48,394
(81% - 85%) (Same day Visits)

10. Why Cooperatives?----“It takes the
whole community to develop a
sustainable tourism practice”
Cooperatives pride itself as the
backbone of local economy.
Businesses which are owned not just
by sole proprietorship, but of
communities have improved the lives
of many people.

11. In most tourism oriented towns, the
primary organization of Cooperatives, have
partnered with the LGU and community
and built hotels, schools, a bath and
coffee center, a convention center, and
an industrial zone. Such feat can only be
achieved by tourism-oriented and visionary
community cooperatives.

12. COOPERATIVES are
our TOURISM
MULTIPLIERS!

14. NSCC,
Vigan City
* Hotels
* Convention
Center
* Bath House
*Plaza Centers
*Training Center
* Training and
Marketing
Center

15. The 1st Coop-Tourism cluster
convention is themed with the
reigning trend that tourism-related
businesses are the priority areas for
investments.

16. Why should cooperatives invest or
engage in tourism-related
businesses? (CHES )
Cooperatives have Linkages
Helps communities – no monopoly of
income, ownership of business, easy
marketing (people to people)
Exempted from Applicable Taxes (PCC 2008)
Serves the community – They have the
Community Development Fund . They are
agents of Public Service.

17. In the lectures and sharing, we finally understood
that there is only one formula to tourism progress:
“LOVE”.
“LOVE is the Formula for Sustainable Tourism”
· Leadership – LGU and Community
leadership/shared Leadership
· Open Business Environment – We need to align
support/ policy based on assessment and not
assumption.
· Vision – Do Not stop innovating. We do not stop
Cultivating new approaches.
· Enable and Empower People – Love for the
community and Pride for the Place Spirit.
(e.g.: “I am from the Strawberry Capital! I will protect
Strawberries and Strawberry farms”)

18. Summary of Learnings:
Requirements for Successful
Tourism Development: PPC
Why Cooperatives should
engage in Tourism Development:
CHES
Formula for Sustainable Tourism:
LOVE

19. Iyaman!
Salamat! Thank You!