Trust is a crucial part of attracting, converting, and retaining customers, and email newsletters are a great way to build that trust. A successful newsletter that is regular, reliable, and consistently delivers useful, interesting information can help you effectively nurture existing and future customers.
Your e-newsletter will communicate more effectively if you follow best practices:
- Respect your audience’s time
- Keep it simple
- Monitor your results
Harvard business review deconstructionYash Vardhan
Here is a deconstruction of how Harvard business review engages with its users across different platforms — app, email, and push. The analysis highlights how HBR does the job of boosting user engagement effectively, and how it can still do better.
Your e-newsletter will communicate more effectively if you follow best practices:
- Respect your audience’s time
- Keep it simple
- Monitor your results
Harvard business review deconstructionYash Vardhan
Here is a deconstruction of how Harvard business review engages with its users across different platforms — app, email, and push. The analysis highlights how HBR does the job of boosting user engagement effectively, and how it can still do better.
Blogging For Business With Social Networks 2010 EditionSocial Jack
This is a NEW Class for Spring 2010!
www.ForwardProgress.NET
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Introducing Article Wizard - Discover the Best Article Marketing Methods That Will Build Your Business on Steroids. Inside this e-book, you will discover the topics about introduction to article marketing, basics of article marketing, the resource box, writing powerful article headline, article copywriting tips, SEO article writing, article marketing mistakes to avoid, and the road to passive traffic.
Presentation to staff at the State Library of Victoria on how to write for the web - also useful for anyone interested in web writing. Presented (several times) in October 2007 by Philippa Costigan and Kelly Gardiner.
Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011Social Jack
This is a NEW Class for 2011 - to find out how to write one Blog and have it appear in front of thousands in a single click!
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Mastering Instagram | Social Media for Libraries (3)Kayla Martin-Gant
Learn the basics of Instagram in Part 3 of MLC's Social Media for Libraries series with Kayla Martin-Gant, MLC's Continuing Education Coordinator.
YOUTUBE: http://bit.ly/librarymarketingplaylist
RESOURCE GUIDE: http://bit.ly/socmedforlibraries
Interesting Newsletter ideas to Impress Your Readers Quickly.pptxWriteMe
Have you ever considered sending a newsletter out to your employees, customers and even community members? If yes, it is time to act upon this content sharing strategy to connect with your stakeholders on a more personal level. If not, then you are missing out on a gold mine of enhanced brand exposure and viewer engagement. Newsletters have survived the test of time as well as the rapid digital transformation. Yet, they continue to be among the most popular methods of content sharing and connecting with potential customers, employees and other stakeholders.
Blogging For Business With Social Networks 2010 EditionSocial Jack
This is a NEW Class for Spring 2010!
www.ForwardProgress.NET
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Introducing Article Wizard - Discover the Best Article Marketing Methods That Will Build Your Business on Steroids. Inside this e-book, you will discover the topics about introduction to article marketing, basics of article marketing, the resource box, writing powerful article headline, article copywriting tips, SEO article writing, article marketing mistakes to avoid, and the road to passive traffic.
Presentation to staff at the State Library of Victoria on how to write for the web - also useful for anyone interested in web writing. Presented (several times) in October 2007 by Philippa Costigan and Kelly Gardiner.
Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011Social Jack
This is a NEW Class for 2011 - to find out how to write one Blog and have it appear in front of thousands in a single click!
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Mastering Instagram | Social Media for Libraries (3)Kayla Martin-Gant
Learn the basics of Instagram in Part 3 of MLC's Social Media for Libraries series with Kayla Martin-Gant, MLC's Continuing Education Coordinator.
YOUTUBE: http://bit.ly/librarymarketingplaylist
RESOURCE GUIDE: http://bit.ly/socmedforlibraries
Interesting Newsletter ideas to Impress Your Readers Quickly.pptxWriteMe
Have you ever considered sending a newsletter out to your employees, customers and even community members? If yes, it is time to act upon this content sharing strategy to connect with your stakeholders on a more personal level. If not, then you are missing out on a gold mine of enhanced brand exposure and viewer engagement. Newsletters have survived the test of time as well as the rapid digital transformation. Yet, they continue to be among the most popular methods of content sharing and connecting with potential customers, employees and other stakeholders.
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
How can you plan your content marketing initiatives? What types of content are most effective for B2B companies? And importantly, how can you actually measure the result of your content marketing?
A Guide to Modern B2B Content Marketing from Modern Marketing Partners will answer those questions and take you through the content marketing process; including planning, implementation, and measurement. Download at http://www.modernmarketingpartners.com/Download-Whitepaper-Guide-To-Modern-B2B-Content-Marketing.cfm
Today I want to share with you some tips for email marketing. Email marketing can be the most powerful strategie, if you are using it right.Here are the Top Nine Tips for e-mailings that generate more sales.
http://blog.riccardodavid.com/9-email-marketing-tips/
Our second Knoxville HubSpot User Group (HUG) event was one to remember! HubSpot sent Evan Dean all the way from Boston to share some exciting tips and tricks for email marketing. Here's his presentation--we hope you enjoy it!
Our second Knoxville HubSpot User Group (HUG) event was one to remember! HubSpot sent Evan Dean all the way from Boston to share some exciting tips and tricks for email marketing. Here's his presentation--we hope you enjoy it!
#TCHUG: How to Optimize and Segment Your Marketing Contact BaseTwinCitiesHUG
Nick Salvatoriello with HubSpot led the Twin Cities HubSpot User Group (TCHUG) through a discussion all about optimizing and segmenting the contacts database. He explored...
• How to qualify contacts using Lifecycle Stages
• Using smart content that leverages personas and lifecycle marketing to serve up hyper-personalized content
• How to segment your contacts into lists (and hopefully review some examples of attendee's lists)
• How to personalize experiences to your contacts
• An Intro to Lead Scoring
• And more!
See Amy Nicholson's presentation slides from Marketing Week Live 2016. She will walk you through the 7 things you need to get straight before you get started on the path to content success.
Whatever your content challenge, find out how to solve it with these 7 steps to content marketing heaven.
Developing a Content Marketing Strategy for Your BusinessChristian Buckley
Six steps to developing a winning content marketing strategy and jump-starting your overall marketing plans. Presentation given at the 2013 Microsoft Worldwide Partner Conference (#WPC13) in Houston, Texas by Christian Buckley (@buckleyplanet), evangelist for Axceler (www.axceler.com).
How do you get the most out of email marketing and turn it into a powerful tool for your hotel?
This month's online seminar gives insight into best practice guidelines on email marketing and helps make your communications more effective. Customised and integrated email marketing campaigns allow you to build engaging and profitable relationships with your customers. We will give you tips on how to ensure you achieve the highest open rates, click-through rates and return on investment from your email marketing activity.
The recording of this session is available by emailing training@avvio.com
Sign up for more hotel marketing webinars from Avvio by emailing training@avvio.com
These are not your daily systems of running a business, these are the systems you need to nurture weekly, (some daily) in order to attract you ideal client.
People can't find you unless you let them know you are out there.
Are you inviting people in?
Can people find you easily?
How are you speaking to your ideal client and constantly inviting them for more of you?
Invite, show up, be consistent and your tribe will come!
Email Marketing: 10 Tips to Success in 2012George Inglis
Email ain't sexy. There's no up-coming email IPO for the press to write about. No genius, enigmatic CEO of email. Yet consider that over 90% of email users have opt-in relationships with a consumer brand, as opposed to 15% on Facebook. Email marketing works - and In fact is even better when combined with social media list building which is one of the topics we'll cover in this workshop. I'll also show you tips for avoiding spam filters, how to maximize your email for mobile, how to create viral emails, and how to test email subject lines.
Email Marketing: 10 Tips to Success in 2012George Inglis
Email ain't sexy. There's no up-coming email IPO for the press to write about. No genius, enigmatic CEO of email. Yet consider that over 90% of email users have opt-in relationships with a consumer brand, as opposed to 15% on Facebook. Email marketing works - and In fact is even better when combined with social media list building which is one of the topics we'll cover in this workshop. I'll also show you tips for avoiding spam filters, how to maximize your email for mobile, how to create viral emails, and how to test email subject lines.
Similar to How to Create a Successful Email Newsletter (20)
The State of B2B Marketing: New Marketing Automation Stats for 2017Act-On Software
Many of the available marketing automation stats we regularly
use – to make strategic decisions, craft presentations, prepare
for sales calls – are getting a bit long in the tooth. So we set
off to uncover the most recent marketing stats by surveying
more than 350 marketing professionals in North America and
Europe to get their take on how investing in marketing
automation impacts business performance. The most
noteworthy results are included below.
Why Content Marketers Should Be Making Unicorn Babies Act-On Software
In this episode of the Rethink Podcast, we interview Larry Kim, CEO of Mobile Monkey, and founder of Wordstream. Larry is recognized as among the Top 50 Most Influential People in Digital Marketing. In this conversation, he talks about the differences between unicorn and donkey content, and how marketers can create unicorn babies.
Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away. In fact, 44% of companies achieve a positive ROI within only six months - with a whopping 28% average overall return.
Our quick start guide will give you a 6-step strategy to prepare your organization for adopting marketing automation and help you accelerate your return on investment.
Marketing Automation Hacks: The Act-On EditionAct-On Software
If you’re already using Act-On, then you know that marketing automation is an indispensable tool for executing on your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.
Act-On's Director of Digital Marketing, Linda West shares various #MAHacks to help you get ahead!
Rethinking the Role of Marketing, reveals that top performing marketing teams are taking full control of the customer lifecycle – everything from customer acquisition, to the more lucrative customer retention and expansion.
Looking to make a lasting impression on potential buyers? Check out this presentation for the tips & tricks you need to really dazzle with your content!
Having a tough time selling your C-suite on the benefits of marketing automation? Give this presentation a gander for the tips, tricks, and best practices necessary to build the strongest possible business case for marketing automation!
Learn to separate the signals from the noise when it comes to search engine marketing in this exciting presentation on SEO basics, brought to you by Website Magazine!
What Sales Leaders Should REALLY Expect from Marketing AutomationAct-On Software
Having trouble selling your sales leadership on the benefits of marketing automation? Don't miss this exciting presentation from Ian Michiels of Gleanster Research on the returns you and your business can expect from automated programs!
Ever wondered what makes for exceptional marketing content, or struggled to strike a proper balance between selling and serving? Lucky for you, Act-On's top demand gen personnel have tips and tricks to share that are sure to help your online offers really resonate! Get to know the ins and outs of crafting killer content in this exciting presentation.
Looking to move beyond a batch-and-blast approach when it comes to emails you send? Find out how to create more targeted offers with our crash course on lead nurturing basics!
Preparing for Compliance: Canada's Anti-Spam Law (CASL)Act-On Software
Get to know the ins & outs of Canada's latest anti-spam legislation in this exciting webinar led by David Fowler, Act-On's Chief Deliverability Officer!
Who Is The Modern Customer? How Do They Want You to Talk to Them?Act-On Software
Ever wondered what makes the modern customer tick? See what some of today's top brands have done to engage buyers (and what buyers themselves have to say about brands) in this exciting presentation on leveraging social for brand awareness!
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
2. Table of Contents
• Who’s Using Newsletters, and Why?
• Key Attributes of a Successful Newsletter
• Questions to Ask Before You Launch a Newsletter
• How to Find Content for Your Newsletter
• Anatomy of a Newsletter
• A Crash Course in Newsletter Design
• When to Send your Email Newsletter
• How to Get Subscribers for Your Newsletter – and how NOT to
• How to Track Your Newsletter’s Performance
• BONUS: A Pre-Flight Newsletter Checklist
4. Key Attributes of a Successful Newsletter
Maintain consistency. Define your publishing schedule and stick to it. Down to the
minute.
Provide something truly valuable. Not just coupons and discounts. “Deliver real insights
that are going to help your customers live better lives, or get better jobs.”
– Joe Pulizzi, Founder of the Content Marketing Institute
To sum up: “Just remember CVE: Consistent, Valuable, and Exclusive. That’s really all it
takes to succeed with email.”
– Joe Pulizzi, Founder of the Content Marketing Institute
Offer exclusivity. Offer content and benefits that are only available
in your newsletter.
1
2
3
4
5. Questions to
Ask Before You
Launch
a Newsletter
1. Are you willing to go light on the sales
pitches?
2. What content are you going to put into this
newsletter?
3. How often are you going to send it?
4. How will you measure success?
5. How will you promote it?
6. Which vendor will you use?
6. How to Find
Content
For Your
Newsletter
1. Re-publish your best-performing social media content
2. Recent posts from your blog
3. Staff profiles
4. Customer profiles & case studies
5. Curated content
6. Best (thing) of the month
7. Question of the week/month
8. Polls and surveys
9. Company news
10. Content that’s not available anywhere else
7. The Anatomy of a Newsletter
Sender name:
identifiable
and consistent
Subject line
1 2
Include your
company logo
3
Have
well-written
content
summaries
4
Compressed
images (so
email loads
instantly)
5
Send to
targeted list
segments
6
One or more
CTAs w/ buttons
big enough to
click on in
mobile
7
Copyright notice
8 9
Unsubscribe
link (or link to
preference
center)
10
Physical
mailing
address
8. The Anatomy of
a Newsletter
1
3
2
4
9
7
8
10
5
6Have
well-written
content
summaries
9. A Crash Course in Newsletter Design
Here are a few essential elements of
a mobile-friendly design:
• The text is big enough to read easily – 12
points at least.
• Any links or calls to action are large enough or
have enough space around them so they can
be clicked easily.
• The entire message loads fast – instantly.
Mobile users are impatient.
• Usually, there’s a single-column design. Two
column designs just don’t work well on mobile
devices.
10. When to Send Your Email Newsletter
The truth is… there is no magic answer.
The best time to send a newsletter depends on your audience. It’s something you
just have to test for.
Consider starting your testing with Wednesday or Thursday early afternoons or
late mornings.
Aim for a time when most of your audience is at their desks (ahem – at their
devices), but when they aren’t getting deluged by other companies’ emails.
11. How to Get Subscribers for Your Newsletter
Add opt-in
forms
Test “pop-ups”,
also called
“overlays” or
“interstitials”
Use landing
pages
A/B split test
your opt-in
forms
1 2 3 4
12. How NOT to Get Subscribers for Your Newsletter
Don’t add people to your list that haven’t specifically – expressly –
signed up for it. For example, just because someone…
• gave you their business card at a conference, doesn’t mean you should
add them to your email list.
• connected with you on LinkedIn, doesn’t mean you can send them your
newsletter.
• signed up for a webinar - or any other kind of content – doesn’t mean you
can send them your newsletter.
15. How to Track Your Newsletter’s Performance
While a basic tracking system, like Google Analytics, can tell you
how often people are taking individual actions, the tool you really
need in order to track results over time is a marketing automation
platform.
With a marketing automation platform, you can track:
Users who
appear on
your site
Who
becomes a
newsletter
subscriber
Content
asset
downloads
Demo
requests
And all the
steps
in-between