Crown - CONTENT MARKETING ASIA MASTERCLASS
February, 2014
Content Marketing 101:Overview of Content Marketing
• The changing behaviour of customers
• How content marketing enhances customer engagement and conversion
• The convergence of social and content marketing (engagement, not merely likes)
• The process: Strategy, Creation and Syndication.
• Thoroughly understand the three components necessary to implement an effective content marketing strategy
• Receive guidance on what types of content may be suitable for their particular organization
• Determine the best way to distribute content
• Address important issues such as implementation and management of a content strategy
Change Leadership-Understanding the Role of Management in Achieving Business ...Kenny Ong
CROWN Business Process Excellence and Transformation Asia Masterclass
Change Leadership-Understanding the Role of Management in Achieving Business Process Excellence
• Developing a change culture in the organisation
• Ascertaining the role of the leader in operational excellence
• Characteristics of a good change leader
Sketching the mental framework and physical appearance of a fraudsterKenny Ong
Internal Fraud Investigations & Control Conference 2014
Bangalore, India 2014
Sketching the mental framework and physical appearance of a fraudster
• How a criminal mind's work – delving into a devil's mind
• Certain characteristics and behavioral patterns of a corrupt employee
• An overall personality analysis of a fraudster
(CLARIDEN) Managing Your Professional Development: Effective Strategies for C...Kenny Ong
CLARIDEN GLOBAL - Executive Secretary and
Personal Assistant (ES/PA) Conference 2015
Managing Your Professional Development: Effective Strategies for Career Progression and Skills every PA Should Acquire
• Feedback process - useful models
• Ongoing personal and professional development - Identifying where you are
vs where you want to be
• Understanding and harnessing technology and new media
• Skills every PA should acquire
• Strategies for effective business networking
Bridge Knowle Workshop - Developing Effective KPIs (Main Slides)Kenny Ong
Learn How to Setup, Implement & Monitor Effective Benchmarks for Departmental and Corporate Growth Using Result-Driven KPI Initiatives.
KPI Measurements for Employee & Performance
Know how to effectively use KPI to manage people and
their performance. This will mean you can effectively set
goals, measure their performances, provide feedback as
well as giving all a clear picture of what is important.
KPI Measurements for Departments & Company.
Learn how you can use KPI to improve various functions
in your organization including for departments, business
units including new or existing business ventures
As a product manager, your entire job revolves around deciding what you need to do next, in other words, having a product strategy. Successful product strategy means balancing all factors such as internal capabilities, competitive landscape, user needs and available opportunities. Moharyar discusses these challenges and provides a few simple frameworks one can apply to assess which direction to take to ensure the overall success of their product.
Moharyar has over 5 years’ experience as a product manager, working for companies such as Apple, Bell and Loblaw Digital. Moharyar is passionate about early stage start-ups and is a lead instructor for Product Management at BrainStation. His background in engineering, combined with his Master's in Business Administration from Queen's University, has allowed him to develop a deep understanding of product management. Moharyar blogs on popular Product concepts and at one point was the number 1 “Most Viewed Author” on Minimum Viable Product on Quora.
You can find Moharyar on Twitter @MoeAli454
---------------------------------
Join us in the #toronto channel on Slack: http://slack.mindtheproduct.com/
Product Manager 101: What Does A Product Manager Actually Do?Chris Cummings
This is an expanded and updated version of the original Product Manager 101. The purpose is to explain the role of the product manager and product management to new and prospective PMs as well as those who will interact with PMs.
Product Managers are the visionaries for both identifying solutions, and innovating for the next big thing. But how does one jump from “I have an idea” to “go live”? There’s lots in between.
By putting you in real-world scenarios, this deck was created for a Hearst-wide division workshop that helped various teams through how they can break down their idea into actionable next steps by borrowing agile methodologies.
This Brainmates presentation seeks to answer the question "What is product management?"
This presentation investigates this important strategic role and illustrates its responsibilities and functional applications.
A useful reference for people working in product management or who are interested in a career in this field.
** About Brainmates:
Brainmates is an Australian based business that has is championing the important role that Product Managers perform in delivering a product's that are loved by their customers and deliver a return on investment to the businesses that provide them.
Brainmates trains coaches and supported Product Management Professionals in all kinds of industries and business sizes. Contact the team on +61 1800 272 466 to see if we can help your products and business.
** Connect with Brainmates online:
Visit the Brainmates WEBSITE: http://bit.ly/1lQ51mE
Like Brainmates on FACEBOOK: http://bit.ly/2c0RVaO
Follow Brainmates on TWITTER: http://bit.ly/2bNhKft
Brainmates - Product Management Training and Expertise
Change Leadership-Understanding the Role of Management in Achieving Business ...Kenny Ong
CROWN Business Process Excellence and Transformation Asia Masterclass
Change Leadership-Understanding the Role of Management in Achieving Business Process Excellence
• Developing a change culture in the organisation
• Ascertaining the role of the leader in operational excellence
• Characteristics of a good change leader
Sketching the mental framework and physical appearance of a fraudsterKenny Ong
Internal Fraud Investigations & Control Conference 2014
Bangalore, India 2014
Sketching the mental framework and physical appearance of a fraudster
• How a criminal mind's work – delving into a devil's mind
• Certain characteristics and behavioral patterns of a corrupt employee
• An overall personality analysis of a fraudster
(CLARIDEN) Managing Your Professional Development: Effective Strategies for C...Kenny Ong
CLARIDEN GLOBAL - Executive Secretary and
Personal Assistant (ES/PA) Conference 2015
Managing Your Professional Development: Effective Strategies for Career Progression and Skills every PA Should Acquire
• Feedback process - useful models
• Ongoing personal and professional development - Identifying where you are
vs where you want to be
• Understanding and harnessing technology and new media
• Skills every PA should acquire
• Strategies for effective business networking
Bridge Knowle Workshop - Developing Effective KPIs (Main Slides)Kenny Ong
Learn How to Setup, Implement & Monitor Effective Benchmarks for Departmental and Corporate Growth Using Result-Driven KPI Initiatives.
KPI Measurements for Employee & Performance
Know how to effectively use KPI to manage people and
their performance. This will mean you can effectively set
goals, measure their performances, provide feedback as
well as giving all a clear picture of what is important.
KPI Measurements for Departments & Company.
Learn how you can use KPI to improve various functions
in your organization including for departments, business
units including new or existing business ventures
As a product manager, your entire job revolves around deciding what you need to do next, in other words, having a product strategy. Successful product strategy means balancing all factors such as internal capabilities, competitive landscape, user needs and available opportunities. Moharyar discusses these challenges and provides a few simple frameworks one can apply to assess which direction to take to ensure the overall success of their product.
Moharyar has over 5 years’ experience as a product manager, working for companies such as Apple, Bell and Loblaw Digital. Moharyar is passionate about early stage start-ups and is a lead instructor for Product Management at BrainStation. His background in engineering, combined with his Master's in Business Administration from Queen's University, has allowed him to develop a deep understanding of product management. Moharyar blogs on popular Product concepts and at one point was the number 1 “Most Viewed Author” on Minimum Viable Product on Quora.
You can find Moharyar on Twitter @MoeAli454
---------------------------------
Join us in the #toronto channel on Slack: http://slack.mindtheproduct.com/
Product Manager 101: What Does A Product Manager Actually Do?Chris Cummings
This is an expanded and updated version of the original Product Manager 101. The purpose is to explain the role of the product manager and product management to new and prospective PMs as well as those who will interact with PMs.
Product Managers are the visionaries for both identifying solutions, and innovating for the next big thing. But how does one jump from “I have an idea” to “go live”? There’s lots in between.
By putting you in real-world scenarios, this deck was created for a Hearst-wide division workshop that helped various teams through how they can break down their idea into actionable next steps by borrowing agile methodologies.
This Brainmates presentation seeks to answer the question "What is product management?"
This presentation investigates this important strategic role and illustrates its responsibilities and functional applications.
A useful reference for people working in product management or who are interested in a career in this field.
** About Brainmates:
Brainmates is an Australian based business that has is championing the important role that Product Managers perform in delivering a product's that are loved by their customers and deliver a return on investment to the businesses that provide them.
Brainmates trains coaches and supported Product Management Professionals in all kinds of industries and business sizes. Contact the team on +61 1800 272 466 to see if we can help your products and business.
** Connect with Brainmates online:
Visit the Brainmates WEBSITE: http://bit.ly/1lQ51mE
Like Brainmates on FACEBOOK: http://bit.ly/2c0RVaO
Follow Brainmates on TWITTER: http://bit.ly/2bNhKft
Brainmates - Product Management Training and Expertise
Let's talk about the job of a product manager and how to do it really well. Based off of this post: https://medium.com/@joshelman/a-product-managers-job-63c09a43d0ec#.v0kdyf816
How to Create a Product Management Process That Doesn't SuckIntelligent_ly
Learn how to create a product management process that works effectively for your organization. Slides taken from a class that Cory von Wallenstein of Dyn taught at Intelligent.ly. Learn more from the experts by visiting http://intelligent.ly/learn
A regular talk I give across the globe for both corporate innovation and startup ideation. I took a great group of Hubbers through the process of finding product market fit with their ideas, startups and products
Level Up! Advancing Your Product Management CareerChris Cummings
How do you graduate to senior roles as a Product Manager? We’ll start by putting some definition to those roles, then dig into some practical advice on how to make those kinds of transitions with a special focus on an issue every level PM contends with: Influencing others. Originally presented at the Boston Product Management Association Fall Mentorship Meeting, September 2015.
IIM Lucknow and Wiley present the Product Data Management Program to Converge Product, Marketing and Development Strategy for scaling customer and market-centric businesses. To know in detail about product management training, visit the website.
This is a crash course in new product marketing. In less than 30 slides you'll learn how to develop a new product concept, build a business plan to turn this concept into a reality, as well as how to craft a marketing plan to help you sell this product. You'll find these step-by-step slides easy to understand and, by the end, be in a better position to launch your idea to the world.
Idea to Success, a Guide for First Time EntrepreneursGaurav Oberoi
Learn the steps involved in going from having a great idea, to building a successful startup around it, from an entrepreneur who has sold two internet companies in the last four years.
Bridge Knowle Workshop - Interview & RecruitmentKenny Ong
Bridge Knowle - Interview & Recruitment Techniques Workshop
An Effective Guide & a Practical Approach to the Best Candidate
Kuala Lumpur, February 2012
Workshop Highlights
• Develop Leads on new employees through a Variety of Recruitment Sources
• Conduct own Rating System on Necessity Basis
• Use a Goal-Directed Interview to Discover In-Depth Background information about the Candidate
• Understand & Comply with Legal Rules and Guidelines
• Implement an Interview Preparation Process that is Simple & Effective
• Formulate an Interviewing Strategy, including Opening & Closing of an Interview
• Establish consistent Recruiting, Screening & Hiring Procedures
• Identify the Candidate’s Strengths & Weaknesses
• Acknowledge a selection Standard for Employment
Social Media: How to Engage Consumers and Build Brands Kenny Ong
Crown B2C SOCIAL MEDIA MARKETING ASIA MASTERCLASS
November 2012, KL
Social Media: How to Engage Consumers and Build Brands
• How to innovate in emerging markets by localizing content to meet the needs of their consumers and how this can benefit you.
• The power of Facebook to create Brand SOV and how to engage in interactive content to enhance the number of times the company and its products are mentioned positively on the social web, compared to competitors - commonly known as 'Share of Voice'
• How you can build your fans and what's next
• Using social media marketing to drive consumers onto their social sites. Including how these new fans are then engaged into the brand through interactive campaigns
Let's talk about the job of a product manager and how to do it really well. Based off of this post: https://medium.com/@joshelman/a-product-managers-job-63c09a43d0ec#.v0kdyf816
How to Create a Product Management Process That Doesn't SuckIntelligent_ly
Learn how to create a product management process that works effectively for your organization. Slides taken from a class that Cory von Wallenstein of Dyn taught at Intelligent.ly. Learn more from the experts by visiting http://intelligent.ly/learn
A regular talk I give across the globe for both corporate innovation and startup ideation. I took a great group of Hubbers through the process of finding product market fit with their ideas, startups and products
Level Up! Advancing Your Product Management CareerChris Cummings
How do you graduate to senior roles as a Product Manager? We’ll start by putting some definition to those roles, then dig into some practical advice on how to make those kinds of transitions with a special focus on an issue every level PM contends with: Influencing others. Originally presented at the Boston Product Management Association Fall Mentorship Meeting, September 2015.
IIM Lucknow and Wiley present the Product Data Management Program to Converge Product, Marketing and Development Strategy for scaling customer and market-centric businesses. To know in detail about product management training, visit the website.
This is a crash course in new product marketing. In less than 30 slides you'll learn how to develop a new product concept, build a business plan to turn this concept into a reality, as well as how to craft a marketing plan to help you sell this product. You'll find these step-by-step slides easy to understand and, by the end, be in a better position to launch your idea to the world.
Idea to Success, a Guide for First Time EntrepreneursGaurav Oberoi
Learn the steps involved in going from having a great idea, to building a successful startup around it, from an entrepreneur who has sold two internet companies in the last four years.
Bridge Knowle Workshop - Interview & RecruitmentKenny Ong
Bridge Knowle - Interview & Recruitment Techniques Workshop
An Effective Guide & a Practical Approach to the Best Candidate
Kuala Lumpur, February 2012
Workshop Highlights
• Develop Leads on new employees through a Variety of Recruitment Sources
• Conduct own Rating System on Necessity Basis
• Use a Goal-Directed Interview to Discover In-Depth Background information about the Candidate
• Understand & Comply with Legal Rules and Guidelines
• Implement an Interview Preparation Process that is Simple & Effective
• Formulate an Interviewing Strategy, including Opening & Closing of an Interview
• Establish consistent Recruiting, Screening & Hiring Procedures
• Identify the Candidate’s Strengths & Weaknesses
• Acknowledge a selection Standard for Employment
Social Media: How to Engage Consumers and Build Brands Kenny Ong
Crown B2C SOCIAL MEDIA MARKETING ASIA MASTERCLASS
November 2012, KL
Social Media: How to Engage Consumers and Build Brands
• How to innovate in emerging markets by localizing content to meet the needs of their consumers and how this can benefit you.
• The power of Facebook to create Brand SOV and how to engage in interactive content to enhance the number of times the company and its products are mentioned positively on the social web, compared to competitors - commonly known as 'Share of Voice'
• How you can build your fans and what's next
• Using social media marketing to drive consumers onto their social sites. Including how these new fans are then engaged into the brand through interactive campaigns
MICG - Strategy and Risk Management for MTU ServicesKenny Ong
MICG ENTERPRISE RISK MANAGEMENT 2012
November 2012
Strategy and Risk Management
• Strategic Risks in the New World
• The Most Important Risk of All: Business Model vs. Risk (Choosing the wrong Business Model)
• M&A Risk (Pre- and Post- Acquisition Risks)
• People Risk (Succession Planning and Business Continuity)
• Fraud Risk
• Growth Risk (Growth methods and their associated risks including Benchmarking Risk)
• Reputational Risk (Brand and PR)
• R&D Risk
• How To: The 4-Wheels Operating Model and Strategic Risk Management Checklist
Aligning the entire Organization to achieve Business and Organizational GoalsKenny Ong
ECU Forward Networking Confrenece
SIngapore, October 2011
The importance of knowing your organizations Business Model (Profit and Non-
Profit) in order to achieve optimal alignment
l Aligning the entire organization: Structure, Leadership, People, Processes and
Culture
l Aligning core processes to achieve organization goals: Strategic Planning,
Budgeting and Performance Management
l Transforming Performance Management from a bureaucratic requirement to a tool
for managing and improving business performance
Women & Entrepreneurship in Malaysia - Strategies & Action PlansKenny Ong
Wawasan Open University (WOU) 4th RESIDENTIAL SCHOOL AND PROJECT WORKSHOP
KL, May 2011
• Trends on Women & Entrepreneurship (Global and Malaysia)
• Why Women Rule
• Malaysian Government Support for Women and Entrepreneurship
• Barriers and Challenges to Entrepreneurship
• Understanding Your Business
• Where Do I start?
• Access To Funding and Capital in Malaysia
• Networking, Assistance and Support in Malaysia
Bridge Knowle "YEAR END PERFORMANCE APPRAISAL" WorkshopKenny Ong
Bridge Knowle "YEAR END PERFORMANCE APPRAISAL" Workshop
November, KL
• Know the Importance of planning, preparing, and structuring the performance appraisal
• Learn how to listen, question and give clear and specific feedback
• Handle performance problems and sensitive issues effectively
• Review performance objectives so you can provide specific feedback describing the gap between expected and actual performance
• Avoid common pitfalls when conducting the appraisal
• Create Individual Development Plans with your staff
• Monitor and review progress of objectives and development plans between review meetings
• Develop your feedback skills to motivate staff between appraisal meetings
The Better Approach to Succession Planning - MITBA CEO Conference 2011Kenny Ong
Malaysian Insurance and Takaful Broker Associations (MITBA) CEO Conference 2011
Bali, October 2011
- Different Succession Planning objectives and motives
- Why Succession Planning don't work in many cases
- Matching your Succession Plan to your Business Model
- Practical aspects of Succession Planning
- Managing youe Talents Pipeline with proper Performance Management tools
Bridge Knowle Workshop - Developing Effective KPIs (Companion Workbook)Kenny Ong
Learn How to Setup, Implement & Monitor Effective Benchmarks for Departmental and Corporate Growth Using Result-Driven KPI Initiatives
KPI Measurements for Employee & Performance
Know how to effectively use KPI to manage people and
their performance. This will mean you can effectively set
goals, measure their performances, provide feedback as
well as giving all a clear picture of what is important.
KPI Measurements for Departments & Company
Learn how you can use KPI to improve various functions
in your organization including for departments, business
units including new or existing business ventures
Innovative Go-To-Market strategies for Financial Product InnovationsKenny Ong
Financial Product Innovation Asia Pacific 2012 - Turning product innovation into competitive advantage that drives revenues
July 2012
Innovative Go-To-Market strategies for Financial Product Innovations
• Developing a holistic brand experience for your product
• Communicating your product’s value proposition succinctly to extend your overall brand position
• Grabbing the opportunities for co-creation for your brand to engage with customers and the financial performance of your product
• Streamlining your product implementation process for improved results
• Formulating launch and go-to-market strategies that works marvelously
• Justifying your product launch strategy to a range of stakeholders
(COMFORI) Climbing the Corporate Ladder: From Assistant to Strategic Business...Kenny Ong
Climbing the Corporate Ladder: From Assistant to Strategic Business Partner
(COMFORI) Elite Secretarial & Administrative Conference 2014
Business partner relationship definitely requires time, trust, effort and commitment from both you and your boss. Effective communication is vital on an on-going basis in order to ensure both sides are clear on each other’s’ expectations and boundaries. Do you have what it takes to be the strategic business partner to your boss? In this session you will be able to widen your perspective and learn on:
· Understanding your boss’ expectations and identify the characteristics of effective business partnership.
· Revealing the strategies for you to achieve the 3Ps in Empowerment at workplace - Permission to take on responsibility, Power to make decision and Protection for the decisions made.
· The successful approaches in creating the WOW Factors by anticipating the needs that keep a long lasting impression to everybody.
Bridge Knowle - Salary and Reward Structures (Training and Workshop)Kenny Ong
Identify and select Salary Structures that meets and
contributes to organization objectives across various functions
Know How to Benchmark & Match Roles in your
company’s salary structure
Know how to choose a Suitable Variable Pay Scheme and
examine their linkage to performance management
Identifying Challenges/Pitfalls in salary structures and
variable pay scheme
Strategy Focused Planning System Beyond Traditional BudgetingKenny Ong
ABF Financial Controllers Conference
Strategy Foc used Planning System beyond Traditional Budgeting
• What is strategy
• What is a strategic plan
• How to convert a strategic concept into an actionable plan with a realistic budget
• Overview of the mechanism for developing a strategic budget
Employee Engagement in Complex Global SystemsKenny Ong
Employee Engagement
Asia Conference- 27 February 2012
Employee Engagement in Complex Global Systems
Changing employee demographics and rapidly evolving business models demonstrate a
clear correlation to the way employees view their value, contribution and career
opportunities within their organisation. In particular, an organisations ability to attract and
retain the best staff, depends on its ability to keep management's ear close to the ground
on the needs and motivation of its talent. What can HR do clarify and amplify the
organisation's internal voice
7 steps for creating the ultimate product-led growth strategy
A practical guide for B2B product leaders
Mickey Alon, Former CEO and co-founder of Insightera, CPO and co-founder of Aptrinsic (Gainsight PX).
Webcast: Going From Messaging Nightmare to Messaging DelightAIPMM Administration
Thanks everyone who participated in this webcast from The Association of International Product Marketing and Management (AIPMM).
If you were to do a survey of executives, sales people, marketing and other market facing personnel within a company and ask them how they would describe a specific product to a potential prospect, I bet in the majority of cases, you would hear almost as many explanations as there were people interviewed. This really is a messaging nightmare that might be undermining the success of your product(s). This results in significant marketplace confusion, impacts revenue generation and reflects poorly on your product.
We as Product Managers and Product Marketers like to blame the messenger for this problem, but the likely reality is that we are at fault. As PMs & PMMs, we must own the message and then enable the organization to take this message to the market. The starting point for doing this is a Powerful Messaging Platform.
About the Speaker:
Tom Evans is Principal at CompellingPM and is an internationally recognized authority in product management, global marketing, business partnerships and entrepreneurship. In his extensive experience, he has helped start-ups through Fortune 500 companies create and launch winning products and has led business development efforts in the US and global markets.
Upcoming Events
For more information regarding certification courses near you, contact Hector Del Castillo at http://linkd.in/hdelcastillo.
About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Visit www.aipmm.com.
Upcoming Webinars: http://aipmm.com/aipmm_webinars/
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Articles: http://www.aipmm.com/html/newsletter/article.ph
Introduction to Solution Marketing (Steve Robins) ProductCamp Boston May 2013ProductCamp Boston
Today, some of the most successful companies in the world are thinking beyond products. These companies develop and market solutions. Learn why you need to think beyond your products and how leading companies are succeeding with solution marketing.
You will learn:
- Why customers want more than products
- Why they want solutions
- Solution marketing lessons from leading companies like Apple, Amazon - and even ChuckECheese's
- How solution marketing supports social media
- 5 things every solution should include
- How to build your solution marketing strategy
- 5 things you can do to begin solution marketing at your company - tomorrow
Steve Robins is the VP of Marketing at FirstBest Systems, the leading provider of front office solutions for insurance carriers.
Steve has presented at each of the last 5 ProductCamps in Boston and last year he delivered the keynote on the Invisible Customer.
For the last 15+ years, Steve Robins has been transforming technology firms into market-leading, customer-focused solution providers. Prior to FirstBest, Steve founded the strategic marketing consultancy, Solution Marketing Strategies, as well as the top-rated Solution Marketing Blog. Steve has held senior industry, solution and product marketing positions at EMC, Documentum and KANA Software; earlier Steve was a senior analyst at The Yankee Group.
This presentation was delivered at ProductCamp Boston, May 4, 2013 by Steve Robins
How to Use Competitive Analysis and Strategy by YouTube PMProduct School
In the presentation, Joao Fiadeiro, discusses:
-What the key elements of strategy are: from the competitive landscape and growth strategy to business model
-How to identify the competitive landscape for a sector/industry using all the resources at our disposal; estimating a products revenue and usage
-The fundamentals of strategic thinking and how it should inform a product roadmap
Why Product-Led Growth is the most effective GTM strategyMickey Alon
Product-led growth is a strategy that relies on features and usage as primary drivers for customer acquisition, retention and expansion. Mastering growth is an iterative process that involves measurements, user engagements and experimentation.
C-Suite Chemistry: Building a Powerful CEO-CFO Partnership to Navigate Today’...Kenny Ong
C-SUITE CHEMISTRY
Building a Powerful CEO-CFO Partnership to Navigate Today’s Business Environment
• Discussing key expectations of CEOs from their CFOs to survive headwinds
• Propelling your business through times of transition into a period of stable growth and opportunity
• Preparing for enterprise-wide transformation in today dynamic environment
Storytelling and Brand Integrity:
Infusing Emotional Resonance into Brand Identity for Optimal Engagement
• Exploring the advantages of emotional resonance in marketing campaigns
• Instilling integrity in your brand identity
• Importance of strategic storytelling into your brand campaigns
• To comment on the marketing strategies of word-of-mouth and subliminal marketing campaigns
Reversing the Great Resignation:
Reimagining Workforce Dynamics to Increase Stability and Functionality
• Ways to adapt, combat and overcome the biggest professional departure of
recent times
• Predicting attrition rates through cross-industry analysis of employee data • Prioritising stability and structural organisational efficiency through
adaptable workforce models
• Motivating employees through engagement, autonomy and personalisation
Balancing Human and Digital Resources for HR Digital TransformationKenny Ong
Marcus Evans: GLOBAL HR EXCELLENCE
Balancing Human and Digital Resources for HR Digital Transformation • Triggering innovation in a data-oriented organisational structure
• Activating the right kind of capabilities to aid digital transformation
• Augmenting adoption rates for you digital resources to facilitate a
seamless transition
Radiodays Asia 2022
Keynote: Sound of the Future
What is the Future of Sound? Preparing for the future, we will need to consider the role audio and sound plays in immersive experiences and spaces, and how audio and sound will evolve to play in the complex world of the media universe. As we move from Radio 1.0 to Audio 4.0, we need to think more strategically about audio and sound, and how they can offer consistent, recognizable sonic experiences that surprise and delight audiences, no matter when, where, or how they’re heard. Now more than ever, we need to approach sound from a design perspective, giving as much attention to the development of sonic identities. Most importantly, we need to consider how current trends, fads, and technology will or will not affect us.
RADIODAYS ASIA - THE NEW RADIO, AUDIO & PODCAST CONFERENCE IN ASIA
The 3rd Radiodays Asia will be held 6-7 September 2022!
Radiodays Asia is a collaboration between Radiodays Europe, the world's largest and leading conference for radio, audio and podcast, and broadcasting partners in Asia and Australia. It will be a 2-day, 2-track event full of new ideas and progressive business trends, with additional specialised meetings on the third day.
Why Radiodays Asia?
Radiodays Asia is now the professional, international meeting point for the radio, audio and podcast industry in the Asia-Pacific. Its purpose is sharing and learning about international media trends, new technology, content development and business opportunities.
Growing challenges are facing all media, from changing media consumption and the fast transformation of the media business. At the same time there is a worldwide rise in investment and usage of audio on new platforms, opening up a new golden age of audio. Radiodays Asia is the opportunity to be connected to the future of radio and podcast and make sure your media and business can act accordingly.
Maneuvering Through A Crowded Media LandscapeKenny Ong
Malaysian Media Conference (MMC) 2022
"Maneuvering through a crowded media landscape" by Kenny Ong
A crowded media landscape
First and Foremost: Understanding Your Business Model
Media Trends and Predictions 2022 and beyond
Key themes, Risks and Opportunities
Media vs Audience
Engaging you audience for a informed digital marketing campaign in the age of...Kenny Ong
Engaging you audience for a informed digital marketing campaign in the age of social media' focusing on tracking trends with social media, discovering deeper insights by engaging not leading the consumer, understanding and identifying your target market, gamification to engage gen z and millennials,immersive tech. F
Digital Marketing - Getting Your Audience InvolvedKenny Ong
Digital Marketing Malaysia Conference
Explore the payoffs of investing in immersive technologies
Learn how your brand can be a standout with interactive storytelling
Discover how immersive campaigns could be the key formula to encouraging content-sharing
ASLI Fraud Investigation Conference 2013 - Delving into the devil’s mind Kenny Ong
ASLI - Internal Fraud Investigation & Control Conference 2013
Delving into the devil’s mind – knowing the psyche of a fraudster and a corrupt employee
• Unleashing the mechanisms of a criminal mind
• How a fraudster reacts and behaves in a constrained environment
• How to recognize a fraudster – traits and personality of a corrupt and fraud employee
Improving your business operations by meeting your company’s objective, missi...Kenny Ong
Marcus Evans Business Process Improvement & Transformation Conference
KL, March 2012
Improving your business operations by meeting your company’s objective, mission and current business landscape
• Re-energising your company’s mission by developing a strategic improvement plan that aligns with its objective
• Establishing business imperative, defining vision and targets, realising the targets and fine-tuning your upcoming business transformation needs
• Measuring the effectiveness of your business processes to see how you can improve your margins
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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Youtube – https://www.youtube.com/startuplviv
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Content Marketing 101: Overview of Content Marketing
1. Overview of Content
Marketing
Case Study, Concepts, and
Debatable Ideas
Kenny Ong
Unilever Network Malaysia
http://totallyunrelatedrandomanddebatable.blogspot.com/
2. Branding today…
13th April 2009
•Two Domino’s employees
•YouTube
•Apology from Domino’s after
48 hours
•1 million hits
•Twitter: questions on silence
•LinkedIn: suggestions by users
in forum
BusinessWeek, May 4, 2009
http://totallyunrelatedrandomanddebatable.blogspot.com/
2
4. 130 YEARS & STILL GROWING
167,000 employees
Work for Unilever
€50 Billion
Worldwide sales in
2011
400 Brands
2 billion people
Use Unilever’s products
Each day worldwide
Sold in 180 countries
http://totallyunrelatedrandomanddebatable.blogspot.com/
4
7. THE REAL GOAL OF
MARKETING AND BRANDING
Understanding our role in the whole scheme of things
http://totallyunrelatedrandomanddebatable.blogspot.com/
8. The real goal of Marketing and
Branding
Understanding our role in the whole
scheme of things
http://totallyunrelatedrandomanddebatable.blogspot.com/
8
9. PR back then…
18th century: press relations,
lobbying and, celebrity campaigning
World War I: U.S. publicity
1920’s: Tobacco Industry
Source: Wikipedia.com
http://totallyunrelatedrandomanddebatable.blogspot.com/
9
10. Role Of PR & Communications in
the OLD DAYS?
1. helping find or create great stories,
2. translating stories into the language that
the right audience can understand,
3. using the best tools to reach those
audiences,
4. listening the to feedback and echoes the
stories create,
5. engaging in the appropriate way, and
6. Gatekeeper (unfortunately)
http://totallyunrelatedrandomanddebatable.blogspot.com/
10
11. What has Changed?
• Content Marketing
• Social Media
• Engagement
• SEO
• Syndication &
Distribution
• Platforms
•
•
•
•
•
•
Stories
Translation
Reach
Listening
Engaging
Gatekeeper
http://totallyunrelatedrandomanddebatable.blogspot.com/
11
12. What has NOT changed?
• Content Marketing
• Social Media
• Engagement
• SEO
• Syndication &
Distribution
• Platforms
•
•
•
•
•
•
Stories
Translation
Reach
Listening
Engaging
Gatekeeper
The ROLE
http://totallyunrelatedrandomanddebatable.blogspot.com/
12
14. What is the purpose of
Marketing & Branding?
Ultimate Objective of Marketing:
“Get more people, to buy more
things, more frequently, at higher
prices.”
“Retention and Loyalty are useless if
No Conversion is happening.”
Sergio Zyman
http://totallyunrelatedrandomanddebatable.blogspot.com/
14
15. What is the purpose of
Marketing & Branding?
“Retention and Loyalty are useless if
No Conversion is happening.”
“Communication is useless if No
Conversion is happening.”
http://totallyunrelatedrandomanddebatable.blogspot.com/
15
16. What is the Objective?
1.Comm = Relationship (something like
Dating)
2.Comm ≠ Media glitz
3.Comm ≠ ATL/BTL/BwTL/ArTL/FTL
4.Comm ≠ CSR
5.Comm ≠ Social Media
6.Comm = Get more people, to buy
more, more frequently, at higher prices
http://totallyunrelatedrandomanddebatable.blogspot.com/
16
18. THE BUSINESS MODEL
The biggest impact
http://totallyunrelatedrandomanddebatable.blogspot.com/
19.
20.
21.
22. The McPlaybook*
Make it easy to eat
• 50% drive-thru
• Meals held in one
hand
Make it easy to prepare
• High Turnover
• Tasks simple to learn
& repeat
Make it quick
Make what customers want
• “Fast Food”
• Prowls market for new
products
• Tests new products
for Cooking Times • Monitored field tests
*Adapted from: Businessweek , Februrary 5th 2007
http://totallyunrelatedrandomanddebatable.blogspot.com/
22
23. What is the Business Model?
•Google
•Tata Nano
Profit Model
USP
Market
Discipline
http://totallyunrelatedrandomanddebatable.blogspot.com/
23
24. Business Model: Profit Model
Revenue
Assets
Cash
Flow
Cost
Margin
http://totallyunrelatedrandomanddebatable.blogspot.com/
24
25. What is the Business Model?
USP
Profit Model
Market
Discipline
http://totallyunrelatedrandomanddebatable.blogspot.com/
25
26. Market Discipline
Product
Leadership
"A great deal!"
• Features,
Benefits
"Constantly renewing and creative"
• Limited
"Always on the leading edge"
Range
"They are the most innovative"
Operational
Excellence
Excellent/attractive price
Minimal acquisition cost and
hassle
• Cost
Lowest overall cost of
• Convenience
ownership
• firm"
"A no-hassles TCO
Convenience and speed
Customer
Intimacy
"Exactly what I need"
Customized products
Personalized communications
• Solutions
"They're very responsive"
• Preferential service and
Customization
• Breadth &
flexibility
Recommends what I need
Depth
"I'm very loyal to them"
Helps us to be a success
Reliable product and
service
http://totallyunrelatedrandomanddebatable.blogspot.com/
26
27. Market Discipline
"They are the most innovative"
Product
Leadership
•LV
"Constantly renewing and creative"
"Always on the leading edge"
•Air Asia
"A great deal!"
Operational
Excellence
Excellent/attractive price
Minimal acquisition cost and
hassle
Lowest overall cost of
ownership
"A no-hassles firm"
Convenience and speed
•Ramly
Customer
Intimacy
"Exactly what I need"
Customized products
Personalized communications
"They're very responsive"
Preferential service and
flexibility
Recommends what I need
"I'm very loyal to them"
Helps us to be a success
Reliable product and
service
http://totallyunrelatedrandomanddebatable.blogspot.com/
27
28. Alignment & Consistency:
Market Disciplines
Product Leadership
(best product)
Operational Excellence
(low cost producer)
Customer Intimacy
(best total solution)
Ref: The Discipline of Market Leaders, Michael Treacy & Fred Wiersema; 1995
http://totallyunrelatedrandomanddebatable.blogspot.com/
28
29. Alignment & Consistency:
Market Disciplines
Product Leadership
(best product)
Operational Excellence
(low cost producer)
Customer Intimacy
(best total solution)
Ref: The Discipline of Market Leaders, Michael Treacy & Fred Wiersema; 1995
http://totallyunrelatedrandomanddebatable.blogspot.com/
29
30. Alignment & Consistency:
Market Disciplines
Product Leadership
(best product)
Operational Excellence
(low cost producer)
Customer Intimacy
(best total solution)
Ref: The Discipline of Market Leaders, Michael Treacy & Fred Wiersema; 1995
http://totallyunrelatedrandomanddebatable.blogspot.com/
30
31. Alignment & Consistency:
Disciplines, Priorities, and KPIs
Operational
Excellence
•
Fast (on demand)
•
Simple
•
Responsive
•
Consistent
information for all
•
•
Management by
Fact
•
Easy to do
business with
Error free, reliable
•
Customer Intimacy
Competitive price
•
Product Leadership
New, state of the
art products or
services
Meet volatile
customer needs
•
Have it your way
(customization)
•
Fast concept-tocounter
•
Market segments
of one
•
Never satisfied obsolete own and
competitors'
products
•
Proactive, flexible
•
Relationship and
consultative
selling
Learning
organization
•
Cross selling
Transactional
•
Risk takers
•
•
•
'Once and Done'
•
http://totallyunrelatedrandomanddebatable.blogspot.com/
31
33. Alignment & Consistency
Apple powerful Product Leadership
(best product)
products, premium
pricing, limited range
Acer super lean
cost structure,
aggressive pricing
Operational Excellence
(low cost producer)
Still Doing
well in
2009/2011
HP well-balanced
portfolio, mass
customization
Customer Intimacy
(best total solution)
http://totallyunrelatedrandomanddebatable.blogspot.com/
33
34. Market Disciplines: Hardware
Apple powerful
products, premium
pricing, limited range
‘Locals’ super
lean cost structure,
aggressive pricing
Operational Excellence
(low cost producer)
Product Leadership
(best product)
Still Doing
well in
20122013
Samsung wellbalanced portfolio,
mass customization
Customer Intimacy
(best total solution)
http://totallyunrelatedrandomanddebatable.blogspot.com/
34
35. Market Disciplines: Technology
Apple powerful
products, premium
pricing, limited range
Amazon super
lean cost structure,
aggressive pricing
Operational Excellence
(low cost producer)
Product Leadership
(best product)
Still Doing
well in
20122013
Google wellbalanced portfolio,
mass customization
Customer Intimacy
(best total solution)
http://totallyunrelatedrandomanddebatable.blogspot.com/
35
36. Alignment & Consistency:
Business Model
USP
Profit Model
Market
Discipline
http://totallyunrelatedrandomanddebatable.blogspot.com/
36
42. Market Penetration Overview
• “Crossing the Chasm”
1. Need to attract the
Early Adopter (willing
to try) group first via
neutral and niche
products
Resistant to taking up new
product (prefer ‘safe’ route)
2. The Mass market will
follow once they see
early adopters joining
3. If company does not
innovate or has weak
retention plans,
customers will leave
http://totallyunrelatedrandomanddebatable.blogspot.com/
42
46. What does the Customer
want?
Product/Service Attributes
* Treacy & Wiersema, The Discipline of Market Leaders, 1995
Relationship
http://totallyunrelatedrandomanddebatable.blogspot.com/
Image
46
47. What does the Customer
want?
Operational Excellence: Quality and selection in
key categories with unbeatable prices
Product/Service Attributes
Price
√
Time
Quality
Relationship
Selection
* Treacy & Wiersema, The Discipline of Market Leaders, 1995
√
http://totallyunrelatedrandomanddebatable.blogspot.com/
Image
Smart
Shopper
47
48. What does the Customer
want?
Product Leadership: Unique products and services
that push the standards
Product/Service Attributes
√
√
Time
Brand
Relationship
Function
* Treacy & Wiersema, The Discipline of Market Leaders, 1995
√
http://totallyunrelatedrandomanddebatable.blogspot.com/
Image
Best
Product
48
49. What does the Customer
want?
Customer Intimacy: Personal service tailored to
produce results for customer and build long-term
relationships
Product/Service Attributes
√
Service
√
√
Relationship
√
* Treacy & Wiersema, The Discipline of Market Leaders, 1995
Relations
http://totallyunrelatedrandomanddebatable.blogspot.com/
Image
Trusted
Brand
49
50. Go-To-Market: Different Customers,
Different Methods
Self Reliant
Need Help
Seek
Change
Searchers
Collaborators
Seek
Stability
Streamliners
Delegators
http://totallyunrelatedrandomanddebatable.blogspot.com/
50
51. Go-To-Market: Different Customers,
Different Methods
Self Reliant
Seek
Change
Searchers
Seek
Stability
Streamliners
Need Help
Collaborators
•touch and feel
•‘first’ to know
•Talk to technicians/experts
•pros and cons, trends, lots
Delegators
of info
•Offer choices
•Online resource
•innovations, new stuff
http://totallyunrelatedrandomanddebatable.blogspot.com/
51
52. Go-To-Market: Different Customers,
Different Methods
Self Reliant
Seek
Change
Searchers
Seek
Stability
Streamliners
Need Help
•Minimize risk
•Standardization and
consistency (routines)
Collaborators
•Wants systems to follow
their habit
Delegators
http://totallyunrelatedrandomanddebatable.blogspot.com/
52
53. Go-To-Market: Different Customers,
Different Methods
Self Reliant
•Treats Store Personnel as
Seek
consultants
Searchers
•Pilot projects, process
Change
improvements
•Co-discover new
applications for existing
Seek
Streamliners
business/products
Stability
•Ongoing coaching and
value-added services
Need Help
Collaborators
Delegators
http://totallyunrelatedrandomanddebatable.blogspot.com/
53
54. Go-To-Market: Different Customers,
Different Methods
Self Reliant
Seek
Searchers
Change choices
•narrow
•Pre-package, pre-select
(default)
Seek
Streamliners
•Make it easier to renew
Stability to cancel
than
•Focus on a specialty
(niche)
•Honesty, reliability, Trust
Need Help
Collaborators
Delegators
http://totallyunrelatedrandomanddebatable.blogspot.com/
54
59. Marketing Mix Trends
1.
2.
3.
4.
5.
6.
7.
8.
Email is still the best tool
SEO (Google PageRank) is the key
Blogs increase SEO
Press Release with pictures
Event Marketing is powerful
Social Media budgets will 2X
Customer Testimonials
Visual and Video
http://totallyunrelatedrandomanddebatable.blogspot.com/
59
60. The Unfortunate World of Social Media
http://totallyunrelatedrandomanddebatable.blogspot.com/
60
61. Things to note about Social Media
• Social Media ≠ Sales Weapon
• Social Media ≠ Media Weapon
• Social Media ≠ Direct Marketing
There is no Silver Bullet
http://totallyunrelatedrandomanddebatable.blogspot.com/
61
62. So What’s the Use of Social Media?
http://totallyunrelatedrandomanddebatable.blogspot.com/
62
63. The Right Tools for the Job
Quality/Intensity of
Communication
Personal
(exp)
Personal
(info)
Mass Traditional, Inhome, Out-Of-Home
Impersonal
(info)
Mass Unconventional
Mass Online
Individual
Mass
Reach of Communication
http://totallyunrelatedrandomanddebatable.blogspot.com/
63
64. The Right Tools for the Job
Quality/Intensity of
Communication
Personal
(exp)
Mass Targeted
Conventional
Personal
(info)
Mass Targeted Online
E.g. Annual Reports,
Analyst Briefings, IR
Roadshows, IR Website
Impersonal
(info)
Individual
Mass
Reach of Communication
http://totallyunrelatedrandomanddebatable.blogspot.com/
64
65. The Right Tools for the Job
Quality/Intensity of
Communication
Personal
(exp)
Personal
(info)
Contests
One-on-One
Individual Targeted
Conventional
Individual Targeted
Online
Impersonal
(info)
Individual
Mass
Reach of Communication
http://totallyunrelatedrandomanddebatable.blogspot.com/
65
66. The Right Tools for the Job
Quality/Intensity of
Communication
Personal
(exp)
Personal
(info)
Impersonal
(info)
Individual
Mass
Reach of Communication
http://totallyunrelatedrandomanddebatable.blogspot.com/
66
69. Do you face any of these problems
with Content Marketing?
Coming up with ideas/topics/titles ideas?
Creating original content?
Nobody sharing your content on social media?
Low levels of referrals to your website from
social media?
Visitors not staying long on your website?
http://totallyunrelatedrandomanddebatable.blogspot.com/
69
70. Who can do these?
1. Eye for good story -> shared on social media & drive
traffic
2. Entertain -> emotional attachment
3. ‘Stickiness’ -> improves SEO.
4. Click-through -> create great headlines
5. Quality content -> quality and originality
6. Non-salesy content -> commercially-neutral content &
maximum value to the reader.
7. Meet deadlines -> on-going activity
8. Stay within the law
http://totallyunrelatedrandomanddebatable.blogspot.com/
70
80. Gamification
SPARX
Developer: University of Auckland
http://www.springwise.com/health_wellbeing/virtual-roleplaying-game-helps-teenagers-deal-depression/
http://totallyunrelatedrandomanddebatable.blogspot.com/
80
84. Experiential Marketing:
Example
• Opened first café in midtown New York.
• It serves coffee in a pleasing environment,
–
–
–
–
comfortable lounge
read the financial newspapers
watch on plasma screens
FREE Internet
• Customers can’t perform financial transactions in the
Café.
– > $200 million new accounts and mortgages < 1 year
• Starbucks-like prices for coffee, tea, biscotti, and other
pastries.
http://totallyunrelatedrandomanddebatable.blogspot.com/
84
86. Which Company?
American Customer Satisfaction Index (ACSI)
• 64 out of100-point scale: lower than IRS (Tax)
• 2nd last among 30 companies surveyed
• Lowest 5% among 223 companies surveyed
• Bottom 5% of all measured private sector
companies
• 500 million customers
2010 American Customer Satisfaction Index
(ACSI) E-Business Report
http://totallyunrelatedrandomanddebatable.blogspot.com/
86
87. Which Company?
American Customer Satisfaction Index (ACSI)
• 64 out of100-point scale: lower than IRS (Tax)
• 2nd last among 30 companies surveyed
• Lowest 5% among 223 companies surveyed
• Bottom 5% of all measured private sector
companies
• 500 million customers
2010 American Customer Satisfaction Index
(ACSI) E-Business Report
http://totallyunrelatedrandomanddebatable.blogspot.com/
87
89. What is the purpose of
Marketing & Branding?
Ultimate Objective of Marketing:
“Get more people, to buy more
things, more frequently, at higher
prices.”
Sergio Zyman
http://totallyunrelatedrandomanddebatable.blogspot.com/
89
90. Thank You.
soft copy of slides:
http://totallyunrelatedrandomanddebatable.
blogspot.com/