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Final magazine Evaluation
   Adina Breden – Thorpe
When I was planning and crating rough designs for my magazine I had to consider how I
would successfully design a magazine cover, content and double page spread according
   to my target audience. My intended audience were young adults interested in indie,
rock music between the ages of 18 – 23. From this I knew I should look at existing music
magazines targeted at a similar audience to mine, for example magazines such as NME,
 Q and Kerrang. When I did my research on these magazines I found that NME was the
    best fitting to my criteria because of it’s indie style. Here I have an example of my
   magazine front cover “Frets” and one created by NME. I focused a lot on the design
  presented by NME, such as there use of composition and layout. When you compare
 the two covers you can see I have considered how I have used my layout similar to that
   of NME, I have made the image large and bright to deliver impact and to also be the
  main focus of the cover. I have also considered the space around the image and how I
 could place the information on the cover, for example the mast head I have made sure
to be large and bold and placed to the top left side of my magazine, this is so the reader
  can navigate around the page and consume all the information, this is in similarity to
   NME and their use of page design. I have made sure to make the main subject of my
   magazine stand forward by using a large sub-heading based on the story (the artists
     name) directly underneath the image, this is to identify the artist in the image in
 relation to the NME magazine identifying Florence from Florence and the machine. For
 my cover I had to be considerate with what type of image I should use, for example the
     image on my cover has a particular pose popular with my target audience (a very
  indie/rock pose), the makeup I have put on my subject and the amount I have used is
also very popular to my target audience, but this is more aimed to the female side of my
  audience because females are more intrigued by the concept of make up and fashion.
     The use of a bold ,chunky font is more aimed towards the male side of my target
 audience because it is a representation of big strong possibly even intimidating which
   are all different things most would categorise as a manly quality. I aim my magazine
       towards both genders, this means I have to offer something for both genders.
When I went on to designing my contents page I had to consider layout and
   composition above all aspects, this is because with out a structured layout the
reader will not be able to navigate the page properly there for not consuming the
 correct information. I made sure to make the title Contents large and to the top
 left hand side of the page, this was to make it visible and enlighten the reader as
  to what the page is , similar to my front cover, this is also because by doing this
 will lead the reader to that point this will then lead them to the content subjects
  of the magazine, by using the direction of reading to lead them round the page.
    To highlight the main subject (main story line) of my magazine I have used an
image of my artist, I have made sure the image was bright and clear to attract my
audience. I have made the page number to m y main subject bold and red so the
 reader won’t mistake the page and will know to look there first . For my content
      page I have used a similar layout to NME’s contents page, I have also used a
  similar colour scheme of black ,red and yellow , I have used the colours red and
    black because these are colours my target audience find most attractive in a
  magazine, they are also very rock colours following the theme of my magazine,
   the colours I have used are also in relation to the image I have used red for the
    lipstick and black fro the top my subject is wearing. I have used yellow on my
 advertisements because it conflicts the other colours I have used making it stand
   forward. I have used simple but very direct language suitable for my audience.
 My use of language and description as I said is very direct allowing my audience
to relate to my magazine, something only their stereotype will understand. I have
 used advertisement on my contents page advertising a contract to the magazine,
   this will be appealing to my audience because I have added free give away and
cheaper prices to gain their attention. My target audience are between the ages
 of 18- 23 so are most likely going to be students this means they will only earn a
 particular amount of money so by advertising cheaper deals should attract their
 attention and want them to continue buying my magazine. I have added a band
     index to my contents page to allow my reader to brose through the different
                            artists featured in my magazine.
In relation to my contents page and my front cover I made sure to use a
   bright, clear image, this is to present good quality which is attractive to
 my target audience. I have used an image similar to the one I used in the
     contents page, this is to create a sense of continuation thought my
  magazine, to create a flow for my reader to follow , it will make reading
   my magazine a lot more enjoyable. I place the image to the left of my
    page so my readers will see that first this will then direct them to the
 right hand side of the page where they will then read through the article
based on the image. I incorporated a large ”L” crossing the image and the
  article, I did this to navigate the reader between both the image and the
 article, I coloured it red to match the lipstick my subject is wearing in the
   image. The sub – heading beneath the title of the page is coloured the
 same as the image background for the same purpose I coloured the “L” in
   red, to join the two pages together and to navigate the reader . I have
 overlapped the title with the image so people will follow from the image
    to the title over to the article. I have used educated language for my
      article this is because my target audience are educated and will
    understand the more complicated structure of reading, although my
 article isn’t that complicated it’s self it just holds educated elements. The
image shows my subject wearing makeup and headphones, these are very
                 popular products my audience are interested in.
Representation of social group

                                   My target social group is of young adults between
                                   the ages of 18- 23. Here I have an example image
                                     of my intended audience and how they would
                                  look. I have used a similar pose and use of makeup
                                  on my front over image of my subject , this is so my
                                   target audience can relate to the image, to make
                                    them want to buy my magazine because it can
                                  share a relation with my reader. The lighting of my
                                   image is also appropriate for my target audience,
                                   almost like being in the spot light like you are the
                                                main focus of attention.




The language I have used in my double page spread article and
thought the rest of my magazine is educated but very simple to
understand and follow. Most of it is very direct to my audience
 and addresses them as they see themselves, in this case to be
    rock/indie in stereotype. In my images I have dresses my
  subject in simple baggy clothing and used headphones, this
  fashion sense is used widely by my target audience so this is
     how I made my decision on my use of MISE-EN-SCENE.
Magazine Publishers


     When I researched different magazine publishers I came across two
   possibilities that would be suitable for the production and selling of my
    magazine. These two publishers are Bauer media and IPC media, both
 publishers are very established and control some of the worlds best known
 media brands. When I researched Bauer I found that they are a worldwide
media empire offering over 300 magazines in 15 countries, as well as online,
 TV and radio stations, in similarity to my magazine “Frets” they publish the
 magazines “Q” and Kerrang , both these magazines are music magazines to
do with rock/indie music, because of this I considered Bauer to be a possible
 publisher for my magazine, because this shows Bauer has experience in my
genre of magazine and will understand my target audience and how to target
   them as a buyer for my magazine. On the other hand I also there is IPC
  media to consider, IPC Media produces over 60 iconic media brands, with
 print alone reaching almost two thirds of UK women and 42% of UK men –
 almost 26 million UK adults, with a website that brings in 20 million users a
month. IPC makes NME which is very similar to my magazine but don’t seem
  to make any others this similar to mine, this may be good in terms if I did
    choose IPC I would be making a niche in the market, but when I really
 consider the two I feel my magazine will do best with Bauer, this is because
  although Bauer already produces two other products similar to mine, my
product is slightly different so it may create a niche in the market, also Bauer
      have more experience in this genre of magazine compared to IPC.
My target Audience

 My target audience for my magazine is young adults between the ages of 18- 23, they are
    interested in rock/indie music and follow the same stereotype . I decided to make my
target audience like this because of my research for my magazine, for example I sent out a
  questionnaire asking people of he public what they wanted in a magazine. The results
came in that most people where interested in the theme I had chosen between the ages I
  decided to use, these decisions were made because of this data I had collected , but this
   also influenced how I designed my magazine, for example from the knowledge that my
     audience is interested in rock and indie themed subject I knew to do just that to my
  magazine with my use of bright posing images, and use of props and clothing ( mise-en-
  sense) that are popular to my genre . It also gave me an understanding on what types of
graphics I should use, for example bold ,large font similar to that on NME , use of language
  and how it was presented and most impotently the layout of my magazine. I decided on
these decisions purely from the information I had collected from my questionnaire and my
  reader profile . I would say also from the information I have collected I can say that my
 target audience fit in as C1 when looking at Psychographic segmentation, this means they
  are Lower Middle Class Supervisor, junior managerial, admin or professional. From this I
  can understand the typical life and background of my target audience, for example they
will be earning an healthy wage so I know to make the price reasonable because my target
audience are 18-23 they are most likely going to still be in education so I chose to price my
     magazine £2.50 a month, this is a reasonable price to pay. This understanding of my
  audience also tells me where they like to buy their products, for example being students
 and knowing where similar magazines are sold I know my target market would most likely
                      buy from WHSmiths or any form of supermarket .
Use of technology

To produce and present my work I has to use a range of different websites. I will
    begin with Blogger, Blogger is a blogging website that allows you to blog a
subject or subjects of your choice, in my case I was blogging Media studies. The
   point for using blogger is to allow all my work to be presented professionally
and then viewable for free to the public , it is very easy to use and allows you to
    branch out your ideas and our understandings to the public. This is good to
      advertise your work and to show every step of your understanding and
     development of this subject. Blogger is similar to another website called
 Slideshare, this is also a type of blogging, but it allows you to blog slides, this is
good for presentations, you can use this and upload it to your blogger meaning
   you will have a more professional finish to your blog, it will make it easier to
navigate. To advertise my work or get public opinion I used Zoomerang , this is a
   questioning website that allows you to create questionnaires , I used this to
     make my intended audience questionnaire , all I had to do was type in my
  questions upload it to my blogger and allow people to freely answer and give
their personal opinion for my magazine. I could use zoomerang and upload the
    questionnaire to facebook, I did this to allow more people to give me their
personal opinion on my magazine, this gave me a better understanding of what
 the public wanted from my magazine and how they wanted me to present my
                                       magazine.
 I used technologies such as SLR cameras to take my photographs because they
        could almost guarantee a professional photograph, but to make my
photographs suitable for my magazine I had to use programs such as Photoshop
  and Serif, both of these programs allow you to manipulate your images to get
                       the professional look you are aiming for.
Photoshop




 Here I have simply used Photoshop to manipulate my photograph so it was suitable for my magazine front
cover. I began with my original image taken of my subject using an SLR camera , I then uploaded this image
  onto Photoshop where I cut round the image taking the background away, by first of all using a cropping
devise and the and cutting device allowing me to neatly cut round my image. Once I had done this I placed
 my image to an A4 page, I then used free transform to enlarge my image to the size most suitable for my
cover . As you can see I decided to turn a mid – shot into a close up shot to make my image stand out more
                                   and to fit the composition of my cover.
My development

       During this course I have learnt a lot about technology and codes and
       conventions that should be used to create the important aspects of a
  magazine. At the beginning of the course I had to design and create a school
magazine cover with, for this I made a simple layout pinpointing the areas such
   as the headline, sub-headings etc. I used simple colours, images and use of
   font, I also used simple language in order for it to be appealing to students,
      and suitable for a secondary school. As I have developed on to making a
magazine I have learnt the basics from my premium task, thing such as how to
 layout my cover with the headline to the top right leading the reader towards
     the content of the magazine. Although for my magazine I have used more
  intelligent language I learnt the structure of writing from my premium task. I
 have used more complicated language for my magazine because it is aimed to
        an older audience and speaks more on specific subjects (music). The
      presentation of my magazine is a lot more professional compared to my
   premium task, for example the use images , unlike my premium task I have
    edited and sharpened the images to present them with a professional and
clear look . For my images I have had to use lighting and Photoshop to get the
  finish I wanted, I have developed my understanding of the use of technology
 and how it can improve the influence and attractiveness of my magazine. For
   my premium task I used programs such as publisher to cerate my magazine,
this meant I had very limited simple editing equipment, because my magazine
“Frets” had to be professional I had to use more complex programming such as
 Photoshop and photo serif, this are photo editing programs. I had to consider
  layout a lot more for my magazine, but to do so I had to use the basic idea of
    layout from my premium task, placing the head line to the top of the page
                followed by sub-headings to highlight the story line.

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Final evaluation on my course work

  • 1. Final magazine Evaluation Adina Breden – Thorpe
  • 2. When I was planning and crating rough designs for my magazine I had to consider how I would successfully design a magazine cover, content and double page spread according to my target audience. My intended audience were young adults interested in indie, rock music between the ages of 18 – 23. From this I knew I should look at existing music magazines targeted at a similar audience to mine, for example magazines such as NME, Q and Kerrang. When I did my research on these magazines I found that NME was the best fitting to my criteria because of it’s indie style. Here I have an example of my magazine front cover “Frets” and one created by NME. I focused a lot on the design presented by NME, such as there use of composition and layout. When you compare the two covers you can see I have considered how I have used my layout similar to that of NME, I have made the image large and bright to deliver impact and to also be the main focus of the cover. I have also considered the space around the image and how I could place the information on the cover, for example the mast head I have made sure to be large and bold and placed to the top left side of my magazine, this is so the reader can navigate around the page and consume all the information, this is in similarity to NME and their use of page design. I have made sure to make the main subject of my magazine stand forward by using a large sub-heading based on the story (the artists name) directly underneath the image, this is to identify the artist in the image in relation to the NME magazine identifying Florence from Florence and the machine. For my cover I had to be considerate with what type of image I should use, for example the image on my cover has a particular pose popular with my target audience (a very indie/rock pose), the makeup I have put on my subject and the amount I have used is also very popular to my target audience, but this is more aimed to the female side of my audience because females are more intrigued by the concept of make up and fashion. The use of a bold ,chunky font is more aimed towards the male side of my target audience because it is a representation of big strong possibly even intimidating which are all different things most would categorise as a manly quality. I aim my magazine towards both genders, this means I have to offer something for both genders.
  • 3. When I went on to designing my contents page I had to consider layout and composition above all aspects, this is because with out a structured layout the reader will not be able to navigate the page properly there for not consuming the correct information. I made sure to make the title Contents large and to the top left hand side of the page, this was to make it visible and enlighten the reader as to what the page is , similar to my front cover, this is also because by doing this will lead the reader to that point this will then lead them to the content subjects of the magazine, by using the direction of reading to lead them round the page. To highlight the main subject (main story line) of my magazine I have used an image of my artist, I have made sure the image was bright and clear to attract my audience. I have made the page number to m y main subject bold and red so the reader won’t mistake the page and will know to look there first . For my content page I have used a similar layout to NME’s contents page, I have also used a similar colour scheme of black ,red and yellow , I have used the colours red and black because these are colours my target audience find most attractive in a magazine, they are also very rock colours following the theme of my magazine, the colours I have used are also in relation to the image I have used red for the lipstick and black fro the top my subject is wearing. I have used yellow on my advertisements because it conflicts the other colours I have used making it stand forward. I have used simple but very direct language suitable for my audience. My use of language and description as I said is very direct allowing my audience to relate to my magazine, something only their stereotype will understand. I have used advertisement on my contents page advertising a contract to the magazine, this will be appealing to my audience because I have added free give away and cheaper prices to gain their attention. My target audience are between the ages of 18- 23 so are most likely going to be students this means they will only earn a particular amount of money so by advertising cheaper deals should attract their attention and want them to continue buying my magazine. I have added a band index to my contents page to allow my reader to brose through the different artists featured in my magazine.
  • 4. In relation to my contents page and my front cover I made sure to use a bright, clear image, this is to present good quality which is attractive to my target audience. I have used an image similar to the one I used in the contents page, this is to create a sense of continuation thought my magazine, to create a flow for my reader to follow , it will make reading my magazine a lot more enjoyable. I place the image to the left of my page so my readers will see that first this will then direct them to the right hand side of the page where they will then read through the article based on the image. I incorporated a large ”L” crossing the image and the article, I did this to navigate the reader between both the image and the article, I coloured it red to match the lipstick my subject is wearing in the image. The sub – heading beneath the title of the page is coloured the same as the image background for the same purpose I coloured the “L” in red, to join the two pages together and to navigate the reader . I have overlapped the title with the image so people will follow from the image to the title over to the article. I have used educated language for my article this is because my target audience are educated and will understand the more complicated structure of reading, although my article isn’t that complicated it’s self it just holds educated elements. The image shows my subject wearing makeup and headphones, these are very popular products my audience are interested in.
  • 5. Representation of social group My target social group is of young adults between the ages of 18- 23. Here I have an example image of my intended audience and how they would look. I have used a similar pose and use of makeup on my front over image of my subject , this is so my target audience can relate to the image, to make them want to buy my magazine because it can share a relation with my reader. The lighting of my image is also appropriate for my target audience, almost like being in the spot light like you are the main focus of attention. The language I have used in my double page spread article and thought the rest of my magazine is educated but very simple to understand and follow. Most of it is very direct to my audience and addresses them as they see themselves, in this case to be rock/indie in stereotype. In my images I have dresses my subject in simple baggy clothing and used headphones, this fashion sense is used widely by my target audience so this is how I made my decision on my use of MISE-EN-SCENE.
  • 6. Magazine Publishers When I researched different magazine publishers I came across two possibilities that would be suitable for the production and selling of my magazine. These two publishers are Bauer media and IPC media, both publishers are very established and control some of the worlds best known media brands. When I researched Bauer I found that they are a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations, in similarity to my magazine “Frets” they publish the magazines “Q” and Kerrang , both these magazines are music magazines to do with rock/indie music, because of this I considered Bauer to be a possible publisher for my magazine, because this shows Bauer has experience in my genre of magazine and will understand my target audience and how to target them as a buyer for my magazine. On the other hand I also there is IPC media to consider, IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults, with a website that brings in 20 million users a month. IPC makes NME which is very similar to my magazine but don’t seem to make any others this similar to mine, this may be good in terms if I did choose IPC I would be making a niche in the market, but when I really consider the two I feel my magazine will do best with Bauer, this is because although Bauer already produces two other products similar to mine, my product is slightly different so it may create a niche in the market, also Bauer have more experience in this genre of magazine compared to IPC.
  • 7. My target Audience My target audience for my magazine is young adults between the ages of 18- 23, they are interested in rock/indie music and follow the same stereotype . I decided to make my target audience like this because of my research for my magazine, for example I sent out a questionnaire asking people of he public what they wanted in a magazine. The results came in that most people where interested in the theme I had chosen between the ages I decided to use, these decisions were made because of this data I had collected , but this also influenced how I designed my magazine, for example from the knowledge that my audience is interested in rock and indie themed subject I knew to do just that to my magazine with my use of bright posing images, and use of props and clothing ( mise-en- sense) that are popular to my genre . It also gave me an understanding on what types of graphics I should use, for example bold ,large font similar to that on NME , use of language and how it was presented and most impotently the layout of my magazine. I decided on these decisions purely from the information I had collected from my questionnaire and my reader profile . I would say also from the information I have collected I can say that my target audience fit in as C1 when looking at Psychographic segmentation, this means they are Lower Middle Class Supervisor, junior managerial, admin or professional. From this I can understand the typical life and background of my target audience, for example they will be earning an healthy wage so I know to make the price reasonable because my target audience are 18-23 they are most likely going to still be in education so I chose to price my magazine £2.50 a month, this is a reasonable price to pay. This understanding of my audience also tells me where they like to buy their products, for example being students and knowing where similar magazines are sold I know my target market would most likely buy from WHSmiths or any form of supermarket .
  • 8. Use of technology To produce and present my work I has to use a range of different websites. I will begin with Blogger, Blogger is a blogging website that allows you to blog a subject or subjects of your choice, in my case I was blogging Media studies. The point for using blogger is to allow all my work to be presented professionally and then viewable for free to the public , it is very easy to use and allows you to branch out your ideas and our understandings to the public. This is good to advertise your work and to show every step of your understanding and development of this subject. Blogger is similar to another website called Slideshare, this is also a type of blogging, but it allows you to blog slides, this is good for presentations, you can use this and upload it to your blogger meaning you will have a more professional finish to your blog, it will make it easier to navigate. To advertise my work or get public opinion I used Zoomerang , this is a questioning website that allows you to create questionnaires , I used this to make my intended audience questionnaire , all I had to do was type in my questions upload it to my blogger and allow people to freely answer and give their personal opinion for my magazine. I could use zoomerang and upload the questionnaire to facebook, I did this to allow more people to give me their personal opinion on my magazine, this gave me a better understanding of what the public wanted from my magazine and how they wanted me to present my magazine. I used technologies such as SLR cameras to take my photographs because they could almost guarantee a professional photograph, but to make my photographs suitable for my magazine I had to use programs such as Photoshop and Serif, both of these programs allow you to manipulate your images to get the professional look you are aiming for.
  • 9. Photoshop Here I have simply used Photoshop to manipulate my photograph so it was suitable for my magazine front cover. I began with my original image taken of my subject using an SLR camera , I then uploaded this image onto Photoshop where I cut round the image taking the background away, by first of all using a cropping devise and the and cutting device allowing me to neatly cut round my image. Once I had done this I placed my image to an A4 page, I then used free transform to enlarge my image to the size most suitable for my cover . As you can see I decided to turn a mid – shot into a close up shot to make my image stand out more and to fit the composition of my cover.
  • 10. My development During this course I have learnt a lot about technology and codes and conventions that should be used to create the important aspects of a magazine. At the beginning of the course I had to design and create a school magazine cover with, for this I made a simple layout pinpointing the areas such as the headline, sub-headings etc. I used simple colours, images and use of font, I also used simple language in order for it to be appealing to students, and suitable for a secondary school. As I have developed on to making a magazine I have learnt the basics from my premium task, thing such as how to layout my cover with the headline to the top right leading the reader towards the content of the magazine. Although for my magazine I have used more intelligent language I learnt the structure of writing from my premium task. I have used more complicated language for my magazine because it is aimed to an older audience and speaks more on specific subjects (music). The presentation of my magazine is a lot more professional compared to my premium task, for example the use images , unlike my premium task I have edited and sharpened the images to present them with a professional and clear look . For my images I have had to use lighting and Photoshop to get the finish I wanted, I have developed my understanding of the use of technology and how it can improve the influence and attractiveness of my magazine. For my premium task I used programs such as publisher to cerate my magazine, this meant I had very limited simple editing equipment, because my magazine “Frets” had to be professional I had to use more complex programming such as Photoshop and photo serif, this are photo editing programs. I had to consider layout a lot more for my magazine, but to do so I had to use the basic idea of layout from my premium task, placing the head line to the top of the page followed by sub-headings to highlight the story line.