Dr. Liraz Margalit, Web Psychologist and Head of Behavioral Research at Clicktale desde Tel Aviv, Israel hablando en el #conversionday sobre como humanizar los chatbots.
Conversionday. optimization email to web across deviceMultiplica
Danielle Schollow. Growth Strategist de Multiplica US desde Miami nos habla en el #conversionday de Optimization from email to web experience across device type
Daniel Lemin - Why Online Reviews Are The Future of Local & Search MarketingJulia Grosman
This document discusses the importance of online reviews for local and search marketing. It notes that consumers rely heavily on reviews to make decisions given the abundance of options online. There are three levels of reviews that can impact a business: brand, product, and location reviews. Location reviews especially influence consumer behavior in their local search. The document outlines strategies for businesses to get more reviews such as asking customers for reviews at the right time, without strings attached, and with follow up to build trust and influence search engine rankings and consumer decisions.
Ben Kartzman - Achieving Personalized Messaging at ScaleJulia Grosman
The document discusses personalized messaging at scale through dynamic creative delivered by Spongecell. It highlights that consumers value personalized experiences and marketers believe data-driven marketing will positively impact revenue. The key is leveraging machine learning and automation through demand side platforms, data management platforms and dynamic creative platforms to deliver the most relevant creative message to each individual based on their attributes and behaviors. Case studies demonstrate how Spongecell's dynamic creative increased website traffic, click-through rates, and profits for clients in the tourism and retail industries.
In many ways, customer engagement has become the most important metric for any modern software business.
Not too long ago the software marketers job was to optimize the funnel for impression, traffic and pipeline generation and it usually ended when a sale closed. Corks were popped and parties were thrown. But to a modern software marketer, this old funnel looks like something out of Mad Men.
Today the modern marketer or growth hacker needs to optimize the funnel for lifetime value. And it requires a dramatically different process and approach to growing your business.
In this webinar, Sean Ellis and Brian Kelly will be showing you how to:
Find you North Star Metric, which will help you increase true value to your customers
Identify your greatest opportunities for sustainable growth
Set up a growth process based on experimentation
Analyze your customer behavior and increase customer engagement
Susan Wenograd - Facebook Ads: Mastering the Power of the Demographic Fire HoseJulia Grosman
The document provides tips for effectively using Facebook ads. It discusses setting up campaigns focused on desired user actions, using specific targeting for lower costs. It recommends testing multiple ad creatives, including video, and adjusting bids based on user behavior data. The document also provides advice on building audiences from website traffic, lookalikes, and retargeting to existing customers or email lists. It emphasizes testing different ad types and campaign structures to optimize costs.
This document discusses designing for conversion by optimizing the user experience to meet business goals. It recommends starting with baseline metrics, using funnels to focus tests, finding leaks, testing calls to action and changes qualitatively and quantitatively. Key lessons are to understand your users, align metrics with goals like transactions, subscriptions or social objectives, and get more "at bats" through testing to find what works for your business through its own testing rather than copying others. The overall message is that conversion optimization is about improving the user experience through testing to drive the desired business results.
This document provides guidance on using analytics without feeling overwhelmed. It outlines 5 principles for finding valuable analytics insights: 1) Avoid vanity metrics that don't impact business, 2) Focus on customers, 3) Track whether customers return, 4) Track your customer funnel, and 5) Establish your own benchmarks for comparison over time. It also provides 4 tactics for using Google Analytics, including setting up goals and funnels to track customer actions and conversions. Customer analytics is recommended for a more complete view of customers rather than anonymous traffic data alone.
Conversionday. optimization email to web across deviceMultiplica
Danielle Schollow. Growth Strategist de Multiplica US desde Miami nos habla en el #conversionday de Optimization from email to web experience across device type
Daniel Lemin - Why Online Reviews Are The Future of Local & Search MarketingJulia Grosman
This document discusses the importance of online reviews for local and search marketing. It notes that consumers rely heavily on reviews to make decisions given the abundance of options online. There are three levels of reviews that can impact a business: brand, product, and location reviews. Location reviews especially influence consumer behavior in their local search. The document outlines strategies for businesses to get more reviews such as asking customers for reviews at the right time, without strings attached, and with follow up to build trust and influence search engine rankings and consumer decisions.
Ben Kartzman - Achieving Personalized Messaging at ScaleJulia Grosman
The document discusses personalized messaging at scale through dynamic creative delivered by Spongecell. It highlights that consumers value personalized experiences and marketers believe data-driven marketing will positively impact revenue. The key is leveraging machine learning and automation through demand side platforms, data management platforms and dynamic creative platforms to deliver the most relevant creative message to each individual based on their attributes and behaviors. Case studies demonstrate how Spongecell's dynamic creative increased website traffic, click-through rates, and profits for clients in the tourism and retail industries.
In many ways, customer engagement has become the most important metric for any modern software business.
Not too long ago the software marketers job was to optimize the funnel for impression, traffic and pipeline generation and it usually ended when a sale closed. Corks were popped and parties were thrown. But to a modern software marketer, this old funnel looks like something out of Mad Men.
Today the modern marketer or growth hacker needs to optimize the funnel for lifetime value. And it requires a dramatically different process and approach to growing your business.
In this webinar, Sean Ellis and Brian Kelly will be showing you how to:
Find you North Star Metric, which will help you increase true value to your customers
Identify your greatest opportunities for sustainable growth
Set up a growth process based on experimentation
Analyze your customer behavior and increase customer engagement
Susan Wenograd - Facebook Ads: Mastering the Power of the Demographic Fire HoseJulia Grosman
The document provides tips for effectively using Facebook ads. It discusses setting up campaigns focused on desired user actions, using specific targeting for lower costs. It recommends testing multiple ad creatives, including video, and adjusting bids based on user behavior data. The document also provides advice on building audiences from website traffic, lookalikes, and retargeting to existing customers or email lists. It emphasizes testing different ad types and campaign structures to optimize costs.
This document discusses designing for conversion by optimizing the user experience to meet business goals. It recommends starting with baseline metrics, using funnels to focus tests, finding leaks, testing calls to action and changes qualitatively and quantitatively. Key lessons are to understand your users, align metrics with goals like transactions, subscriptions or social objectives, and get more "at bats" through testing to find what works for your business through its own testing rather than copying others. The overall message is that conversion optimization is about improving the user experience through testing to drive the desired business results.
This document provides guidance on using analytics without feeling overwhelmed. It outlines 5 principles for finding valuable analytics insights: 1) Avoid vanity metrics that don't impact business, 2) Focus on customers, 3) Track whether customers return, 4) Track your customer funnel, and 5) Establish your own benchmarks for comparison over time. It also provides 4 tactics for using Google Analytics, including setting up goals and funnels to track customer actions and conversions. Customer analytics is recommended for a more complete view of customers rather than anonymous traffic data alone.
As technology infuses itself into live experiences, event marketers are often left with a sea of meaningless metrics. This presentation, originally presented by Ben Grossman at EventTech 2013, outlines the three types of measurement that actually matter (ROI, KPIs and beyond), how to make marketing measurement happen and why doing it will make you a better marketer. Topics covered include measurement methodology, optimization opportunities and benchmarking.
McLean Donnelly - Design & Business: A New Model of Product StrategyJulia Grosman
This document discusses McLean Donnelly's experience learning business skills through an MBA program to become a better strategic design leader. It provides examples of how Donnelly applied concepts from finance, statistics, and strategy courses to strengthen design work by incorporating business metrics and models. The document advocates for designers to learn these skills to work more collaboratively with business teams using principles from quality management philosophies like Kaizen.
7 Lead Nurturing Secrets To Turn Strangers Into CustomersAutopilot
Watch the webinar replay: http://flightschool.autopilothq.com/video/lead-nurturing-secrets-webinar/
Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html
Are you missing out on the 30-50% of leads who aren't ready to buy when they first come into contact with your business? Three quarters of these inquiries will become sales ready within 12 to 18 months, but how do they go from stranger to customer?
Lead nurturing is the process of building a relationship with prospective buyers with the goal of earning their business when they are ready to make a purchase. But what does a successful lead nurturing strategy actually look like?
Join Autopilot’s CEO Mike Sharkey, CMO Guy Marion, and Director of Marketing Sander Zaydman for a secret-packed webinar where you’ll discover exactly how to execute a lead nurturing strategy that turns strangers into customers.
In this webinar, you’ll learn:
-What “The Nurture Machine” is and why it’s important for your business
-Quick win strategies for reactivating a stagnant email list
-How to create a “lead magnet” to grow your database
-Best practices for timing and structuring your lead nurturing communications
-The key performance indicators to track what’s working and what’s not
John Auble - Aligning Your Content With Your Customer Purchase JourneyJulia Grosman
This document discusses aligning marketing content with customers' purchase journeys. It proposes:
1. Categorizing content based on stages in a generic customer life cycle model rather than individual purchase journeys, with early, middle and late stages addressing awareness, education, and explicit requests.
2. Analyzing conversion rates of different content types ("offers") to identify higher converting content for each stage. Thought leadership and explicit requests tend to convert best.
3. Considering breaking thought leadership into "giveaway" and "gated" categories based on how actionable the content is for individual investors.
The goals are to expose customers to the brand at each life cycle stage, educate them on options, and
[Elite Camp 2016] Yehoshua Coren - Strategic And Tactical Implementation And ...CXL
Hands on session focused on how to get the most out of Google Analytics. Yehoshua will show you how he approaches implementation of GA's enhanced features, including Custom Dimensions, Custom Metrics, Data Import, and Enhanced Ecommerce. Yehoshua will show you how to access a beautifully crafted data set via custom reports and segments and put it to use. Go home with a list of "things to do tomorrow" and practical knowledge about how to do it!
The document discusses building a scalable sales team through four key strategies: 1) Hiring the same type of successful salesperson by defining clear criteria. 2) Training all salespeople in the same way using a defined playbook and certification. 3) Providing salespeople with the same quantity and quality of marketing-generated leads. 4) Having salespeople follow the same sales process from initial lead research to closing deals. The goal is to achieve predictable, scalable revenue growth by standardizing how salespeople are hired, trained, supported, and managed.
Aaron Ross (CEO, Predictable Revenue) - Building Outbound Sales Through Predi...Sales Hacker
Aaron Ross (CEO, Predictable Revenue) - Building Outbound Sales Through Predictable Revenue
Visit SalesHacker.com for more sales hacks, tips, and tactics.
[Elite Camp 2016] Annemarie Klaassen & Tom van de Berg - Moving Beyond Testin...CXL
A/B testing is a great way to really learn from user behavior, but this is mostly not the main objective of an optimization program. It needs to improve revenue! If you're only implementing significant results, you're leaving a lot of money on the table. We will explain how we run optimization at the biggest hotel chain in the Netherlands.
Watch the webinar recording at: http://grow.kissmetrics.com/webinar-195
Developing a culture of testing is not something that happens accidentally or overnight. It can initially be difficult to justify the added effort and time required to test new ideas and changes, especially in the fast-moving startup culture. However, at Lucid Software, we have found that investing in a culture of testing is key to our sustainable growth.
Learn how we:
Started testing ideas that scared us
Scaled testing to include ideas that we “knew” were winners
Included engineering infrastructure in our testing
Tried testing everything at once and deeply regretted it
It’s good to learn from your mistakes, but it’s even better to learn from someone else's mistakes. Learn from our missteps (and eventual successes) as we established a testing culture at Lucid Software.
How To Use Persuasive Design for Conversion OptimizationHubSpot
This SlideShare will teach you to approach conversion optimization with a human-centered design mindset. By understanding what factors are necessary to produce a target behavior, you can better design your landing pages to produce an experience that will increase the percentage of site visitors that eventually become leads and customers. Three bonus CRO hacks included!
With analytics tools, you get a window into how people use your product and where they drop off, among many other things. But knowing which data to track with these analytics tools – and which data to skip, and which to detail – is a tricky problem. Your analytics tools are only as good as the data you send them. We will teach you what information you should track.
In this webinar, Jake Peterson, head of customer success at Segment, will take us through a framework for deciding which analytics data to track. He’ll suggest best practices for companies and advocate that less is more (i.e., concentrate on the most important parts of your funnel, and then iterate as you learn from your data). Jake will also reveal Segment’s tracking schema and share which information Segment considers key to its sign-up and activation funnels.
[WMD2016] Closed Loop >> Lance Loveday "It’s OK to trick people to click"500 Startups
The document discusses how growth hacking techniques can be used ethically by learning from both good and evil examples. It outlines five "dark side tactics" like ambiguous buttons, upselling, and opt-out flogging that manipulate users. The document argues these tactics can be improved by focusing on the customer experience through feedback, design thinking, and putting the customer first in a positive way. Top companies are cited saying sustainable growth comes from helping customers, not tricks, and the conclusion urges attendees to use new skills for good.
How to Reduce Churn by 50% and Increase Customer Happiness with NPS ProcessesKissmetrics on SlideShare
1) The document discusses how to use Net Promoter Score (NPS) surveys to gain customer satisfaction data and reduce churn by 50% within Kissmetrics. It provides steps to set up a simple email survey, record the data in Kissmetrics, and analyze the results.
2) It recommends capturing more data by sending survey respondents to a follow-up form to provide a reason for their score. This additional data can be analyzed to gain insights into reasons for churn.
3) The document outlines actions companies can take based on NPS data like offering discounts to low-scoring customers, extending trials of promoters, and reaching out to paying customers for feedback to reduce churn further. Taking action on NPS data can
Marc Engelsman - Predictive Analytics: Making Your Data Work Harder for Your ...Autumn Quarantotto
This document discusses how predictive analytics can help marketers make their data work harder for SEO and content marketing efforts. It recommends leveraging other companies' big data through tools like Google Trends, Google Keyword Planner, and Google Analytics to predict keywords and user behavior rather than relying solely on own data. Predictive analytics can help prioritize keywords based on search intent and understand what drives online and offline conversions when direct data is limited. A variety of free and paid tools from Google, Facebook, and third parties are introduced to facilitate predictive analysis.
Cliff Seal - Death to Boring B2B Marketing: Driving Innovation with Design Th...Julia Grosman
This document discusses the need for B2B marketing to move away from boring, quantitative approaches and embrace more creative techniques like design thinking. It provides an example of how IBM used design thinking to improve their trade show strategy by focusing on human-centered approaches like creating conversation zones and acting as concierges. This led to significantly better outcomes like a 78% increase in leads from one small trade show. Overall, the document advocates that B2B marketing should compete on relevance, put data in its place, and support creative connections with customers through techniques like design sprints that explore what if, know what is, and discover what works scenarios.
After nearly 3,000 Google AdWords audits we are finding that nearly EVERYONE is making some of the same mistakes that are costing them big time.
The great news is that these mistakes are easy to fix and can literally double your profitability with AdWords over night.
During this webinar learn how to:
Stop robbing your most profitable keywords
How to organize your account for easy optimization and double the profitability
Avoid some gotchas that we've learned the hard way
This document discusses Micro Niche Jobs at 5$ and the Micro Niche Finder tool. It summarizes that Micro Niche Finder helps users find profitable niche markets with little competition through analyzing search phrases. It also notes that the tool can provide insights like pay-per-click advertising costs to help evaluate niche opportunities. Finally, it promotes visiting an external website for more details on Micro Niche Jobs at 5$.
Get on the bus with your prospects and join their journey to become your cust...Kissmetrics on SlideShare
Getting your prospects to pay attention is one thing and getting them to buy is a long way from that. Understanding the customer journey and reacting in the right way, at the right time is key to solid customer acquisition.
In this webinar, you'll learn how to use Kissmetrics to spot key trends in the journey, define segments that matter and target those segments with the right messages at the right time--to win their business.
You’ll learn how to use Kissmetrics to:
Segment your audience to focus on the prospects that matter the most
Target your best segments with the help of Kissmetrics
Engage your best segments at the most impactful time to win their business
[Elite Camp 2016] Martijn Scheijbeler - Optimization for Content SitesCXL
What makes optimizing different for a publisher then for example an ecommerce site. In this session Martijn from The Next Web will show you how they focus on CRO and SEO to have users engage more with their content and services. We'll go into learning how to create the best process on how to work on both of them at the same time to have maximum impact.
Interactive Lead Magnets | Pirate Skills SlidesPirate Skills
Do you sometimes wonder why your content doesn't convert your audience to customers? The thing is that the content needs to be engaging first. Your content might currently be mainly static text, graphics, or videos that people can consume but not interact with. Content converts when it invites your audience to become a part of it. We created many articles and videos ourselves in the past but found that our audience values these new types of content much more. Plus, if you once know the how-to, they are hardly any more effort to create. That's why we have built this Interactive Lead Magnet guide for you.
You will learn:
1. Different types of interactive content like quizzes, calculators, and many more.
2. How to create them with affordable tools without the need to code.
3. Our favorite interactive lead magnet ideas that you can apply to your business.
8 Expert Tips to Generate More Engagement From Your B2B Content in 2016Uberflip
67% of marketers list brand engagement as the number one objective best supported by content marketing. And yet, 72% of B2B content marketers say creating engaging content is one of their most prominent content marketing struggles.
Engagement matters, but more and more B2B marketers are struggling with creating engaging content.
So, we decided to ask the experts — the marketing leaders who are executing some killer content strategies — to share their sage wisdom and help shed some light on how to tackle the engagement issue.
Here’s what they had to say! →
Branops - Making Your Story Your StrategyBusiness901
In BRANOPS, we scale by looking at marketing from a Growth Mindset. We don’t start with a complex market and try to work back by tweaking and modifying it.
As technology infuses itself into live experiences, event marketers are often left with a sea of meaningless metrics. This presentation, originally presented by Ben Grossman at EventTech 2013, outlines the three types of measurement that actually matter (ROI, KPIs and beyond), how to make marketing measurement happen and why doing it will make you a better marketer. Topics covered include measurement methodology, optimization opportunities and benchmarking.
McLean Donnelly - Design & Business: A New Model of Product StrategyJulia Grosman
This document discusses McLean Donnelly's experience learning business skills through an MBA program to become a better strategic design leader. It provides examples of how Donnelly applied concepts from finance, statistics, and strategy courses to strengthen design work by incorporating business metrics and models. The document advocates for designers to learn these skills to work more collaboratively with business teams using principles from quality management philosophies like Kaizen.
7 Lead Nurturing Secrets To Turn Strangers Into CustomersAutopilot
Watch the webinar replay: http://flightschool.autopilothq.com/video/lead-nurturing-secrets-webinar/
Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html
Are you missing out on the 30-50% of leads who aren't ready to buy when they first come into contact with your business? Three quarters of these inquiries will become sales ready within 12 to 18 months, but how do they go from stranger to customer?
Lead nurturing is the process of building a relationship with prospective buyers with the goal of earning their business when they are ready to make a purchase. But what does a successful lead nurturing strategy actually look like?
Join Autopilot’s CEO Mike Sharkey, CMO Guy Marion, and Director of Marketing Sander Zaydman for a secret-packed webinar where you’ll discover exactly how to execute a lead nurturing strategy that turns strangers into customers.
In this webinar, you’ll learn:
-What “The Nurture Machine” is and why it’s important for your business
-Quick win strategies for reactivating a stagnant email list
-How to create a “lead magnet” to grow your database
-Best practices for timing and structuring your lead nurturing communications
-The key performance indicators to track what’s working and what’s not
John Auble - Aligning Your Content With Your Customer Purchase JourneyJulia Grosman
This document discusses aligning marketing content with customers' purchase journeys. It proposes:
1. Categorizing content based on stages in a generic customer life cycle model rather than individual purchase journeys, with early, middle and late stages addressing awareness, education, and explicit requests.
2. Analyzing conversion rates of different content types ("offers") to identify higher converting content for each stage. Thought leadership and explicit requests tend to convert best.
3. Considering breaking thought leadership into "giveaway" and "gated" categories based on how actionable the content is for individual investors.
The goals are to expose customers to the brand at each life cycle stage, educate them on options, and
[Elite Camp 2016] Yehoshua Coren - Strategic And Tactical Implementation And ...CXL
Hands on session focused on how to get the most out of Google Analytics. Yehoshua will show you how he approaches implementation of GA's enhanced features, including Custom Dimensions, Custom Metrics, Data Import, and Enhanced Ecommerce. Yehoshua will show you how to access a beautifully crafted data set via custom reports and segments and put it to use. Go home with a list of "things to do tomorrow" and practical knowledge about how to do it!
The document discusses building a scalable sales team through four key strategies: 1) Hiring the same type of successful salesperson by defining clear criteria. 2) Training all salespeople in the same way using a defined playbook and certification. 3) Providing salespeople with the same quantity and quality of marketing-generated leads. 4) Having salespeople follow the same sales process from initial lead research to closing deals. The goal is to achieve predictable, scalable revenue growth by standardizing how salespeople are hired, trained, supported, and managed.
Aaron Ross (CEO, Predictable Revenue) - Building Outbound Sales Through Predi...Sales Hacker
Aaron Ross (CEO, Predictable Revenue) - Building Outbound Sales Through Predictable Revenue
Visit SalesHacker.com for more sales hacks, tips, and tactics.
[Elite Camp 2016] Annemarie Klaassen & Tom van de Berg - Moving Beyond Testin...CXL
A/B testing is a great way to really learn from user behavior, but this is mostly not the main objective of an optimization program. It needs to improve revenue! If you're only implementing significant results, you're leaving a lot of money on the table. We will explain how we run optimization at the biggest hotel chain in the Netherlands.
Watch the webinar recording at: http://grow.kissmetrics.com/webinar-195
Developing a culture of testing is not something that happens accidentally or overnight. It can initially be difficult to justify the added effort and time required to test new ideas and changes, especially in the fast-moving startup culture. However, at Lucid Software, we have found that investing in a culture of testing is key to our sustainable growth.
Learn how we:
Started testing ideas that scared us
Scaled testing to include ideas that we “knew” were winners
Included engineering infrastructure in our testing
Tried testing everything at once and deeply regretted it
It’s good to learn from your mistakes, but it’s even better to learn from someone else's mistakes. Learn from our missteps (and eventual successes) as we established a testing culture at Lucid Software.
How To Use Persuasive Design for Conversion OptimizationHubSpot
This SlideShare will teach you to approach conversion optimization with a human-centered design mindset. By understanding what factors are necessary to produce a target behavior, you can better design your landing pages to produce an experience that will increase the percentage of site visitors that eventually become leads and customers. Three bonus CRO hacks included!
With analytics tools, you get a window into how people use your product and where they drop off, among many other things. But knowing which data to track with these analytics tools – and which data to skip, and which to detail – is a tricky problem. Your analytics tools are only as good as the data you send them. We will teach you what information you should track.
In this webinar, Jake Peterson, head of customer success at Segment, will take us through a framework for deciding which analytics data to track. He’ll suggest best practices for companies and advocate that less is more (i.e., concentrate on the most important parts of your funnel, and then iterate as you learn from your data). Jake will also reveal Segment’s tracking schema and share which information Segment considers key to its sign-up and activation funnels.
[WMD2016] Closed Loop >> Lance Loveday "It’s OK to trick people to click"500 Startups
The document discusses how growth hacking techniques can be used ethically by learning from both good and evil examples. It outlines five "dark side tactics" like ambiguous buttons, upselling, and opt-out flogging that manipulate users. The document argues these tactics can be improved by focusing on the customer experience through feedback, design thinking, and putting the customer first in a positive way. Top companies are cited saying sustainable growth comes from helping customers, not tricks, and the conclusion urges attendees to use new skills for good.
How to Reduce Churn by 50% and Increase Customer Happiness with NPS ProcessesKissmetrics on SlideShare
1) The document discusses how to use Net Promoter Score (NPS) surveys to gain customer satisfaction data and reduce churn by 50% within Kissmetrics. It provides steps to set up a simple email survey, record the data in Kissmetrics, and analyze the results.
2) It recommends capturing more data by sending survey respondents to a follow-up form to provide a reason for their score. This additional data can be analyzed to gain insights into reasons for churn.
3) The document outlines actions companies can take based on NPS data like offering discounts to low-scoring customers, extending trials of promoters, and reaching out to paying customers for feedback to reduce churn further. Taking action on NPS data can
Marc Engelsman - Predictive Analytics: Making Your Data Work Harder for Your ...Autumn Quarantotto
This document discusses how predictive analytics can help marketers make their data work harder for SEO and content marketing efforts. It recommends leveraging other companies' big data through tools like Google Trends, Google Keyword Planner, and Google Analytics to predict keywords and user behavior rather than relying solely on own data. Predictive analytics can help prioritize keywords based on search intent and understand what drives online and offline conversions when direct data is limited. A variety of free and paid tools from Google, Facebook, and third parties are introduced to facilitate predictive analysis.
Cliff Seal - Death to Boring B2B Marketing: Driving Innovation with Design Th...Julia Grosman
This document discusses the need for B2B marketing to move away from boring, quantitative approaches and embrace more creative techniques like design thinking. It provides an example of how IBM used design thinking to improve their trade show strategy by focusing on human-centered approaches like creating conversation zones and acting as concierges. This led to significantly better outcomes like a 78% increase in leads from one small trade show. Overall, the document advocates that B2B marketing should compete on relevance, put data in its place, and support creative connections with customers through techniques like design sprints that explore what if, know what is, and discover what works scenarios.
After nearly 3,000 Google AdWords audits we are finding that nearly EVERYONE is making some of the same mistakes that are costing them big time.
The great news is that these mistakes are easy to fix and can literally double your profitability with AdWords over night.
During this webinar learn how to:
Stop robbing your most profitable keywords
How to organize your account for easy optimization and double the profitability
Avoid some gotchas that we've learned the hard way
This document discusses Micro Niche Jobs at 5$ and the Micro Niche Finder tool. It summarizes that Micro Niche Finder helps users find profitable niche markets with little competition through analyzing search phrases. It also notes that the tool can provide insights like pay-per-click advertising costs to help evaluate niche opportunities. Finally, it promotes visiting an external website for more details on Micro Niche Jobs at 5$.
Get on the bus with your prospects and join their journey to become your cust...Kissmetrics on SlideShare
Getting your prospects to pay attention is one thing and getting them to buy is a long way from that. Understanding the customer journey and reacting in the right way, at the right time is key to solid customer acquisition.
In this webinar, you'll learn how to use Kissmetrics to spot key trends in the journey, define segments that matter and target those segments with the right messages at the right time--to win their business.
You’ll learn how to use Kissmetrics to:
Segment your audience to focus on the prospects that matter the most
Target your best segments with the help of Kissmetrics
Engage your best segments at the most impactful time to win their business
[Elite Camp 2016] Martijn Scheijbeler - Optimization for Content SitesCXL
What makes optimizing different for a publisher then for example an ecommerce site. In this session Martijn from The Next Web will show you how they focus on CRO and SEO to have users engage more with their content and services. We'll go into learning how to create the best process on how to work on both of them at the same time to have maximum impact.
Interactive Lead Magnets | Pirate Skills SlidesPirate Skills
Do you sometimes wonder why your content doesn't convert your audience to customers? The thing is that the content needs to be engaging first. Your content might currently be mainly static text, graphics, or videos that people can consume but not interact with. Content converts when it invites your audience to become a part of it. We created many articles and videos ourselves in the past but found that our audience values these new types of content much more. Plus, if you once know the how-to, they are hardly any more effort to create. That's why we have built this Interactive Lead Magnet guide for you.
You will learn:
1. Different types of interactive content like quizzes, calculators, and many more.
2. How to create them with affordable tools without the need to code.
3. Our favorite interactive lead magnet ideas that you can apply to your business.
8 Expert Tips to Generate More Engagement From Your B2B Content in 2016Uberflip
67% of marketers list brand engagement as the number one objective best supported by content marketing. And yet, 72% of B2B content marketers say creating engaging content is one of their most prominent content marketing struggles.
Engagement matters, but more and more B2B marketers are struggling with creating engaging content.
So, we decided to ask the experts — the marketing leaders who are executing some killer content strategies — to share their sage wisdom and help shed some light on how to tackle the engagement issue.
Here’s what they had to say! →
Branops - Making Your Story Your StrategyBusiness901
In BRANOPS, we scale by looking at marketing from a Growth Mindset. We don’t start with a complex market and try to work back by tweaking and modifying it.
This document discusses the importance of validating consumer insights before using them to drive business innovation. It provides an overview of insight validation methods that can help identify the insights with the highest potential for innovation, branding, or activation. These methods move beyond traditional surveys by using qualitative plug-ins, collaborative tools, and emotional measurement to gain a deeper understanding of why certain insights perform better than others. Insight validation is presented as a necessary step for selecting the most promising insights to pursue, thereby increasing the chances of successful marketing innovation initiatives.
This document introduces the concepts of lean analytics and the lean analytics framework. It begins with an introduction to lean startup methodology and emphasizes the importance of testing hypotheses through minimum viable products and the build-measure-learn loop. It then discusses different types of metrics and introduces the lean analytics framework, which focuses on empathy, stickiness, virality, revenue, and scale. For each stage, it provides examples of relevant metrics for different business models. The framework is intended to help companies adopt a lean approach to analytics and product development.
MGT 499 Week 3 responseBrian Rehmann1. I would say that Domi.docxroushhsiu
MGT 499 Week 3 response
Brian Rehmann
1. I would say that Domino’s focuses on the shareholder perspective. This is largely in part to the fact that when you visit their website, right off the bat they have a tab for investors (aka future stakeholders). Looking even deeper into the website, it has multiple sections where it talks about the returns made to investors, its competitive advantage of using effective business strategies, as well as stock pricing and past amounts made in the stock market.
2. Some disadvantages of using the shareholder perspective for a company is first off, that information is always retroactive. You’re constantly looking at past successes hoping that they will follow suit and predict future trends. A huge issue with this is the notion of correlation doesn’t account for causation. Furthermore, it is just a small glimpse of the company itself. This information isn’t always compared to outside forces giving it a very narrow view.
Mark Kaschalk
Question 1:
I believe Domino’s Pizza is focusing on the shareholder perspective. Under the strengths section they mention they are the largest pizza company in the world based on global retail sales, and the number one pizza delivery company in the United States. Also, they emphasize technological innovations and product innovations. For example, by focusing on technology customers can reorder their favorite menu item in less than 30 seconds. Potential and current investors will see these strengths and how Domino’s is planning to sustain a competitive advantage in the pizza industry, which in turn will have more people investing in Domino’s and hoping for a nice return on their investment.
Question 2:
One disadvantage of the shareholder perspective is macroeconomic factors. Right now the unemployment rate is really high in Michigan and the country due to the corona virus. This has caused a lot of stocks to plummet and lose value. By solely focusing on the shareholder perspective one can lose sight of other important advantages of company. Another disadvantage of the shareholder perspective is the psychological mood of investors. For example, there are times when stocks have a lot of hype around them causing people to panic buy which inflates the value of the stock. In reality, the stock should not be valued that high. Typically, after a few weeks of excitement surrounding the stock, it adjusts to appropriate value which usually means people lose money on their investment.
MKT 310 week 5 response
Marisa Bourn
1. Within the past 5 days I have learned so much about digital privacy from Note to Self's series. Although most people do not like how much data the Internet has on us, it almost feels as if there is nothing we can do about it. We are giving so many websites free data on us without even realizing it. I learned some applications can access our contacts and sell them, which is probably why we get so many spam phone calls. We give away our rights in just a few clicks, .
MGT 499 Week 3 responseBrian Rehmann1. I would say that Domi.docxendawalling
MGT 499 Week 3 response
Brian Rehmann
1. I would say that Domino’s focuses on the shareholder perspective. This is largely in part to the fact that when you visit their website, right off the bat they have a tab for investors (aka future stakeholders). Looking even deeper into the website, it has multiple sections where it talks about the returns made to investors, its competitive advantage of using effective business strategies, as well as stock pricing and past amounts made in the stock market.
2. Some disadvantages of using the shareholder perspective for a company is first off, that information is always retroactive. You’re constantly looking at past successes hoping that they will follow suit and predict future trends. A huge issue with this is the notion of correlation doesn’t account for causation. Furthermore, it is just a small glimpse of the company itself. This information isn’t always compared to outside forces giving it a very narrow view.
Mark Kaschalk
Question 1:
I believe Domino’s Pizza is focusing on the shareholder perspective. Under the strengths section they mention they are the largest pizza company in the world based on global retail sales, and the number one pizza delivery company in the United States. Also, they emphasize technological innovations and product innovations. For example, by focusing on technology customers can reorder their favorite menu item in less than 30 seconds. Potential and current investors will see these strengths and how Domino’s is planning to sustain a competitive advantage in the pizza industry, which in turn will have more people investing in Domino’s and hoping for a nice return on their investment.
Question 2:
One disadvantage of the shareholder perspective is macroeconomic factors. Right now the unemployment rate is really high in Michigan and the country due to the corona virus. This has caused a lot of stocks to plummet and lose value. By solely focusing on the shareholder perspective one can lose sight of other important advantages of company. Another disadvantage of the shareholder perspective is the psychological mood of investors. For example, there are times when stocks have a lot of hype around them causing people to panic buy which inflates the value of the stock. In reality, the stock should not be valued that high. Typically, after a few weeks of excitement surrounding the stock, it adjusts to appropriate value which usually means people lose money on their investment.
MKT 310 week 5 response
Marisa Bourn
1. Within the past 5 days I have learned so much about digital privacy from Note to Self's series. Although most people do not like how much data the Internet has on us, it almost feels as if there is nothing we can do about it. We are giving so many websites free data on us without even realizing it. I learned some applications can access our contacts and sell them, which is probably why we get so many spam phone calls. We give away our rights in just a few clicks, .
The Enterprise Feedback Management Guide explains how companies benefit from the use of enterprise feedback management systems (EFM), and how to implement and run an EFM system in your own company.
Inspiring_Customers_To_Create_Content_For_You_Influitive[1]Kevin K. Lau
This document provides guidance for marketers on how to involve customer advocates in content marketing strategies. It discusses polling advocates for content ideas, asking advocates to help create content like blogs and eBooks, and motivating advocates to distribute content through their own social networks. Advocates are seen as valuable resources for generating ideas, producing authentic stories, and extending the reach of a brand's messages in a trusted, peer-to-peer way. The document offers best practices like recognizing advocate contributions and making engagement easy and rewarding for advocates.
Understanding the Customer Journey in the Social EraTara Hunt
I spoke at the United Benefit Advisors annual conference in Chicago on September 11/12, 2017, on the subject of how a B2B business (and even a smaller one) can make sense of social.
I tied the idea of social to the customer journey and showed how, along each step of the way, they could engage customers and potential customers with social...not just social media: social content, reviews, social thinking, and more.
You are about to read Kendall Matthews book review of Chuck Hemann & Ken Burbary's work on understanding consumer data.
Key points are going to be:
*How To Prioritize--because you can't measure, listen to, and analyze everything
* When to Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors
* Why Measure real social media ROI: sales, leads, and customer satisfaction
Share this in-depth book review with a friend and follow me to have more book reviews sent to your email box.
Follow me @KendallMatthews
The 5 step formula to maximizing your content's roiMeetEdgar
This document outlines a 5-step formula for maximizing the return on investment (ROI) of one's content. The steps are: 1) Define goals for what content should achieve; 2) Promote content aggressively across social media; 3) Create a content sharing schedule by category; 4) Develop multiple variations of each content piece; 5) Measure performance, adjust strategy, and repeat the process. Following this formula helps content stand out, builds trust with audiences, and ensures content is achieving business goals.
In this workshop at HubBog accelerator, we discussed on how can we develop growth mindset between our team. we covered the pirate startup metrics, analytics, growth hack case studies, product market fit and more.
This document provides guidance on establishing an online presence as a lawyer. It discusses ethics rules regarding communications about legal services and advises authentic engagement over spamming or deception. Key recommendations include listening to audiences, asking questions, responding promptly, demonstrating expertise through articles and links, and establishing a genuine voice. The document warns that all online actions are public and permanent, and encourages developing useful, unique content to meet information demands while avoiding stock images or identities.
You’re Not A Dog: How Lawyers Can Put Their Best Foot Forward OnlineRocket Matter, LLC
As famous New Yorker cartoon goes, “On the Internet, nobody knows you’re a dog.” But as a lawyer, “being a dog” may cost you your two most valuable assets, your reputation and your license.
Further, as the web continues to “go social”, web users will become better at identifying dogs. Let’s talk about how you can put your best foot forward online in an ethical, as well as, effective manner.
This slide deck is courtesy Gyi Tsakalakis, of AttorneySync.com. Gyi has been helping lawyers understand how to put the web to work for their practices since 2008. A former practicing attorney, Gyi is a law firm web strategist and owner at AttorneySync.
1. The document outlines an agenda for a digital marketing strategy workshop covering topics such as establishing basic digital marketing principles, websites, customer segmentation, and homework assignments.
2. Key aspects of developing a digital marketing strategy that were discussed include the 4 P's of marketing - product, price, placement, and promotion. Product definition, pricing strategies, location/placement considerations, and promotional channels are examined.
3. Developing an effective website is emphasized as critical for most businesses in 2018. Factors like clear messaging, professional design, mobile optimization, and answering customer questions quickly are reviewed for crafting a high quality website.
This document discusses how to build habit-forming products and marketing campaigns that get users hooked. It recommends finding the "job" a product helps customers accomplish and making that job easier. Products should form habits by addressing customer motivations through easy and rewarding behaviors. An "addiction loop" with triggers, actions, rewards, and investments can be created. For marketing, channels should be selected based on the customer journey and tested to optimize acquisition costs and lifetime value. The goal is to identify the most effective single channel for gaining traction.
In this workshop at HubBog accelerator, we discussed on how can we develop growth mindset between our team. we covered the pirate startup metrics, analytics, growth hack case studies, product market fit and more.
Compulsion Marketing: Making Your Campaign IrresistibleIntellifluence
Learn about compulsion marketing: the collection of activities that manipulate psychological drivers, resulting in a compulsion to purchase a specific product or service. Presented by Joe Sinkwitz, CEO of influencer marketing SaaS Intellifluence and Principal of digital marketing/ORM/SEO agency Digital Heretix.
This document discusses how companies can manage their brand through the eyes of customers. It emphasizes that a brand exists solely in the mind of customers based on their experiences. It then outlines some techniques for regularly soliciting customer feedback in a casual way, including through surveys, social media, one-on-one conversations, and incorporating feedback links permanently into marketing materials with a single question. The goal is to foster an ongoing dialogue and show customers that their opinions matter.
Similar to Conversionday. Chatbot messenger that can empathize: The marriage of Big Data & psychological research (20)
Este documento presenta los resultados de una encuesta y entrevistas realizadas a más de 150 empresas sobre sus prioridades digitales para 2021. Los principales hallazgos son:
1) La mayoría de las empresas tuvieron un avance digital positivo o muy positivo en 2020 debido a la aceleración forzada por la pandemia.
2) Sus roadmaps digitales recibieron un mayor impulso, enfocándose en áreas como la automatización de procesos, la analítica digital y la experiencia del usuario.
3) Sus principales retos para 2021 son aumentar las conversiones
El documento presenta 7 tendencias clave en experiencia digital para 2021: 1) Centrarse en la intención del usuario, 2) Personalización a lo largo de todo el viaje del usuario, 3) Experiencia omnicanal más circular, 4) Hiper-automatización, 5) Experiencias conversacionales más inteligentes, 6) Experiencias sin contacto táctil, y 7) Experiencias inmersivas más presentes. Cada tendencia analiza cómo las empresas pueden mejorar la experiencia del usuario mediante el uso de datos y tecnologías emergentes.
Open finance Insights para la innovación en finanzasMultiplica
Agradecemos al Open Finance por brindarnos la oportunidad de participar en el webinar "Insights para la innovación financiera: Usabilidad en productos financieros digitales" donde nos acompañaron Verónica Traynor y Raquel Suarez Net
Open Session Multiplica - UX Analytics: el mejor amigo de las decisiones obje...Multiplica
En nuestra última Open Session del programa de 11 semanas con Multiplica, estuvimos con Juan Carlos Bustamante, Director de Multiplica Colombia y Yenny Ibarra, Senior Digital Analytics Consultant de Metriplica Colombia, hablando sobre UX Analytics: el mejor amigo de las decisiones objetivas. Una aproximación a cómo incorporar la analítica digital para acercarse más al comportamiento del usuario, definir hipótesis con base en ello y establecer posibles mejoras para implementación o experimentación. Así mismo buscaremos entender un posible framework de medición de KPIs que permitan llevar control sobre el desempeño de un activo digital bajo la perspectiva de experiencia de uso.
Open Session Multiplica - 13 reflexiones sobre transformación digital y educa...Multiplica
En una nueva Open Session de nuestro programa de 11 semanas con Multiplica, estuvimos con Verónica Traynor Co-fundadora y directora de Puntolab y Jessica Martínez User researcher en Puntolab Argentina, quienes nos explicaron 13 reflexiones que toda institución educativa debería tener en cuenta para redefinir su experiencia de servicio.
Open Session Multiplica - Contenidos para regresar al futuro sin secuelas.Multiplica
En una nueva Open Session, estuvimos con Michelle Reyes y Paulina De la Vega, Consultoras de Inbound Marketing y Content Managers en Contento, hablando sobre contenidos para regresar al futuro sin secuelas.
El regreso a la nueva realidad requerirá de nuevos hábitos y enfoques. Será un proceso orgánico que tendremos que construir sin perder nuestra esencia. El camino a recorrer debería ir acompañado de contenidos que comuniquen cómo pivotamos en el nuevo escenario, en esta sesión te contamos cómo hacerlo.
Open Session Multiplica - Vision 360º del cliente: aunando la informacion del...Multiplica
En una nueva Open Session de nuestro programa de 11 semanas con Multiplica hablamos sobre cómo tener una Visión 360º del Cliente: Aunando la información del sitio, apps y callcenter. En esta sesión estuvimos con Vanessa Antonio y Miriam Aragón, Digital Analytics Consultants en Metriplica México; abordando cómo centralizar y unificar los datos que tenemos de nuestros usuarios y clientes, en una sola visión 360º, para obtener mejores insights y activarlos en iniciativas digitales.
Open Session Multiplica - Dashboards efectivos para monitorear oportunidadesMultiplica
En una nueva Open Session de nuestro programa de 11 semanas con Multiplica, estuvimos con Joaquín Vera, Consultor de analítica digital en Metriplica y Daniel Castillo, Consultor UX y de Investigación en Multiplica, hablando sobre Dashboards efectivos para monitorear oportunidades. En esta sesión abordamos una serie de principios, metodologías y tips para diseñar y desplegar dashboards más efectivos que motiven a colaboradores y equipos a conocer su desempeño y jugar a ganar.
Open Session Multiplica - Inteligencia comercial en herramientas digitales de...Multiplica
En una nueva Open Session de nuestro programa de 11 semanas con Multiplica, hablamos sobre Inteligencia comercial en herramientas digitales de venta para seguros. En esta sesión conversamos con Inés Durruti, Digital Strategy UX Manager y Jorge Bastidas, Director de Multiplica Perú, sobre cómo incorporar inteligencia comercial en los procesos de solicitud de seguros para conseguir conversiones 100% digitales a través de nuestra experiencia en proyectos reales del sector seguros, con las principales compañías del mercado y conversaciones con sus asegurados.
Open session Multiplica - Integración de sistemas y medición de resultadosMultiplica
Continuando con nuestro programa especial de 11 semanas con Multiplica, tenemos una nueva Open Session sobre Integración de sistemas y medición de resultados. Esta sesión está dividida en 2 temas transversales cómo son la Integración y la Medición. La primera parte de la mano de Selligent, se centra en métodos de integración. La parte de medición la vimos de la mano de Metriplica y hace foco en la analítica. Veremos KPIs, dashboards, reportes y atribuciones típicas desde el punto de vista del marketing automation.
Open Session Multiplica - Research online pero no a distanciaMultiplica
Siguiendo con nuestra programación de Open Sessions de 11 semanas con Multiplica, estuvimos en una nueva sesión con Gerard Adell, Consultor Estratégico de UX en Multiplica, hablando sobre Research Online pero no a distancia. En esta sesión no hablamos de técnicas ni de metodología, más bien nos enfocamos en cómo afrontar una investigación en tiempos de crisis teniendo en cuenta el contexto e intentando... siempre... empatizar con el usuario.
Open sessions Multiplica - Compra, recompra y recomendaciónMultiplica
En una nueva Open Session de nuestro programa de 11 semanas con Multiplica hablamos sobre Compra, recompra y recomendación. En esta sesión David garcía, Director de Táctica España, introduce los workflows o journeys más habituales en estrategias B2C durante la fase de conversión. Explicando cómo analizarlos y optimizarlos. Posteriormente Isabelle Andrieu y Sael Guerra (Consultoras de Seidor) realizaron una demo sobre SAP Marketing Cloud, donde nos muestran la plataforma y explican cómo llevar a la práctica estrategias típicas del B2C como las de recomendación o carrito abandonado.
Open Session Multiplica - Activa tus Leads, orquestando el contenido que generasMultiplica
Continuando con nuestro programa de 11 semanas con Multiplica, hoy estuvimos con Brizia Flores, Consultora de Inbound Marketing y Project Manager en Contento, hablando sobre cómo activar tus leads, orquestando el contenido que generas. En esta sesión abordamos cómo el diseño de una Estrategia de Inbound Marketing y su posterior Automatización, requiere de una adecuada coordinación y orquestación de esfuerzos de cara a mantener las conversaciones con nuestros clientes.
Open Session Multiplica - Obtener tráfico orgánico. La importancia del Conten...Multiplica
En una nueva sesión de nuestro programa de 11 semanas con Multiplica estuvimos con Sarahí Castañeda, Content Manager y Social Media Manager en Contento y con Marely Vega, Content Creator y Content Manager también de Contento; hablando sobre cómo obtener tráfico orgánico y La importancia del Contenido de Calidad. Revisamos cómo la apuesta por contenido de calidad obtiene excelentes resultados de atracción de tráfico vs la inversión realizada, y como el Contenido es el transmisor natural de la propuesta de valor de las empresas.
Open Session Multiplica - Conversión a lead, Conversión a cliente, Conversión...Multiplica
Como parte de nuestro programa de 11 semanas con Multiplica, Hoy estuvimos con David García, Director de Táctica España y Pablo Rueda, Partner Manager de Selligent en España, Portugal y LATAM; en una nueva sesión hablando sobre Conversión a lead – Conversión a cliente – Conversión a prescriptor.
En este webinar describimos los objetivos en cada etapa de nuestro funnel y las distintas estrategias que se emplean durante el viaje de un cliente, desde el awareness hasta la prescripción. La sesión tuvo por objetivo representar un journey transversal y multicanal lo más didáctico posible.
Open Session Multiplica - CRO y la mejora continua de nuestro ecommerceMultiplica
Nuestro programa de 11 semanas con Multiplica continúa, en esta sesión estuvimos con Ingrid Moreno, Digital Analytics Consultant quien estuvo hablando sobre Conversion Rate optimization y la mejora continua de nuestro ecommerce. Abordamos técnicas de capturas de datos para un proceso de mejora continua, que le permita a negocios digitales, utilizar datos de comportamiento de usuarios, para testear experiencias online que mejoren la conversión.
Open Session Multiplica - Intranets o sobre cómo comunicarse de manera óptim...Multiplica
Siguiendo con el programa de 11 semanas con Multiplica, hoy estuvimos hablando sobre Intranets o sobre cómo comunicarse de manera óptima con las personas.
Hoy las compañías tienen el reto de comunicarse de manera más digital a la vez que cercana y eficiente con sus equipos. Por ello En esta Open Session explicamos cómo conseguirlo con una intranet.
Open Session Multiplica - Captación de tráfico desde marketing automationMultiplica
En una nueva Open Session de nuestro programa de 11 semanas con Multiplica hablamos de Captación de tráfico desde Marketing Automation. El inbound marketing es parte del marketing automation. Sin embargo, en esta sesión tratamos temas, como el remarketing dinámico, tracking del comportamiento digital, calificación, segmentación, conexiones con DMPs, entre otros.
Open Session Multiplica - Gestión de equipos en remotoMultiplica
En la tercera sesión de nuestro programa de 11 semanas con Multiplica estuvimos con Karla Dorado Riesco, UX Team Lead de Multiplica Colombia, hablando sobre un tema clave para estos momentos la Gestión de equipos en remoto. En esta sesión explicamos cómo hemos adaptado nuestras dinámicas más creativas al trabajo remoto, cómo se pueden adaptar y optimizar las reuniones y procesos de seguimiento y compartimos ideas y recursos útiles para esta transición y el manejo de equipos a distancia.
Open Session Multiplica - Estrategias de marketing automation para B2B y B2CMultiplica
Continuamos con nuestro Programa de 11 semanas con Multiplica. En esta Open Session estuvimos con David García, Consultor de Marketing Automation en Táctica y Xavier Pallejà CRM & Loyalty Manager en Seidor, quienes hicieron una Introducción al marketing automation, explicando conceptos básicos, herramientas y diferencias entre los distintos modelos de negocios del panorama actual.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
The Good the Bad and The Ugly of Marketing Measurement
Conversionday. Chatbot messenger that can empathize: The marriage of Big Data & psychological research
1. Chatbot messenger
that can empathize
The marriage of Big Data & psychological research
Liraz Margalit (PhD)
Web Psychologist, Head of Behavioral Research
2. 2 | Confidential
Conversational ecommerce - the bot sees what I’m
doing on the site and responds according to a script
Guidance Suggestions Information
4. 4 | Confidential
“Efforts by chatbot vendors to
humanize interactions fall flat
because they have failed to capture,
analyze and harness the most
meaningful and powerful aspect
of human communication:
the unspoken.”
Pretty Soon, Chatbots Will Be Able to Understand How You're Feeling - https://www.entrepreneur.com/article/284414
4 | Confidential
6. 6 | Confidential
“70% of our day-to-day interactions
are based almost entirely on
non-verbal signals.”
Barnum, C., and N. Wolniansky. "Taking cues from body language."
Management Review, June 1989, p. 59+. Academic OneFile, 28 Sept. 2017.
6 | Confidential
7. 7 | Confidential
As the interaction moves online,
you can’t see your customers face-to-face.
7 | Confidential
8. Your interactions
& movements online
reflect your state of mind.
Hibbeln, M. T., Jenkins, J. L., Schneider, C., Valacich, J., & Weinmann, M. (2016). Inferring negative emotion from
mouse cursor movements.
Yamauchi, T. (2013, September). In Affective Computing and Intelligent Interaction (ACII), 2013 Humaine
Association Conference. IEEE.
9. 9 | Confidential
CLICKTALE PSYCHOLOGICAL ANALYTICS
The five mindsets that reflect visitors’ key
behavioral patterns
No interest/
insufficient motivation
to keep exploring
page/content
Lost sense of
direction, position,
or relationship
with page
Zero-in on options
by investigating
options page has
to offer
Pay attention to
content on page;
deeply engaged
Focused, know
what they want;
pay less attention
to the page
DISORIENTED LACK OF INTEREST EXPLORING MINDFUL FOCUSED
10. 10 | Confidential
This customer’s mindset changed by different touch
points along her journey
11. 11 | Confidential
Retarget your strategy for dominant mindset
Disorientation
Lack of Interest
Mindful
Focused
Exploratory
No point in retargeting
Create interest and deeper involvement – “We have some new and
exciting products for you, can I give you a few suggestions?”
Damage control – “I’m getting the sense that you aren’t finding what
you’re looking for – is there anything I can do to help?”
Create incentive to purchase – discount, sense of urgency i.e. “This sale
ends in 3 hours and 24 minutes” or “You have a great taste, follow this
link to find more products we think you’ll like.”
“You left something in your cart, but we can only hold it for you
for the next hour…”
11 | Confidential
12. CUSTOMER 1 CUSTOMER 2CASE STUDY: LEADING E-COMMERCE SITES
How is our brand
experience
performing?
26%
36%
25%
12%
10%
46% 23%
17%
3.4%
DisorientedLack of Interest Exploring Mindful Focused
13. CASE STUDY: LEADING E-COMMERCE SITE
Changing the brand
experience: results
BEFORE: AVG. CONVERSION
1.8%
67%
INCREASE IN
CONVERSIONS
STRONGER
EMOTIONAL
CONNECTION
KEY BENEFITS
REDUCTION IN NEGATIVE
EXPERIENCE
46%
25%
19%
3.4%
58%
15%
18%
8%
58%
MINDFUL: 3.4% → 15%
LACK OF INTEREST 19% → 8%
CONVERSION 1.8% → 3%
DisorientedLack of Interest Exploring Mindful Focused
AFTER: AVG. CONVERSION
3%
14. WHAT OUR CUSTOMERS ARE SAYING
“The results were very clear: significant shifts in favorable
behaviors such as more mindful interactions, as well as sizable
decreases in visitors who displayed a lack of interest.
These amazing results are a great validation of why it’s important
to combine psychological research and data science for an
optimum customer experience.”
16. Summary
To develop a successful and humanized
chatbot, instead of relying solely on verbal
communication, consider HOW the visitors
are interacting and interpret their
nonverbal signals.
17. Thank you for listening
Liraz Margalit (PhD)
Web Psychologist & Director of Behavioral Analytics
clicktale.com
facebook.com/Clicktale
@Clicktale
Liraz.Margalit@clicktale.com
@LirazMargalit