The document discusses data and product-driven marketing as a process of rapid experimentation across channels to identify effective business growth strategies. It emphasizes understanding customer motivations and feedback to refine product offerings and retention strategies, while also outlining a structured approach to hypothesis-driven experimentation. Additionally, it suggests various creative strategies to enhance marketing efforts, such as referral programs and digital engagement techniques.

1. Data and Product driven marketing
Noam Izhaki
www.linkedin.com/in/NoamIzhaki

2. Let’s start from speaking about what
people think when they hear those 2
words…

7. * It’s not about the “hacks”, It’s the process of rapid experimentation
across marketing channels and product development to identify the most effective, efficient ways
to grow a business. Even though the word “hack” sounds really appealing ;-)

10. Marketing Experiments & data
Automation & coding

11. •
•
•
•

12. Reaching product
market fit
1
Figuring out who are
our customers
(again)
2
Finding your Growth
opportunities
3

13. When we got to the audience but got feedback that we
were not expecting too, we ask questions that might lead
often to changes in the product; while the traditional
marketer will usually tried to focus on a different
audience.

16. It’s all about Retention.

17. What are they motivated by? Where do they spend
most of their time? Why are they interested in your
product? And finally, what will convince them to
buy? After you understand it deeply, you can apply
it on another group of people.

18. Identify and
Prioritize
ideas/channels
Set hypothesis
and objectives
build A/B tests
and measure
Does it work?
Milk it while
can / not so
much? Learn
and move next.

19. 1. Question: What are you trying to figure out? Ex: Why do people exit our
registration?
2. Research: What information could inform you? Ex: Read a related
psychology study.
3. Hypothesis: What do you think will happen? Ex: Less fields will improve
completions.
4. Experiment: How can prove or disprove hypothesis? Ex: Run an A/B tests
with fields.
5. Data: What did the study show? Ex: Less fields did increase registration
completions.
6. Conclusion: What are you going to do with this data? Ex: Decrease
registration fields.

23. Let’s discuss some strategies to help us sharpen our creativity:
• Referrals programs
• Integrations
• Using tools instead of content
• Powered by/awareness technics
• Email hacks
• Freemium
• Digital currencies
• Send people to the right content from your channels
• Bundle orders with friends
• Entertainment (Puzzles/Games)