The new year is officially less than a month away -Do you know what marketing will look like in 2020 for your advisory firm? Our team has the inside scoop on what's in store for 2020 and we can't wait to share these interesting trends with you. This presentation takes a look at emerging trends in 2020 like: - Marketing automation - New social media platforms - Video marketing specifically on YouTube - Paid social media ads - Retargeting advertising

1. Predictions 2020

2. We will send the recording and slides
Samantha Russell
Chief Marketing & Business Development
Officer
Twenty Over Ten
@SamanthaTwenty
Linkedin: samanthacrussell

3. AGENDA
What We’ll Discuss
● Personalization
● Online Reviews
● Marketing automation
● Social media trends
● Video marketing
● Retargeting advertising

4. 1
Hyper-Personalized
messaging will be
the only way to cut
through the noise

5. PERSONALIZATION
95% of your visitors will never convert into a customer.
And that’s if you are lucky.
It isn’t that your marketing sucks or that all of those visitors
are junk and unqualified.
It’s that your message doesn’t fit every single one of your
visitors.
Personalization = Higher conversion

6. PERSONALIZATION
74% of consumers get frustrated when website content has
nothing to do with their interests.2
2 Business 2 Community
Personalized Based On:
BehaviorsAttributes
● Job title
● Industry
● Geography
● Content
consumption
● Form submit
● Download

7. PERSONALIZATION
What to Personalize

8. PERSONALIZATION
How to
Personalize
Websites

9. PERSONALIZATION

10. PERSONALIZATION

11. PERSONALIZATION
How to Personalize Email
● Put first names
● Personalize subject line
and the “from address”
(Samantha Russell vs.
Twenty Over Ten)
● Segment by:
○ Location,
○ Age (60+, etc)
○ Retired/Not
Retired
○ Occupation
○ Interests

12. PERSONALIZATION
How to Personalize Email
● Use a marketing tool
that allows you to
format and automate
email campaigns
OR
● Send plain text and link
out to content

13. PERSONALIZATION
How to Personalize
● Include keywords in
Blog Titles
● Pair with compelling
images
● Titles written as
questions perform great
in Search

14. 2
Reviews &
Recommendations
will become even
more important to
winning clients

15. PERSONALIZATION
Online Reviews
77% of consumers say reviews are
deal-breakers or deciding factors
(according to Edelman)
ANYONE can leave a review for ANY business
that is on Google Maps.
To Be Compliant:
don’t comment on any reviews
don’t republish any reviews
don’t ask for reviews in writing

16. PERSONALIZATION
Social Media Recommendations
Clients may not be
proactively talking about you
on social media, BUT
If they are happy, there is a
good chance they’ll share
your name publically when
asked.

17. 3
Video will continue
to produce the
highest ROI of any
content type dollar
for dollar

18. VIDEO MARKETING
72% of businesses say that video has improved their
conversion rate.3
3 IMPACT

19. Video
Vlogs (Video Blogs)
● 2-5 minute videos
● Easily Digestable
● Share Weekly/bi-Weekly
Tips:
1. Look into Camera
2. Start with “Hook”
3. Then, Introduce Yourself
4. Always ask people to
subscribe
5. Can also have another
CTA

20. VIDEO MARKETING
1. Don’t set to auto-play
2. Keep it laser-focused on
ONE topic
3. Break up larger topics
into many videos, or
record one longer
webinar
4. Transcribe for compliance
and SEO boost
5. Upload to Vimeo,
Youtube first. THEN
embed in site
6. Dont’ forget a CTA at the
end
Video on Blogs (Vlogs) & Landing Pages

21. VIDEO MARKETING
Do you want a 1 min refresher on how to add video to your
Blogs via Twenty Over Ten’s Platform?
3 IMPACT

22. 4
Businesses that
post daily on social
media (and use
stories) will have
highest chance of
success

23. SOCIAL MEDIA STORIES
Social Media Stories - Why?
● Increased brand awareness
● Constant engagement
● Cost-effective
● Increased traffic to site
● Authentic

24. SOCIAL MEDIA STORIES
Creative Ways to Use Stories
● Use polls/questions
● Add links
● Add location tags
and hashtags
● Use GIFs/stickers
● Add mentions for
other brands and
your fans
● Give live video a try
● Invite followers to
explore more with
clear CTAs

25. SOCIAL MEDIA ADVERTISING
Boost Posts that are
Performing Well (Paid)
© Statista 2019

26. SOCIAL MEDIA
How to Pay to Play
● Set as large or small a budget as you want
● Specifically choose who will see your content
(hyper target)
● Boost posts that are already high-performing
● Consider video ads - highest engaging
● Make sure boosted posts have a strong call to
action that fit your end goal
Keep Learning: https://blog.twentyoverten.com/how-to-use-social-media-to-grow-traffic-sales/

27. 5
Interactive Content
will become easier
to create and those
who do will collect
more leads

28. INTERACTIVE CONTENT
More dynamic, engaging content that offers an
experience.
● Quizzes
● Polls
● Infographics
● Videos
● Calculators

29. INTERACTIVE CONTENT
Tools that Come With Tech
● Riskalyze’s Risk Score
● eMoney lead capture
● AssetMap

30. INTERACTIVE CONTENT
Quizzes - Tools to Use
● Lead Pilot
● Typeform
● Lead Quizzes

31. INTERACTIVE CONTENT
Interactive Content available in Lead Pilot, our new all-in-one
Inbound Marketing Platform

32. 6
Marketing will
become a more
even playing field,
you’ll have no
choice but to use
automation

33. AUTOMATION

34. 7 Automation -
ChatBots

35. CHATBOTS
63% of people would consider messaging an online
chatbot to communicate with a business or brand.1
1 Botcore

36. CHATBOTS & LIVE CHAT
ChatBots vs. Live Chat
A Chatbot is a computer program powered by AI that interacts with your
website visitors via a chat interface. Automated.
Live Chat allows you (or another human on your team) to chat in real time
with your website visitors. No Automation.

37. CHATBOTS & LIVE CHAT
Tools You Might Use:
● Facebook Messenger
● Drift
● Hubspot
● Acquire.io
● Intercom
● LiveChat
● Sumo Chat

38. 8 Retargeting

39. AUTOMATION
Retargeting Ads
Users who visited a site and/or took a specific action
on a site are targeted with ads from that same
company.

40. AUTOMATION
Retargeting Ads
People are 70% more
likely to convert when
they’re retargeted.
“Meet People Where
They Are”
TIP:
Add tracking codes to
your website and all
other pages asap.

41. AUTOMATION
Retargeting Ads Tools to Consider
Bannersnack - create the ads
AdRoll - upload ads, choose locations, budget

42. Quick
Marketing
Wins for 2020
1. Start incorporating
interactive content
2. Update your website to
include chat and video
3. PERSONALIZE!

43. Get In Touch

44. More Info about
Twenty Over Ten
and Lead Pilot

45. A Website Platform for the
Modern Financial Advisor
Join the fastest growing website
platform for financial advisors and
start marketing better.
TwentyOverTen.com