The document discusses the conventions used in the media products created by the author, including a music video, CD cover, and magazine advertisement for a teen pop song. Some conventions used in the music video were quick cuts, telling a story that fits the song, and synchronizing actions with the music. Conventions for the CD cover included featuring the artist and large text for the song title. The magazine ad used reviews from other publications, release dates, and matching the photo from the CD cover. The author aimed to use realistic conventions to make the products fit within a genre and tie cohesively together.

1. Evaluation In what ways does your media product use, develop or challenge forms and conventions of real media products?

2. Conventions To find out conventions of Music Videos aimed at Teens I researched on the internet to find out what genre and ideas for conventions which I could use in my Music Video. I had to find conventions which would fit with my genre of the music to make sure the music fit with the video and my ancillary tasks which were the CD Cover and the Magazine Advertisement. I used multiple conventions throughout my Music Video to show what genre the video is.

3. Conventions – Music Video In my Music Video I used conventions which are usually used in teen pop song videos. Some of these conventions are mentioned below; Quick flashes of character throughout – I used this in my video because it shows the audience it is a music video they are watching and not a TV show if it has quick cuts and it also makes it seem fast paced. Telling a Story – I used this convention because this is what my target audience preferred to see, It also gives meaning to the video and the story told actually fits with what the song is about. Actions which go with the music – I used this because then it shows a connection between the music and the video instead of just having any music to any video. It is as if the character is listening to the music and following what it says, E.g. “Lets lift these chains” – In my video the character lifts the lights from herself when this line is sang.

4. Conventions – CD Cover I also used conventions when creating my CD Cover so that it fits with the genre and combines with the other products so it fits the theme. One convention I used was to have a picture of the artist on the front, This is to show if my target audience went to purchase the CD Cover they could automatically tell who the CD was by. Another convention I used was to have the song name on the Cover. This was placed on the cover as really big text, this was to make it stand out and for the audience to know what the CD/Song is called. One more convention I used with my CD Cover was to have the same theme running through my products so that the audience can identify that they go together. I used things such as the same fonts and colours throughout.

5. Conventions – Magazine Advertisement A number of conventions were used in my Magazine Advertisement also. One of these conventions was to have Comments/Ratings from other magazines or newspapers. These are commonly used on Adverts in magazines because they let the audience know how good the product is and whether it is worth buying. I used this on my advert for the same effect. Another convention used was that I had the Date and information for releases of the music video and CD. I used this so the audience know when each product is available. Without this the advert would not be very useful. One more convention I used was that I had a picture of the artist from the same Photo Shoot that was featured on the CD Cover. This was used to tie the products together and so the audience can see they fit together. The last convention used was the theme again, Same as I said about the CD Cover that I used the same theme throughout the products to show they tie-in together.

6. Conventions - Conclusion Overall I used many conventions in my products which are used in real products to show that mine could be a success if released properly, that I can follow a genre and that I can make products which are conventional products. If I was to do my products again I would add more conventions to improve the quality even more.