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Webinar: Unlimited Historical Data

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Unprecedented speed. Limitless Possibilities. Instant historical insight.

Historical data allows you to compare how past and present campaigns performed, see if conversations happening today were present in the past, and check if current peaks in mentions are related to seasonality or genuine growth.

- Understand why historical data is valuable for all social insights
- Meet our new offering, Unlimited Historical Data

Published in: Technology

Webinar: Unlimited Historical Data

  1. 1. 1 #BW_Webi nar © 2017 Brandwatch.com Webinar/ Introducing: Unlimited Historical Data Product Marketing Manager phila@brandwatch.com @p_agnew Phillip Agnew
  2. 2. 2 #BW_Webi nar © 2017 Brandwatch.com Coming Up • Introducing Unlimited Historical Data • Product demo • Exploring the value of historical data • Q&A
  3. 3. 3 #BW_Webi nar © 2017 Brandwatch.com3 Don’t be shy/ We’d love your participation • Ask questions in the session chat • Tweet about our discussion @brandwatch #BW_Webinar A download and recording of the webinar will be made available after the event
  4. 4. 4 #BW_Webi nar © 2017 Brandwatch.com Without historical data you can’t always see the big picture
  5. 5. 5 #BW_Webi nar © 2017 Brandwatch.com What is “my a Unlimited Historical Data Three years historical data using a 10% Twitter sample + full Brandwatch Archive
  6. 6. 6 #BW_Webi nar © 2017 Brandwatch.com + Unlimited Historical Data Multiplied by 10 Now201520142013 Brandwatch Archive 10% of Twitter 10% of Twitter Ye ar Query Created
  7. 7. 7 #BW_Webi nar © 2017 Brandwatch.com Unlimited Historical Data 201520142013 Ye ar 10% sample Brandwatch archive. Mentions crawled from 80 million sources.
  8. 8. 8 #BW_Webi nar © 2017 Brandwatch.com Full Twitter Coverage We don’t take a chunk Negative Positive
  9. 9. 9 #BW_Webi nar © 2017 Brandwatch.com We extract 10% throughout to get a statistically accurate sample
  10. 10. 10 #BW_Webi nar © 2017 Brandwatch.com Yes Read a sample of mentions Uncover trends Use author data View demographics Display topic clouds Breakdown by geography Categorise by page type Reveal sentiment
  11. 11. 11 #BW_Webi nar © 2017 Brandwatch.com Speed – world’s fastest historical analysis, get data in minutes, not days Unlimited – no Query or mention caps Economical - historical mentions will not count towards subscriptions caps Benefits
  12. 12. 12 #BW_Webi nar © 2017 Brandwatch.com© 2017 Brandwatch.com Demo
  13. 13. 13 #BW_Webi nar © 2017 Brandwatch.com The Significance of Seasonality
  14. 14. 14 #BW_Webi nar © 2017 Brandwatch.com
  15. 15. 15 #BW_Webi nar © 2017 Brandwatch.com text Measuring Valuable Hype
  16. 16. 16 #BW_Webi nar © 2017 Brandwatch.com text   Villains’ Cult Shoot and Run Total mentions 70,143 30,456 Total intent to purchase mentions 1,295 4,012 Total sales after one week 300,000 600,000
  17. 17. 17 #BW_Webi nar © 2017 Brandwatch.com text   Villains’ Cult Shoot and Run Total mentions 70,143 30,456 Total intent to purchase mentions 1,295 4,012 Total sales after one week 300,000 600,000
  18. 18. 18 #BW_Webi nar © 2017 Brandwatch.com text Exploring New Markets
  19. 19. 19 #BW_Webi nar © 2017 Brandwatch.com
  20. 20. 20 #BW_Webi nar © 2017 Brandwatch.com© 2017 Brandwatch.com Q & A
  21. 21. 21 #BW_Webi nar © 2017 Brandwatch.com Find more content here: brandwatch.com/blog contact@brandwatch.com facebook.com/brandwatch @brandwatch plus.google.com/+brandwatch1

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