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Open Session Multiplica - Conversión a lead, Conversión a cliente, Conversión a prescriptor
The document details the Selligent Marketing Cloud's capabilities in enhancing customer experiences through personalized marketing strategies, such as targeted advertising and tailored communication for users like 'Sophia.' It highlights the integration of customer journey data to optimize engagement via email and app notifications, along with the seamless connection of online and offline experiences. Key features include responsive mobile design, geolocation services, and machine learning for real-time content personalization.
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Open Session Multiplica - Conversión a lead, Conversión a cliente, Conversión a prescriptor
- 13. SELLIGENT MARKETING CLOUD MAXIMIZE EVERY MOMENT Pablo RuedaSalgado, Head of Partnerships, Iberia pablo.rueda@selligent.com
- 14. S O PH I A : T H E H E R O O F O U R S T O RY T O D AY
- 15. Family vacation summerpackages
- 16. Sophia is now visitingHAPPY HOTELS WEBSITE. SCREEN SHOT OF SITE IN ACTION Behavior • Explores different offers • Click behavior collected in the background via Site
- 17. Sophia is now visitingHAPPY HOTELS WEBSITE. Discovery area • Present some articles in line with Editorial Slant of The Chronicle • Most READ articles & most TRENDY articles SCREEN SHOT OF SITE IN ACTION SEARCH TERM Family vacation summer packages CHANNEL Website SEGMENT Family Vacation M A R K E T E R ' S V I E W
- 18. -This means upto x2.5 more identified visitors via email - Powered by rules set up in Site POP-IN TO CONVERT INTEREST.
- 20. Sophia is SHOWN A TARGeTEDON- SITE BANNER AD • Site in action • Pre-defined segmentation matched to offers
- 21. Sophia is now visitingHAPPY HOTELS WEBSITE. Discovery area • Present some articles in line with Editorial Slant of The Chronicle • Most READ articles & most TRENDY articles SCREEN SHOT OF SITE IN ACTION BANNER POSITION 1 Family vacation summer packages CHANNEL Website M A R K E T E R ' S V I E W
- 22. A COUPLE OFDAYS LATER
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- 26. Easy installation of The HAPPY HOTELSAPP • Connection via Facebook or Google • Install the app • Push notification • Geolocalization
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- 30. CONNECTING THE CUSTOMEREXPERIENCE SURFACE CRITICAL MARKETING DETAIL TO SERVICE AGENTS • Surface customer journey, interest, and next best offer data from Selligent to Service Agents • Deliver consistency in message & offer to consumers Customer Service Desktop Interests Interactions Journeys Offers Family vacation package to Aruba 50% OFF Family Stingray excursion
- 31. MOBILE PUSH TO DRIVE PERSONALIZED EXPERIENCES Lasttrendy technologies: • Mobile version perfectly responsive • Recommended articles on Aruba-related news • Possibility to share this article • Keep in touch through alerts
- 32. THE TRIP ISFINALLY HAPPENING!
- 34. TakinG PERSONALIZATI ON OFFLINE • Informationabout kids leveraged for a personalized welcome gift Sarah
- 35. Submit BOOK TOMORROW‘S ACTIVITIES Yoga Kids‘Sea Turtle Discovery Tour Aqua Gym HAPPY HOTELS
- 36. Sophia Green Married, two kids Likes: Yoga,snorkeling sophia.green@gmail.com
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- 44. Your Feedback isimportant! Your rating for Happy Hotels The Destination The Location The Appearance Front Office The Service The Room Food & Drink Activities Next
- 46. AND SO theJOURNEY CONTINUES...
- 47. SELLIGENT MARKETING CLOUD MAXIMIZE EVERY MOMENT Pablo RuedaSalgado, Head of Partnerships, Iberia pablo.rueda@selligent.com
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- 50. Iberia Store Sophia Green 25años, NYC (USA) Likes: Yoga, viajar y música rock sophia.green@gmail.com
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- 52. I‘m in MaybeLater Iberia Store
- 53. Iberia Store 25, oct2018 Iberia Store Madrid Abierto: L-V. 8:00 am – 20:00h
- 54. Iberia Store HolaSofía!
- 55. Iberia Store 25, Oct2018 iberiastore@atencioncliente.com
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- 57. Sophia, Were you satisfiedwith your new Yoga Matters? Please, rate your experience! {J} Jaxon‘sComunidad Iberia Store A chance to win a cuppon worth $500 Overall satisfaction Delivery speed Your product opinion: I allow Iberia Store’s to publish my testimonial on their siteAcepto que Iberia Store publique este comentario en su website
- 58. Online & offlineconectados
- 60. Iberia Store, vistade dependienta detienda
- 62. Iberia Store 280€ 30 deOct 2018 IS IBERIA STORE Iberiastore.com | 30 de Oct 2018 Iberia Store Madrid, España Contáctanos en: iberiastore@atencioncliente.com
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- 66. Recopilar ComunicarAnalizar ysegmentarUnificar Online Offline DMP Movil IoT Web Display Redes Sociales Móvil Email
- 67. ia & Machinelearning Audiencia Contenido / OfertasCustomer Journey QUIÉN QUÉCUÁNDO Y CÓMO La persona correcta La mejor ofertaEn el momento adecuado y por el canal oportuno
- 68. SITE Personaliza la weben tiempo real para usuarios conocidos y visitantes anónimos
- 69. MOBILE Envía notificaciones pushe In-App, personaliza el contenido de tu app y se más relevante con el geofencing
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- 74. SELLIGENT MARKETING CLOUD MAXIMIZE EVERY MOMENT Pablo RuedaSalgado, Head of Partnerships, Iberia pablo.rueda@selligent.com