Marketing Academy Wk 1
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1. The document outlines an agenda for a digital marketing strategy workshop covering topics such as establishing basic digital marketing principles, websites, customer segmentation, and homework assignments. 2. Key aspects of developing a digital marketing strategy that were discussed include the 4 P's of marketing - product, price, placement, and promotion. Product definition, pricing strategies, location/placement considerations, and promotional channels are examined. 3. Developing an effective website is emphasized as critical for most businesses in 2018. Factors like clear messaging, professional design, mobile optimization, and answering customer questions quickly are reviewed for crafting a high quality website.
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Follow me @KendallMatthews
Digital Marketing Trends
We are surrounded by technology, and that technology has changed the ways that businesses and consumers interact. The changes permeate all aspects of business: running operations, designing and building products, overseeing human resources and education, tracking performance and making projections and strategies. More than those, however, marketing is one of the areas most impacted by the rise of technology in recent years. Taking advantage of that technology and the avenues it creates for engagement between brands and consumers is at the heart of digital marketing. Join us as we look forward at just a few of the trends in digital marketing that we believe small businesses should be paying attention to in the year to come. We’ll explore what the trends are and some simple ideas for jumping on and taking advantage of them. The trends we’ll discuss will be: Digital marketing – it can no longer be ignored Content marketing – it’s more important than ever Targeting + Segmentation = Personalization Mobile (experience and advertising) Beyond big data – make decisions
Make It Easy: Winning The Web
Convenience is king, with billions of products available at the push of a button, how does your business compete? Professional services, retail, wellness, and more are all being bought, sold, and delivered with more frequency than ever. Are you providing a smooth experience for your customers and clients online?
More and more people are doing all their online activities from a smartphone. With more competitive information available than ever before, consumers are better educated on the numerous providers available. Finding, building, and maintaining online client relationships is now a necessity. If your online experience does not make it easy for them, they will go elsewhere.
With a cohesive strategy, a well-designed website, and traffic generating activities including paid ads and organic social media, you can Make It Easy for your customers to find and buy from you.
Strengthening Business Through Digital Marketing And E-Commerce
Strengthening Business Through Digital Marketing And E-Commerce" at Chamber of Industrial & Commercial Undertakings on 11th March 2016.
Social Media Breakfast Syracuse: Social Media Strategy for Business
Digital PR strategy is more than just press releases. Utilizing your social media platforms while finding new ways to find what the consumer is looking for helps you stay top of mind for your potential customer. Where else do they shop? What type of experience are they looking for? What can you provide them that no one else can? Destiny USA has found creative ways to approach the consumer and provide a digital experience that will hopefully become a physical one.
Brandable newsletter for printers and mailers
8 page, quarterly customizable newsletter for printers and mailers. You customize, print and distribute. Great content to make your company stand out from the competition. Includes email, blog and social media components.
Introduction to lean analytics
This document introduces the concepts of lean analytics and the lean analytics framework. It begins with an introduction to lean startup methodology and emphasizes the importance of testing hypotheses through minimum viable products and the build-measure-learn loop. It then discusses different types of metrics and introduces the lean analytics framework, which focuses on empathy, stickiness, virality, revenue, and scale. For each stage, it provides examples of relevant metrics for different business models. The framework is intended to help companies adopt a lean approach to analytics and product development.
From data to business intelligence
The document provides an overview of how businesses can use data and analytics for planning purposes. It discusses collecting the right internal and external data to answer key questions, using tools to analyze digital and social media data, and how to leverage market research to drive business success. The presentation emphasizes developing personas from data, interpreting findings correctly, and creating an action plan to operationalize insights. It also outlines options for qualitative and quantitative research methods and when to use internal vs. external researchers.
Presentation social media marketing for Real Estate
Social mediamarketing have dominated the ATL marketing tactics now a days . Most business were cautious at first, however, the majority of successful business now have social media strategies and are leveraging the popularity of social media as an integral part of their marketing efforts. Social media can be used for much more than just marketing, including customer support, research and development, public relations, just to name a few.
To summarize, social media has attracted such large audiences that you cannot ignore joining them and adopt social media strategies as a significant part of your overall marketing plan. The benefits are numerous:
1. Increase exposure
2. Increase operational efficiencies
3. Decrease marketing expenses
4. Communicate better – better engagement
5. Build better relationships with your prospects and
customers.
Session 3 Yean Cheong
Building Your Online Strategy
Yean Cheong, eMitch, is a true integrated marketer with the ability to develop digital strategies in synergy with other media, delivering optimal through-the-line results to clients. Yean is currently the Digital Strategy Director at Mitchell Communications Group - Australia's largest media company.
The Art and Science of Marketing
The document discusses effective B2C marketing strategies, including accurately identifying the target audience, researching the audience, and understanding that marketing is not just advertising. It provides tips for defining the target audience, conducting qualitative and quantitative research, and using the marketing mix of product, price, placement, and promotion to reach the audience. Key points include segmenting the audience based on characteristics, exploring the decision-making process, and using low-cost research methods to better understand customer motivations and needs.
Invited to speak at the HYSEA Annual Summit - "Use Social Media for your Bran...
Software Products / Startups Conclave,Software Product Competition,Design SummitSME Conclave,Annual awards. SocialMedia
How to Qualify Leads via Social Media
Social media provides opportunities to qualify leads by learning more about prospects and their needs. Qualifying leads improves sales effectiveness and ensures leads are ready to purchase. Ways to qualify leads on social media include analyzing profiles for information, participating in discussions, asking questions, and staying engaged throughout the sales cycle. Regular analysis of social media interactions and sales data helps optimize lead qualification strategies.
How to Qualify Leads via Social Media
The document provides guidance on how to qualify leads obtained through social media using social media platforms themselves. It discusses how buyers currently use social media to research purchases and identifies opportunities to engage with prospects online to learn more about their needs, pain points, and readiness to purchase. Specific tactics recommended include analyzing prospects' LinkedIn and social media profiles and activity, participating in online discussions, posing questions, and creating helpful content to develop relationships and gather insights to qualify leads obtained through social media. The goal is to determine interest level and ability to purchase in order to focus efforts on fully qualified leads most ready to buy.
How to Qualify Leads via Social Media
The document provides guidance on how to qualify leads obtained through social media using social media platforms themselves. It discusses how buyers currently use social media to research purchases and identifies opportunities to engage with prospects online to learn more about their needs, pain points, budget, and timeline. Specific tactics recommended include analyzing prospects' LinkedIn and company profiles, participating in online discussions, posing questions, and creating helpful content based on insights gained. The goal is to determine a prospect's level of interest and ability to purchase before handing them to sales.
Similar to Marketing Academy Wk 1 (20)
Search And Success: How To Make Your Website, Content And SEO Pay Off
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Strengthening Business Through Digital Marketing And E-Commerce
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Presentation social media marketing for Real Estate
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Invited to speak at the HYSEA Annual Summit - "Use Social Media for your Bran...
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More from Toby Eborn
New 2.0 presentation v2
- The document outlines an agenda for a digital marketing training covering attribution modeling, SEO considerations, and advanced paid media strategies.
- Attribution modeling is discussed as understanding the role different touchpoints play in the conversion process to create an effective marketing plan.
- An overview of important on-page and off-page SEO factors is provided, noting that 55-65% of ranking is based on content, links, and RankBrain signals.
- Advanced paid media strategies discussed going beyond keywords to target likely customers using interest, location, and behavioral data while maintaining user privacy.
Paid advertising wk 3
Marketing Accelerator Academy week 3, where we cover Keyword Tool, Adwords platform, setting up campaigns as well as some social advertising.
Seo and analytics wk 2
This is from the Business Accelerator Marketing Academy. This takes an in depth look at on-page and off page ranking factors for Search Engine Optimization. It also introduces you to a few tools that are available. We also introduce Google Analytics, how to navigate the platform and read the data.
Creating a digital presence wk 1
This is from the Business Accelerator Marketing Academy. This cover what factors to consider when assessing your website presence and creating a digital marketing plan.
Week 3 Wrap Up
This document provides an overview of key aspects of digital marketing including paid media (PPC), websites, Google My Business, organic search, paid media advertising, and analytics. It emphasizes the importance of choosing platforms carefully, focusing content on mobile and users, optimizing websites and listings, tracking advertising campaigns, and using analytics to understand customer behavior and make data-driven decisions. The document recommends free resources like Google AdWords Academy and Google Analytics Academy to educate oneself on digital marketing strategies.
Week 3 PPC Slides
The document provides an overview of digital marketing and paid media channels. It discusses key industry metrics and outlines various paid search channels including search engine marketing, display advertising, social networks, and comparison shopping engines. It then details campaign structure, settings like match types, bidding, geo-targeting and ad scheduling. Best practices for ad copy, keyword selection and quality score are also covered. Finally, it lists several tools and resources for paid search marketing.
Google analytics overview
Google Analytics is a free web analytics tool that provides detailed statistics on website activity. It has been available since 2006 and allows users to analyze visitor traffic, understand their audience, and track marketing efforts and ROI. To install Google Analytics, users sign up with their Gmail account, input website information, and add the tracking code to the header of their website pages. Google Analytics then provides key metrics and insights into real-time users, audiences, acquisitions, user behavior, conversions, and customized reporting. It allows users to benchmark their site against others and optimize their website and marketing.
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How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
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- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
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Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
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And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
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The answer: definitely yes.
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How To Use Customer Experiences As Stories For Your BrandFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
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Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Mastering Your Online Visibility - Fernando Angulo
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Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
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Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
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Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future TrendsLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
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- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
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Marketing Academy Wk 1
- 1. DIGITAL MARKETING ACADEMY DEVELOPING A COMPREHENSIVE ONLINE MARKETING STRATEGY OCT. 23RD, 2018
- 2. AGENDA FOR THE DAY 1. - Introductions and Questionnaire 2. - Establishing Basic Principles of Digital Marketing Short break 3. - Websites 4. – Customer Segmentation 5. - Questions and homework
- 3. LETS GET TO KNOW EACHOTHER 1. – Your name? 2. - Your business’ name, and what you do? 3. - 3 More things……2 True, 1 False……
- 4. Digital Marketing Strategy Digital Marketing Plan Organic Traffic Referral Traffic Paid Search Traffic Display Ads Email Marketing Website Demographic Analytics/Tracking
- 6. Product is defined by your industry. This could be a physical product, or a service you provide. Is your product marketable? Does it fill a need with consumers? Or is it something people might want but not need? How does your product or service differ from that of the competition? What do you understand about consumer behaviors in relation to your product or service? This will help determine the channels you may want to utilize to market the product or service.
- 7. What are people willing to pay? What does it actually cost? What do you do differently that allows you to charge what you charge? What is “Price Elasticity?” How far can you stretch the price and still have a viable offering. Why are they willing to pay that? Does your brand add value? Why? Why not? Do you offer discounts? What circumstances cause you to do so?
- 8. - Customer Lifetime Value Why is this important? • Knowing value of the customer will help you know whether the cost to acquire them is worth it. • If we judge the value of the customer by first interaction value, no marketing Will ever make sense. Without proper tracking and analysis, it will be difficult to know the LV of Your customers. That is why there is such an emphasis on tracking.
- 9. Location, location location! Physical Location (Is this hard to get to?) Internet Location (URL) Can this be found? Have you made it easy to find your location? Google My Business for brick and mortar locations SEO for digital locations Once people arrive at your physical location or your website, is it Easy for them to navigate to the products or services they are looking For? Are the products in stock? Do we make it easy for them to “check out?” If we are not attending to these things they will likely go elsewhere: • Correct information (hours of ops, phone number, etc.) • Website speed and functionality
- 10. TV commercials, radio, billboards, Display ads, social media, email marketing SEO, PR. These are the things we usually associate with “promotion” or “marketing” First impressions are incredibly important, so it is even more important to Get your first interaction right with a potential customer. Mass Marketing Brand building Specific Message to large audience Tailored communication to specific audience High Intent Audience Brand Specific
- 11. WEBSITE It is 2018 No more amature Websites Clear Messaging What do you do? How do I talk to you? Cost? Professional Look Is it mobile? Majority of consumers are accessing The internet from a mobile device Mobile Friendly Test
- 12. • Average American spends 23.6 hours online each week • 30% of consumers WONT consider a business without a website • 4 out of 5 consumers use search engines to make local buying decisions • 63% of consumers use a website to find and engage with businesses • 48% of consumers say that the BIGGEST determinant of whether they think a business is credible is their website • You need to answer questions quickly (consumers are not patient) • It is the only way you will compete considering the previously stated factors If you didn’t need a website, you probably wouldn’t need to be in this class. https://bit.ly/2sscyV6
- 13. CUSTOMER SEGMENTATION Geographic – are you servicing a small area, or can you be national? Demographic – Gender, income, race, education, employment, Behavioral – how do they consume information? are they likely to buy online? These factors don’t give us black and white as to who is your customer, but can direct you to better conversion channels. This type of segmentation is really only available in the digital sphere. Psychographic – This is simply lifestyle. Religious beliefs, social interests, opinions. This allows you to cater messaging in a way that may resonate with the consumer better.
- 14. HOMEWORK https://www.youtube.com/watch?v=TKurp3g21iA This is a 10 minute video. Worth the watch Come with 10 terms or keywords that you think people would search to find you online.