Cultural and creative tourism by Cultural Realms - the business, strategies, solutions for DMOs, tour operators, cities and regions.

1. cultural and creative tourism
macro strategies |concrete solutions | global success
2010 edition
© 2009 Cultural Realms | A Vizantia Enterprises Company

2. cultural and creative tourism: macro strategies | concrete solutions | global success
part one: the business
cultural tourism:
40% of all global tourism
that means:
• 368.8 million of international tourists in 2008
• $440 billion of receipts worldwide in 2008
in USA:
• 30% in domestic travelers choose their travel destination
because of cultural | heritage | art activity, site or event
US citizens visiting Canada:
• 50% choose their travel destination within Canada because of
cultural | heritage | art activity, site or event
that means:
• 99.3 million US travelers to Canada
Source: OECD & UNWTO data (2008)
© 2009 Cultural Realms | A Vizantia Enterprises Company

3. cultural and creative tourism: macro strategies | concrete solutions | global success
part two: the company
What is Cultural Realms?
The cultural and creative tourism division of Vizantia Enterprises Inc., a Florida based company,
focused in conceptualizing, developing and marketing cultural tourism products. From strategy
to tangible, industry-specific solutions for destinations (cities, regions, states), tour operators,
cultural institutions (museums, foundations, governmental bodies), Cultural Realms helps its
clients to increase their profit from cultural tourism.
© 2009 Cultural Realms | A Vizantia Enterprises Company

4. cultural and creative tourism: macro strategies | concrete solutions | global success
part two: the product
What are the CulturalRealms®?
CulturalRealm® is a tourism product, that encompasses all potential and existing resources of
cultural, creative and heritage experiences (cultural landscapes, cultural corridors, routes,
monuments and sites, museums, etc) grounded in a specific geography (country, region, city)
or within a specialized tourism segment - history heritage, archaeology, gourmet and wine, etc..
The result is a complete market-ready product to be used by DMOs, municipalities, regions,
countries, tour operators and cultural institutions. Once created, the CulturalRealm® is custom
branded, positioned, marketed to the global market.
Conceptualizing, developing and managing CulturalRealms® is the main business activity of the
tourism division of Vizantia Enterprises Inc. through a very simple and effective 12 step process.
© 2009 Cultural Realms | A Vizantia Enterprises Company

5. cultural and creative tourism: macro strategies | concrete solutions | global success
part two: services
• Complete design, development and marketing of CulturalRealms®
tourism products.
• global research, business intelligence & analysis applied to local needs
• national, regional and local cultural and tourism macro strategies
• branding for cultural and creative tourism: countries, regions, cities,
tourism sectors and sub-brands
• marketing for cultural and creative tourism: countries, regions, cultural
routes, cultural landscapes, tour operators, travel agencies, DMOs,
creative tourism programs, cultural institutions, museums and sites
• technology solutions for cultural and creative tourism
© 2009 Cultural Realms | A Vizantia Enterprises Company

6. cultural and creative tourism: macro strategies | concrete solutions | global success
part two: the solutions
• Simple 12 step process for cultural and creative tourism product
development - from resource assessment to market positioning and sales
• CulturalRealms® program: regional, multi-city or multi-town cultural
product (combination of cultural routes, corridors and cultural landscapes)
• Strategy models for cultural and creative tourism and alternative tourism:
• Destination Branding models workshops
• Simplified marketing models for small and medium budget clients: DMOs,
small towns, and cultural institutions (museums, cultural sites).
• Full online implementation of cultural tourism products, including social
media and interactive promotions
© 2009 Cultural Realms | A Vizantia Enterprises Company

7. cultural and creative tourism: macro strategies | concrete solutions | global success
part three: the success
our clients:
• increased revenue by 120% in global crisis environment
• applied policies and best practices serving 15 local communities
• increased the geographic reach of their business
• 10 cultural institutions and tour operators
• 1 million of tourists served by our clients
Contacto:
Rossitza Ohridska-Olson
rolson@vizantia.com
+1.954. 788.4832
© 2009 Cultural Realms | A Vizantia Enterprises Company