Uploaded byRossitza Ohridska-Olson
Cultural Realms - Presentation 2010
The document outlines the significance of cultural and creative tourism, highlighting that it accounts for 40% of global tourism with substantial revenue generation. It details the services provided by Cultural Realms, a division of Vistantia Enterprises, which aids clients in developing and marketing cultural tourism products through a structured 12-step process. The success of their clients is demonstrated by increased revenue and community engagement despite global challenges.
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Cultural Realms - Presentation 2010
- 1. cultural and creativetourism macro strategies |concrete solutions | global success 2010 edition © 2009 Cultural Realms | A Vizantia Enterprises Company
- 2. cultural and creativetourism: macro strategies | concrete solutions | global success part one: the business cultural tourism: 40% of all global tourism that means: • 368.8 million of international tourists in 2008 • $440 billion of receipts worldwide in 2008 in USA: • 30% in domestic travelers choose their travel destination because of cultural | heritage | art activity, site or event US citizens visiting Canada: • 50% choose their travel destination within Canada because of cultural | heritage | art activity, site or event that means: • 99.3 million US travelers to Canada Source: OECD & UNWTO data (2008) © 2009 Cultural Realms | A Vizantia Enterprises Company
- 3. cultural and creativetourism: macro strategies | concrete solutions | global success part two: the company What is Cultural Realms? The cultural and creative tourism division of Vizantia Enterprises Inc., a Florida based company, focused in conceptualizing, developing and marketing cultural tourism products. From strategy to tangible, industry-specific solutions for destinations (cities, regions, states), tour operators, cultural institutions (museums, foundations, governmental bodies), Cultural Realms helps its clients to increase their profit from cultural tourism. © 2009 Cultural Realms | A Vizantia Enterprises Company
- 4. cultural and creativetourism: macro strategies | concrete solutions | global success part two: the product What are the CulturalRealms®? CulturalRealm® is a tourism product, that encompasses all potential and existing resources of cultural, creative and heritage experiences (cultural landscapes, cultural corridors, routes, monuments and sites, museums, etc) grounded in a specific geography (country, region, city) or within a specialized tourism segment - history heritage, archaeology, gourmet and wine, etc.. The result is a complete market-ready product to be used by DMOs, municipalities, regions, countries, tour operators and cultural institutions. Once created, the CulturalRealm® is custom branded, positioned, marketed to the global market. Conceptualizing, developing and managing CulturalRealms® is the main business activity of the tourism division of Vizantia Enterprises Inc. through a very simple and effective 12 step process. © 2009 Cultural Realms | A Vizantia Enterprises Company
- 5. cultural and creativetourism: macro strategies | concrete solutions | global success part two: services • Complete design, development and marketing of CulturalRealms® tourism products. • global research, business intelligence & analysis applied to local needs • national, regional and local cultural and tourism macro strategies • branding for cultural and creative tourism: countries, regions, cities, tourism sectors and sub-brands • marketing for cultural and creative tourism: countries, regions, cultural routes, cultural landscapes, tour operators, travel agencies, DMOs, creative tourism programs, cultural institutions, museums and sites • technology solutions for cultural and creative tourism © 2009 Cultural Realms | A Vizantia Enterprises Company
- 6. cultural and creativetourism: macro strategies | concrete solutions | global success part two: the solutions • Simple 12 step process for cultural and creative tourism product development - from resource assessment to market positioning and sales • CulturalRealms® program: regional, multi-city or multi-town cultural product (combination of cultural routes, corridors and cultural landscapes) • Strategy models for cultural and creative tourism and alternative tourism: • Destination Branding models workshops • Simplified marketing models for small and medium budget clients: DMOs, small towns, and cultural institutions (museums, cultural sites). • Full online implementation of cultural tourism products, including social media and interactive promotions © 2009 Cultural Realms | A Vizantia Enterprises Company
- 7. cultural and creativetourism: macro strategies | concrete solutions | global success part three: the success our clients: • increased revenue by 120% in global crisis environment • applied policies and best practices serving 15 local communities • increased the geographic reach of their business • 10 cultural institutions and tour operators • 1 million of tourists served by our clients Contacto: Rossitza Ohridska-Olson rolson@vizantia.com +1.954. 788.4832 © 2009 Cultural Realms | A Vizantia Enterprises Company