Workshop presented at the Ragan Content Summit, June 2013 by Melissa Rach and Julie Vollenweider, Dialog Studios
Content is a great way to attract and keep customers—but most organizations aren't set up to support the content process. Planning, creating, reviewing, approving, publishing, maintaining, and archiving content takes time and requires constant attention.
To get the right content online and keep it relevant, you need an effective content workflow that addresses all facets of content—people, processes, and tools.
In this session, we'll discuss how to create a successful content practice in your organization, including how to:
- Align on shared values and goals for content
- Identify what content tasks need to be completed
- Assign content roles and responsibilities
- Establish content processes and structures
- Prepare your organization for change
- Measure success and create ongoing room to evolve over time
How to Use Website Strategy to Rise to New HeightsDesignHammer
Through years of experience working with clients developing websites to overcome organizational obstacles we have refined a process for gathering critical information. By determining what the website needs to do, we can design a blueprint to build a website with measurable success.
Website Redesign in Drupal: are you planning to succeed or succeeding to fail...DesignHammer
Are you currently using, or considering Drupal? Whether you are looking to develop an organization's initial website or upgrade an existing one, managing a website development project can be a daunting task, especially if your organization lacks internal website design and development expertise. Drupal provides an extremely flexible platform, but determining an appropriate approach to best fit your organization's needs and budget often involves navigating the benefits and costs of different providers, approaches, and technologies.
How to take the stress out of writing case studiesDesignHammer
Case studies are great sales tools. But how many times have you gotten ready to submit a pitch, and realized you were missing case studies for the projects you want to highlight? You assumed somebody on the team would write one after the projected deployed, but everyone got reassigned to other projects, and it slipped through the cracks, again. And now you are sad. But it doesn’t have to be this way.
Learn why we draft our project case studies before writing the first line of code, and how the team uses the case study draft as a quality assurance step to help ensure a successful project outcome.
Have you or your organization fallen victim to one of the classic website blunders? Was it organization by board member, stock photo syndrome, design by committee, vanishing volunteer web developer, or something else? We will discuss 10 classic website blunders we have witnessed that rendered potentially successful projects ineffective engagement tools, and tell you how to avoid them.
How to take the stress out of writing case studiesDesignHammer
Case studies are great sales tools. But how many times have you gotten ready to submit a pitch, and realized you were missing case studies for the projects you want to highlight? You assumed somebody on the team would write one after the projected deployed, but everyone got reassigned to other projects, and it slipped through the cracks, again. And now you are sad. But it doesn’t have to be this way.
Learn why we draft our project case studies before writing the first line of code, and how the team uses the case study draft as a quality assurance step to help ensure a successful project outcome.
Six Weeks to Success: How to double your output and half your stress by using...KaiNexus
Final version
Presented by Simon Murray, Founder @Your Maintenance Coach
Ultimately the value of any trainer, coach, or leader is in their ability to deliver fully implemented projects on time to budget.
So many things in our modern world make this a real challenge; from remote teams to disengaged staff and conflicting priorities, there are obstacles every step of the way.
In this session, Simon will share his learnings from adopting a 6 week project cycle in both his own business and with clients. This cycle has led to a massive increase in team engagement and also a surprising rise in completed works.
In addition to sharing the results, Simon will walk attendees through all of the steps and templates that he has adapted from the software development industry to better support the CI program in any organization.
How to Use Website Strategy to Rise to New HeightsDesignHammer
Through years of experience working with clients developing websites to overcome organizational obstacles we have refined a process for gathering critical information. By determining what the website needs to do, we can design a blueprint to build a website with measurable success.
Website Redesign in Drupal: are you planning to succeed or succeeding to fail...DesignHammer
Are you currently using, or considering Drupal? Whether you are looking to develop an organization's initial website or upgrade an existing one, managing a website development project can be a daunting task, especially if your organization lacks internal website design and development expertise. Drupal provides an extremely flexible platform, but determining an appropriate approach to best fit your organization's needs and budget often involves navigating the benefits and costs of different providers, approaches, and technologies.
How to take the stress out of writing case studiesDesignHammer
Case studies are great sales tools. But how many times have you gotten ready to submit a pitch, and realized you were missing case studies for the projects you want to highlight? You assumed somebody on the team would write one after the projected deployed, but everyone got reassigned to other projects, and it slipped through the cracks, again. And now you are sad. But it doesn’t have to be this way.
Learn why we draft our project case studies before writing the first line of code, and how the team uses the case study draft as a quality assurance step to help ensure a successful project outcome.
Have you or your organization fallen victim to one of the classic website blunders? Was it organization by board member, stock photo syndrome, design by committee, vanishing volunteer web developer, or something else? We will discuss 10 classic website blunders we have witnessed that rendered potentially successful projects ineffective engagement tools, and tell you how to avoid them.
How to take the stress out of writing case studiesDesignHammer
Case studies are great sales tools. But how many times have you gotten ready to submit a pitch, and realized you were missing case studies for the projects you want to highlight? You assumed somebody on the team would write one after the projected deployed, but everyone got reassigned to other projects, and it slipped through the cracks, again. And now you are sad. But it doesn’t have to be this way.
Learn why we draft our project case studies before writing the first line of code, and how the team uses the case study draft as a quality assurance step to help ensure a successful project outcome.
Six Weeks to Success: How to double your output and half your stress by using...KaiNexus
Final version
Presented by Simon Murray, Founder @Your Maintenance Coach
Ultimately the value of any trainer, coach, or leader is in their ability to deliver fully implemented projects on time to budget.
So many things in our modern world make this a real challenge; from remote teams to disengaged staff and conflicting priorities, there are obstacles every step of the way.
In this session, Simon will share his learnings from adopting a 6 week project cycle in both his own business and with clients. This cycle has led to a massive increase in team engagement and also a surprising rise in completed works.
In addition to sharing the results, Simon will walk attendees through all of the steps and templates that he has adapted from the software development industry to better support the CI program in any organization.
We will take you through DesignHammer’s recent, two part, newsletter creation process from start to finish. First, we’ll share ideas for simple, sustainable, and scalable processes for content generation. Then, we will give a brief overview of email marketing tools currently in the marketplace. Finally, we’ll discuss our experience using MailChimp. This will include some of MailChimp’s technical features, which can aid in reaching your desired audience.
Website Redesign: Are you planning to succeed or succeeding to fail? It all s...DesignHammer
Don’t let planning your next website project become a full-time second job. Join us for a fresh look at the planning, RFP writing, and hiring process. We’ll provide a “from the trenches” look at common points of failure and provide tactics for avoiding them through guidelines, tips, case studies, and role-play.
During this session attendees will learn:
how to plan a successful website project
how to prepare an appropriate RFP
how to select appropriate internal resources and/or external vendors
Session Twitter Handle: #DMFBRFP
Too often as developers we rely on data to guide our decision making when it comes to building product. But, too often there isn’t enough data to tell a coherent story, the data that is available is just too noisy, or there maybe anecdotal evidence that is in direct opposition to the story conveyed by the data. In this talk, Poornima Vijayashanker will provide some strategies for how to make better decisions by weighing data with feedback from customers in order to guide product development.
SaaSFest 2015 - "Scaling Authentic Growth" by Sean Ellis of GrowthHackersPrice Intelligently
Growth isn't a system of tactics; it's a specific framework and strategy within the heart of a business. Sean Ellis - CEO of GrowthHackers - walks through how he's built growth machines that have scaled business such as LogMeIn, Qualaroo, and GrowthHackers itself to millions in revenue.
There is a misconception that to be a startup you need to have a team that can build a full product. And only when the product is built can you attract customers and convince them to pay! But this approach takes a lot of time, and an abundance of resources that are unavailable to most entrepreneurs.
In this workshop, Poornima will share strategies for brainstorming, validating your idea, launching it, and even attracting early adopters who are willing to pay, as a scrappy startup.
SaaSFest 2015: Accelerating Organic Growth Through High Tempo TestingSean Ellis
The key to sustainable growth is strong organic growth. These slides show you how to maximize organic growth. Then they should you how to pour fuel on the first through high tempo testing - outlining the team and process needed to executing testing at a high velocity.
Building a Company-Wide Growth Culture: SaaStr Annual 2016Sean Ellis
Growth is getting harder for SaaS business. Over the last 10 years, 3X more dollars chase the attention of every US Internet user and the channels for acquiring customers are in constant flux. The solution is a coordinated full company growth effort. These slides show how to drive broad participation and execute in a weekly cadence of testing and learning.
I led a workshop at MX Conference on March 30 2016 where I taught participants how to increase their organization's appreciation and respect for the design process.
Design Upstream: Advancing Strategic Design Without Going Against the Current
Delivered at MadPow's Heathcare Refactored conference on April 2 2015 in Boston MA
Designers Are From Mars, Engineers Are From VenusMotivate Design
There was Cain and Abel. The Hatfields and the McCoys. The Red Sox and the Yankees. The tale of supposed incompatible people is a tale as old as time. In the modern world of business and commerce, the common issue of creative designers and development engineers struggling to see eye-to-eye is a problem that can grind projects and businesses to a halt.
The reality is that both groups need each other so why can't they just get along? Jack Cole, Director of Design, will serve as session mediator, walking you through his experiences in finding pathways to commonality that allow for growth, discovery, and innovative solutions.
Key Takeaways:
• A better understanding of how to communicate effectively with team members of all disciplines
• Learning best practices that will help facilitate more project collaboration
• Further debunking the myth of left-brain and right-brain thinkers
Transcript from NYCDA & MotivateDesign U/X Lecture Series July 20, 2015 "Designers Are From Mars, Engineers Are From Venus" Jack Cole - Design Director
Startup Marketing Conference - Stacking the Odds for Authentic, Sustainable G...Sean Ellis
Startups require a very different marketing approach than established companies. This slide deck from the first marketer at Dropbox, LogMeIn, Lookout and others explains how you prioritize your marketing efforts in a startup. It starts by give you a way to determine startup’s growth potential or if it's even growable at all. It then explains why stacking the odds is critical for reaching your startup’s growth potential and tells you how to stack the odds for growth. Finally it shares a case study explaining how a startup overcame growth frustrations to become worth more than one billion dollars today.
The KPI Compass - How to think about measuring Innovation ProgramsShashi Jain
A talk about Innovation metrics I gave to the Oregon SAIF Corporation. I outline a novel framework for thinking about innovation metrics across the entire lifecycle of a project. Bonus material for measuring innovation organizations.
An overview of how to get started in the grant writing process.
Originally given at the United Methodist Church - Community Developers Program Training Event
September 15, 2010
Scottsdale, AZ
The Biggest Growth Opportunity is Right Under Your NoseSean Ellis
These slides were used for a webinar about driving growth by improving the conversion performance of your website. The slides focus on identifying why someone visits your website and uncovering the key issues that prevent conversions. The webinar was presented by Qualaroo CEO Sean Ellis and UserTesting CEO Darrell Benatar about
Leveraging Social Media Inside the OrganizationConnie Crosby
Word of mouth about good organizations starts inside those organizations. Turn employees into brand ambassadors by keeping them as satisfied workers, and leverage their influence. Social media tools, if employed to align with the organization's goals or strategies, can help achieve success. Includes best practices for employee social media policies.
Presented for Acuity Forums October 2009 in Toronto.
REALTOR Social Media and Technology Resources 2011Doug Devitre
Here are some REALTOR Social Media and Technology Resources compiled from past presentations, new statistics, and tools you can implement in your real estate business.
We will take you through DesignHammer’s recent, two part, newsletter creation process from start to finish. First, we’ll share ideas for simple, sustainable, and scalable processes for content generation. Then, we will give a brief overview of email marketing tools currently in the marketplace. Finally, we’ll discuss our experience using MailChimp. This will include some of MailChimp’s technical features, which can aid in reaching your desired audience.
Website Redesign: Are you planning to succeed or succeeding to fail? It all s...DesignHammer
Don’t let planning your next website project become a full-time second job. Join us for a fresh look at the planning, RFP writing, and hiring process. We’ll provide a “from the trenches” look at common points of failure and provide tactics for avoiding them through guidelines, tips, case studies, and role-play.
During this session attendees will learn:
how to plan a successful website project
how to prepare an appropriate RFP
how to select appropriate internal resources and/or external vendors
Session Twitter Handle: #DMFBRFP
Too often as developers we rely on data to guide our decision making when it comes to building product. But, too often there isn’t enough data to tell a coherent story, the data that is available is just too noisy, or there maybe anecdotal evidence that is in direct opposition to the story conveyed by the data. In this talk, Poornima Vijayashanker will provide some strategies for how to make better decisions by weighing data with feedback from customers in order to guide product development.
SaaSFest 2015 - "Scaling Authentic Growth" by Sean Ellis of GrowthHackersPrice Intelligently
Growth isn't a system of tactics; it's a specific framework and strategy within the heart of a business. Sean Ellis - CEO of GrowthHackers - walks through how he's built growth machines that have scaled business such as LogMeIn, Qualaroo, and GrowthHackers itself to millions in revenue.
There is a misconception that to be a startup you need to have a team that can build a full product. And only when the product is built can you attract customers and convince them to pay! But this approach takes a lot of time, and an abundance of resources that are unavailable to most entrepreneurs.
In this workshop, Poornima will share strategies for brainstorming, validating your idea, launching it, and even attracting early adopters who are willing to pay, as a scrappy startup.
SaaSFest 2015: Accelerating Organic Growth Through High Tempo TestingSean Ellis
The key to sustainable growth is strong organic growth. These slides show you how to maximize organic growth. Then they should you how to pour fuel on the first through high tempo testing - outlining the team and process needed to executing testing at a high velocity.
Building a Company-Wide Growth Culture: SaaStr Annual 2016Sean Ellis
Growth is getting harder for SaaS business. Over the last 10 years, 3X more dollars chase the attention of every US Internet user and the channels for acquiring customers are in constant flux. The solution is a coordinated full company growth effort. These slides show how to drive broad participation and execute in a weekly cadence of testing and learning.
I led a workshop at MX Conference on March 30 2016 where I taught participants how to increase their organization's appreciation and respect for the design process.
Design Upstream: Advancing Strategic Design Without Going Against the Current
Delivered at MadPow's Heathcare Refactored conference on April 2 2015 in Boston MA
Designers Are From Mars, Engineers Are From VenusMotivate Design
There was Cain and Abel. The Hatfields and the McCoys. The Red Sox and the Yankees. The tale of supposed incompatible people is a tale as old as time. In the modern world of business and commerce, the common issue of creative designers and development engineers struggling to see eye-to-eye is a problem that can grind projects and businesses to a halt.
The reality is that both groups need each other so why can't they just get along? Jack Cole, Director of Design, will serve as session mediator, walking you through his experiences in finding pathways to commonality that allow for growth, discovery, and innovative solutions.
Key Takeaways:
• A better understanding of how to communicate effectively with team members of all disciplines
• Learning best practices that will help facilitate more project collaboration
• Further debunking the myth of left-brain and right-brain thinkers
Transcript from NYCDA & MotivateDesign U/X Lecture Series July 20, 2015 "Designers Are From Mars, Engineers Are From Venus" Jack Cole - Design Director
Startup Marketing Conference - Stacking the Odds for Authentic, Sustainable G...Sean Ellis
Startups require a very different marketing approach than established companies. This slide deck from the first marketer at Dropbox, LogMeIn, Lookout and others explains how you prioritize your marketing efforts in a startup. It starts by give you a way to determine startup’s growth potential or if it's even growable at all. It then explains why stacking the odds is critical for reaching your startup’s growth potential and tells you how to stack the odds for growth. Finally it shares a case study explaining how a startup overcame growth frustrations to become worth more than one billion dollars today.
The KPI Compass - How to think about measuring Innovation ProgramsShashi Jain
A talk about Innovation metrics I gave to the Oregon SAIF Corporation. I outline a novel framework for thinking about innovation metrics across the entire lifecycle of a project. Bonus material for measuring innovation organizations.
An overview of how to get started in the grant writing process.
Originally given at the United Methodist Church - Community Developers Program Training Event
September 15, 2010
Scottsdale, AZ
The Biggest Growth Opportunity is Right Under Your NoseSean Ellis
These slides were used for a webinar about driving growth by improving the conversion performance of your website. The slides focus on identifying why someone visits your website and uncovering the key issues that prevent conversions. The webinar was presented by Qualaroo CEO Sean Ellis and UserTesting CEO Darrell Benatar about
Leveraging Social Media Inside the OrganizationConnie Crosby
Word of mouth about good organizations starts inside those organizations. Turn employees into brand ambassadors by keeping them as satisfied workers, and leverage their influence. Social media tools, if employed to align with the organization's goals or strategies, can help achieve success. Includes best practices for employee social media policies.
Presented for Acuity Forums October 2009 in Toronto.
REALTOR Social Media and Technology Resources 2011Doug Devitre
Here are some REALTOR Social Media and Technology Resources compiled from past presentations, new statistics, and tools you can implement in your real estate business.
A content strategy helps associations transform everything they do into relevant, meaningful, and useful tools and resources for their members. Content strategy is a disciplined way to bring out the value of the association's work, leading to more member participation, higher renewal rate, and greater understanding of the association's value to members. Presentation at the 2014 ESSAE Annual Meeting for NY State association executives
Content represents the value that associations produce. Creating, publishing, and managing that content strategically is key to making the organization's value more visible to both existing and prospective members, and will enable the organization to thrive by helping its members succeed. This presentation covers a definition of content strategy, lists the problems content strategy can solve for associations, describes how to address challenges, and lists where to start.
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
Show, Don't Tell! Using Video to Tell Your StoryHall_
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
You can watch a full recording of this webinar online here http://www.hallme.com/webinars/show-dont-tell-using-video-to-tell-your-story-227.php
Selling UX in Your Organization - Stir Trek 2012Carol Smith
Bring The Users: Selling UX in Your Organization was presented at Stir Trek 2012 in Columbus, Ohio by Carol Smith. You are convinced that UX work will not only save time and effort, but will also increase profits. Now you need to persuade your team to integrate UX activities into your work. This presentation will give you the facts to back up your convictions. Carol provides you with clear and compelling responses to tough questions about UX and usability methods. You’ll leave with facts about the Return on Investment (ROI) of UX, how to respond to UX skeptics, and how to turn your entire team into UX advocates.
Emptying Your Cup an Agile Primer
Emptying Your Cup an Agile Primer is a introductory overview of Agile project management presented by Bruce Nix an experience Agile coach and project manager.
Presenter Bruce Nix is an Agile Coach and Sr. Project Manager with Lokion (www.lokion.com), a digital interactive agency that specializes in ecommerce, enterprise governance and digital strategy. Bruce has been actively engaged in agile adoptions for over 7 years and has worked diligently at influencing enterprises to take more lean and agile approaches to product delivery and has the scars and psychology bills to prove it.
Report on A/B title testing of educational videos and materials for small business owners and entrepreneurs. Goal is finding the best way to help the owner start and grow the business.
Mark Dehmlow, Head of the Library Web Department at the University of Notre Dame
At the University of Notre Dame, we recently implemented a new website in concert with rolling out a “next generation” OPAC into production for our campus. While much of the pre-launch feedback was positive, once we implemented the new systems, we started receiving a small number of intense criticisms and a small wave of problem reports. This presentation covers how to plan for big technology changes, prepare your organizations, effectively manage the barrage of post implementation technical problems, and mitigate customer concerns and criticisms. Participants are encouraged to bring brief war stories, anecdotes, and suggestions for managing technology implementations.”
Tips and tools for effective SEO and brand recognition - eCommerce Expo Melbo...Bespoke Agency
My presentation from the 2014 eCommerce conference and expo in Melbourne. In it i highlight a low cost scale able data driven content marketing technique for eCommerce sites. I call out tools you can use and how this fits into your wider SEO and content efforts. enjoy.
Similar to Get set for content success: Preparing your organization for content work (20)
Another version of Content & Cash, Melissa Rach's talk on establishing the value of content first delivered in 2012. This version was done for the CIDM Best Practices conference in Washington in Stevenson, Washington.
Updated version of Content & Cash delivered at the What's Up? Content Strategy Conference sponsored by Lectric Groep/Someone in 's-Hertogenbosch, Netherlands (November 2013)
Strategy: Content Strategy's Other Half Melissa Rach
Presentation to Confab 2011 by Melissa Rach, Dialog Studios (formerly Brain Traffic) Let’s go beyond content deliverables and tactics and focus on the overall strategic process. In this session, we’ll discuss what strategy is, and what makes content strategy different from other strategic disciplines.
Well, This IS Interesting: Content & the Science of InterestMelissa Rach
Presentation to Confab 2013 by Melissa Rach, Dialog Studios
The secret’s out: Content attracts customers. The hard part is getting your content to stand out from the crowd. How are you supposed to compete with stories about snowstorms, scandals, or Snooki’s meatball baby? And, more importantly, how can you create something meaningful and valuable to your target audience?
In this session, we’ll explore what makes content interesting. Armed with research, case studies, and insights from other industries, we’ll identify techniques to help your content:
-Capture people’s attention.
-Keep them interested and involved.
-Convert interest into action.
Content & Cash: The Value of Content (Cape Town Edition)Melissa Rach
In this session, we discuss the complicated relationship between content and cash-- focusing specifically on the conversations you need to have to scope, price, and prove the value of content work.
Content Strategy & Methodology (CS Forum 2011)Melissa Rach
Melissa Rach's presentation at the Content Strategy Forum (CS Forum) in London, September 2011. (Please note methodology examples are for a specific project and not comprehensive!)
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
7. In the past, content was:
• Not really considered a business asset
• Often meant for one use
• Used for one-way communication
• Created in isolated departments
12. No, here, you see, it takes all
the running you can do, to
keep in the same place. If you
want to get somewhere else,
you must run at least twice as
fast as that!
—The Queen
Through the Looking-Glass, by Lewis Carroll
14. If we don’t care for
content
• Mediocre content
• Disorganized content
• Forgotten or neglected content
• Work duplication
• Over budget, under delivery
• Upset stakeholders
• Disengaged users
15. The single most important
thing most websites can
offer to their users is
content that those users will
find valuable.
—Jesse James Garret
The Elements of User Experience
36. Consider
Achieve
What does your content need to accomplish for your organization,
industry, and/or users?
Be
What “content product(s)” will we create? What makes the product
valuable to the users? Or, how will they be valuable to the business?
Do
What will the organization need to do to support this content effort?
What resources will be needed?
50. Don’t plan your future, plan your
people. Outstanding people who fit
your broad vision will tend to make
the right decisions along the way;
not by following a plan, but by
using their skill.
—Harry Beckwith
Selling the Invisible
52. Web content manager
• Collaborate with internal teams and external
agencies to blend user needs with business
goals
• Develop strategy and plans
• Write
• Review and edit
• Manage approvals and content design
• Monitor content
• Articulate goals, metrics, and more
55. Who owns the content?
Brand /
marketing
IT
UX / web
strategy
Product /
service
SMEs
56. Why ownership is an
issue
• Site consolidation
• Decentralization
• Leadership involvement
• “Digital first” teams
• Relationships with independents and agencies
61. Task Time Description
Creation
New content articles 40% New content (estimating 10 hours per page, 70 pages
annually)
Special projects 12% New interactive or multimedia content, microsites;
make large-scale site changes (structural
adjustments)
Website promotion 3% Select featured content; plan and create teasers
directing users to featured content
Maintenance
Auditing 4% Review and assess existing content; communicate
results to others (estimating 8 pages per hour, audit
annually, plus report creation)
Content
updates/adjustments
20% Maintain existing content (edit/rewrite/consolidate);
assumes 20% of content needs to be retired or
revised annually (estimating 3.5 hours per page)
67. People need to know
• What they are responsible for
• How performance is measured
• How their decisions impact others
• How their work fits in the larger context
• What happens if they are not accountable
• Where they can stretch
73. Put it in practice
• Focus on creation
• Will be one part of a larger workflow
• Content creation is often where a lot of time is
spent
74.
75. Review the editorial
calendar
Time of
year
Holidays Channels Content
element
Hot topics Content
creators
Summer Memorial
Day
Father’s
Day
Fourth of
July
Web
Magazine
Office
phone
Homepage
/ cover
feature
Landing
pages /
articles
Scripts
Festivals
Twins
games
Sculpture
garden
Pedal pub
Canoe the
lakes
Patio dining
Arya
Rob
Ned
Sansa
76. Consult the channels
Meet with the offline content creators to
determine:
• What plans they have in the works
• What topics they plan to feature
• How you might create a cohesive story arc
together
• How you might re-use or adapt content among
yourselves
77. Create all the pieces
flickr user: mattersofgreyflickr user: mattersofgrey
88. If there is no specific diet that all
your people can agree to follow,
then you must conclude that you
are not really willing or able to
pursue that strategic goal.
—David Maister
Strategy and the Fat Smoker
90. Methods
• Advisory team
• Communication plan
• Implementation plan
• Interviews
• Roadshow
• Workshops
91. The food in my bowl
Is old, and more to the point
Contains no tuna.
Most problems can be
Ignored. The more difficult
Ones can be slept through.
Am I in your way?
You seem to have it
backwards:
This pillow’s taken.
flickr user: Origamiancy
Waiting for Your Cat to Bark
Bryan & Jeffrey Eisenberg
92.
93.
94. If people are to make the right
strategic decision in every location
of the firm, in every operating
group, and at every level, then
they must absolutely trust that
management will back them up.
—David Maister
Strategy and the Fat Smoker
104. Business expectations
• To make an investment, organizations expect:
• To know exactly what our product is
• Proof of competency/quality
• Exactly how much it will cost
• Provable value and ROI
Hard numbers. Right now.
108. Exacts are impossible
Measurement is a set of observations that
reduce uncertainty where the results are
expressed as a quantity.
Numbers reduce uncertainty:
• Approximate values
• Shortcuts for the brain
• Common vocabulary
113. The power of educated
assumptions
Figure out what you know; fill in the blanks with assumptions
• The average Star Wars t-shirt costs $20
• Analytics show that 50 people start the process of purchasing a t-shirt online
every day, but only 10 finish the process
• User research shows that the instructions on the purchase pages are very
confusing
• We assume 5-10 people leave the purchasing process because of something
unrelated to the site, and 5-10 leave the process when they see the shipping
costs
• We assume the remaining 20-30 people would complete the purchasing
process if the instructions were more helpful
• Therefore, the value of the instructional content is likely around $144,000-
216,000 per year ($20 x 20-30 people x 30 days X12)
• The cost of fixing the content is approximately $5,000
Content is a great way to attract and keep customers—but most organizations aren’t set up to support the content process. Planning, creating, reviewing, approving, publishing, maintaining, and archiving content takes time and requires constant attention.To get the right content online and keep it relevant, you need an effective content workflow that addresses all facets of content—people, processes, and tools.In this session, we’ll discuss how to create a successful content practice in your organization.
Robert Lang TED talk, “The math and magic of origami.”The common theme -- what makes it origami -- is folding is how we create the form. So this art has been around for hundreds of years, and you would think something that's been around that long -- so restrictive, folding only -- everything that could be done has been done a long time ago. What is content?The things that are held or included in something.In this case, it’s the peppers and pistachios.Think “table of contents” in a bookPackaged information or knowledgeSupported by other informationWhat the reader came to getThe reason the publisher created the package
FormatsText (articles, error messages, help text, metadata)ImageVideoAudioPurposeInformInstructEntertain
Having a shared vocabulary is really important when talkin’ content.But in the twentieth century, a Japanese folder named Yoshizawa came along, and he created tens of thousands of new designs. But even more importantly, he created a language, a way we could communicate, a code of dots, dashes and arrows.
Vocabulary exerciseONEWrite down your working definition for two of these termsWorkflowReviewerApproverMarketing StrategyTWOCollect definitions for the same terms from those around youTHREENow that you’ve discussed, how has your perception changed?
Think newspapers, brochures, etc.
More kinds of contentMore users (and user types) More scrutiny More frequency
With all of that content, it’s critical to be thoughtful and planful about how to manage it all.
Content acts like a living thingNeeds constant care and feedingHas a lifecycleIs easier if it’s planned forCosts more than you think
We’re feeding content the equivalent of junk foodQuickConvenientComfortable Cheap
Vocabulary level-setting– like the exercise we just did – is a good example of alignment. Good content workflow requires a lot of outreach and alignment.Alignment isn’t about getting people to think, act and believe things exactly the same way. It’s about creatingcommon understanding.Content impacts people throughout your organization—from all different departments. If you want your content strategy/content to succeed you need to people on your team. You need it to:Get people engagedConvince people to participateKeep motivated throughout the project
Most people start bylooking for:People who are close to them People who think like them Departmental representation
Know your story What is the problemUsers deserve better EfficiencyCompetitorsNumbers say it allUrgencyRequest for help The players PayoffLikely stories
Sailors star go to the north star
OVERVIEW ONLY
Prioritize your audiencesKnow them wellKnow their whole story Define audiences clearly Describe why they are important Outline what the content needs to do for each audience and desired behaviors Arrange them in order of importance (no ties)
Text about products or organizations that might not be excitingAwarenessDecision making Retention There must be something deeper
Text about products or organizations that might not be excitingAwarenessDecision making Retention There must be something deeper
Internal and external impact factors (users, competitors, influencers) What content exists AuditsBusiness goals User research Interviews
How difficult will this be?
Sailors star go to the north star
These are separate and distinct tasks Know when you are doing one
These are separate and distinct tasks Know when you are doing one
These are separate and distinct tasks Know when you are doing one
Folding directions
More than writing. EditorCuratorMarketerInfo scientist
Often, nobody can answer this question.Brand/MarketingCares about features and benefits, SEO, alignment with brand standards, fancy graphicsMight focus less on audience needs, governance planning, usability, measurementWhich means content can be promotional, wither and die after launch, flashyUXCares about audience needs, research, etc.Might focus less on current content, SEO, planning aheadWhich means content can underdeliver on business objectives, scope creep to make it work/liveITCares about CMS and requirementsMight focus less on people, brandingWhich means content can get into an endless cycle of releases to “fix it later”, doesn’t adhere to brand standardsBusiness/SMEsCares about budget, deliverables, schedulesCares about the details Might focus less on UX, actual time/work to developWhich means content doesn’t meet user needs
Shared ownership / Advisory boardA group of content stakeholders (Web Services, Internal Communications, content contributors, etc.) should convene on a regular basis to discuss content priorities and plans, strategic evolution, and performance of content. Including the right representatives on the Content Advisory Team means individuals who have decision-making power, can voice their opinions, and can support the blended publishing model.
The role or person or entity that is assigned the role type ‘Responsible’ is the one who performs the work. In other words he/she is the ‘doer’ of the task or activity. The person who is ‘Responsible’ need not be accountable for that task, even though in some cases the same person can be ‘Responsible’ and ‘Accountable’. The degree of ‘Responsibility’ can vary and multiple roles can share the responsibility of a single task. Also the responsibility can be delegated by the role to another role. ‘Accountable’ is the person or role who has the final authority and accountability to a given task. For any given task, there is only one role/person accountable. This accountability can’t be delegated to other roles or individuals or entities.‘Consulted’ are the people/roles who are consulted and taken advice from before and during performing the task. When there are many people who are assigned as ‘Consulted’ roles, the time take to accomplish the task increases. Informed are the people/roles who are informed after the task is completed. You need to assign the ‘Informed’ roles properly as otherwise it may lead to miscommunication and delays. You need to make sure the right people/roles are informed after a task is performed successfully. If too many roles are informed after a task, we need to see if its necessary to do so and minimize when possible.
Pie chart accountability … don’t forget about non-content accountabilities.
Sharing accountabilitiesFacilitate collaborationReinforce commitment to each otherAvoid duplicationFind help when needed
Crease patterns
Enough structure for pattern development, but flexible enough to allow for creativity
Lots of workflows look like this.Blank.Very sequential order of events.
webbmediagroup.comThis is really more how it works. There are large chunks of information that follow a process, but many smaller steps within that leave room for flexibility.
We’ve already talked about planning, and will talk about measurement, for example
Let’s say that you work for Meet Minneapolis, which is the CVB for our hometown. You get a request from the marketing director to compile a web feature for summer activities. There are several questions that need answering that can impact workflow. For simplicity’s sake, here are a few assumptions for this example:It should use existing design templates.It will live in the existing structure, as a seasonal highlight.There isn’t budget to hire external help.You have publishing rights and access to the CMS.This request is the starting point in this example … but can be different, based on your content needs and organization.What would this workflow look like?
In some workflow maps, the first step in the process might be to create the ed cal.In this case, consider:WhatWhyWhenBy whom
Body copyCalls to actionMetadataDrivers to related informationImagesWhich might each have their own small workflow processes attached
ConsiderationsSourceFormatMessagesVoiceStructureConsistencyRelated information
There may be more layers of approval and review.
Once content is published, it needs to be maintained.Is it current? (remove events that have passed this summer)Is it accurate? (did we have a wrong phone number)Is it relevant? (how should tone shift from early summer to late summer)
In this sample excerpt of a detailed report of quantitative audit findings, we have: 1. A description of the audit factor (content format) 2. Graphic depiction of the results, broken down by the options in the pre-defined list of formats 3. Data cross-referencing site section and format4. Key findings and analysis about the factor This sample excerpt from a high-level best-practices audit findings report includes:1. Summary of the key finding for this factor2. A bit of detail that clarifies problem areas
Cat HaikuDifference between cats and dogs is motivation … dog wants to please you, cats could care less.Know your internal audience, and what motivates them.
Progress is made (which sets the stage for saving or making money). Sometimes, having an external (neutral) expert come in to talk about content strategy is all it takes to move things forward. For organizations that are set up to implement content strategy, but have no time or resources available to actually develop the overall strategy—getting the plan is the necessary push. In any scenario, this resulting progress is usually the stuff that makes the day-to-day content team happiest.
Money is saved. Yes. It’s true. Content strategy work can help companies save money. For example, a content strategy effort might examine and evaluate content that is licensed. If any of this purchased content is duplicative, or doesn’t meet criteria for the user and business—that’s an opportunity to save money by discontinuing the license for irrelevant content. Or, in an organization that uses a blend of online and telephone support for products, having a clearly defined strategy for the information best served online can help reduce call volume (and therefore operating expenses). These are the kinds of results that senior leaders really care about.
Time is spent efficiently (and more money is saved). When there is a clear understanding of who does what to which content and when, everyone involved in content processes can be more efficient. Consider this—a product manager wants to feature details on a new product on the company website. She spends time locating the company editorial style guide, and agonizes over the wording for the new web content. She then spends time tracking down who might be able to help with this request (via a manager, IT, or marketing). This is time the product manager could be using to do what she does best—improving the product. Additionally, this is time spent doing the work someone else is already paid to do—the website editor, who can create and publish the content in a quarter of the time the product manager spent. A solid content workflow strategy can uncover and improve a situation like this. Frankly, I can’t think of anyone who doesn’t get excited about this type of result.
Consumers are satisfied (and money is made). Offering content that’s relevant, easily found, and used for its intended purpose goes a long way toward audience satisfaction. Satisfied content consumers are the ones that contribute to your goals as an organization. They buy your widget. They donate money. They subscribe to your service. They recommend you to friends. Happy customers always equal happy business stakeholders. Everybody wins!
Figure out what you’re going to measureTie it to business goalsSet a baseline Measure regularly Not just one page or one day
Piano tuners in chicagoPopulation of chicago:2.707 millionNamed after physicist Enrico Fermi (who had a knack for solving seemingly unsolvable or overwhelming estimation problems with impressive speed and accuracy), one of the best ways to approach Fermi problems is a clever trick known as order of magnitude estimation. As a lecturer, Enrico Fermi used to challenge his classes with problems that, at first glance, seemed impossible. One such problem was that of estimating the number of piano tuners in Chicago given only the population of the city. When the class returned a blank stare at their esteemed professor, he would proceed along these lines:The classic Fermi problem, generally attributed to Fermi,[2] is "How many piano tuners are there in Chicago?" A typical solution to this problem involves multiplying a series of estimates that yield the correct answer if the estimates are correct. For example, we might make the following assumptions:There are approximately 5,000,000 people living in Chicago.On average, there are two persons in each household in Chicago.Roughly one household in twenty has a piano that is tuned regularly.Pianos that are tuned regularly are tuned on average about once per year.It takes a piano tuner about two hours to tune a piano, including travel time.Each piano tuner works eight hours in a day, five days in a week, and 50 weeks in a year.From these assumptions, we can compute that the number of piano tunings in a single year in Chicago is(5,000,000 persons in Chicago) / (2 persons/household) × (1 piano/20 households) × (1 piano tuning per piano per year) = 125,000 piano tunings per year in Chicago. We can similarly calculate that the average piano tuner performs(50 weeks/year)×(5 days/week)×(8 hours/day)/(2 hours to tune a piano) = 1000 piano tunings per year per piano tuner.Dividing gives(125,000 piano tunings per year in Chicago) / (1000 piano tunings per year per piano tuner) = 125 piano tuners in Chicago.A famous example of a Fermi-problem-like estimate is the Drake equation, which seeks to estimate the number of intelligent civ
Things you can do to get started when you get back to work.