The digital world has permeated every aspect of our daily lives, from the way we spend our time, to the way we spend our money.
It has changed the way we communicate, and it has really changed the way we seek and receive information.
SalesLab.Outsource. Екатерина Абросимова "Как мы создаем контент и почему он ...GeeksLab Odessa
06.07.2015 Odessa Innovation Week, SalesLab.Outsource
Екатерина Абросимова
(Founder at Baet, Tech Journalist at Yalantis)
"Как мы создаем контент и почему он генерирует продажи?"
Нам не приходится искать клиентов, как это делают большинство аутсорсинговых фирм. Клиенты приходят к нам сами. Развитие контент стратегии позволило нам в несколько раз увеличить продажи и наметить новые перспективы роста. Мой доклад – это рассказ о том, какой контент нужно создавать для того, чтобы он работал, и как именно следует этим заниматься.
Подробнее:
http://geekslab.co,
http://oiw.in.ua
https://www.facebook.com/GeeksLab.co , https://www.facebook.com/OdessaInnovationWeek
https://www.youtube.com/user/GeeksLabVideo
This presentation explains & answer questions like :
- what is the web content ?
- content creation steps
- how website content different from social content ?
- content type
- how to distribute your content ?
- a web analytic tool " Google Analytics "
hope you like this & find it useful
"The Flow is the state of being completely involved in an activity for it’s own sake” Mihaly Csikszentmihalyi
If you do something for its own sake, you do it because it is interesting and enjoyable, and not because you have or need to do it. (5)
In positive psychology, flow, also known as the zone, is the mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. In essence, flow is characterized by complete absorption in what one does.(6)
It’s predicted that, by 2020, 85% of customers will manage their relationships without talking to a person*. But that doesn't mean marketing automation has to be robotic.
Marketing automation is just a very cold term for the very warm notion of making marketing more people friendly. New tools and techniques have evolved to meet consumer demand for a more personalized journey through the buying process, which in turn can increase revenues and shorten sales cycles.
This interactive session will explore the human side of marketing automation and help you properly deploy this technology—whether you're already using it, evaluating platforms or just getting started.
5 Ways to Leverage PPC in the Holiday SeasonHubSpot
Getting marketing results fast during the holiday season is tough. One way you can do it is through pay-per-click (PPC) ads.
Find out how you can use PPC to drive more traffic and conversion opportunities to your website during the holiday season.
Blogging: North Country Technology SymposiumJustin Groden
This presentation was delivered during the Social Media session of the 2010 North Country Technology Symposium. Thanks to all the attendees and questions
SalesLab.Outsource. Екатерина Абросимова "Как мы создаем контент и почему он ...GeeksLab Odessa
06.07.2015 Odessa Innovation Week, SalesLab.Outsource
Екатерина Абросимова
(Founder at Baet, Tech Journalist at Yalantis)
"Как мы создаем контент и почему он генерирует продажи?"
Нам не приходится искать клиентов, как это делают большинство аутсорсинговых фирм. Клиенты приходят к нам сами. Развитие контент стратегии позволило нам в несколько раз увеличить продажи и наметить новые перспективы роста. Мой доклад – это рассказ о том, какой контент нужно создавать для того, чтобы он работал, и как именно следует этим заниматься.
Подробнее:
http://geekslab.co,
http://oiw.in.ua
https://www.facebook.com/GeeksLab.co , https://www.facebook.com/OdessaInnovationWeek
https://www.youtube.com/user/GeeksLabVideo
This presentation explains & answer questions like :
- what is the web content ?
- content creation steps
- how website content different from social content ?
- content type
- how to distribute your content ?
- a web analytic tool " Google Analytics "
hope you like this & find it useful
"The Flow is the state of being completely involved in an activity for it’s own sake” Mihaly Csikszentmihalyi
If you do something for its own sake, you do it because it is interesting and enjoyable, and not because you have or need to do it. (5)
In positive psychology, flow, also known as the zone, is the mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. In essence, flow is characterized by complete absorption in what one does.(6)
It’s predicted that, by 2020, 85% of customers will manage their relationships without talking to a person*. But that doesn't mean marketing automation has to be robotic.
Marketing automation is just a very cold term for the very warm notion of making marketing more people friendly. New tools and techniques have evolved to meet consumer demand for a more personalized journey through the buying process, which in turn can increase revenues and shorten sales cycles.
This interactive session will explore the human side of marketing automation and help you properly deploy this technology—whether you're already using it, evaluating platforms or just getting started.
5 Ways to Leverage PPC in the Holiday SeasonHubSpot
Getting marketing results fast during the holiday season is tough. One way you can do it is through pay-per-click (PPC) ads.
Find out how you can use PPC to drive more traffic and conversion opportunities to your website during the holiday season.
Blogging: North Country Technology SymposiumJustin Groden
This presentation was delivered during the Social Media session of the 2010 North Country Technology Symposium. Thanks to all the attendees and questions
Aviva Walsh's demonstration revolved around Inbound Sales and how to implement it in your business. Watch her presentation to learn more about Inbound Sales and the alignment of Sales and Marketing.
How digital marketing can drive revenue for construction companies. Lake One
On March 13, Lake One teamed up to present "Building Sustainable Growth" a sales and marketing presentation for the Minnesota Subcontractors Association. Here are our slides on the role of digital in building a pipeline for construction companies.
Consumers have different needs and expectations at each stage of the email subscriber lifecycle—from acquisition and onboarding, through a range of engagement and re-engagement tactics, to the end of an email relationship. In this session, Chad White, ExactTarget Marketing Cloud’s Lead Research Analyst and author of Email Marketing Rules, will share advice on how to optimize each stage, illustrating his recommendations with real-life examples from the Marketing Cloud Swipe File on Pinterest. Get inspired and come away with great email marketing ideas to steal, test, and make your own.
The sales landscape is changing.
With more buyers seeking insights and information online, salespeople are turning to social media to get in front of their buyer.
You can get real results using social media for sales, and this webinar will show how you can:
- Get your sales team on board with social media
- Improve sales results using the LinkedIn platform
- Use the Social Selling Index score to measure progress and success
Content Strategy: Part one - Developing a Content Marketing PlanLorraine Ball
First of a four part series on how to develop a content marketing strategy. This slide deck focuses on how to assess where you are and take the first steps to developing your content plan
Aviva Walsh's demonstration revolved around Inbound Sales and how to implement it in your business. Watch her presentation to learn more about Inbound Sales and the alignment of Sales and Marketing.
How digital marketing can drive revenue for construction companies. Lake One
On March 13, Lake One teamed up to present "Building Sustainable Growth" a sales and marketing presentation for the Minnesota Subcontractors Association. Here are our slides on the role of digital in building a pipeline for construction companies.
Consumers have different needs and expectations at each stage of the email subscriber lifecycle—from acquisition and onboarding, through a range of engagement and re-engagement tactics, to the end of an email relationship. In this session, Chad White, ExactTarget Marketing Cloud’s Lead Research Analyst and author of Email Marketing Rules, will share advice on how to optimize each stage, illustrating his recommendations with real-life examples from the Marketing Cloud Swipe File on Pinterest. Get inspired and come away with great email marketing ideas to steal, test, and make your own.
The sales landscape is changing.
With more buyers seeking insights and information online, salespeople are turning to social media to get in front of their buyer.
You can get real results using social media for sales, and this webinar will show how you can:
- Get your sales team on board with social media
- Improve sales results using the LinkedIn platform
- Use the Social Selling Index score to measure progress and success
Content Strategy: Part one - Developing a Content Marketing PlanLorraine Ball
First of a four part series on how to develop a content marketing strategy. This slide deck focuses on how to assess where you are and take the first steps to developing your content plan
How to create an easy to-implement content marketing plan that delivers grea...nucleus of change
How to Create an Easy-to-implement Content Marketing Plan that Delivers Great Results! Discover Noc 7-step model
1. CLARIFY
What is Content Marketing?
The Benefits of Content marketing
Important role of keywords and optimization
Common mistake with keywords
What gets you High Ranking?
Basics points to optimise posts
How to optimise a post: Free Plugin Wordpress SEO by Yeost
Common Fears that prevent people from producing content
Why you should add Content Marketing to your Marketing Strategy?
Key activities to succeed your Content Marketing
How to be noticed in a crowded place?
Why we are all Marketers and Publishers
The 3 key elements of a good Storytelling
2. STRATEGISE
Common Myths about designing a strategy
Customer centred approach to create good content
Make your content marketing works
3. CREATE
10 sources to quick start content creation
How to generate ideas fast
6 Modalities to produce content
7 free tools to create stunning visuals
Mapping your customer journey
How to align content to the buying journey
How to design an editorial Calendar
4. DISTRIBUTE
How to distribute your content?
5. ENGAGE
How to achieve a greater engagement with your content?
Other incentives to increase customers’ engagement
Reach out to more people – Think Mobile
6. MEASURE
How to measure the performance of your content marketing
What do you need to track?
7. ITERATE
How to reap the fruits of good content marketing?
About Francine Beleyi
Francine Beleyi is a bilingual French-English, digital marketing strategist, multimedia journalist, speaker, and change agent. She is the founder of nucleus of change, a company specialising in helping businesses, experts and leaders to succeed their digital transformation. To receive a complimentary marketing strategy session, go to www.francinebeleyi/meeting
Creating a Solid Content Marketing Plan for Small BusinessesNick Aldridge
Producing a content marketing strategy doesn't have to be hard. Follow these simple steps to get started. How-to guide to content marketing management and strategy.
Great content marketing plan that increased our leads by 300%.Alan O'Rourke
This step by step content marketing plan let me write less and capture more leads. Download and use free.
Download the free spreadsheet plan here: http://audiencestack.com/static/blog-one-month-micro-b2b-marketing-plan-infographic.html#bonus
Messaging design for content marketing chapman univChris Marocchi
This presentation was given to a Messaging Design II class at Chapman University in Orange, CA in 2014. It discusses how to structure messaging for content marketing and website development to reach your segmented audiences.
From developing brands to generating leads and increasing sales, content creation lets you acquire new expertise and effectively grow your business. Great stories can help you reach exponentially more people than an army of over-qualified sales people can. However, the goal our content marketing strategy at Yalantis isn't only about sales and leads. It's about producing new ideas and spreading them which eventually leads to thought leadership and success.
Success in B2B Marketing starts with an intense focus on creating value for the B2B buyer.
In this presentation for the BMA Carolinas, I talk about how marketing can help drive change across the business by creating content people want, like to share, and might even love!
I provide the tips, tools and templates you need to create your own content marketing program that drives conversion for your business.
Leicester Digital - Facebook for B2B OrganisationsNeil Hannam
Anicca Digital's Head of Social Media and Content, Samantha Hearn, delivered a superb talk on how B2B business can get the most out of Facebook marketing.
From SourceIn 2013, learn how search and staffing firms can leverage content marketing to attract and find candidates for clients.
Learn more about LinkedIn Talent Solutions for recruitment firms: http://linkd.in/1iTsTH5
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Content Curation: The Missing Link of B2B Content Marketing - Pawan DeschpandeOnline Marketing Summit
Content Curation: The Missing Link of B2B Content Marketing
B2B companies are increasingly investing in content marketing strategies by creating original content which is both time consuming and costly. Learn how to curate content and enables your brand to become industry thought leaders, nurture leads and boost lead generation efforts.
* Pawan Deshpande, CEO, HiveFire
Content Marketing: A definitive guide for 2022steeve jonsons
By using content marketing, you can win the hearts of your audience.
Create an immersive experience for potential customers so they can see
how your product or service solves their problems or fulfills their desires.
Do this, and you'll get more sales.
Why Content? Buyers want to feel connected to a brand before and beyond purchase.
SO, WHAT’S THE PROBLEM? According to AdAge, 75% of marketers said that content should frequently mention products and services, yet 60% of their audience turns down salesy content.
BANNER BLINDNESS SOLVE MEDIA “ “You are more likely to complete Navy SEAL training than click on a banner ad.”
By flooding the online world with promotion-heavy content, brands are contributing to content blindness. CONTENT BLINDNESS
THE KEY POINTS OF A SALE TRUST AND RESPECT STAYING TOP- OF-MIND INTERNAL TIMING & RESOURCES
How to Create Non- Promotional Content That Drives ROI
CREATING CONTENT TO DRIVE A SALE DEMONSTRATE EXPERTISE AND LEADERSHIP CREATE CONSISTENT POSITIVE TOUCHPOINTS EDUCATE ON IMPORTANCE
THE BIG PICTURE One of the most attractive things about content is its opportunity to drive qualified leads through a funnel.
THE SEO VALUE OF CONTENT SEO = High Quality, Engaging Content
A DOCUMENTED CONTENT STRATEGY Documented Strategy + Knowledge Bank = Foundation
HARNESS YOUR COMPANY’S EXPERTISE USING A KNOWLEDGE BANK
WHEN WRITING AN ARTICLE, ASK YOURSELF: Who (are you reaching)? Where (can you reach them)? What (do they care about)? Why (should they act on your message)? How (should they act after you reach them)? When (are you reaching them in the buying process)?
TOOLS TO FIND CONTENT INSPIRATION Analyze trending content Quora Flipboard Pocket Twitter hashtags
CREATE MINI CAMPAIGNS
THE CONTENT FUNNEL
A WELL-ROUNDED CONTENT TEAM CONTENT STRATEGIST SUBJECT MATTER EXPERTS CONSUMABLE EDITOR DISTRIBUTION SPECIALIST
A QUOTE FROM OUR STATE OF CONTRIBUTED CONTENT REPORT
Qualitative & Quantitative Metrics to Track Content ROI
THE WHY Why do BOTH matter?
WHAT MAKES UP GREAT CONTENT? Great Content = Marketing & Sales Enablement
THE CONTENT FUNNEL New Clients
THE QUANTITATIVE APPROACH: THE METRICS • Traffic • Unique visitors per month • Time on site • Subscribers • Social shares • Call-to-action clicks • Call-to-action click percentage • Conversion percentages • Number of leads • Number of marketing qualified leads • Sales numbers
THE QUALITATIVE APPROACH • Influence • “Thought Leader” • Brand awareness • Credibility • Trust
THE QUALITATIVE APPROACH Content is the fuel and foundation for business development: • During sales calls & email outreach • Online profile credibility • Social media • Newsletter • Blog • Speaking & awards applications • Lead capture • Marketing automation • HR • Current customer education + upsell + engagement
MORAL OF THE STORY? 1. Always be testing. 2. Make data-driven decisions.
THE TIME VALUE OF CONTENT: OUR NUMBERS
QUANTITATIVE ROI
2sales generated as a direct result of content
QUALITATIVE ROI • Invited to speak • Won awards • Featured by Inc. as a result of his content
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
6. Content Marketing: Old and New
Official Definition:
“Content Marketing is the art
of understanding exactly what your prospects and
customers need to know. Then delivering that content
to them in a relevant and compelling way to grow your
business”
--The Content Marketing Institute
11. Optimized Content Marketing
New Normal Definition:
“Optimized Content Marketing is the art of
understanding exactly what your prospect and
customers need to know and deliberately producing
optimized content based on keywords that are driving
organic search traffic and conversions. Then delivering
that optimized content in a relevant and compelling
way to grow your business by socializing the content
through your organization’s social networks.”
--Krista LaRiviere, gShift Labs
12. Focus on Engagement vs Lead count.
Implication: Businesses are moving away
from “how do I generate
more
leads” to “how do I engage
qualified buyers.”
13. Where to begin?
Start with questions about Audience
• Who is the customer? What do they care about?
• Where do they discover content?
• What formats do they prefer?
• What motivates them to act?
• What stories will we tell to align brand & customer
goals?
14. Next…
• Keywords: Broad & Category (even mobile keywords)
• Content: Resource Center, Blogs, Social Content, Media
• Optimize: Corp Site, Articles, Blogs, Digital Assets, Videos
• Socialize: FB, LinkedIn, G+, Slideshare, Twitter, YouTube
• Integration: Marketing & PR
• Measure: Non-Brand Keyword, Traffic, Social KPIs, Leads,
Conversions
16. SEO & Social Media Together
• Just adding pages and pages of content as an SEO
strategy doesn’t cut it anymore
And I’m Social Media.
• Social Media is the new way
to take your SEO strategy to Hello. I’m SEO.
the next level
• Social Media increases the
number of high quality links
and targeted traffic
Welcome everyone, and thank you for taking the time today to listen to my musings. Also, a special thank you to Mark and the Team at TUC for putting this together and giving me a platform to share some information. I believe this session will be recorded, and I will provide the slides to anyone who is interested. You can simply email me. If you have any questions, kindly note them down and I will try my best to get to them at the end of the session.
The Digital world has permeated every aspect of our daily lives, from the way we spend our time, to the way we spend our money. It has changed the way we communicate, and it has really changed the way we seek and receive information.
Businesses are recognizing this shift from offline media to online media, and realizing that in order to acquire leads, build targeted traffic and convert more customers in the new normal, they have to start measuring different metrics.
Some of you may be dipping your toes into SEO, and others may be doing some Social Media. If you are publishing content, then you may unknowingly be doing content marketing. These three commonly used marketing tactics, that when executed together on a consistent basis can produce some really great results and it is what smart marketers have figured out. Conveniently named ‘Optimized Content Marketing’. We will get to that in a minute… but first
Content Marketing is the Oldest and Newest form of marketing – getting a lot of attention and is really defined as ….Here long before SEO or Social Media
Once we know what content to write, we start optimizing each page for search engines.The perfectly optimized page is constructed according to Google’s webmaster guidelines and I have given a visual sample here.We create the page and focus on website usability and internal architecture. These pages also target “long tail” searches that will bring a steady stream of visitors looking for the relevant content that you are providingAdding content regularly will create an asset out of your website
When you combine these three commonly used marketing tactics (SEO, Social Media and Content Marketing), you can produce some really great results. Optimized Content consists of: web copy, press releases, blogs, case studies, white papers, how to guides that have all be written for and optimized for the keywords your prospects are using to try to find your business and more importantly keywords that are driving traffic and conversions.
This is a game-changing attitude shift. Expect more businesses to change advertising spending away from “more and more” leads to focusing on reaching fewer, but more targeted and qualified lead pool. Expect some companies to crack the code in how to use social media and targeted PR to drive traffic and improve search positions in order to fill their pipeline. In addition expect someto make more strategic investments in creating content to keep leads engaged throughout the process.
The first thing I would suggest is understanding your customer... I was recently at the SES conference and a gentleman crowdsourced this information, then produced 40 videos (digital content)
Figure out the keywords using a keyword research tool and remember you can filter the data and get to what a mobile searcher is looking for. Obviously they search differently and expect different things. Question… do you have a mobile site… have you looked at your analytics to see what devices most commonly access your site and how does your site render on these devices.
Publish content and push it out on the social channels.
Optimized Content Marketing just so happens to be what Google is looking for. Did you hear the one about the 2 pandas and the penguin. These are the recent updates that Google has done to it’s algorithm… in addition to 500 other minor changes last 12 months alone. Optimized Content Marketing is the most natural way to produce non-spammy backlinks, social signals and fresh relevant content.
This is actually a wrong way to approach it. Competition online is fierce, and slow and steady won’t win the race because….
You need to get on the optimized content marketing strategy today… and remember, others have been doing this for years… so you are actually playing catch up.