This document discusses the need for B2B marketing to move away from boring, quantitative approaches and embrace more creative techniques like design thinking. It provides an example of how IBM used design thinking to improve their trade show strategy by focusing on human-centered approaches like creating conversation zones and acting as concierges. This led to significantly better outcomes like a 78% increase in leads from one small trade show. Overall, the document advocates that B2B marketing should compete on relevance, put data in its place, and support creative connections with customers through techniques like design sprints that explore what if, know what is, and discover what works scenarios.
Aaron Ross (CEO, Predictable Revenue) - Building Outbound Sales Through Predi...Sales Hacker
Aaron Ross (CEO, Predictable Revenue) - Building Outbound Sales Through Predictable Revenue
Visit SalesHacker.com for more sales hacks, tips, and tactics.
It’s strange times. While medical professionals are striving to maintain the COVID-19, businesses around the world are struggling with the disruption of day-to-day work life.
It’s the first time in marketing and sales where it’s confusing. Many of us don’t know what the next steps are.
That’s why Leadfeeder’s CMO, Andy Culligan, and our friends Marc Chabot, CEO of Reachdesk, and Alex Olley, Co-Founder of Reachdesk hosted a webinar on Thursday, March 19 on how to keep calm and create a pipeline during the coronavirus outbreak.
In this webinar, both teams shared strategies marketers and salespeople can use to build a pipeline of high-intent online leads now during a time of crisis.
Death to Boring B2B Marketing: How Applying Design Thinking Drives SuccessCliff Seal
Somewhere along the line, B2B marketing became less of an exercise in creativity and more a balancing act in the dark. Endless tools, contradictory best practices, and mind-numbing levels of optimization dominate the modern marketer’s day-to-day. After all, you still have to hit objective goals to prove your worth to the business—even though it’s almost impossible to know how each decision and effort impacts the overall outcome.
So, you play it safe. You administer tools instead of creating and experimenting. And you miss opportunities to truly excel, because just hitting your numbers is hard enough. No more! It’s time for you to do what you do best again: fearlessly connect with your target market and build empowered customers.
The principles and methods of "design thinking” will equip you to reorient around more audacious goals and pursue a higher level of creativity and risk. Embrace collaboration, conversation, ideation, and testing to find hidden opportunities—all without jeopardizing the good you’ve done so far.
Let’s put tools in their place and be unboring together.
Aaron Ross (CEO, Predictable Revenue) - Building Outbound Sales Through Predi...Sales Hacker
Aaron Ross (CEO, Predictable Revenue) - Building Outbound Sales Through Predictable Revenue
Visit SalesHacker.com for more sales hacks, tips, and tactics.
It’s strange times. While medical professionals are striving to maintain the COVID-19, businesses around the world are struggling with the disruption of day-to-day work life.
It’s the first time in marketing and sales where it’s confusing. Many of us don’t know what the next steps are.
That’s why Leadfeeder’s CMO, Andy Culligan, and our friends Marc Chabot, CEO of Reachdesk, and Alex Olley, Co-Founder of Reachdesk hosted a webinar on Thursday, March 19 on how to keep calm and create a pipeline during the coronavirus outbreak.
In this webinar, both teams shared strategies marketers and salespeople can use to build a pipeline of high-intent online leads now during a time of crisis.
Death to Boring B2B Marketing: How Applying Design Thinking Drives SuccessCliff Seal
Somewhere along the line, B2B marketing became less of an exercise in creativity and more a balancing act in the dark. Endless tools, contradictory best practices, and mind-numbing levels of optimization dominate the modern marketer’s day-to-day. After all, you still have to hit objective goals to prove your worth to the business—even though it’s almost impossible to know how each decision and effort impacts the overall outcome.
So, you play it safe. You administer tools instead of creating and experimenting. And you miss opportunities to truly excel, because just hitting your numbers is hard enough. No more! It’s time for you to do what you do best again: fearlessly connect with your target market and build empowered customers.
The principles and methods of "design thinking” will equip you to reorient around more audacious goals and pursue a higher level of creativity and risk. Embrace collaboration, conversation, ideation, and testing to find hidden opportunities—all without jeopardizing the good you’ve done so far.
Let’s put tools in their place and be unboring together.
WordStream Advisor helps you optimize the money you spend on paid search and social ads to effectively convert those leads into paying customers.
We are experts in paid search; we’ve analyzed BILLIONS in AdWords spend. And we’ve baked that knowledge into our software, to help you do what really works in PPC, every week.
Our software is constantly evolving to keep up with the ever changing digital landscape.
Join our PPC experts to see the latest updates to our software, you'll see how to:
-Advertise on Facebook
-WordStream Advisor makes social PPC easy AND effective, providing you with guided workflows and powerful tools to help you succeed.
-Set cost per action goals
-Set a target CPA goal and then let our 20-Minute Work Week generate customized weekly recommendations to help you reach that goal.
-Build beautiful mobile responsive landing pages
-Building pages that work across devices is super easy with our new landing page builder.
#FlipMyFunnel with Account-Based MarketingSangram Vajre
Presented at Dreamforce 2016 at InsideView's Open Lounge, #FlipMyFunnel with Account-Based Marketing by Sangram Vajre, Terminus Co-Founder and CMO, discusses how to take an ABM approach to ramp up B2B demand generation, sales velocity, and improve closed-won rates.
A collective of problem-solving, SEO-obsessive, tech literate, brand-aware, social media-loving, entrepreneurial superheroes who join forces every day focused on one goal and one goal only: to use their unique array of skills to take clients’ businesses from good to great and beyond.
We work with all kinds of businesses at all stages by helping establish a powerful online presence. Whether you’re just starting out and want to launch with a bang or you’ve been around for decades and want to re-tool your online presence to generate a much-needed boost in business, we combine a mix of time-honored strategies that are proven to work with a custom business plan devised for each client that uses our wide range of skills to deliver the best possible boost to each individual brand we partner with.
View the full webinar recording (hosted by HubSpot & IMPACT) and access additional resources to help you fix these 10 common website mistakes here: http://www.impactbnd.com/blog/common-website-mistakes-the-resources-to-fix-them-right-now
The First Steps to Successful Account-Based MarketingSangram Vajre
From Dreamforce 2016, Terminus CMO & Co-Founder, Sangram Vajre, presents with Jim Hopkins, Sr. Product Marketing Manager at Salesforce Data.com, on how to get started with account-based marketing by taking the #FlipMyFunnel approach: Identify, Expand, Engage, Accelerate, then Measure.
How to Design a Sales Process for B2B Sales - #1 Tool for the Dream Sales Team Daniel Nilsson
How Can You Grow & Develop Your Sales Pipe If You Don’t Know What You’re Doing? Learn how to design your B2B sales process and increase conversion, get bigger deals and close your deals in less time. I will give you the key steps, the right focus and example of tools that will take your sales team to a new level.
You should read this presentation if you believe in your own and your team's growth.
Personally, I have a deep passion for Growth and I created this presentation after doing extensive research on how I could grow sales into new levels. The data I have reviewed are from marketing experts, sales experts, Gartner, reports and my own personal experience defining sales processes in multiple verticals.
Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hearing from you.
You've heard the term, perhaps you even identify as a growth hacker. But who are the essential members of a kickass growth hacking team? And why are they necessary?
Death to Boring B2B Marketing, Part 2: Jobs-to-Be-DoneCliff Seal
According to Seth Godin, the biggest mistake marketers are making today is "Thinking that their job is to spend money to get attention." In our new economy of trust, connection, and relevance, marketing strategies need to reflect a deep understanding of customer value. The classic, persona-based form of marketing isn't designed to achieve that outcome. There's a new framework to help marketers become more relevant: Jobs to be Done. It's designed and proven to give tremendous insight into the true value you provide to your customers. Knowing what your customers need your product or service to do means you know how to help them achieve their goals. Join us to learn about the Jobs-to-be-Done mindset, see how it worked for others, and walk away with a fresh way to be truly relevant to your customers.
WordStream Advisor helps you optimize the money you spend on paid search and social ads to effectively convert those leads into paying customers.
We are experts in paid search; we’ve analyzed BILLIONS in AdWords spend. And we’ve baked that knowledge into our software, to help you do what really works in PPC, every week.
Our software is constantly evolving to keep up with the ever changing digital landscape.
Join our PPC experts to see the latest updates to our software, you'll see how to:
-Advertise on Facebook
-WordStream Advisor makes social PPC easy AND effective, providing you with guided workflows and powerful tools to help you succeed.
-Set cost per action goals
-Set a target CPA goal and then let our 20-Minute Work Week generate customized weekly recommendations to help you reach that goal.
-Build beautiful mobile responsive landing pages
-Building pages that work across devices is super easy with our new landing page builder.
#FlipMyFunnel with Account-Based MarketingSangram Vajre
Presented at Dreamforce 2016 at InsideView's Open Lounge, #FlipMyFunnel with Account-Based Marketing by Sangram Vajre, Terminus Co-Founder and CMO, discusses how to take an ABM approach to ramp up B2B demand generation, sales velocity, and improve closed-won rates.
A collective of problem-solving, SEO-obsessive, tech literate, brand-aware, social media-loving, entrepreneurial superheroes who join forces every day focused on one goal and one goal only: to use their unique array of skills to take clients’ businesses from good to great and beyond.
We work with all kinds of businesses at all stages by helping establish a powerful online presence. Whether you’re just starting out and want to launch with a bang or you’ve been around for decades and want to re-tool your online presence to generate a much-needed boost in business, we combine a mix of time-honored strategies that are proven to work with a custom business plan devised for each client that uses our wide range of skills to deliver the best possible boost to each individual brand we partner with.
View the full webinar recording (hosted by HubSpot & IMPACT) and access additional resources to help you fix these 10 common website mistakes here: http://www.impactbnd.com/blog/common-website-mistakes-the-resources-to-fix-them-right-now
The First Steps to Successful Account-Based MarketingSangram Vajre
From Dreamforce 2016, Terminus CMO & Co-Founder, Sangram Vajre, presents with Jim Hopkins, Sr. Product Marketing Manager at Salesforce Data.com, on how to get started with account-based marketing by taking the #FlipMyFunnel approach: Identify, Expand, Engage, Accelerate, then Measure.
How to Design a Sales Process for B2B Sales - #1 Tool for the Dream Sales Team Daniel Nilsson
How Can You Grow & Develop Your Sales Pipe If You Don’t Know What You’re Doing? Learn how to design your B2B sales process and increase conversion, get bigger deals and close your deals in less time. I will give you the key steps, the right focus and example of tools that will take your sales team to a new level.
You should read this presentation if you believe in your own and your team's growth.
Personally, I have a deep passion for Growth and I created this presentation after doing extensive research on how I could grow sales into new levels. The data I have reviewed are from marketing experts, sales experts, Gartner, reports and my own personal experience defining sales processes in multiple verticals.
Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hearing from you.
You've heard the term, perhaps you even identify as a growth hacker. But who are the essential members of a kickass growth hacking team? And why are they necessary?
Death to Boring B2B Marketing, Part 2: Jobs-to-Be-DoneCliff Seal
According to Seth Godin, the biggest mistake marketers are making today is "Thinking that their job is to spend money to get attention." In our new economy of trust, connection, and relevance, marketing strategies need to reflect a deep understanding of customer value. The classic, persona-based form of marketing isn't designed to achieve that outcome. There's a new framework to help marketers become more relevant: Jobs to be Done. It's designed and proven to give tremendous insight into the true value you provide to your customers. Knowing what your customers need your product or service to do means you know how to help them achieve their goals. Join us to learn about the Jobs-to-be-Done mindset, see how it worked for others, and walk away with a fresh way to be truly relevant to your customers.
Thanks everyone that joined this discussion for small business owners who want to innovate their business model to shield their business and protect it against competitors.
View: http://bit.ly/bizign528
Download: http://bit.ly/bizigd528
Description
When the market changes, you have to change your business strategy and take control of your company’s success. A business model helps you understand why certain tactics may not be working for your business and identify options to overcome specific challenges. In a global market that is constantly evolving, business owners need to take an active role in reviewing and retooling their strategies.
This session challenges small business owners to re-evaluate their methods, rethink their options, and reignite their organization.
About the Speaker
Hector Del Castillo
Hector helps executives, senior managers and entrepreneurs transform ideas into a great business. He has launched over 30 global products resulting in over $200M in achieved sales revenue. He has over 15 years of experience aligning business + marketing + product strategies and creating new revenue streams to thrust companies to the next level of growth. Click here to connect with Hector via LinkedIn: http://linkd.in/hdelcastillo.
Hosted by WeWork at WeWork.com.
About Business Ignite
A thought-provoking series for small and mid-market business owners, executives, managers and leaders to ignite business growth in the DMV area.
About Startups Central
A collaborative community that allows motivated makers, shakers, creatives, advisers and funders to connect, share and learn from each other to launch new successful companies and thrust a few companies into hyper growth in the DMV area.
Register for the Startups Central on Meetup to stay tuned about upcoming activities near you. Visit: http://bit.ly/startupscentral.
Interested in creating an entrepreneur-friendly community in your coworking space? Contact Hector Del Castillo to schedule a brief call.
Crawl, Walk, Run with Account-Based MarketingSangram Vajre
How do you get started with account-based marketing, then fully execute ABM at scale? In this webinar, Sangram Vajre from Terminus teamed up with Dialpad, LookBook HQ, and Lattice Engines to discuss the steps for successful ABM campaigns.
Five Digital Marketing Steps to Dominate Online Like A SuperheroJay Feitlinger
Companies are overwhelmed with the constantly evolving digital marketing landscape and are getting frustrated with lack of results! Companies often ask questions such as what platforms to use? How much time does it take? What kind of results can I expect? Those are all the wrong questions. Instead focus on what you are trying to accomplish, what your audience needs are, what your competition is doing and how to get ahead with positioning you can own. This presentation walks through 5 steps on how to dominate online marketing focusing on the right questions!
Everything You Wanted to Know About LinkedIn, but Were Too Embarrassed to AskJonathan Rick
If you’re reading this, you no doubt have a LinkedIn profile. What you may not have is a comprehensive understanding of LinkedIn’s hidden powers — how it can transform your online presence from an afterthought into a model of thought leadership.
Why Your Content Is Failing You, and How to Fix it Mathew Sweezey
Content marketing is more about strategy, than the piece of content itself. In these 5 examples of amazing content marketing, Mathew explains why high performing contnet marketings prevail, and how you can too.
Content Marketing: Arming Your Sales Reps with the Right Content to Drive SalesJoe Pulizzi
Presentation from Joe Pulizzi of the Content Marketing Institute on the 12 ways that companies go wrong with content and how they can fix them in order to drive more interest for sales. Includes case studies, research and insights into why marketers need to act like publishers.
Practical Digital Marketing Strategies. Everything about marketing has changed, yet nothing has changed. Marketing principles and human behaviour do not change
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler Doyle Buehler
Digital Strategy And Marketing Executive Boardroom Strategy Session With Doyle Buehler
We often focus on the wrong things, at the wrong time, and leave too much up to chance or hope. Build it and they will come doesn’t work in the digital space. Content is king doesn’t work either. Automation is not a full solution either. There are sometimes too many factors to try to consider all at once. We fundamentally are missing some of the key ingredients to be able to build a clear and compelling marketing message, without the fluff.
Here's some of what we're going to be covering...
How to build a persuasive digital platform that speaks to your target audience
How to create a strategy and execute tactics so you can surround your buyers with a complete and experiential journey
How to position yourself in the top 3% of online businesses
How to create, drive and schedule your content that reflects your audience and their buying journey
How to maximise your content’s reach with a strategic alignment
How to generate more warm referrals and attract more prospects, and the underlying process that allows you to sell more
Your digital toolkit that will save you time and make you more productive
How to understand, develop and enhance the way that you manage your digital assets and ecosystem, through your DigitalGenius
If you want to 2x your SaaS business, you can't rely on A/B testing (and we tell you why). Copy Hackers presents 19 well-researched techniques for doubling your revenue.
Wework Perth Entrepreneur Strategy 2019 Doyle Buehler Digital StrategyDoyle Buehler
The Entrepreneur Journey & Story HOW do you MANAGE Your HURDLES AND SUCCESS of Business?
In the Digital Age, journey matters now more than ever for GROWTH.
If you have a strategy you can tell your true journey. You can GROW your business with a journey.
Wework Perth Entrepreneur Strategy 2019 Doyle Buehler Digital Strategy
Wework - knows the journey of their audience
Uber - knows the journey of their audience
Airbnb - knows the journey of their audience
YET…
WeWork founders did not get their startup to a $47 billion dollar company in just 9 years by constantly posting on social. They had a purpose. A Story. They took us on a journey.
Business Fuel for Product Marketers - customer advocatesMark Organ
For the Product Marketing Community Summit in SF, Dec 2017, the solution to many challenges in product marketing can be solved with an engaged customer (or developer) advocate community. Three major use cases are discussed: community driven product launches, community driven product messaging and community driven product insights. Also some material on how to get advocates super motivated and contributing more for product marketers.
High Alpha Speaker Series Feat. Clay Collins of LeadPages: Startup Growth 2.0High Alpha
Startup Growth 2.0
How to Build A Rocket Ship Long Before Hiring A Single Salesperson
In October 2015, we welcomed Clay Collins for our first High Alpha Speaker Series. Clay is the CEO of LeadPages, a platform full of software tools that help customers capture leads and convert customers.
LeadPages saw a problem with traditional SaaS customer acquisition costs (CAC) and payback periods. They sought out to engineer a better way to market SaaS products and drive down their CAC. They focused almost exclusively on content creators and a marketing team that “owned” sales and bookings, driving down CAC and payback periods.
Check out Clay’s presentation where he details five steps to implementing LeadPages’s lead generation and content strategy in your own marketing department.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
5. “What is the biggest
problem marketers
face?”
“How to keep up with
trends to drive higher
quality leads.”
@CLIFFSEAL
Source: http://
www.slideshare.net/
MathewSweezey/the-future-of-
marketing-2016-new-roles-
tools-and-trends/
9. B2B MARKETING NEEDS TO
@CLIFFSEAL
Source: http://trackmaven.com/
blog/2016/05/b2c-b2b-
marketing-research/
GROW INTO ITS OWN
CREATIVE POTENTIAL
10. B2B MARKETING NEEDS TO
@CLIFFSEAL
PUT DATA IN
ITS PLACE
“High performers are 19x more
likely to be able to create a
single customer view.”
Sources: http://
www.pardot.com/blog/
marketing-metrics-matter-
vanity-metrics-trap/,
http://www.slideshare.net/
MathewSweezey/why-your-
content-is-failing-you-and-how-
to-fix-it
11. B2B MARKETING NEEDS TO
@CLIFFSEAL
COMPETE ON RELEVANCE
(NOT VOLUME)
“We need to step back to our
roots and become digital
anthropologists, and digital
psychologists.”
-Matt Lawson
Director of Performance Marketing, Google
Source: http://
www.slideshare.net/
MathewSweezey/the-future-of-
marketing-2016-new-roles-
tools-and-trends/
13. 13
WHAT’S DESIGN THINKING LOOK LIKE?
It’s solution-oriented and
creative instead of analytical.
It’s trusted, exercised
intuition at work.
It means being human-
centered and trusting the
rest will follow.
It values divergent thinking as
much as convergent thinking.
It means being non-judgmental
about possibilities inside of
constraints.
@CLIFFSEAL
It means embracing constraints.
It means we let our best ideas rise to the top.
26. “Design thinking is the opposite of group thinking,
but paradoxically, it takes place in groups. The usual
effect of ‘groupthink,’ as William H. Whyte explained
to the readers of Fortune back in 1952, is to suppress
people’s creativity.
Design thinking, by contrast, seeks to liberate it.”
- Tim Brown
@CLIFFSEAL
27. EXPLORE WHAT IF THROUGH
@CLIFFSEAL
DEMOCRATIZING CREATIVITY
DECENTRALIZE
DIVERSIFY
FACILITATE
30. @CLIFFSEAL
92% trust referrals from
family and friends above all
forms of advertising Source: http://
brandtosales.weareoctopusgro
up.net/
og_techheads_2014_thehuman
cio
31. @CLIFFSEAL
TRY SPRINTING ABOUT
GENERATING MORE
CUSTOMER REFERRALS
Ideate around how to provide
that information to them and
when.
Build a prototype.
What do customers need to
become loyal?
Put it in front of people and test
the concept. Iterate as needed.
34. “A culture that believes that it is
better to ask forgiveness
afterward rather than permission
before, that rewards people for
success but gives them
permission to fail, has removed
one of the main obstacles to the
formation of new ideas.”
- Tim Brown
@CLIFFSEAL
37. @CLIFFSEAL
“We are seeing more deep engagements, which is really
important and pretty amazing. We are also seeing more
revenue generation results. We’re having fewer, better
transactions to the tune of multiples of sales year over
year. IBMers are even saying that ten times the number
of hot leads have come from these events, even if the
total number of people coming through the space was
lower.”
Source: Solving Problems with
Design Thinking: Ten Stories of
What Works, A. R. King, Jeanne
Liedtka, and Kevin B. Bennett
41. TRY SPRINTING ABOUT
@CLIFFSEAL
ACCOUNT-BASED MARKETING
STRATEGY
What defines your ideal (but
realistic) account?
Ideate around how to ensure
relevance is infused.
Build a prototype.
Put it in front of people and test
the concept. Iterate as needed.
Experiment with 1-3 accounts.
42. @CLIFFSEAL
TRY SPRINTING ABOUT
BULLSEYE FRAMEWORK
FOR LEAD GENERATION
Prioritize the channels most
likely to give a solid return
Test your guesses using very
small, inexpensive experiments
“Double down” on what worked
Brainstorm potential acquisition
channels
Source: Traction: A Startup Guide
to Getting Customers, Gabriel
Weinberg and Justin Mares