The document discusses tourism management strategies for the city of Venice. It describes the distribution of Venice's primary tourist resources such as natural attractions, cultural sites, and social resources. Secondary resources in Venice include the accommodation, catering, travel, transportation, entertainment, and information sectors. To manage tourism demands, Venice employs strategies to maximize capacity and minimize conflicts between residents and visitors. These strategies also aim to avoid environmental damage.

1. 6. Leisure at the local scale:
tourism
• tourism management in urban areas
For one named city or large town:
• describe the distribution and location of
primary and secondary tourist resources
• discuss the strategies designed to manage
tourist demands, maximize capacity and
minimize conflicts between local residents and
visitors and avoid environmental damage.

2. What is a Primary & Secondary Tourist Resource?
• Tourism is dependent upon the attractive power of the destination’s
primary resources:
*Natural resources (climate, landscape, ecosystems);
*Cultural resources (urban heritage, arts, archaeological values, traditions,
*Social resources (potential tourism developers with socio-demographic
characteristics, abilities, financial capital, knowledge)
• Moreover tourist destinations provide secondary resources:
*Accommodation sector (hotel, motel, camping, guest house etc.);
*Catering sector (café, restaurants, bistro etc.);
*Travel organisation sector (agencies, tour operators etc.);
*Transportation sector (air, boat, train, bus, etc.);
*Entertainment sector (Gambling, disco, etc.);
*Information sector (tourism information network);
*Supplementary services, facilities and service infrastructure

3. Case Study Location

4. Mapping Primary Tourist
Resources
Use the following link:
http://www.lonelyplanet.com/italy/venice
Map out the main attractions in Venice. Click
on ‘Sights’ (Primary) and comment on the
location and spread around Venice. Take a
screen shot and add the image to your word
document underneath your description.
Annotate other Primary Resources onto your map
of Venice.

5. Secondary Resources in Venice
• Using the same website, one by one,
overlay shopping, restaurants and
entertainment to the map.
• Take a screen shot of each and comment
on the distribution and location of these
features in relation to the primary features.

6. Watch the Following Video
Venice – Loved to Death?
• http://www.youtube.com/watch?v=P_676XCs3Qo
• Watch the video carefully and take notes on the
content.
• Read over the case study on Venice and use a
highlighter to make a note of any relevant
management strategies.
• Discuss the strategies designed to manage
tourist demands, maximize capacity and
minimize conflicts between local residents and
visitors and avoid environmental damage in
Venice (15)

7. Watch the Following Video
Venice – Loved to Death?
• http://www.youtube.com/watch?v=P_676XCs3Qo
• Watch the video carefully and take notes on the
content.
• Read over the case study on Venice and use a
highlighter to make a note of any relevant
management strategies.
• Discuss the strategies designed to manage
tourist demands, maximize capacity and
minimize conflicts between local residents and
visitors and avoid environmental damage in
Venice (15)