Virality
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Virality refers to how quickly content spreads from one internet user to another. Content is more likely to spread virally if it is intense, positive, emotionally complex, interesting, and surprising. Factors that influence virality include exploiting bandwagons, creating content that spreads through word of mouth, timing releases well, and ensuring the content is relatable and emotionally engaging for the target audience. Successful viral campaigns are original, promote useful or entertaining content, and are easily shareable without overt advertising.
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This document discusses how startups can use social media for marketing, fundraising, hiring, and customer service. It recommends building networks on sites like Twitter, LinkedIn, and Facebook to test ideas, find investors and employees, and launch crowdfunding campaigns. Crowdfunding works by creating engaging project pages and campaigning among one's network to meet funding goals. Social media is also important for customer service, with customers expecting quick responses on sites like Twitter, Facebook, and LinkedIn. The key is to build social networks before they are needed to support a new company or product.
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Virality
- 1. Virality What makes us want to share?
- 2. The tendency of an image, video, or piece of information to be circulated rapidly and widely from one internet user to another WhatisVirality?
- 4. FactorsofVirality ● Do’s & Don’ts ● Bandwagons ● Word of Mouth ● Patterns of Success ● Timing ● Spontaneous ● Audience
- 7. PatternsofSuccess ● Relatable ● Social Currency ● Emotion ● Usefulness ● Spread ● Quantitative Results ● Being Remembered
- 8. Do’s&Don’ts Do’s ● Think outside the box ● Approach with new tactics ● Easily Shareable Don’ts ● Jump blindly on Bandwagons ● Don’t Advertise (too much) ● Don’t plan the campaign assuming it’ll go viral
- 9. Bandwagons ● Research! ● Wording ● Fan-base ● Consideration
- 11. AdmittingDefeat
- 12. Miss Piggy’s Hello - The Muppets on ABC BandwagonDoneRight http://www.usmagazine.com/entertainment/news/miss-piggy-kermit-recreate-adeles-hello-music-video-w158281
- 13. Takeaway ● Be Tactful ● Original ● Provoke emotion ● Never Assume Virality