Events organizing
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This document provides guidance on organizing events by outlining key planning considerations. It recommends determining the purpose of the event, intended audience, location, date, and promotion strategy. It also suggests forming committees to handle communications, technical needs, directing, and assisting. Resources and promotion techniques are discussed, emphasizing reserving spaces, inviting speakers and guests, fundraising, using various media platforms, and including important event details.
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Plan a complete corporate event, including an agenda, budget, goals, venue, audience, food, and whatever else your client needs
Keep your event on budget
Design an advertising and marketing plan that includes a comprehensive use of media, take-aways, and/or swag bags
Determine whether partners, sponsors, and volunteers can help to make your event unforgettable
Create an atmosphere of service that delegates will remember
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Event planning essentials
Budgeting basics and managing contracts
Using the committee approach
Connecting with partners and sponsors
Advertising and marketing
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Feeding the masses and business etiquette
Celebrating diversity
Selecting speakers and a master of ceremonies
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Closing the event and gathering feedback
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Agenda:
* Set Your Objectives & Strategies
* Planning The Date, Location, Topic & Time
* Marketing & Sales Coordination
* Marketing Execution: Registration Form & Invitation
* Seminar Presentation
* Day of the Event Logistics
* After the Event Follow-Through
* Resources
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Step One. Get people to your website.
Step Two. Once people are on your website, get them to convert on a form.
Step Three. After they fill out a form, nurture them with emails and phone calls until they buy from you, unsubscribe, or even worse -- do absolutely nothing, forever.
Yes, I dramatically oversimplified the process, but stick with me for a minute.
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If you're anything like me, when you're thinking about buying something, I bet the last thing you want to do is fill out a form or talk to a sales rep.
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Want to try before you buy? Go for it.
Want to buy something without ever talking to sales? Great.
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Events organizing
- 1. EVENTS ORGANIZING How to Organize & Promote Events (Programs, Meetings, Seminars…)
- 2. The Event and You What, what are you organizing? Why, why are you doing this event, fundraising, workshop, guest lecturer, celebration, why? Who do you want to attend?(T.A.) Where will the event be held? (T.P) When will it be held? (T.D) How will you let people know the event is taking place? (P)
- 3. The Event Checklist Do you need to reserve a room? Are you serving food/ drinks? Will there be live music? Do you need a master of ceremonies? How will waste be handled? How are you planning to promote the event? Are you selling tickets or is admission free? Child care? is that a concern? What if it rains and the event is outdoors?
- 4. Communications Reservation of room/hall/gym Inviting Speakers Inviting special Guests Solicitations/ Fundraising (Can be handled by a separate committee/point person to ensure best follow-up) *Tip: Be Humble on Requests.
- 5. The Committee Communications Committee Technical Group (Sound, Lights, Electronic) Head Director/ Event head/ Leader Ushers*/ Assistants (Tickets/Gate/Security)
- 6. Resources Budget? -Group funds -Solicitation BE RESOURCEFUL! Look at the right places, for the right people!
- 7. Promotion/ Marketing Media (Print/ Radio/TV) New Media (Facebook, Twitter, Texts) Old Traditional Media (Posters, Streamers, Boards) * EXACT VENUE/ EXACT TIME * Exploit community event boards/ space/ columns