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Matthieu De France
- 1. 9th EDEN NETWORK MEETING Brussels, Borschette Conference center, October 21st 2014
- 4. People need guidanceto understand and to make a better choice
- 5. What if sustainabletourism was a supermarket?
- 6. Expertise LABELs Certificate Local nature UNWTO Good practices terroir environment social destinations respect Natural park Protected area ecotourism Fairtrade Rural tourism Slow tourism Alternative tourism North-south Best practices economy gstc criteria assessment businesses ETIS growth OTA Responsible tourism ethical ressources evaluation development Mass tourism tour operators culture standards No sex tourism Human rights toolkit folklore Future marketing BIO ngo sustainability chart Agenda 21 PATrimoine RIO+20 Ecology
- 7. By creating orderin this complex market 1.Destinations 2.Businesses 3.Labels and Good Practices Certificate BIO Local Best practices Terroir Growth Alternative tourism Ecology Environment Human rights Toolkit Social Natural park Slow tourism Ecotourism Protected area Fairtrade Rural tourism North-south Local knowledge Economy and expertise GSTC Criteria Assessment ETIS OTA Respect Ressources Evaluation Development Mass tourism Tour operators Culture Standards Folklore Marketing Chart UNWTO Patrimoine GSTC 1. Starting point 2. Economy – green supply chain 3.Knowledge 4. Marketing 0. How to guide them?
- 8. What is greenmapping? and how do we greenmap?
- 9. The greenmapping isa 3 steps process that highlight destination's green uniqueness. Online users can easily find responsible places to stay and things to do, but also story-telling articles, pictures and illustrations. A great way to grab their attention and sensibilize them to green initiatives that happen in their destination.
- 10. 1. We analyse Preliminary research / Roadmapping process Exchanges with local experts and use of Destinet knowledge Identification of the destination’s green strenghts Listing of the green businesses On-the-ground traveller
- 11. 2. We createcontent Authentic and inspiring content created by GreenHopping on the ground Green Businesses profile pages Local stories Recipes illustrations and Infographics Photos
- 12. 3. We spreadthe word We target the local but also an international audience to make them learn and discover the green side of the destination Social media advertisement and promotion Google adwords Partners communication Email campaigns Flyers Videos Press releases Link buildings
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- 18. Things to dotab
- 19. 4. Top reasonsto use GreenHopping Made-to-measure services Unique positioning in the responsible travel industry Create a network of responsible businesses in your destination Brand your destination and attract higher value visitors Show the green side of the destination
- 20. 5. Who shalluse? Public and Private organizations are invited to support the destination for using the GreenHopping services in exchange of online visibility in the used marketing services. DMO’s Local banks Insurance companies Local organizations Organizations Hotel Chains Restaurant chains …
- 21. ‘Quote’ « Ourdigital future is about enabling better productivity and decisions making to enjoy a better quality of life. » Yacine Baroudi
- 22. Thank you! Contact: Matthieu Defrance matthieu@greenhopping.eu