New SEC Ad Rule: 5 of the Biggest Marketing Opportunities for RIAs To Grow With Max L. Schatzow, Esq.

•

0 likes•1,786 views

The long-anticipated SEC changes to the advertising and solicitation rules are on the horizon and we want to help you navigate the nuances and fully leverage all the new marketing opportunities that will be available. This presentation shares insight into the details of the advertising rule proposal, what firms can do to prepare and the biggest marketing opportunities that lie ahead. What you'll learn: 1. How to execute Google reviews to improve your organic search rankings 2. Leveraging recorded client videos 3. Boosting engagement on social media through commenting 4. How to tastefully and compliantly incorporate reviews and testimonials on your website 5. Creative ideas for other marketing assets incorporating client success stories

Education

New SEC Ad Rule
5 Biggest Marketing Opportunities for RIAs To Come in 2021 From The New Rule

Samantha Russell
Chief Evangelist
@SamanthaTwenty
/samanthacrussell
twentyoverten.com

Max L. Schatzow, Esq.
Stark & Stark Investment Management
& Securities Group
@AdviserCounsel
/max-schatzow
advisercounsel.net
stark-stark.com/attorneys/max-l-schatzow/

1. The new rules go into effect 60 days after publication in the Federal Register, which hasn’t
happened quite yet.
2. Remember to always ﬁrst check with your compliance team before implementing any new
marketing strategies.
Disclaimers!

Agenda
How to execute Google reviews to
improve your organic search rankings
Google Reviews
Leveraging recorded client videos
Client Videos
Boosting engagement on social media
through commenting
Social Media Comments
1
2
3
How to tastefully incorporate reviews and
testimonials on your website
Testimonials
Creative ideas for other marketing assets
incorporating client success stories
Client Successes
4
5

Google Reviews
● Claim your listing &
complete it fully
● Run a Google Review
email campaign
● Include a link in your email
signature & a CTA on your
website
● Google reviews landing
page + link out to review
page
Google My
Business listing

Client Videos
● Choose clients who will
connect with your
target audience
● Ditch the script, be
authentic
● Address pain points
● Use in social ads

Social Media
● Proactively connect
with your clients
● If a client leaves a
comment, you can
now respond
● Share testimonials
(screenshots) of
public reviews

Social Media
● Fine line between
sharing good news
and bragging -try to
tie the review back to
something else
● Screenshots most
powerful- but get
permission

Testimonials +
Your Website
● Dedicated page with
videos & quotes
● Blog posts
● Exit intent popups

Repurpose
Reviews
● Case studies
● Powerpoint
● Checklists
● Blog Posts

Questions?
Shoot us an email: Marketing@twentyoverten.com or mschatzow@stark-stark.com
twentyoverten.com advisercounsel.net

As we stare at the one-year mark since most of us had our entire lives turned upside down, it's important to look back at what trends are changing marketing forever. How have advisory firms shifted their marketing efforts to fit clients' and prospects' new needs? What was a raging success and what was a struggle? The overwhelming consensus: video! Video has been both a raging success yet a struggle at the same time for many. We get it. Twenty Over Ten teamed up with FiComm to uncover how to craft compelling videos using cost-effective tools and ways to leverage various distribution channels to create a more lasting impact for your firm’s brand and growth. This presentation covers: - The “New Skool” mindset for advisor video - Necessary gear to get started - Video editing with little to no experience - Optimal length and characteristics for best engagement - Video distribution channels best practices Watch the replay: https://youtu.be/Dp6vhnLArXU

How One Advisor Supercharged SEO Efforts to Rank #2 in Just 3 Months With Mar...

Samantha Russell

Financial advisors who are just starting out not only have to face stiff competition from other well-established firms but it can be nearly impossible to make your content stand out in the oversaturated market. However, strategically ranking for a target keyword is still very much possible. How? By following the right processes and implementing the right SEO strategies. Samantha Russell, Chief Evangelist at FMG Suite and Twenty Over Ten and special guest, Marc Westlake CFP®, TEP, APFS, EFP, QFA, managing director for Global Wealth review exactly how their firm is successfully ranking #2 for top keywords in Google in just 3 months after launching their new website. Learn the successful strategies that will help your firm rank in 2021 and beyond, including: - COVID-19 SEO impacts and opportunities to seize post-pandemic - Top SEO tactics to execute in 2021 - Optimizing content for search engines in 2021 - SEO and the new SEC Ad Rule

How to Optimize Your LinkedIn Presence to Generate New Business

Samantha Russell

LinkedIn is home to the largest group of influential, affluent, and educated people worldwide. Yet the truth is that LinkedIn is one of the most underrated marketing channels among financial professionals. It’s no longer enough to just simply have a LinkedIn profile, you need to have a presence that cuts through the noise. Join us for this one-hour workshop with Samantha Russell, Chief Evangelist, to learn exactly how to optimize your LinkedIn presence to generate new business. Learn how to supercharge your activity on LinkedIn, including: - 5 steps to creating a strong profile - How to develop a thoughtful and engaging content strategy - Latest updates on the LinkedIn algorithm - How to attract followers and drive engagement

The Daily Digital Marketing Schedule Proven To Work for Financial Advisors

Samantha Russell

No marketing help? No problem. We're showing you exactly what you need to do Monday through Friday to get the most marketing ROI. Join Twenty Over Ten's CMO and InvestmentNews' 40 Under 40 honoree, Samantha Russell, to discover the exact steps you need to take to: - Update your website for maximum impact and lead conversion - Ensure your emails get opened - Boost engagement on your social media posts - Generate a larger following on social media

How to Grow Your Advisor Business With Niche Marketing

Samantha Russell

Watch a webinar of this presentation: https://youtu.be/ZYGnovhlrMk Chad Chubb CFP®, CSLP®, founder of WealthKeel LLC, shares how he decided to focus on physicians and medical professionals, how that decision changed the way he marketed his firm, and what the outcome has been (including over the last four weeks during the COVID-19 pandemic). If your AUM revenue is down and you are interested in switching up your fee structure, he'll also talk about his own experience switching from an AUM to subscription model. Chad joined us to answer questions like: - How do I decide who to target? - What research do I need to do before choosing my niche? - How should I tailor my communications? - What if I already have a website? What parts should I update/change? Do I need to start over? - How should I tailor the content I create for my niche - What about existing clients that don't fit that mold? Do I need to worry about losing them? - What are some ways I can get involved in the niche community I choose to serve? - How do I go about contributing articles to media outlets to position myself as a thought leader in my niche? and so much more!

Website Design Best Practices in 2022

Samantha Russell

Master Your Website: Cutting-Edge Strategies to Beat the Competition

verndale

Master Your Website:guest1b1f0b7

Twitter is the second largest social network with more than 200,000,000 registered members, but many business owners don't know how to use it as marketing tool for their business. Twitter has many practical business applications and the potential to bring a solid return on investment. Join us for this webinar to discover how companies of all sizes and industries are incorporating Twitter into their overall marketing plan to achieve their business goals.

Agile marketing

Daniel Mcgaw

IMPACT: Improving My Performance And Corroborating Them

In Marketing We Trust

Definitive Guide to Engaging Email Marketing (Part 2)Marketo

12 Powerful Pinterest Marketing Moves

DigitalSherpa

13 Tried and True Growth Hacking Strategies

Wishpond

Web Strategy Planning Template

Bluewire Media

The Web Strategy Planning Template (2015) helps marketing consultants document their strategy. It will help you define who your buyers are and the best way to communicate with them directly. You are free to use this with your clients. You can co-brand it and use it commercially. It was co-created by Bluewire Media and David Meerman Scott. The Web Strategy Planning Template appears in: "The New Rules of Marketing & PR" by David Meerman Scott "Web Marketing That Works" by Adam Franklin & Toby Jenkins

The End of Tracking

In Marketing We Trust

WORKSHOP: Optimising Video As Part of Your Content Strategy - 3XE Digital

Eduardas Gricius

Get your guest-posting submission published. Useful tips and automation of th...

Igor Gorbenko

5 steps to executing a successful digital pr campaign - Brighton SEO

Tom Mansell

Valve Solutions Linkedin group b2 b marketing solutions

VALVE SOLUTIONS

[Webinar] Aligning Content to Strategy w/ SCIEX

Kapost

Developing a Solid Growth Strategy for 2022 Based on the Top Marketing Trends...

Samantha Russell

Developing a Solid Growth Strategy for 2022 Based on the Top Marketing Trends...

Samantha Russell

What's hot

Developing an editorial mindset in a non-editorial business

Sticky Content

Welcome to the Funnel: We've Got Leads and Names

Kapost

Brighton SEO July 2021 Presentation

Varn

What to post on social media?

Harikrishna Patel

Mathew Sweezey - Getting Executive Buy In for Marketing Resources

Julia Grosman

Top 5 Tips for Google+ Hangouts on Air

Randy Ksar

How an eCommerce Company Increased Pinterest Revenue by 1042% with Promoted Pins

JD Prater

Twitter for Business

Internet Gal

Agile marketing

Daniel Mcgaw

IMPACT: Improving My Performance And Corroborating Them

In Marketing We Trust

Definitive Guide to Engaging Email Marketing (Part 2)Marketo

12 Powerful Pinterest Marketing Moves

DigitalSherpa

13 Tried and True Growth Hacking Strategies

Wishpond

Web Strategy Planning Template

Bluewire Media

The End of Tracking

In Marketing We Trust

WORKSHOP: Optimising Video As Part of Your Content Strategy - 3XE Digital

Eduardas Gricius

Get your guest-posting submission published. Useful tips and automation of th...

Igor Gorbenko

5 steps to executing a successful digital pr campaign - Brighton SEO

Tom Mansell

Valve Solutions Linkedin group b2 b marketing solutions

VALVE SOLUTIONS

[Webinar] Aligning Content to Strategy w/ SCIEX

Kapost

What's hot (20)

Developing an editorial mindset in a non-editorial business

Welcome to the Funnel: We've Got Leads and Names

Brighton SEO July 2021 Presentation

What to post on social media?

Mathew Sweezey - Getting Executive Buy In for Marketing Resources

Top 5 Tips for Google+ Hangouts on Air

How an eCommerce Company Increased Pinterest Revenue by 1042% with Promoted Pins

Twitter for Business

Agile marketing

IMPACT: Improving My Performance And Corroborating Them

Definitive Guide to Engaging Email Marketing (Part 2)

12 Powerful Pinterest Marketing Moves

13 Tried and True Growth Hacking Strategies

Web Strategy Planning Template

The End of Tracking

WORKSHOP: Optimising Video As Part of Your Content Strategy - 3XE Digital

Get your guest-posting submission published. Useful tips and automation of th...

5 steps to executing a successful digital pr campaign - Brighton SEO

Valve Solutions Linkedin group b2 b marketing solutions

[Webinar] Aligning Content to Strategy w/ SCIEX

Similar to New SEC Ad Rule: 5 of the Biggest Marketing Opportunities for RIAs To Grow With Max L. Schatzow, Esq.

Developing a Solid Growth Strategy for 2022 Based on the Top Marketing Trends...

Samantha Russell

Developing a Solid Growth Strategy for 2022 Based on the Top Marketing Trends...

Samantha Russell

Trustpilot_SEOeGuidJay Shahrestani

Seo Proposal

Chuck Price

Back & Spine Pain Management Doctors, Surgeon Website Marketing Proposal

basicspine

Spine and Neurosurgeons who perform surgeries to treat back pain, spine pain and other joint related conditions often empty companies to perform online marketing. Try a real medical marketing firm, located in Newport Beach which is next to Irvine in Orange County, California. We suggest the best method for cost effective marketing online is by a medial marketing firm. The down fall is these marketing firms do not understand medical rules and regulations and can easily get these pain management practice in trouble. Professional example of a Medical Device Company marketing proposal slideshow. Back and Spine Pain doctors seeking a tool to aid in the recovery of lower back pain and the tools and devices used to provide this relief is given in a marketing plan for search engine optimization for on page and off page. This explains the reasons why a company would need help with marketing online. Simple "on page" SEO no longer does the trick. If you have questions, please contact us (866) 398-0868. http://www.Basicspine.com : Example Site

SEO Habits of World Class Companies - Webinar SlidesDemandWave

Top seo tactics

Master Web Creations

Enterprise SEO 2018 - How Corporates Run Digital Marketing Campaigns

Pyrite Technologies Pvt. Ltd.

6 Ways to Take Advantage of LinkedIn at Various Stages of the Sales Life Cycle

Becky Livingston

Killer Growth Hacking Trends to Adopt in 2016

Ladybugz Interactive Agency Boston MA

Looking to growth hack your business in 2016? Here are growth hacking practices that we think will gain popularity and be crucial to business in 2016. SEO GROWTH IS PART OF YOUR JOB DESCRIPTION CONTENT CREATION THAT ADDS VALUE TO CUSTOMERS ONGOING USE OF NEW AND CREATIVE IDEAS TO INCREASE GROWTH QUALITY BACKLINKING PROGRAMS METRICS AND MORE METRICS GOAL ORIENTED MARKETING QUALITY OVER QUANTITY BROAD VS. LONG-TAILED FINDING NEW WAYS TO USE EXISTING CHANNELS

Scaling corporate ventures: the foundations.

Bundl

Discover and understand the critical actions needed on the venture journey to scale successfully. What is it for? To help corporate entrepreneurs identify and successfully navigate each critical action that will ultimately become the foundation of a corporate venture’s scaling effort. Based on the insights from 200+ corporate innovation and venture tracks, this practical guide provides a deeper understanding of what’s needed early-on for long-term venture growth. Benefits: Identify the right measurement approach that shines a light on your path forward. Create an ideal team setup with access to the right talent at the right time. Select the appropriate ownership structure and legal entity format.

3 Keys to Measuring Marketing and Sales SuccessPardot

Essential of blogginglanre ariyo

CNX16 - Getting Started with Social Studio

Cloud_Services

Performance Max 101: Tips to Improve Performance and Reporting - Andrew Wirtz...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Digital marketing strategy guide for techarcisSubha Banerjee

8 Expert Lead Gen Tips for CMOs - slidesDemandWave

Social in Action: Streamline Your Social Content Marketing

Salesforce Marketing Cloud

As social media strategies continue to evolve, finding the ability to relate to your customers and stay relevant remains top of mind. Whether it is being responsive with engaging content or providing clear purchase and services paths to each customer, extending brand love and trust is a key component to a successful social media content strategy. In this webinar we joined Al Sturgeon, Product Adoption Manager, ExactTarget Marketing Cloud and Dawn DeVirgilio, Global Social Media Manager, ExactTarget Marketing Cloud as they discussed how Radian6 Buddy Media Social Studio can help social marketers streamline and publish engaging content that resonates with customers. Watch the webinar recording and slides to learn how you can help invite your customers to respond and share your social content to expand reach.

Tired of Affiliate Marketing Failures (3).pdf

harryjohn31

Similar to New SEC Ad Rule: 5 of the Biggest Marketing Opportunities for RIAs To Grow With Max L. Schatzow, Esq. (20)

Developing a Solid Growth Strategy for 2022 Based on the Top Marketing Trends...

Trustpilot_SEOeGuid

Seo Proposal

Back & Spine Pain Management Doctors, Surgeon Website Marketing Proposal

SEO Habits of World Class Companies - Webinar Slides

Top seo tactics

Enterprise SEO 2018 - How Corporates Run Digital Marketing Campaigns

6 Ways to Take Advantage of LinkedIn at Various Stages of the Sales Life Cycle

Killer Growth Hacking Trends to Adopt in 2016

Scaling corporate ventures: the foundations.

3 Keys to Measuring Marketing and Sales Success

Essential of blogging

CNX16 - Getting Started with Social Studio

Performance Max 101: Tips to Improve Performance and Reporting - Andrew Wirtz...

Digital marketing strategy guide for techarcis

8 Expert Lead Gen Tips for CMOs - slides

Social in Action: Streamline Your Social Content Marketing

Tired of Affiliate Marketing Failures (3).pdf

More from Samantha Russell

Unlocking Advisor Success With YCharts’ 2024 Communication Survey

Samantha Russell

A strong communication strategy is the key to your success and growth. So, when it comes to your communication approach, are you losing or retaining clients? In this webinar, Chief Evangelist of FMG, Samantha Russell, and President & CEO of YCharts, Sean Brown, shared the importance of communicating consistently, plus tips for getting the most out of your communication strategy. They discussed: - Key takeaways from the YCharts Communication Survey - The consequences of less communication - Enhancing communication techniques for high-value clients - Long-term communication improvement strategies - Bullet-proof marketing ideas

Supercharge Marketing Strategies to Skyrocket Firm Growth

Samantha Russell

A strong marketing strategy is the cornerstone of any successful business plan. In this webinar, Director of Product & Enterprise Marketing, Elise Lambert and Director of Business Development at Wealthbox, Andrew Ladwig share their marketing strategies for boosting your firm’s overall growth. They discussed: - The importance of a traffic-driving website - How to invest in content marketing - Utilizing social media - Tips to increase client satisfaction with email marketing - Ways to ramp up your SEO (Search Engine Optimization)

So What's This Do It For Me Program Really Like?

Samantha Russell

Mastering Lead Generation and Referrals!

Samantha Russell

10 Tips for Marketing Your Tax Planning Services As An Advisor

Samantha Russell

Leveraging Your Client or Prospect's Age Milestones to Exponentially Grow You...

Samantha Russell

Mastering the Client Journey: How to Maximize the Return on Your Tech

Samantha Russell

In this webinar, we walked through a client’s journey and how an advisor or firm can leverage their technology stack and not miss a beat. We heard expert perspectives across the client journey from: - FMG : On how your marketing can help you stay in touch with your clients and grow your business. - Wealthbox: On how to better manage your client relationships and operations. - Nitrogen: On how to win prospective clients faster and create a personalized client experience. - Asset-Map: On how you can visually represent a client’s financial picture and turn client conversations into actionable decisions. Whether you’re looking to capture and convert leads, improve your client communication, identify gaps in your business or measure your firm’s impact, this was an excellent event.

Our Best Growth Strategy for 2024 - Webinars that WOW!

Samantha Russell

In this webinar, we discussed the top tips and strategies for integrating webinars into your overall marketing strategy and getting the most out of this highly-effective lead generation strategy in the new year and beyond. They discussed: - Webinar Logistics - Topic Ideas - Planning Logistics - How to Get Registrants - Post-Webinar Tactics-and more! If you’re looking to grow your lead generation in the new year and beyond, then this webinar was an excellent way to get started.

Top 5 Advisor Marketing Themes for 2024

Samantha Russell

Content Strategies To Differentiate Your Brand and Grow Your Business

Samantha Russell

Convert Leads, Delight Clients: Proven Communication Strategies

Samantha Russell

A Step-by-Step Guide to Launching Your Podcast

Samantha Russell

Advisor Marketing: What to Outsource vs. What to Insource

Samantha Russell

In this webinar, Chief Marketing & Experience Officer, Susan Theder, and President & Financial Advisor of Heimensen Wealth Advisors, Corey Heimensen shared how he made decisions regarding what parts of his marketing efforts he chose to outsource to free up his time to focus on other areas of his business. They discussed: - The objective of marketing activities - The marketing activities you should keep in-house - The importance of content creation - What outsourcing should accomplish - Corey’s recommendations

Marketing Masterclass: Exclusively for LPL Financial Advisors:

Samantha Russell

Do you have trouble differentiating your service and defining your unique value proposition? Do you know your marketing needs a facelift but you just aren't sure where to start or what to do? In this webinar, exclusively for LPL advisors, Samantha Russell will share: - Why traditional advisor marketing and messaging just doesn't work anymore - How to think about establishing your own unique brand, and - Practical tips you can implement right away - to help you nail your messaging in your website, copywriting, social posts, and more!

What Makes this Advisor Website Stand Out? Interview with Rubin Miller, CFA

Samantha Russell

In this webinar, Chief Evangelist, Samantha Russell, and Founder and Chief Investment Officer at Peltoma Capital Partners, Rubin Miller discussed how he seamlessly integrates his unique personality, family values, and professional expertise to create an engaging website that sets him apart from the competition. They discussed: - Your website messaging - The importance of design and user-experience - Best website design practices

Quick Demo of FMG's Platform

Samantha Russell

The Best Lead Generation Tactic Most Advisors Aren’t Doing: Webinars

Samantha Russell

Webinars are low-cost, easy to implement, and best of all, they work really well to showcase your expertise and bring in new prospects. But did you know that only 23% of advisors are utilizing them? In this webinar, Chief Evangelist, Samantha Russell, and Chief Marketing & Experience Officer, Susan Theder discussed their top tips and tricks for getting the most out of this highly-effective lead generation strategy. They discussed: - Webinar logistics - Topic ideas - Planning logistics - How to get registrants - Post-webinar tactics

How to Use Behavioral Finance to Differentiate Your Firm and Marketing

Samantha Russell

In this webinar, Chief Evangelist, Samantha and Founder of Shaping Wealth, Brian Portnoy discuss how to use behavioral finance insights in your marketing to differentiate your firm from the competition and drive dramatic growth in your business. They discussed: - Behavioral finance and “human-centric advice - The evolution of the profession - The working model for “behavior” - How to leverage behavioral finance to enhance your client relationships and create “referable” moments - Ideas to integrate behavioral finance principles into your marketing

Create your own podcast - It’s way easier than you think

Samantha Russell

In this webinar, Chief Marketing & Experience Officer, Susan Theder and Co-Founder & Chief Relationship Officer of ProudMouth, Matt Halloran are not only sharing how to start a podcast, but ways to repurpose your content and leverage your network to get the most out of your efforts. And if you want tangible evidence that podcasting REALLY works, they shared examples of advisors who have found a lot of success using this in their marketing strategy.

Lead Generation & Growth Creation: Grow and support your business through ta...

Samantha Russell

More from Samantha Russell (20)

Unlocking Advisor Success With YCharts’ 2024 Communication Survey

Supercharge Marketing Strategies to Skyrocket Firm Growth

So What's This Do It For Me Program Really Like?

Mastering Lead Generation and Referrals!

10 Tips for Marketing Your Tax Planning Services As An Advisor

Leveraging Your Client or Prospect's Age Milestones to Exponentially Grow You...

Mastering the Client Journey: How to Maximize the Return on Your Tech

Our Best Growth Strategy for 2024 - Webinars that WOW!

Top 5 Advisor Marketing Themes for 2024

Content Strategies To Differentiate Your Brand and Grow Your Business

Convert Leads, Delight Clients: Proven Communication Strategies

A Step-by-Step Guide to Launching Your Podcast

Advisor Marketing: What to Outsource vs. What to Insource

Marketing Masterclass: Exclusively for LPL Financial Advisors:

What Makes this Advisor Website Stand Out? Interview with Rubin Miller, CFA

Quick Demo of FMG's Platform

The Best Lead Generation Tactic Most Advisors Aren’t Doing: Webinars

How to Use Behavioral Finance to Differentiate Your Firm and Marketing

Create your own podcast - It’s way easier than you think

Lead Generation & Growth Creation: Grow and support your business through ta...

Recently uploaded

Chapter -12, Antibiotics (One Page Notes).pdf

Kartik Tiwari

"Protectable subject matters, Protection in biotechnology, Protection of othe...

SACHIN R KONDAGURI

Supporting (UKRI) OA monographs at Salford.pptx

Jisc

Synthetic Fiber Construction in lab .pptx

Pavel ( NSTU)

Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.

BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...

Nguyen Thanh Tu Collection

A Strategic Approach: GenAI in Education

Peter Windle

Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction. This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.

Thesis Statement for students diagnonsed withADHD.ppt

EverAndrsGuerraGuerr

Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf

TechSoup

2024.06.01 Introducing a competency framework for languag learning materials ...

Sandy Millin

http://sandymillin.wordpress.com/iateflwebinar2024 Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error. Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials. This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.

Chapter 3 - Islamic Banking Products and Services.pptx

Mohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia

Overview on Edible Vaccine: Pros & Cons with Mechanism

DeeptiGupta154

Embracing GenAI - A Strategic Imperative

Peter Windle

1.4 modern child centered education - mahatma gandhi-2.pptx

JosvitaDsouza2

aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa

siemaillard

How libraries can support authors with open access requirements for UKRI fund...

Jisc

Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46

MysoreMuleSoftMeetup

Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46 Event Link:- https://meetups.mulesoft.com/events/details/mulesoft-mysore-presents-exploring-gemini-ai-and-integration-with-mulesoft/ Agenda ● Java 17 Upgrade Overview ● Why and by when do customers need to upgrade to Java 17? ● Is there any immediate impact to upgrading to Mule Runtime 4.6 and beyond? ● Which MuleSoft products are in scope? For Upcoming Meetups Join Mysore Meetup Group - https://meetups.mulesoft.com/mysore/ YouTube:- youtube.com/@mulesoftmysore Mysore WhatsApp group:- https://chat.whatsapp.com/EhqtHtCC75vCAX7gaO842N Speaker:- Shubham Chaurasia - https://www.linkedin.com/in/shubhamchaurasia1/ Priya Shaw - https://www.linkedin.com/in/priya-shaw Organizers:- Shubham Chaurasia - https://www.linkedin.com/in/shubhamchaurasia1/ Giridhar Meka - https://www.linkedin.com/in/giridharmeka Priya Shaw - https://www.linkedin.com/in/priya-shaw Shyam Raj Prasad- https://www.linkedin.com/in/shyam-raj-prasad/

Unit 8 - Information and Communication Technology (Paper I).pdf

Thiyagu K

Group Presentation 2 Economics.Ariana Buscigliopptx

ArianaBusciglio

STRAND 3 HYGIENIC PRACTICES.pptx GRADE 7 CBC

kimdan468

Azure Interview Questions and Answers PDF By ScholarHat

Scholarhat

Recently uploaded (20)

Chapter -12, Antibiotics (One Page Notes).pdf

"Protectable subject matters, Protection in biotechnology, Protection of othe...

Supporting (UKRI) OA monographs at Salford.pptx

Synthetic Fiber Construction in lab .pptx

BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...

A Strategic Approach: GenAI in Education

Thesis Statement for students diagnonsed withADHD.ppt

Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf

2024.06.01 Introducing a competency framework for languag learning materials ...

Chapter 3 - Islamic Banking Products and Services.pptx

Overview on Edible Vaccine: Pros & Cons with Mechanism

Embracing GenAI - A Strategic Imperative

1.4 modern child centered education - mahatma gandhi-2.pptx

aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa

How libraries can support authors with open access requirements for UKRI fund...

Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46

Unit 8 - Information and Communication Technology (Paper I).pdf

Group Presentation 2 Economics.Ariana Buscigliopptx

STRAND 3 HYGIENIC PRACTICES.pptx GRADE 7 CBC

Azure Interview Questions and Answers PDF By ScholarHat

New SEC Ad Rule: 5 of the Biggest Marketing Opportunities for RIAs To Grow With Max L. Schatzow, Esq.

1. New SEC Ad Rule 5 Biggest Marketing Opportunities for RIAs To Come in 2021 From The New Rule

2. Samantha Russell Chief Evangelist @SamanthaTwenty /samanthacrussell twentyoverten.com

3. Max L. Schatzow, Esq. Stark & Stark Investment Management & Securities Group @AdviserCounsel /max-schatzow advisercounsel.net stark-stark.com/attorneys/max-l-schatzow/

4. 1. The new rules go into effect 60 days after publication in the Federal Register, which hasn’t happened quite yet. 2. Remember to always ﬁrst check with your compliance team before implementing any new marketing strategies. Disclaimers!

5. Agenda How to execute Google reviews to improve your organic search rankings Google Reviews Leveraging recorded client videos Client Videos Boosting engagement on social media through commenting Social Media Comments 1 2 3 How to tastefully incorporate reviews and testimonials on your website Testimonials Creative ideas for other marketing assets incorporating client success stories Client Successes 4 5

6. Google Reviews ● Claim your listing & complete it fully ● Run a Google Review email campaign ● Include a link in your email signature & a CTA on your website ● Google reviews landing page + link out to review page Google My Business listing

7. Client Videos ● Choose clients who will connect with your target audience ● Ditch the script, be authentic ● Address pain points ● Use in social ads

8. Social Media ● Proactively connect with your clients ● If a client leaves a comment, you can now respond ● Share testimonials (screenshots) of public reviews

9. Social Media ● Fine line between sharing good news and bragging -try to tie the review back to something else ● Screenshots most powerful- but get permission

10. Testimonials + Your Website ● Dedicated page with videos & quotes ● Blog posts ● Exit intent popups

11. Repurpose Reviews ● Case studies ● Powerpoint ● Checklists ● Blog Posts

12. Questions? Shoot us an email: Marketing@twentyoverten.com or mschatzow@stark-stark.com twentyoverten.com advisercounsel.net

New SEC Ad Rule: 5 of the Biggest Marketing Opportunities for RIAs To Grow With Max L. Schatzow, Esq.

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to New SEC Ad Rule: 5 of the Biggest Marketing Opportunities for RIAs To Grow With Max L. Schatzow, Esq.

Similar to New SEC Ad Rule: 5 of the Biggest Marketing Opportunities for RIAs To Grow With Max L. Schatzow, Esq. (20)

More from Samantha Russell

More from Samantha Russell (20)

Recently uploaded

Recently uploaded (20)

New SEC Ad Rule: 5 of the Biggest Marketing Opportunities for RIAs To Grow With Max L. Schatzow, Esq.