The Next Step in Content Marketing: Governance and WorkflowsAhava Leibtag
If you are struggling with “too much content,” “not enough content,” or “the wrong content,” this workshop is for you! Learn how to master the fundamentals of producing great content, including how to align teams, formulate iterative plans for governance and workflow, and sell your organization on the consistency and coherency that guidelines and standards will bring to content. Take home a recipe for:
Assessing current workflow and governance standards
Choosing the right tools for your organization
Building tools that work
Gaining executive and team buy-in
Presented at Forum for Healthcare Strategists
Build your "Skills": Getting your Content Ready for Voice and ChatbotsAhava Leibtag
What’s coming next in content marketing? Voice-activated search! Semantic search is the future for search engines, and people search for topics using questions. In this presentation, you’ll learn voice basics and the specific things you need to do to get your content ready to drive more patients to your website and your services using voice-activated search.
How to Create a North Star Editorial ToolkitAhava Leibtag
All organizations need to know how to answer the following questions: To whom are we speaking? Who are we as a brand? What are we saying? How are we saying it? When and where do we say it? Learn how to create tools that answer these fundamental questions and put them together in a north star guide for your content marketing programs.
We’ve all been so focused on designing for mobile devices that we’ve forgotten about content. But how your customers find, consume, and share your content on mobile is more important than ever. Learn about how to use content strategy to solve these issues, including content modeling, content auditing, and the core model. It may sound super nerdy now, but it won’t be once you’re there. (Presented at The Now What Conference 2017)
How do you design for content in a mobile world? Learn about the core model and how it can help you get to a smart place where you're putting content first.
How Content can Kick Start your Professional ReferralsAhava Leibtag
As the landscape of healthcare changes, professional referral partnerships are becoming vital for organizations of every type. But what role can content marketing play? How can you use content to enhance your profile in the eyes of strategic partners like hospitals and physician groups?
If you’ve already mastered content marketing to engage senior residents and their adult children, now is the time to use the same tools to create a powerful network of referral partners that will generate a steady stream of referrals for your higher levels of care services.
Learning Objectives:
-How to use marketing to build healthcare-based referral relationships
-How to create great content to engage network partners and grow referral channels
-Best practices from top healthcare brands that you can use too
The Next Step in Content Marketing: Governance and WorkflowsAhava Leibtag
If you are struggling with “too much content,” “not enough content,” or “the wrong content,” this workshop is for you! Learn how to master the fundamentals of producing great content, including how to align teams, formulate iterative plans for governance and workflow, and sell your organization on the consistency and coherency that guidelines and standards will bring to content. Take home a recipe for:
Assessing current workflow and governance standards
Choosing the right tools for your organization
Building tools that work
Gaining executive and team buy-in
Presented at Forum for Healthcare Strategists
Build your "Skills": Getting your Content Ready for Voice and ChatbotsAhava Leibtag
What’s coming next in content marketing? Voice-activated search! Semantic search is the future for search engines, and people search for topics using questions. In this presentation, you’ll learn voice basics and the specific things you need to do to get your content ready to drive more patients to your website and your services using voice-activated search.
How to Create a North Star Editorial ToolkitAhava Leibtag
All organizations need to know how to answer the following questions: To whom are we speaking? Who are we as a brand? What are we saying? How are we saying it? When and where do we say it? Learn how to create tools that answer these fundamental questions and put them together in a north star guide for your content marketing programs.
We’ve all been so focused on designing for mobile devices that we’ve forgotten about content. But how your customers find, consume, and share your content on mobile is more important than ever. Learn about how to use content strategy to solve these issues, including content modeling, content auditing, and the core model. It may sound super nerdy now, but it won’t be once you’re there. (Presented at The Now What Conference 2017)
How do you design for content in a mobile world? Learn about the core model and how it can help you get to a smart place where you're putting content first.
How Content can Kick Start your Professional ReferralsAhava Leibtag
As the landscape of healthcare changes, professional referral partnerships are becoming vital for organizations of every type. But what role can content marketing play? How can you use content to enhance your profile in the eyes of strategic partners like hospitals and physician groups?
If you’ve already mastered content marketing to engage senior residents and their adult children, now is the time to use the same tools to create a powerful network of referral partners that will generate a steady stream of referrals for your higher levels of care services.
Learning Objectives:
-How to use marketing to build healthcare-based referral relationships
-How to create great content to engage network partners and grow referral channels
-Best practices from top healthcare brands that you can use too
Bridging the Gap Between Data Science & Engineer: Building High-Performance T...ryanorban
Data scientists, data engineers, and data businesspeople are critical to leveraging data in any organization. A common complaint from data science managers is that data scientists invest time prototyping algorithms, and throw them over a proverbial fence to engineers to implement, only to find the algorithms must be rebuilt from scratch to scale. This is a symptom of a broader ailment -- that data teams are often designed as functional silos without proper communication and planning.
This talk outlines a framework to build and organize a data team that produces better results, minimizes wasted effort among team members, and ships great data products.
Are your words working? Creating and sustaining a content-focused research pr...UXDXConf
Your content team needs to be confident which specific words and phrases are resonating with your audience. And wouldn’t it be ideal to learn which words work before you launch your project or product? In this energizing, hands-on session, you’ll learn methods and tools for objectively evaluating how your customers are reacting to your writing—and most importantly, why they’re responding the way they are.
This is not “regular” UX research with prototypes of both content and visual design. It’s content-only research that helps you pinpoint the just-right words for successful, friction-free user experiences and stronger business results.
Healing your Content Process for Effective ResultsAhava Leibtag
Your organization is good at treating sick people, but what if it’s your Web content that’s ailing? Whether you’re redesigning or creating from scratch, content is often a source of headaches and nausea. But it doesn’t need to be this way! In this workshop, we’ll set you on a path to recovery with a three step program:
• Diagnose the problems - Audit your current content and uncover relevant information that will inform your content creation efforts moving forward.
• Establish treatment objectives - Establish KPIs for success and understand what engagement metrics really matter in your organization.
• Engage the care team – Learn to effectively manage doctors, academics and researchers in the content production process so you can keep your project running smoothly. This active learning workshop will include interactive hands-on activities and devote time to roleplaying common questions and pitfalls, so come ready with questions of your own.
After this workshop, you will have the tools you need to manage a new content project and set your organization on the road to success.
User Research for the Web and ApplicationsDani Nordin
Update of a talk originally given as a Skillshare workshop. Given at BioRaft Drupal Nights in summer 2013, and to be given at UX Boston in September 2013.
On June 8, 2016, Content Strategy Inc's Melissa Breker and Kathy Wagner presented their #CSITeamwork content strategy governance presentation at Collective Conference in Atlanta, Georgia.
User Research for the Web and ApplicationsDani Nordin
In this workshop given for Skillshare, I discuss basic techniques and deliverables to help teams understand their site's users, organize content and visualize task flows.
Bridging the Gap Between Data Science & Engineer: Building High-Performance T...ryanorban
Data scientists, data engineers, and data businesspeople are critical to leveraging data in any organization. A common complaint from data science managers is that data scientists invest time prototyping algorithms, and throw them over a proverbial fence to engineers to implement, only to find the algorithms must be rebuilt from scratch to scale. This is a symptom of a broader ailment -- that data teams are often designed as functional silos without proper communication and planning.
This talk outlines a framework to build and organize a data team that produces better results, minimizes wasted effort among team members, and ships great data products.
Are your words working? Creating and sustaining a content-focused research pr...UXDXConf
Your content team needs to be confident which specific words and phrases are resonating with your audience. And wouldn’t it be ideal to learn which words work before you launch your project or product? In this energizing, hands-on session, you’ll learn methods and tools for objectively evaluating how your customers are reacting to your writing—and most importantly, why they’re responding the way they are.
This is not “regular” UX research with prototypes of both content and visual design. It’s content-only research that helps you pinpoint the just-right words for successful, friction-free user experiences and stronger business results.
Healing your Content Process for Effective ResultsAhava Leibtag
Your organization is good at treating sick people, but what if it’s your Web content that’s ailing? Whether you’re redesigning or creating from scratch, content is often a source of headaches and nausea. But it doesn’t need to be this way! In this workshop, we’ll set you on a path to recovery with a three step program:
• Diagnose the problems - Audit your current content and uncover relevant information that will inform your content creation efforts moving forward.
• Establish treatment objectives - Establish KPIs for success and understand what engagement metrics really matter in your organization.
• Engage the care team – Learn to effectively manage doctors, academics and researchers in the content production process so you can keep your project running smoothly. This active learning workshop will include interactive hands-on activities and devote time to roleplaying common questions and pitfalls, so come ready with questions of your own.
After this workshop, you will have the tools you need to manage a new content project and set your organization on the road to success.
User Research for the Web and ApplicationsDani Nordin
Update of a talk originally given as a Skillshare workshop. Given at BioRaft Drupal Nights in summer 2013, and to be given at UX Boston in September 2013.
On June 8, 2016, Content Strategy Inc's Melissa Breker and Kathy Wagner presented their #CSITeamwork content strategy governance presentation at Collective Conference in Atlanta, Georgia.
User Research for the Web and ApplicationsDani Nordin
In this workshop given for Skillshare, I discuss basic techniques and deliverables to help teams understand their site's users, organize content and visualize task flows.
We will take you through DesignHammer’s recent, two part, newsletter creation process from start to finish. First, we’ll share ideas for simple, sustainable, and scalable processes for content generation. Then, we will give a brief overview of email marketing tools currently in the marketplace. Finally, we’ll discuss our experience using MailChimp. This will include some of MailChimp’s technical features, which can aid in reaching your desired audience.
Learn the critical components for successful data governance to support business analytics. We discuss the importance of data governance, warning signs that might suggest you need to improve it and how to implement it while staying nimble. View this on-demand webinar: https://senturus.com/resources/why-bother-with-data-governance/
Senturus offers a full spectrum of services in business intelligence and training on Power BI, Tableau and Cognos. Our resource library has hundreds of free live and recorded webinars, blog posts, demos and unbiased product reviews available on our website at: http://www.senturus.com/senturus-resources/.
(PROJEKTURA) lean and agile for corporation @Cotrugli MBARatko Mutavdzic
Great time and hopefully presentation on COTRUGLI MBA @Zagreb about Lean and Agile to packed crowd of MBA students. As you can imagine, number of questions later :)
The Making of 'The Language of Content Strategy' - by Scott Abel, The Content...Scott Abel
Time is in short supply. Deadlines are tight. Resources are even tighter. If you're like most content professionals, you have dozens of great ideas but not enough time, money or experience to bring them to life. But it doesn't have to be this way.
In this content marketing meets intelligent content engineering case study, we will explain how the newly published book, The Language of Content Strategy (XML Press) was created with the help of the crowd, structured XML content, a wiki and a formal content strategy. Attend this session to learn how the two seasoned content strategists enlisted the help of 50 knowledgeable experts to create a printed book, an e-book, a companion website and educational flash cards in record time, all from a single source of content. You'll discover why it's imperative that content professionals —regardless of their area of specialty — understand and leverage the power of advanced information development practices. You'll leave knowing why a repeatable content production system, optimized for productivity and designed to efficiently produce multiple content products simultaneously, is no longer an option, but rather a necessity.
If You Build It, They Will Come: Building a Faculty Development Hub in Bright...D2L Barry
Slides used for webinar, May 9, 2017 for the Brightspace Teaching and Learning Community.
Presenters: Ashley Riddle and Amanda Dills, Oklahoma City University
Description: How do we make faculty training accessible and its impact measurable? This webinar introduces one solution: A faculty development hub created using the Awards tool, Release Conditions, and enhanced content in D2L. Takeaways include a hub planning checklist and a course template they can upload and customize for their own learning environments.
How to Pitch a Software Development Initiative and Ignite Culture ChangeRed Gate Software
You’ve got a great idea for transforming software development or IT processes in your organization, but you’re not sure how to get buy-in from key stakeholders, or how to change your company culture.
In this session, Microsoft MVP Ike Ellis will draw on his experience as a consultant and leader in software development to give you real-world tips to define, shape, and share your pitch successfully. Whether you are launching a revolutionary new initiative or expanding an existing effort to improve your software development, Ike’s tips will help you create a plan to effect change in your teams.
The better you understand your content and content owners, the more effectively you can analyze your content and make it better for the long term. This workshop covers common content challenges and the organizational issues that cause them, and then delves into how to create the right kind of inventory and analysis that drive improvements.
Community and Code: Lessons from NESCent HackathonsArlin Stoltzfus
Hackathons are an explosive trend, but why? What makes them work? What do they accomplish? How do I organize a hackathon for maximum effectiveness? In spite of thee popularity of hackathons, there has been very little systematic research into what makes them valued and successful. This slide deck provides an overview of conclusions drawn from studying a series of well documented hackathons sponsored by the National Evolutionary Synthesis Center from 2006 to 2015. For more online resources, see https://nescent.github.io/community-and-code/ .
Similar to Better workflows, stronger governance (20)
It takes a lot of work to say the right thing. Particularly in UX, where we spend so much of our time being critical of design, content, strategy, and products, how do we artfully communicate with our clients to create a feeling of rapport, collaboration, and collegiality?
Join this lively, interactive session to hear real-life examples from a veteran in the field on how to effectively communicate during difficult conversations.
This session will examine how to:
Manage challenging conversations around scoping
Right a derailed project
Create consensus without agreement
Increase healthcare social media engagement with content strategy (Geisinger ...Ahava Leibtag
Increase channel participation by 30% by implementing a content strategy. We also demonstrate Facebook engagement increase by 314%. A great presentation for a healthcare marketer who wants to improve your content strategy.
Using Data to Improve Hospital MarketingAhava Leibtag
3 case studies prove that usability studies, content auditing and content strategy increases traffic. In one case study, we increased traffic 330% to a hospital blog by creating personas.
Plan Your Content Media Strategy Before Your Social Media StrategyAhava Leibtag
Both content strategy and social media are hot topics for strategic marketers. Where should you focus: social media or content strategy? And, how do you put together a strategic plan that encompasses all your goals and objectives while using the resources you have? In this session, we will review the basic building blocks of content, strategic plans for social media and content strategy and how to work within a budget.
Topics include:
Understand content and distribution
Create strategic content and social media strategies
Understand how to have a fabulous conversation with your target audiences
Managing your Content Projects with Success and PanacheAhava Leibtag
Learn to manage your content projects by treating content like a product, separating content and design meetings, and using simple project management tools and techniques.
Content audits can be mind-numbingly boring and time consuming. They require an incredible amount of patience and curiosity. But, they are an absolute necessity for all businesses, as they manage their digital content assets.
Learn how to:
Distinguish between different types of content audits
Decide what type of content audit you need
Perform a gap analysis
Use the information you glean from content audits
Get creative when you encounter a wall
We will use three case studies—a major university, a healthcare client and a major publishing company—to illustrate how to make sense of content audits. Focus will be on understanding content requirements, how to present data to the C-suite and how to use all the information you learn from a content audit without losing your mind.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
15. You know you’re in trouble when:
There is not executive or upper-level management support for
governance
No one person is dedicated to being in charge
Politics take precedence over expertise
You have no documentation around governance
You have no training programs around governance
People are not held accountable for governance issues
15
17. A good governance plan:
Has executive buy-in and support
Identifies who is responsible for making decisions in various
scenarios
Has documentation and training based on expertise, not
guesswork
Minimizes politics
Makes governance a part of people’s annual review process
17
20. Content strategy takes the
guesswork out of execution so
creativity around content will
flourish.
20
@ahavaL #confab17
21. Workflow vs. Governance
Workflow
What processes, tools and
human resources are required
for content initiatives to
launch successfully and
maintain ongoing quality?
21
Governance
How are key decisions about
content and content strategy
made? How are changes
initiated and communicated?
23. Exercise:
1. Gather in groups of 2 or 3 people (or
don’t—we respect all introverts and styles)
2. Discuss or ponder two governance
problems that you may have under each
category of people, process and
tools/technology
23
@ahavaL #confab17
25. To-do list: Process
Map current workflow to understand weaknesses
Design workflow based on roles and responsibilities, not
people
Clarify roles and responsibilities, each and every time
Document workflow clearly
Choose technology that will support your process
25
26. Types of Content Teams
1. Siloed
2. Distributed
3. Centralized
4. Rogue
26
27. Types of Content Teams
27
@ahavaL #confab17
Type of content team Pros Cons
Siloed A lot of content gets created because there is no over-arching
process to go through
Departments do not communicate with each other
The audience is confused
The Departments are confused
Distributed Can be useful in situations where you don’t have enough
manpower on your central content team to keep all of your
content fresh
For multi-national organizations, can deal effectively with
language, culture, and other differences
Difficult to govern
Difficult to achieve consistency
Need careful, thorough training
Centralized Have complete control over content Not enough resources or staff
Massive backlogs of content
Confusion over priority
Lack of clarity about ownership
Lack of subject matter experts
Rogue Are extremely motivated to converse with their target audiences
Understand the value of web content
Unhampered by political concerns
Almost impossible to govern
No interest in adhering to workflow
No stake in overall quality or consistency
28. Siloed
Pros
• A lot of content gets created by different teams because there is no over-
arching process to go through
Cons
• Departments do not communicate with each other
• The audience is confused
• The departments are confused
• Executives have no idea what’s happening on the ground
28
29. Distributed
Pros
• Can be useful in situations where you don’t have enough manpower on your central
content team to keep all of your content fresh
• For multi-national organizations, can deal effectively with language, culture, and other
differences
Cons
• Difficult to govern
• Difficult to achieve consistency
• Need careful, thorough training
• Accountability?
29
30. Centralized
Pros
• Have complete control over content
• Not enough resources or staff
Cons
• Massive backlogs of content
• Confusion over priority
• Lack of clarity about ownership
• Lack of subject matter experts
30
31. Rogue
Pros
• Are extremely motivated to converse with their target audiences
• Understand the value of web content
• Unhampered by political concerns
Cons
• Almost impossible to govern
• No interest in adhering to workflow
• No stake in overall quality or consistency
31
33. Why workflow?
• Break down the content process into manageable tasks
• Identify each piece of content’s stage of development
• Identify each step for the content to receive approval
• Know who is responsible for each step and when
33
34. Why is workflow so hard?
• Information flow
• Misplaced talent
• Lack of guidance and clear models
• Lack of training
@ahavaL #confab17 34
37. Workflow Mapping: Phase I
Identify:
• Why create the content (the business objective)?
• Who is involved (the roles)?
• What each role does (the tasks)?
• When the tasks get done (the flow)?
• How you will assess (the result)?
@ahavaL #confab17 37
38. What are the steps?
How is content:
• Requested
• Sourced
• Created
• Reviewed
• Approved
• Published
• Analyzed
38
41. Questions to ask while mapping
1. Who currently inhabits the above roles?
2. What is the current process in place for that role?
3. What happens when that person is unavailable?
4. Who gets to make decisions about change in process?
5. How does information flow from one role to the next?
6. How does information get shared? (Files, shared drives,
project management software)
@ahavaL #confab17 41
42. @ahavaL #confab17 42
Roles Definitions
Requesters Creates Assignments
Providers Sources Content
Creators Writing & Sourcing
Reviewers Editors
Approvers Final Approval
Publishers Prepare content for distribution
Distributors Distribute content
Analysts Analyze content performance and
behavior
43. Roles: Phase II
1. Understand current workflow
2. Write up or use current job descriptions
3. Rearrange workflow to be appropriate for the end content
product
4. Rewrite job descriptions
5. Examine who is in those roles
@ahavaL #confab17 43
44. @ahavaL #confab17 44
Roles Tasks Who?
Requesters Requests content
Providers Sources Content—could be multiple
subject matter experts
Creators Writing & Sourcing
Video editing (if necessary)
Photographic editing (if necessary)
Reviewers Edits
Legally approves
Approves for messaging and branding
Approvers Final copy editing
Publishers Prepare content for distribution
Distributors Distributes through different digital
channels
Analysts Analyzes the content over time to see if
it is performing well
46. FOCUS ON THE ROLES.
NOT THE PEOPLE.
NOT THE TALENT.
46
@ahavaL #confab17
47. Put the Right People in the Right Roles
• Evaluate talent fairly
• Structure for experience and personality (where possible)
• Don’t be afraid to experiment
@ahavaL #confab17 47
48. May Need…
• More guidance
• More training
• Different job
• More documentation
• Rewards
@ahavaL #confab17 48
55. Examples: Define roles and responsibilities
• Project Manager: What is your job? Explain it to the content people.
• Content Strategist: EXACTLY what are you in charge of doing?
• Writers/Content Creators: Who is responsible for each of the steps?
• Technical Leads: Do they call the shots? Are they involved in major
decision making for content as well as tech?
• Developers: When do they come into the process?
• Editors: When do they come into the process?
• CMS Authors: Who goes through the copy with them to ensure it gets
published properly? Do they own templates?
• Quality Assurance: Who performs and to whom do they give that
information?
@ahavaL #confab17 55
56. Who is a part of each process?
• Project managers
• Content strategists
• Writers
• Graphic designers
• Subject-matter experts
• Marketing managers
• Business owners
• Reviewers (legal, HR, department heads, etc.)
• Developers
56
65. @ahavaL #confab17 65
Writer
Email web producer
(builds it and puts in alt
tags)
Writer
(looks at it in staging for QA)
Publisher
Writer/Project Manager
Program Director and Interviewees
(for comments)
Project Manager
(collates comments)
Publisher
Extensive changes
Go back?
Non-extensive
changes
Push to go live
Announce to
reviewing staff
Chooses
photos
78. Agile in a nutshell
1. Method of project management born from software
development
2. Characterized by the division of tasks into short phases of
work
3. Requires frequent reassessment and adaption of plans
4. Uses scrum methodology
78
79. The Scrum Framework in 30 Seconds
1. A product owner creates a prioritized wish list called a product backlog.
2. During sprint planning, the team pulls a small chunk from the top of that wish list, a sprint
backlog, and decides how to implement those pieces.
3. The team has a certain amount of time — a sprint (usually two to four weeks) — to
complete its work, but it meets each day to assess its progress (daily Scrum).
4. Along the way, the ScrumMaster keeps the team focused on its goal.
5. At the end of the sprint, the work should be potentially shippable: ready to hand to a
customer, put on a store shelf, or show to a stakeholder.
6. The sprint ends with a sprint review and retrospective.
7. As the next sprint begins, the team chooses another chunk of the product backlog and
begins working again.
79Source: https://www.scrumalliance.org/why-scrum
83. Agile helps get content
embedded in the process.
-Andrew Bredenkamp
83
@ahavaL #confab17
84. Agile Content Production
Helps teams focus on:
• Meeting user needs
• Prioritizing delivery
• Collaboration
• Aligning day-to-day content production and the content
strategy that drives it
84Source: https://gathercontent.com/blog/adopting-agile-approach-content
98. Where can we automate this?
• Understand what your CMS can do
• Create authoring tools that provide guidance
• Create content models that only allow certain inputs
• Show the ROI on tagging and proper authoring
• Select tech tools to evaluate that might help you
• Use technology to remind you to archive
98
101. Exercise:
Make a list of your top 5 priorities for the next 12
months. Put them into an Agile process:
1. List the priorities
2. Pick the top 3
3. List the people you need in the room to complete
them
4. Plan 2 sets of 2 week sprints with tools you
currently have
5. Make a wish list of tools you think might help you 10
1
111. Business Rules
11
1
What happens when: Decision
A source component is changed by someone other than
the owner?
The changed component becomes a derivative.
A source component that has been identically reused
changes?
Authors who reused the component are notified of the
change to determine if they want to make change to
their usage of the component.
If they choose not to use the changed component their
version of the component becomes a derivative.
New content is created? It is not part of the source until approved.
Authors can resume unapproved content which is in
progress, but their information product cannot be
published until all components are approved.
From: Managing Enterprise Content, Ann Rockley and Charles Cooper,
pg. 242
112. Business Rules
• Govern your reuse
• Implemented in your CMS
• Controlled by CMS or by staff (manually)
• Develop the business rules before they are implemented
• Once you know what they are you can implement them
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118. Taxonomies
• Identifies content
• Defines metadata
• Manages the relationships between those pieces of content
and metadata
• Manages the organization of information so that people can
find the information they need
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128. Get your lawyers or compliance
involved from the beginning
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129. Archiving Standards
• Use your CMS
• Use your content models
• Have people be in charge quarterly
• Create digital handshakes and handoffs
• Create ifthen scenarios: If this happens…that happens
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131. Reporting
• Non compliant pages
• Spelling errors
• Dead links
• References to out of date info
• Improper keywords
• Bad metadata
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133. LINKS add depth to your site. Here’s how to use them:
Use action words
Match links to the page title (H1 tag) as much as possible
Link 3-7 words only
Label links if they don’t jump to a web page (example: [PDF])
Ensure active and visited links use consistent colors (i.e., blue and purple,
respectively)
NEVER: use “click here”, put links in places where you’ll lose the reader in the
conversation, or make headlines links
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138. This is where it’s important to get all
the people in the same room and talk
through the back and front end of SEO.
It’s a partnership between tech,
marketing and content.
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139. Exercise:
1. Make a list of the top 5 tools you currently
have (or the ones you wished you had)
2. Write down 3 improvements you could
make in the next month
3. Don’t forget to think about who you need
to include in those conversations
139
142. To-do list
People
Gain executive buy-in by emphasizing business goals
Create multidisciplinary governance bodies
Assign decision makers
Train people how to use governance documentation and who to contact
when there are questions
Make governance a part of people’s annual review process
Measure how you are doing; not just in reporting metrics but in
organizational commitment
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155. Why multidisciplinary teams?
• Adapt to changing technologies
• Break down silos
• Better ideas
• Look at things from different perspectives
• See problems and solutions in a variety of ways
• Have different kinds of political connections
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156. Who to look for?
• Executive sponsor
• Product management
• Business intelligence
• Creative/editorial
• Information technology
• UI/UX
• Legal
• Training
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• Marketing
• Taxonomy manager
• Content creators/editors
• Content managers
• Regional representatives
• Search specialists
• Business line owners
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157. Option #1: Create two teams
1. Strategic authority: bird’s-eye-view decisions like site
objectives, resources and budgeting, audience definition and
annual planning.
2. Implementation authority: decisions related to day-to-day
operations (requests for the home page, new content,
content maintenance, editorial oversight.
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158. Option #2: Create three teams
1. Steering Committees: they make business decisions about
priorities and allocation of resources (they get the final say
when politics or conflicts amongst different groups arises)
2. Work teams and working groups: Day-to-day implementation
authority; report to the steering committee on a regular basis
3. Task forces: Groups that focus a unique project for a limited
duration
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161. Somebody has to be the final
say on each and every content
project.
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162. Train people how to use
governance documentation and
who to contact when there are
questions
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163. Training
1. Model good governance (show people what it really means;
either with mistakes or best practices examples)
2. Invite to training meetings (serve food)
3. Send our reminder emails
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165. 2. Invite to training meetings
• Writing workshops
• CMS workshops
• Updates to governance standards
• Archiving schedules
SHOW THEM WHY THEY CARE
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166. 3. Send out reminder emails
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171. Measure how you are doing;
not just in reporting metrics but
in organizational commitment
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172. Measurement
1. Look at reviews
2. Create personal case studies
3. Use software to show decreases in mistakes
4. Track workflow to find ways you’ve shortened time to
publication
5. Show how often tools are being updated or used
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174. In reality, these activities are
part of a continuous life cycle
that repeats and repeats and
repeats.
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175. Remember!!!!
• The law of tiny changes
• If you can affect 10% of change in behavior in a year, you’re
doing great!
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176. Content guides the interactions between
customer and vendor. And it’s [our] job to
orchestrate these content assets—these
touchpoints across the entire customer life
cycle—to deliver a winning, high-growth
customer experience.
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